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Content Meaning of DSS Benefits of DSS DSS in Proctor & Gamble
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Decision Support Systems Decision support systems (DSS) Decision support systems constitute a class of
computer-based information systems including knowledge-based systems that support decisionmaking activities.
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Benefits of a DSS (1) Handles large amounts of data from different
sources. Provides report and presentation flexibility. Offers both textual and graphical orientation.
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Benefits of a DSS (2) Performs complex, sophisticated analysis and
comparisons using advanced software packages. Supports optimization, satisfying, and
heuristic approaches
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Benefits of a DSS (3) Performs different types of analyses “What-if” analysis
Makes hypothetical changes to problem and observes impact on the results
Simulation
Duplicates features of a real system
Goal-seeking analysis
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Determines problem data required for a given result
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Web-Based Decision Support Systems Web-based decision support systems Decision support system software provides business intelligence through web browser clients that access databases either through the Internet or a corporate intranet
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Procter & Gamble an Overview One of the largest company in the world Annual revenue of $51 billion 80,000 employees in 140 countries with more
than 300 brands In early 1990s P& G started to reduce supply chain cost
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Question are to be answered How many plants should there be for a new
product ? Where should they be located ? Where should distribution centers be located ? How can we deliver these products faster and better to our major customers?
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Business Challenges
Managemen t
Organizatio n
Information system Business solution
Technology
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solutions Company hired LINDO System’s for
maintaining data. Collected data form the all the departments. Processed on this and a system become DSS.
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Model base Model mgmt Model executer users
Dialog ue mgmt
D/B interface
d/b mgmt
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Query process
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Query process Data dictionary DBMS
Base interface Local DSS Enterprise data
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Eternal data
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