Education Pradipta Banerjee Xlri
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IGNITE Pradipta Banerjee
XLRI, Jamshedpur
Child has to look after younger siblings Has to work for wages/attend other domestic activities Financial constraints School not located conveniently Inability to cope with failure in studies No one in the family has ever been to school Lack of funds and poor infrastructure in rural schools Parent/Child not interested in studies Unfriendly atmosphere at school
Language problems Uninterested teachers and government apathy Fear of corporal punishment
Education not considered useful Poor quality of educational content
Can be Addressed by the Plan
Reasons for Not going to School and High Dropout
The Business Model
Interesting and relevant digital content for primary education to be generated and sold to the government/government run bodies or agencies running schools. Advertising to generate additional revenues Content to be used in primary schools in rural areas as a substitute/supplement to primary teaching
The content will be initially taught by volunteers and later on by primary teachers. The idea is to make a difference by educating disadvantaged children in an interesting way that makes them want to come to school rather than achieving a minimum level of literacy The model is scalable and sustainable. Will also be profitable from approximately the 4th year onwards.
Step 1: The Set-Up
Hire 2-3 professionals (basically educational consultants) and a few volunteers (local youth, students, young working professionals) Select quality content available on the internet for primary education as well as let the professionals design content
The content should be:
Graphical, audio-visual, including colored, animated pictures and models In synchronization with innovative pedagogy Local content so that children can relate to surroundings
The volunteers will disseminate the content in the chosen schools and also give feedback for designing further content
Step 2: Content Generation
Use of open source software to translate content from:
English to Hindi (and gradually to other regional languages)
Handwritten to digital format
Some of the NLP software tools that can be used are:
MANTRA-Rajbhasha (http://mantra-rajbhasha.cdac.in/mantrarajbhasha/)
Anglabharti (http://www.cse.iitk.ac.in/users/langtech/anglabharti.htm)
SCIM (http://www.scim-im.org/downloads/scim_download) – For writing Indian languages, it has at least 3 IMES available: i-trans, inscript and phonetic
Free OCR software for Indian languages can be used to upload handwritten vernacular content (e.g. quality notes in vernacular by some expert teacher)
Step 3: Selling the Content
Creation of internet portal where the content will be uploaded and sold to local primary schools either through the: Government Advantage: One large customer instead of several small customers
Governing bodies of schools/local governing bodies like Panchayats and Nagarpalikas Advantage: Better dissemination and collective responsibility
Another source of revenue will be advertisements on the portal Companies targeting rural customers – tractors, insurance etc Aggregate ad spend on the internet in India expected to rise to $220 million
Project to be piloted in Himachal Pradesh
State government has about 1400 schools with minimum of 5 computers. Total of around 10,500 primary schools Not all computers connected to the Internet but not a big problem for schools to get the same Medium of education is Hindi Project can be started targeting 20 schools in first year, 100 schools and gradually expanding to cover the entire state by 4th year States like Maharashtra are also trying to implement computerization of primary schools under the Maharashtra School Project scheme
The ifs and buts….
Why will the government buy such content?
What are the glitches foreseen?
Many agencies of the government are fishing for such projects for SSA Many NGOs are facilitating primary government schools in urban, semiurban areas in such initiatives Encountering government red tape and bureaucratic delays Getting internet connection in the schools
What is the alternate Plan B in case there is no computer/internet?
Laptops can be carried by the volunteers. Cost to be factored in while negotiating with the government The content will be made available in a CD The advertisers will be accommodated in the content, e.g. showing a particular brand of Tractor being used by the animated character
The ifs and buts….
Why will the advertisers support the project?
Who will be the volunteers and why will they be selected?
Rural markets have huge untapped potential but rural marketing is tough It can also be pitched as CSR for the organization Internet penetration pegged to reach 6% (72 million subscribers) by 2011 The volunteers can be students or working professionals with a passion to make a difference and equally committed to the cause of education Initial selection through personal contacts, with increasing scale, maybe interviews and aptitude Volunteers get a stipend, based on the hours of work put in, say 10K per month
What is the approximate break-even period?
The project should break even in approximately 3-4 years at most
Cost & Revenue Estimates Cost Head
Amount (Rs)
Initial Set up cost (office and others)
0.5 million
Salaries (5 employees+10 volunteers)
1.2 million per annum
Other variable costs
8,000 per school targeted annually
Miscellaneous
20% of sum of above costs
Revenue Source
Amount (Rs)
Sale of solution
20,000 per school annually
Advertisement on the portal
0.3 million annually (expected to grow with increase in number of schools)
Assumptions:
One more employee required for an additional set of 10 schools in 2nd year and one per 20 schools in 3rd year Straight line depreciation at 20% of all fixed costs
XLRI, Jamshedpur
Child has to look after younger siblings Has to work for wages/attend other domestic activities Financial constraints School not located conveniently Inability to cope with failure in studies No one in the family has ever been to school Lack of funds and poor infrastructure in rural schools Parent/Child not interested in studies Unfriendly atmosphere at school
Language problems Uninterested teachers and government apathy Fear of corporal punishment
Education not considered useful Poor quality of educational content
Can be Addressed by the Plan
Reasons for Not going to School and High Dropout
The Business Model
Interesting and relevant digital content for primary education to be generated and sold to the government/government run bodies or agencies running schools. Advertising to generate additional revenues Content to be used in primary schools in rural areas as a substitute/supplement to primary teaching
The content will be initially taught by volunteers and later on by primary teachers. The idea is to make a difference by educating disadvantaged children in an interesting way that makes them want to come to school rather than achieving a minimum level of literacy The model is scalable and sustainable. Will also be profitable from approximately the 4th year onwards.
Step 1: The Set-Up
Hire 2-3 professionals (basically educational consultants) and a few volunteers (local youth, students, young working professionals) Select quality content available on the internet for primary education as well as let the professionals design content
The content should be:
Graphical, audio-visual, including colored, animated pictures and models In synchronization with innovative pedagogy Local content so that children can relate to surroundings
The volunteers will disseminate the content in the chosen schools and also give feedback for designing further content
Step 2: Content Generation
Use of open source software to translate content from:
English to Hindi (and gradually to other regional languages)
Handwritten to digital format
Some of the NLP software tools that can be used are:
MANTRA-Rajbhasha (http://mantra-rajbhasha.cdac.in/mantrarajbhasha/)
Anglabharti (http://www.cse.iitk.ac.in/users/langtech/anglabharti.htm)
SCIM (http://www.scim-im.org/downloads/scim_download) – For writing Indian languages, it has at least 3 IMES available: i-trans, inscript and phonetic
Free OCR software for Indian languages can be used to upload handwritten vernacular content (e.g. quality notes in vernacular by some expert teacher)
Step 3: Selling the Content
Creation of internet portal where the content will be uploaded and sold to local primary schools either through the: Government Advantage: One large customer instead of several small customers
Governing bodies of schools/local governing bodies like Panchayats and Nagarpalikas Advantage: Better dissemination and collective responsibility
Another source of revenue will be advertisements on the portal Companies targeting rural customers – tractors, insurance etc Aggregate ad spend on the internet in India expected to rise to $220 million
Project to be piloted in Himachal Pradesh
State government has about 1400 schools with minimum of 5 computers. Total of around 10,500 primary schools Not all computers connected to the Internet but not a big problem for schools to get the same Medium of education is Hindi Project can be started targeting 20 schools in first year, 100 schools and gradually expanding to cover the entire state by 4th year States like Maharashtra are also trying to implement computerization of primary schools under the Maharashtra School Project scheme
The ifs and buts….
Why will the government buy such content?
What are the glitches foreseen?
Many agencies of the government are fishing for such projects for SSA Many NGOs are facilitating primary government schools in urban, semiurban areas in such initiatives Encountering government red tape and bureaucratic delays Getting internet connection in the schools
What is the alternate Plan B in case there is no computer/internet?
Laptops can be carried by the volunteers. Cost to be factored in while negotiating with the government The content will be made available in a CD The advertisers will be accommodated in the content, e.g. showing a particular brand of Tractor being used by the animated character
The ifs and buts….
Why will the advertisers support the project?
Who will be the volunteers and why will they be selected?
Rural markets have huge untapped potential but rural marketing is tough It can also be pitched as CSR for the organization Internet penetration pegged to reach 6% (72 million subscribers) by 2011 The volunteers can be students or working professionals with a passion to make a difference and equally committed to the cause of education Initial selection through personal contacts, with increasing scale, maybe interviews and aptitude Volunteers get a stipend, based on the hours of work put in, say 10K per month
What is the approximate break-even period?
The project should break even in approximately 3-4 years at most
Cost & Revenue Estimates Cost Head
Amount (Rs)
Initial Set up cost (office and others)
0.5 million
Salaries (5 employees+10 volunteers)
1.2 million per annum
Other variable costs
8,000 per school targeted annually
Miscellaneous
20% of sum of above costs
Revenue Source
Amount (Rs)
Sale of solution
20,000 per school annually
Advertisement on the portal
0.3 million annually (expected to grow with increase in number of schools)
Assumptions:
One more employee required for an additional set of 10 schools in 2nd year and one per 20 schools in 3rd year Straight line depreciation at 20% of all fixed costs
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