Emarketing Presentation

DISSERTATION PRESENTATION E-MARKETING & EBUSINESS

MADE BY – VINAY DEWANI

Introduction E-Business 

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E-business is what happens when you combine the broad reach of the Internet with vast resources of traditional information technology systems. It uses the Web to connect together customers, vendors, suppliers and employees in a way never before possible.

World Wide Web 

Users are attracted to the WWW because it is interactive, and because it combines graphical text, sound, and animation making it a rich communication medium.

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More than 100,000,000 potential educated people access the net. This tremendous growth of the Internet, and particularly the World Wide Web, has led to a critical mass of consumers and firms participating in global online marketplace.

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The present popularity of the WWW as commercial medium is due to its ability to facilitate global sharing in information and resources, and its ability to provide an efficient channel for advertising, marketing and even direct distribution of certain goods.

Objectives 

To Study the Feasibility of E-Commerce for a wide range of activities such as advertising, customer services etc.

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Exploring the cost aspects of Marketing on the net

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Past & Future trends of E-Commerce & Internet marketing at a globalized level in terms of business volume & customer inclination towards using E-Commerce

Research Methodology 

In this we study the various steps that are generally adopted by a researcher in pursuing the research. Research methodology consist of analyzing the problem, collecting the facts of data, analyzing the fact and reaching certain conclusion either in the form of solutions towards the concerned problem.

Data used   

Internet Magazines/journals News papers/business magazine

Indian Overview 

The Indian private sector has already recognized the attractive economics of e-business. Clearly, the opportunity (and the need) for Indian businesses to get onto the e-business power curve is really quite high. Needless to add, that the potential exists

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Indian Companies have been more open to taking studied chances, as is evident. Here, we are not just talking of companies that have static web sites but those which conduct commerce on the net like Color Plus, India Book Shop, Rediff-on-the-net and Shoppers Stop, selling from books and shirts to vegetables and soaps.

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In developing countries like India with a vast majority of the people living in poor conditions, technology plays an important role. This could be explained by the fact that to process a banking transaction manually it costs around Rs30-40 where as the same transaction on the Internet would cost Rs.7-8.

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Mainly Internet has hit the Indian Banking sector in a major way & today send an email or pick up a telephone and your banker lands at your doorstep. Welcome to the new invasion of technology in the Indian banking system!

Marketing With Internet 

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In marketing, the Internet has its positive and negative features. Internet can help marketers in more ways than one. Internet can help marketers in many ways, from gathering research, to database building, relationship management customer service, new product development internal communications, cost reduction and last but not the least promotion, selling and distribution.

MARKETING RESEARCH 

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As with any marketing intelligence and information system, the defining of what information is needed is the crucial first stage The next stage, is finding or souring the information and logging these sources for future use. Next is filling it. Finally, the information is used to reduce risk and take better decisions.

DATABASE BUILDING 

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With thousands, hundred of thousands and sometimes millions of interested visitors entering a particular web site, several opportunities arise. Trapping their data onto a database which supports a relationship marketing strategy. The full details of the visitor are usually captured either through registration (when entering the site) or other form filling activities required for competitions, free gifts and further information.

CUSTOMER SERVICES 

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Well-designed Web sites can offer round the clock service for customers who have access to the Internet. In fact customers can service themselves. Self-servicing customers save the organization time and money; for example, Sun's round the clock technical document facility, which allows customers to help themselves, has decreased customer calls by 20 percent.

E-Business in India The total volume of E-Commerce transactions in India was about Rs. 450 crore in the year 1999-2000. There is a pending demand of more than 1 million Internet connections, at present cost considerations Considering the interest the Government is taking in the growth of the market, e-commerce in India will witness a significant jump over the next three years. Revenue streams would increasingly be aligned with the emerging global model. This would mean that the majority of the revenues would come

INDIA - GROWTH OF E-COMMERCE

Year

Total B2C B2B (In Cr) (In Cr) (In Cr)

2000- 131 01

12

119

2001- 450 02

50

400

2002- 1200 03

100

110

Environmental Analysis 

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Indian Government has recently liberalized the telecom sector and due to lack of infrastructure facilities in India, there is a tremendous scope of growth in this sector. There has been sharp rise in the IT industry if India and is growing at a rate of 40% per annum which shows that there is a great scope for the companies who want to enter this field. About 200 Indian and MNCs are trying to become ISP’s in India so then going to be large competition in this market.

OPPORTUNITIES  Liberalization of telecom sector  Fast growing industry.

THREATS    

Instability of government and the erratic government policies Fast technological obsolescence Lack of telecom infrastructure Slow down of Indian economy

Findings 

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The idea of buying through Net is catching up slowly. Still it is only 8% of people making purchase on the Net regularly. Nevertheless 50% people have purchasing through Net as their second preference. Presently 10% of the people use Net for buying things, and among the rest 90% of people 75% are willing to make purchase through net in the future. Around 56% of the people think that advertisements on Net don’t give more insights of products and services than other media. ‘Convenience’, ‘wide range of choices’ and ‘saving of time’ have emerged as the main factors which motivate people for making a purchase through Net where as ‘security’ and ‘lack of actually feeling the product’ are the main factors which denominate people from making a purchase. On an average people click only 7% of the time on advertisements. All organizations feel that their presence on Net give them better opportunity to inform the customer interactively about their product/service and build strong customer relationship.

Findings 

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There is almost 60% annual increase in companies coming forward to advertise on Net. Most of the organizations feel that the environment is highly uncertain but are confident of exponential growth in terms of business through Net. There is a trend of 80% rise in number of hits every 6 months. Around 0.02% of the total hits materialize into transaction, which is also showing a rise of 60% annually. Around 70% of the sites are one year old, 20% are 1 to 2 years old and 10% more than 2 years old

Limitations 

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Failed expectations - slow downloading and slow access, useless material; slow customer service response No PR gatekeeper - Different audiences or 'publics' have access to the same information on most web sites. Security - credit card fraud - Credit card fraud, infiltrators and vandals, database abuse and rogue sites all present serious problems to marketers. E-nasties - There are other nastics out there on the Internet including Fakemail, Mailbombs, Unwanted Enrolment and viruses. Cyber-skivers - Surfing, browsing and wandering around the Internet can cost time and money: executive time and phone bills as well subscription bills. Unaudited audiences - As with any medium, marketers are interested to know about the audience. Measuring audience sizes currently presents marketers with a problem: many sites report the number of ‘Hits'.

Conclusion & Recommendations CONCLUSION  The Internet has been developing at an exponential pace over the past 4-5 years. It’s difficult to estimate the number of users connected to the ‘Net’, but there are figures that suggest an audience of over 75 million users.  Beside these technological changes there is a tremendous shift in the inclination of the public towards Internet.  More and more people are willing to use it for varying purposes. Now, slowly, the larger software companies are bringing business features and securities to the Internet so that business can work securely on it and trust it as an efficient business tool. Recommendations  E-Marketing is a very wide field with a lot of scope. Internet has become a part of our daily life, therefore its use as a marketing tool is very efficient  Internet needs to reach out to more areas especially the rural areas to decrease the communication gap and increase marketing potential.