ECDL/ICDL Certification Programme
Mary Mulcahy Business Development Manager The European Computer Driving Licence Foundation Ltd.
Malta 20th November 2002
www.ecdl.com
ECDL Presentation • • • • • • •
What is ECDL/ICDL? ECDL Objectives ECDL Development ECDL-Foundation Case Studies and Value of Certification Statistics Product Development
Malta 20th November 2002
www.ecdl.com
What is the ECDL? • The ECDL certifies that the holder has knowledge of the essential concepts of IT and is able to use a personal computer and common computer applications at a recognised level of competence • Test of practical skills and competencies • ECDL is a recognised standard for computer literacy • Single agreed vendor independent / generic syllabus • Computer society ethos
Malta 20th November 2002
www.ecdl.com
ECDL Objectives • • • • • • •
Promote Computer Literacy Raise IT Knowledge Levels Facilitate Access to Information Society Facilitate Job Mobility Facilitate Re -Training Improve Productivity Enhance Returns for IT Investments
Malta 20th November 2002
www.ecdl.com
ECDL Development • Finland - CDL • Employers, Unions, Govt, Education • Council of European Professional Informatics Societies (CEPIS) Task Force • European Commission - ESPRIT • Pilot Tests - April 1996 • ECDL - August 1996 • ECDL Foundation - January 1997
Malta 20th November 2002
www.ecdl.com
ECDL-Foundation • • • • • • • •
Established January 1997 Registered in Ireland Limited by Guarantee No Share Capital Not-for-Profit Membership Governance IPR vested in ECDL Foundation
Malta 20th November 2002
www.ecdl.com
ECDL- F Role • • • • • • • • • •
Licensing Authority Product Maintenance & Development Quality Assurance Standards and Guidelines Audit Function Working Groups - Special Needs, Teachers External Service Providers Trade Mark / IPR Protection Communication Marketing Malta 20th November 2002
www.ecdl.com
Digital Literacy in Europe • eEurope Action Plan ‘02 highlighted the need for Digital Literacy • ESDIS Committee Oct ’02 recommended that ECDL: “be accepted as a Europe-wide basic IT accreditation scheme”
• High Level Task Force on Skills and Mobility objective: “that by ‘06 all 16 year olds in Member States will have acquired ICT skills”
• European eLearning Summit May ‘02 “the EC should build on successful current initiatives (including ECDL) in order to develop and update core digital literacy competence (including higher order skills) for Europe” Malta 20th November 2002
www.ecdl.com
ECDL Role in ICT skills • Flexible Learning Approach • Confidence Building Aspects • Benchmark Against Recognised International Standard • Facilitates Mobility • Competency Based Approach • Involved Syllabus Development Process (>1000 inputs) • Facilitates Introduction of Other IT Systems • Gateway to the Information Society Malta 20th November 2002
www.ecdl.com
The Vicious Circle inadequate IT training
inadequate training budgets
poor perception of IT by business managers Malta 20th November 2002
poor end-user utilisation of technology
poor return to the business for its investment in IT
www.ecdl.com
ECDL in Corporates •
IKEA Staff at Ikea Edinburgh, Scotland has rushed to take advantage of the furniture superstore's offer of free ECDL training by snapping up all the places in one day. The tuition is part of a bid to boost staff motivation and retention."The idea came from undertaking employee's personal development plans," explains Neil Crowson, training manager at Ikea in Edinburgh. "We aim to look at the whole person and found staff wanted to learn IT skills and we wanted to show that we support staff development.”
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Waterford Crystal Since staff have started studying for the ECDL the company has reported that there are fewer problems with the technology used in the factories. The reason put forward for this is that the craftspeople who use equipment at the plants would not traditionally have been familiar with computers.
Malta 20th November 2002
www.ecdl.com
ECDL in Corporates •
Pfizer Limited Pfizer Limited, a leading global pharmaceutical company, has offered the opportunity to employees working within the Manufacturing Division to complete the European Computer Driving Licence (ECDL). Lisa Running who has been an ECDL examiner for one-and-a-half years manages the department. "Some of our employees have limited PC knowledge or only use certain software packages, like Excel or Word. This scheme allows everyone to gain the basic core skills in computing, whether they use a PC on a daily basis or not and they can all learn at their own pace."
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Amalgamated Beverage Industries Amalgamated Beverage Industries, the bottlers of Coca Cola in much of South Africa, have announced Project Ukufunda, an initiative to provide basic computer literacy for staff – in the form of ICDL certification.
Malta 20th November 2002
www.ecdl.com
ECDL in the NHS NHS is: • UK National Health Service • The third largest employer in the world • 1.3 million staff • All levels from cleaners to surgeons • Distributed throughout England
Malta 20th November 2002
www.ecdl.com
Why ECDL? • NHS needs to up skill 1 million staff to: – enable smooth introduction of electronic records – give staff e-learning skills for the future – quantify IT abilities within the service – give staff a recognised qualification
Malta 20th November 2002
www.ecdl.com
ECDL in the NHS Pilot Test Results • Manchester NHS Agency - 18,500 staff • Blended learning solution - different literacy levels • Staff morale increased from 65% to 83% after ECDL • Average time saved = 38 minutes per day, 3 hours per week - similar findings to Cap Gemini survey in Norway • ROI of 162% based on time saved and average salary of £15,000 (probably too low) • Before 44% asked for help several times a week - after <10% asked for help at all Malta 20th November 2002
www.ecdl.com
ECDL in the Irish Public Service • • • • •
Local Authorities (all) Health Boards (most) Government Ministries (most - on the increase) State Agencies 40,000 public servants approx. since ‘98 Dublin City Council, Environmental Protection Agency, Court Service, Department of Social, Community and Family Affairs, Forensic Science Lab and Ballymun Regeneration Limited
Malta 20th November 2002
www.ecdl.com
ECDL has changed this cycle… …by improving IT Training hence creating ……….
Malta 20th November 2002
www.ecdl.com
The Virtuous Circle ECDL
increases in training budgets
recognition of technology’s contribution to the bottom line by business managers
Malta 20th November 2002
highly effective end-user utilisation of IT
high returns to the business for its investment in IT
www.ecdl.com
ECDL Certification Why it Matters: • • • • •
Faster Payback Of IT Investments Increased Productivity Increased Quality Of Administrative Output Reduced PC Support Costs Personal Development and Motivation
Malta 20th November 2002
www.ecdl.com
The Value of ECDL Certification Measuring the Results of IT Training: • Measure the effictiveness of its computer literacy training programme • Judge the output of external training organizations • Validate that learning has occurred • Evaluate computing skills in job candidates • Ensure that current employees are fully utilizing their desktop computers
Malta 20th November 2002
www.ecdl.com
Concept Recognition • European Commission Initiatives • UNESCO / World Bank • Education Ministries - Australia, Austria, Holland, Hungary, Italy, Jordan, Poland • e-Government Plans - Estonia, Hungary, Italy, Norway • MOD - UK, Sweden, Italy • Re-Training - UK New Deal, Ireland FIT • NHS - UK, Sweden • Multinational Organisations - Siemens, UNDP, Red Cross Malta 20th November 2002
www.ecdl.com
Statistics • • • •
2.36 million students to 30 September 2002 10 million+ tests 15,000 test centres, 89 countries, 25 languages 10,000 Advanced level students
Europe - ECDL as a % of population • Over 4% of Irish and Swedish • Nearly 4% of Danish population • 12% of Irish & 9% of Swedish working population
Malta 20th November 2002
www.ecdl.com
Product Development Roadmap ECDL Programme
Introductory
Core
Advanced
Specialist
E-citizen
Basic Concepts of IT
Advanced WP
ECDL Certified Training Professional
ECDL Kids
Using Computer & Managing Files
Advanced Spreadsheets
ECDL Web Publisher
Word Processing
Advanced Database
ECDL IT Administrator
Advanced Presentation
ECDL Teachers
Spreadsheets Database Presentation
ECDL Security
ECDL CAD
Information & Communication
Malta 20th November 2002
www.ecdl.com
Product Launches • • • • • • •
ECDL CAD - September 2002 ECDL and Kids - November 2002 ECDL Advanced - November 2002 ECDL Certified Trainer - December 2002 Syllabus Version 4.0 - January 2003 Version 4.0 - Implementation Issues “e-Citizen Award” - early 2003
Malta 20th November 2002
www.ecdl.com
Contact Details Mary Mulcahy Business Development Manager The European Computer Driving Licence Foundation Ltd. 107 The Windmill, Sir John Rogerson’s Quay Dublin 2 IRELAND Ph:
+353 1 679 2847
Fax:
+353 1 679 2921
Email:
[email protected] Malta 20th November 2002
www.ecdl.com
ECDL/ICDL Website
Malta 20th November 2002
www.ecdl.com
www.ecdl.com