E&m-business_session5f.ppt

Electif 621 E-Business and m-Business

Antoine Harfouche

Session 5 Mobile Application

What is the Mobile Web? • Mobile Web is medium to which Web sites are accessed using mobile devices • Ubiquity  Mobile devices are capable of being connected to the Internet and exchange information – Connected anytime, all the time

What is M-Commerce? • E-Commerce with mobile devices (PDAs, Cell Phones, Pagers, etc.) • Different than E-Commerce? • No, but additional challenges: – – – –

Security Usability Heterogeneous Technologies Business Model Issues

• But first, let’s learn a little about wireless technologies…

What is a good application • http://money.cnn.com/video/technology/2014/07/2 1/uk-london-burgerator-mobile-app-finds-bestburgers.cnnmoney/ • https://www.youtube.com/watch?v=WM85tRZ2x0w • http://money.cnn.com/video/news/2014/11/03/star bucks-ceo-on-mobile-payments.cnnmoney/ • http://money.cnn.com/video/technology/2014/01/0 3/t-ts-app-for-homeless.cnnmoney/

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Advantages for mobile web apps • Convenience: Always on, always near the owner. – 60% of mobile users keep their phones bedside at night (Ahonen, 2008) • Ubiquitous, omnipresent information streams: Don’t need to return to a desk to input data • Location aware: GPS, accelerometers widely available • Media input: Most smartphones have built-in camera, microphone, and speaker in addition to keyboard input

“Mobile” is not just shrinking the Website page

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Use only essential, relevant content

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Reduce options, simplify

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• Key Entry

Features

– Virtual or physical keyboard – Numeric or alphanumeric entry – External keyboard attachment

• Interacting with applications – Touch or multi-touch – Handwriting and/or voice recognition

• Geo-location • Facial and gesture recognition • Connections: Phone, web, texting, email

Best Practices • • • • • • • • • •

Handle unavailable or lost network connection Limit permissions requested as much as possible Optimal use of storage. Use the SD card if possible Use standard GUI layouts Efficient, fast, responsive Multi thread slow time consuming operations Save application data when state changes occur Share data with apps by implementing content providers Implement activities launchable from other apps Utilize notification facilities, progress bars, flash screens

Design Considerations • • • • • • • • • •

Orientation changes Varied screen sizes and resolutions Operating system choice to reach a wide audience Intuitive operation Reason for continued use Well-defined purpose Multi user support Upgrades/new features (without feature creep) Multiple language and color support Varied font sizes

Getting the product to market • Register for an Android Market account: market.android.com/publish/ • Click: Setup Merchant Account to set up a Google Checkout • Adhere to Android application policy requirements (www.android.com/market/terms/developer-content-policy.html) • Digitally sign (can be self-signed) and upload to the Android market (see developer.android.com/guide/publishing/publishing.htm) • Price the application – – – –

The average paid app price is $3.13 – 30% for Google; 57% are free. In app advertising price per view virtual products (Google retains 5%) Limited free version, with paid version having full capabilities

• Market: social media, app review sites, advertising networks, etc..

Browsers • Preinstalled – NetFront , Myriad, Explorer, Safari, Nokia, Sony, Obijo, Motorola, Symbian, Android, webOS, Blackberry, Samsung, MicroB

• User-installed – Opera Mobile, Opera Mini, Firefox (Fennec) for Mobile, Chromium, UC, SkyFire, Bolt

• Webkit – Open source framework used by many browsers