English Topics Outlines

1. Why is unemployment growing? - Shortage of labor information in labor market. (Both worker and employer have no enough info => the demand of labor and supply can’t meet together) - Development of industrialize and changing of technology => labor can’t satisfy the work requirement (this makes structural and technological unemployment) - increasing in applying modern technology in producing => increase ratio of unemployment. 2.In urn opinion, what do people do to solve unemployment problems? -Build and improve labor information. Link employers and employees in labor market. -Have good unemployment subsidy policies (these policies have both advantages and disadvantages. -Concentrate in education; create a range of level from low to high. Focus on highquality-labor. 3. How many kind of unemployment do u know, what is the worst? Types of unemployment Main article: unemployment types * Cyclical (Demand deficient unemployment) unemployment: When there is not enough aggregate demand for the labor. * Frictional: When moving from one job to another, the unemployment temporarily experienced when looking for a new job. * 'Structural': Caused by a mismatch between the location of jobs and the location of job-seekers. "Location" may be geographical, or in terms of skills. The mismatch comes because unemployed are unwilling or unable to change geography or skills. * Technological: Caused by the replacement of workers by machines or other advanced technology (such as artificial intelligence technology). * Classical (real-wage): When real wage for a job are set above the market-clearing level, commonly government (as with the minimum wage) or unions, although some (such as Murray Rothbard, America's Great Depression p. 45) suggest that even social taboos can prevent wages from falling to the market clearing level. * Marxian: when unemployment is needed to motivate workers to work hard and to keep wages down. * Seasonal: When an occupation is not in demand at certain seasons. For example, construction workers in winter, ski teachers in summer. This part is taken from wikipedia, U can chose some of them to focus on. I think 3 kinds is okie to speak in 3 minutes. Good luck ;) 4.What are the roles of telephone in business? Very important: - to make the contacts with partner and consumers. - It’s a immediately mean of communication=> useful in some urgent situation. - save time and money in doing business. 5.Why do business promote their products? - there are more customers know about products => increase profit. To build brand, get bigger market share => win their competitors - To make their products become more popular

- Satisfy customers need 6.What does promotion mix include? There are four main aspects of the Promotional Mix. These consist of: Advertising- Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails. Personal selling- A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone. Sales promotion- Incentives designed to stimulate the purchase or sale of a product, usually in the short term. Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, selfliquidating premiums, trade shows, trade-ins, and exhibitions. Public relations- Non-paid non-personal stimulation of demand for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TV and radio presentations, Charitable contributions, speeches, issue advertising, and seminars. 7.What kind of promotion activities do u know? Promotion is one of the four aspects of marketing. The other three parts of the marketing mix are product management, pricing, and distribution. Promotion involves disseminating information about a product, product line, brand, or company. Promotion is comprised of subcategories: • • • • • • • •

Personal selling Non-personal selling: Advertising Sales promotion Publicity and public relations Tradeshows Direct selling Product placement

8.What are examples of sales promotion? Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Media and non-media marketing communications are employed for a pre-determined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include: •

coupons

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discounts and sales, including Blue Cross Sale contests point of purchase displays rebates free samples (in the case of food items) gifts and incentive items free travel, such as free flights

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many. 9.What do u know about public relations? Public relations (PR) is the art of managing communication between an organization and its key publics to build, manage and sustain a positive image. Public relations is the process of aligning the perceptions of targeted audiences (or publics) with the current realities and reasonable prospects of another entity. Public relations is about building public relationships. Public relations involves: 1. Evaluation of public attitudes and opinions. 2. Formulation and implementation of an organization's procedures and policy regarding communication with its publics. 3. Coordination of communications programs. 4. Developing rapport and good-will through a two way communication process. 5. Fostering a positive relationship between an organization and its public constituents. Examples include: •

Corporations use marketing public relations (MPR) to convey information about the products they manufacture or services they provide to potential customers to support their direct sales efforts. Typically, they support sales in the short and long term, establishing and burnishing the corporation's branding for a strong, ongoing market.

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Corporations also use public-relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.

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Non-profit organizations, including schools and universities, hospitals, and human and social service agencies, use public relations in support of awareness programs, fund-raising programs, staff recruiting, and to increase patronage of their services.

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Politicians use public relations to attract votes and raise money, and, when successful at the ballot box, to promote and defend their service in office, with an eye to the next election or, at career’s end, to their legacy.

There is a lot of information about marketing, promotion at wikipedia; u can read more for more specific information. http://en.wikipedia.org/wiki/Public_relations 10.What are advertising medium? What do u think is the best? Advertising medium are the ways or tools to advertise products or services. While there are a number of venues where you can promote your business, you need to ask three important questions: * Where are my target buyers? * What is the best medium to reach them? * Can I afford to launch an effective campaign using this medium? Include: newspaper, magazines, yellow pages, radio, television, direct mail, telemarketing, Specialty Advertising. Each medium have their advantages and disadvantages, and is used in specific situation, specific products. But I think television is the best, because: Advantages * Television permits you to reach large numbers of people on a national or regional level in a short period of time * Independent stations and cable offer new opportunities to pinpoint local audiences * Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motion 11.What are the advantages of advertising? I think it is similar to 5th 12.What do u know about insurance market in VN?Why do people take out insurance? - Insurance market in VN is quite young – about 40 years old. - there are a lot of insurance in many field. Such as: Bao Viet, Bao minh, or foreign company: Prudential, AIA. - There are many insurance policies for variety kinds of customer: pupil insurance, medicine insurance, longevity insurance, company insurance, body sage insurance.... -In next time, insurance market will be broaden in scale because of stronger investment and support policies from government. * they take out insurance to have a guarantee in case there are any damage => avoid risk. 13What do u think of the opinion: if we produce high quality products, it's no need to advertise them? Don’t agree: - it’s nonsense if we have a high quality products, but nobody know about it.

- in some situation, customers base on advertise to buy products. They may think that your products are “no name” in market. - Advertising help you affirm your quality and show your unique selling proposition in market. 14.What do u predict about investment in VN? Background of VN: - have the permission to join WTO on September 7th. - Financial market is developing quickly. In some nearly day, VN-Index approached to 800 point. - Investment law has just been passed; make a good condition for investors. => I predict that investment in VN will increase quickly. 15.U plan to go on a holiday, which insurance policies do u take out? I will take out travel insurance policies, especially if I go abroad for holiday. Many insurance companies provide fascinating travel insurance with low cost and high secure. 16. What do you think of the opinion: advertisements don't tell the truth? That statement is so pessimistic. Ads bring many conveniences for not only producers but consumers: - Provide information about products, for customers have a good comparison to have the best choice. - Sometimes, it only tells about the good side of product, but it is also such good information. - Advertisement is one of the most important factors of market economy.