Education Vs Phone Type

Job: SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 Title: Filter: All cases, Layer: All cases, Ranking: No ranking, Projected population of New Zealand 14+ (in '000) Page 1 SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 "What is the highest level of education you have reached" Filter: All cases

Projected population of New Zealand 14+ (in '000) No ranking CURRENT BRAND OF HANDSET

TOTAL

BlackBerry (From November 2005) Ericsson

Alcatel

Hyundai

Kyocera

Motorola

NEC

Nokia

Panasonic

Philips

(unweighted)

uc

12410

708

2

251

439

563

511

7

4532

171

188

(POPN '000)

wc

3220

185

4

65

125

144

141

2

1200

48

44

EDUCATION LEVEL summary Primary School

Some Secondary/Tech.

wc

33

0

-

0

1

0

0

-

7

-

0

v%

1.0%

0.3%

-

0.6%

0.7%

0.3%

0.1%

-

0.5%

-

0.6%

wc

504

21

-

9

23

21

24

1

145

8

9

v%

15.7%

11.3%

-

14.4%

18.4%

14.3%

17.0%

26.9%

12.1%

16.3%

19.7%

Intermediate/Form 4/Year 10 wc

151

8

-

1

6

8

5

-

49

2

2

v%

4.7%

4.2%

-

1.1%

5.0%

5.8%

3.5%

-

4.1%

5.1%

3.7%

5th form/Leaving/Year 11

Finished Tech./Matric/HSC/Year 12

Some/ Now at University

wc

791

48

-

16

28

37

30

1

301

9

12

v%

24.6%

25.7%

-

23.9%

22.2%

25.5%

21.1%

27.7%

25.1%

17.7%

26.5%

wc

399

27

-

8

20

19

20

-

155

7

4

v%

12.4%

14.3%

-

12.2%

16.3%

13.2%

14.0%

-

12.9%

15.4%

9.9%

wc

308

20

3

7

12

12

15

0

120

5

4

v%

9.6%

10.7%

65.0%

11.0%

9.7%

8.3%

11.0%

17.9%

10.0%

10.7%

10.0%

Roy Morgan New Zealand Ltd., Auckland, New Zealand

Job: SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 Title: Filter: All cases, Layer: All cases, Ranking: No ranking, Projected population of New Zealand 14+ (in '000) Page 2 Have Diploma or Degree

wc

1036

62

1

24

35

47

47

1

423

17

13

v%

32.2%

33.5%

35.0%

36.8%

27.8%

32.6%

33.3%

27.5%

35.3%

34.8%

29.7%

Roy Morgan New Zealand Ltd., Auckland, New Zealand

Roy Morgan New Zealand Ltd., Auckland, New Zealand

Job: SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 Title: Filter: All cases, Layer: All cases, Ranking: No ranking, Projected population of New Zealand 14+ (in '000) Page 3

URRENT BRAND OF HANDSET

Sagem

Samsung

Sharp

Sony Ericsson

Siemens

Sony

TOTAL own or use a mobile Don't know No answer phone

Other

72

511

208

108

375

106

328

109

606

9638

20

149

63

34

106

26

95

26

142

2565

-

0

0

-

0

-

0

0

3

13

-

0.2%

0.3%

-

0.3%

-

0.2%

1.5%

2.0%

0.5%

4

20

7

5

10

3

15

4

34

355

18.6%

13.2%

10.9%

13.4%

9.4%

13.0%

15.9%

13.6%

24.3%

13.8%

2

8

1

2

5

0

7

1

7

111

8.3%

5.1%

1.4%

5.3%

4.9%

1.7%

7.5%

2.0%

5.2%

4.3%

2

41

16

5

26

6

21

4

36

619

10.4%

27.8%

25.0%

14.2%

24.3%

24.5%

21.9%

16.7%

25.3%

24.1%

3

15

10

7

10

4

12

3

15

331

12.8%

10.4%

15.3%

19.7%

9.7%

13.6%

12.9%

10.6%

10.6%

12.9%

3

22

9

4

16

3

7

2

10

269

13.0%

14.8%

14.2%

12.0%

14.8%

12.1%

7.9%

8.5%

7.2%

10.5%

Roy Morgan New Zealand Ltd., Auckland, New Zealand

Job: SINGLE SOURCE NEW ZEALAND: JANUARY 2005 - DECEMBER 2005 Title: Filter: All cases, Layer: All cases, Ranking: No ranking, Projected population of New Zealand 14+ (in '000) Page 4 8

42

21

12

39

9

32

12

36

868

36.9%

28.5%

32.9%

35.3%

36.7%

35.1%

33.9%

47.3%

25.6%

33.8%

Roy Morgan New Zealand Ltd., Auckland, New Zealand