Eastern Europe

Eastern c

Europe MR. Xu Ao

MR. Zhou Jingchun

Introduction Eastern Europe and the new republics of the former soviet union represent a region rich in cultural traditions but now alarmingly poor in economic and human resource development.

Geography Russia Latvia Lithuania Estonia Belarus Ukraine Poland Moldova Romania Slovakia Hungary Bulgaria Czech Republic

Demographics

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The population is 400million

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More than 100 nationality groups

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Majority of them are Russian

Language ＊ The major languages of the region are Slavic. ＊ Estonian, Finnish and Romanian use FinnoUgrian. ＊ Russian, English and German are the most common second languages. ＊ Russian can be used in the former states of the USSR

Religion ＊ In Eastern Europe people worship Roman Catholicism ＊ Islam and Jewish communities are the religion of a considerable minority population in the region. ＊ during the seven decades of strict communist rule, religion was discouraged and carefully monitored.

History 1

Primeval time

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Feudal society

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Socialism society

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Capitalism society

History Feudal Society: Controlled by the ecclesiastic.

(middle ages) Socialism Society: Soviet Union has been built in 1922. The collapse of the Soviet Union has thrown Europe into a turmoil

New Freedoms The people of Eastern Europe are emerging from decades of tight central government control enforced by military and secret police. After the Soviet Union collapsed, the new freedoms has been built. Free culture, free economy, free speech, etc.

Family

The “Family” in Eastern Europe is not very optimistic. With low birthrate, high rates of abortion, small living, undound family education.

Economic Environment for HRD ＊ The economic and market grown Rapid. ＊ The developing education and technical training. ＊ More new companies and more jobs. ＊ Management system is behindhand. ＊ All economic activity was coordinated to ensure maximum industrial development. ＊ the worker worked without encouragement. ＊” worker society” was built.

Economic Environment for HRD ＊ The economic and market grown Rapid. ＊ The developing education and technical training. ＊ More new companies and more jobs. ＊ Management system is behindhand. ＊ All economic activity was coordinated to ensure maximum industrial development. ＊ the worker worked without encouragement. ＊” worker society” was built.

MacDonald’s in Russia As we know, when CCCP are disintegration, the Soviet economic process had been geared in different direction. At the same time, because the economic and HRD environment are different from Western country, so when MacDonald’s came into Russia, which is the former socialist country, They find there was a new market , but there have many new problems, the Russian practices have not been their needs.

MacDonald’s in Russia  1. Those Soviet workers have no prepared and simply, either in skill or work ethic.  2. Russian managers are generally not adequately trained in some basic business skills and service knowledge.  3. The traditional thinking in Russia. The Soviet thinking is “Never mind performance, just work for formalism.”

MacDonald’s in Russia

 Because these reasons, MacDonald’s had to change its won HRD strategy to adapt this new market. 1. Break the normal recruiting system. It passed the traditional bureaucratic routes, advertising in Print Media

MacDonald’s in Russia 2. MacDonald’s recruit and motivated collage students who are the best of them to do the part–time job in MacDonald’s restaurant, then, the MacDonald’s will offered the indispensable training, they can learn a lot of about their work. 3. After the basic training, if you can prove that you are the best you can be sent to the overseas, get the high level training and brief internships. Of course, the top managers will get an intensive training program for 10 months.

MacDonald’s in Russia  Pass all over these data we can find, on the basis of the environment where your company stay or develop on, to change your HRD strategy is very essential. If you grasp the way, to change the HRD strategy with the environment that you will be the leader for your profession. MacDonald’s do it like this, so they got the success in Russia.

General Electric in Hungary  Hungary, the former socialist country, But there are so many different from Russia, Hungary finish the process that change the planned economy to the market economy more earlier than Russia, so, unlike MacDonald’s in Russia, the GE Corporation doesn’t need to face those problems. But, in fact there also have some trouble The GE Corporation must be to solve.

General Electric in Hungary 1. Because every kind of human being rights were complete step by step, there have many reason worker can use to slight their own job. 2. Good treatment let them lost the responsibility and the zeal for job. 3. Exaggerate themselves’ work result. 4. Worker let the output raw material flow out to the black market.

General Electric in Hungary  GE Corporation wants to change this passive situation, so they do: 1. GE Corporation negotiates with worker, persuade them give up the moonlighting, and promise them to increasing wages and give the subsidy. 2. Use the substantial entice let worker suppress “Free market.”

General Electric in Hungary 3. Use the local people manages local people, decrease obstacle between the communication and enmity. 4. Popularize the spirit of enterprise and corporate culture. Communication also is the important part of the HRD.

SUMMARY  Pass these two cases we can find, that in a multinational corporation, HRD is not just for offer some simply function like training; career planning. In fact, HRD is the core department of one company, because it is the powerful backup for whole company. The team cohesion; the spirit of enterprise and the corporate culture, all over these just come from the HRD.

Thank you! c