Dr.d. Ashok, Managemnt Marketing) - Resume

Resume Dr. D. Ashok

Name

:

Date of Birth & Age

: 13. 06. 1964.

Address for Local Communication

: Dr. D. Ashok, M.SC, MBA, M.Phil, Ph.D. ASSISTANT PROFESSOR, VIT- BUSINESS SCHOOL, Vellore Institute of Technology, Vellore – 632 014. TN, INDIA. E-mail: [email protected] Mobile: 09345407314. Residence: 0416- 2240131, 2240132. Office: 0416- 220 2345.

Religion

: Hindu

Nationality

: Indian

Languages Known:

: Write: Speak:

TAMIL & English Tamil, Telugu & English.

Academic Qualification: 

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Ph.D. in Management, Pondicheery University, 1999 – 2004, completed examination and awarded degree with effect from 28.01.2005

viva voce

M. Phil. (Entrepreneurship & Marketing), Madurai Kamaraj University, Madurai, 1994-96 (2 Years), 62 Per cent, First class. MBA (Master of Business Administration), Tamil Nadu Agricultural University Coimbatore; 1988-90 (2 Years); OGPA: 3.34 / 4.00; 76.8 Per cent; First Class. M.Sc., (Environmental Science): Loyola College (Autonomous), Madras-34; Madras University; 1986-88 (2 years.); OGPA: 4.85 / 6.00; 73.5 Percent; First Class.

Honorary Position/Award held: • Obtained an honorary position in The ECONOMIC CHALLENGER, a Quarterly Journal from AJMER – 305006, Rajasthan, India as member in Advisory board for two years from January 2005 up to June 2007 and renew as the member in editorial board since, Jan 2008. •

Obtained the Best Teacher Award for the Year 2005-06 from Vellore Institute of Technology during the University Day on 30th March 2006.

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I am also holding my personal membership in Madras Management Association (MMA), Chennai and Member in Chennai Advertising Club, Chennai since 2003.

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Work Experience: Institution Name Vellore Institute of Technology, Deemed University, Vellore - 14

Vellore Institute of Technology, Deemed University, Vellore - 14 JAYA Engineering College

Period

Class handled MBA

01.02.2005 to Till Date

MBA(IB), Integrated MBA, B.Com, (Full time) MBA

01.08.2003 to 31.01.2005

MBA (IB), BBA, & B.COM (Full time) 06.11.2002 to 30.07.2003

M.B.A

Thiruninravur 602 024

Adhiparasakthi Engineering College Melmaruvathur

(Full time) 23. 08.99 to 05.11.2002

Designation ASSISTANT PROFESSOR in Management Studies

Selection Grade Lecturer in Management Studies

ASSISTANT PROFESSOR in Management Studies

M.B.A

SENIOR LECTURER in

(Full Time)

Management Studies

July1995 to Aug.1999 (4 years)

BBM

Lecturer in Management

GRD Institute of Management Coimbatore-14

Oct. 1995 to Oct. 1998 (Three year)

M.B.A (Full time)

Lecturer in Management (Part time Assignment)

Shri Nehru Maha Vidhyalaya College of Arts & Science Coimbatore-21

June1993 to July1995

M.B.A

Lecturer in Management Studies

(2 Years)

(Full time)

10th July1991 to July1995 (4 years)

BBM

(3 Years) PSG - College of Arts & Sciences Coimbatore-14

Total year of Industrial Experience: ( 02.01.1990 to 30.06.1991)

01Year - 6 months (TAPCO, CBE)

Total Years of Teaching Experience: (10th July1991 to till date)

17 Years

Total years of Research Experience: M.Phil (1994- 96)

Two Years

Ph.D (Feb. 1999- 2003)

Lecturer in Management

Four Years

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Details of Research done so far:  Purchasing Pattern in Liberalized Market – A Study on Consumer durable products in Chennai City – Doctorate in Philosophy (PhD) Thesis. Awarded degree with effect from 28.01.2005. 

Factors influencing performance of small-scale industrial units in Coimbatore with special reference to inter-firm comparison; 1994 - 96 Submitted to Madurai Kamaraj University in partial fulfillment of the Degree of Master of Philosophy (M.Phil) in Entrepreneurship & Marketing

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A Feasibility Report on Establishment of Japanese Quail (Cortunix cortunix Japonica) Farming at Thekkupalayam in Coimbatore Taluk;; Socio-economic study; 1988-90. Submitted to Tamil Nadu Agricultural University, Coimbatore, in partial fulfillment of the degree of Master of Business Management (MBA)

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Effect of Lyophilized venom of Heterometrus fulvipes (KOCH) on the Muscles of Experimental Animals; Bio-chemical studies; 1986-88. Submitted to the Loyola College (Autonomous), University of Madras, in partial fulfillment of the Degree of Master of Science (M.Sc)

List of Article Publications. 

ASHOK.D, “Correlation Co-efficient between Entrepreneurial Success towards Independent Factors”: CODISSIA (Coimbatore District Small industries Association) Bulletin; Fortnightly Vol. XIX, No. 11: 1st June 1997; Page18 &19

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ASHOK.D, “The general growth level of SSI Units in Various Priority Sectors in Coimbatore District”: CODISSIA (Coimbatore District Small Industries Association) Bulletin; Fortnightly; Vol. XIX No. 13: 1st July 97; Page 23 &24.

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ASHOK.D ”Small Scale Industries in India”: CODISSIA (Coimbatore District Small Industries Association) Bulletin; Fortnightly Vol. XIX, No.14; 15th July 1997 Page: 15 &16.

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ASHOK.D “Small Scale Industries in Tamil Nadu”: CODISSIA (Coimbatore District Small Industries Association) Bulletin; Fortnightly Vol. XIX - No. 16; 1st Sept. 1997; Page: 16& 17.

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ASHOK.D “Coimbatore Industrial Scenario”: CODISSIA (Coimbatore District Small Industries Association) Bulletin: Fortnightly, Vol. XIX, No. 16; 1st Sept.1997; Page: 23 &24.

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ASHOK.D

“Media of Advertising in Rural

Market”CODISSIA

(Coimbatore

District Small Industries Association) Bulletin: Fortnightly Vol. XXVI; No.6; 15th March 1999; Page: 19 & 20. 

ASHOK.D ”Need Based Management Curriculum”: CODISSIA (Coimbatore District Small Industries Association); Bulletin, Fortnightly Vol. XXVI. No.8: 15th April 1999. Page.35-36.

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ASHOK. D, Implication of Trade Liberalization on Total Quality Control- An overview, The Economic Challenger, No.2, Issue.5, Oct.-Dec. 1999, Page. 39-40.

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ASHOK D” Scope of MNC“s - In Indian Scenario”, The Economic Challenger, No. 02, Issue 07, April-June 2000, Page: 49-50.

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ASHOK D & Ms. Subashree, "Key Challenges Confronted by Indian companies in liberalization era". The Economic Challenger, No.03, Issue: 10, January- March 2001, Page: 25-26.

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Dr. ASHOK D “Ergonomics and its Application”, HRD Times, No. 2, Vol. 7, Feb. 2005, Page: 15-17.

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Dr. ASHOK D “Managing Global Competitiveness: What Indian Companies must do to take Marketing to rural areas”, The Economic Challenger, No. 07, Issue 27, April – June 2005, Page: 57 – 61.

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Dr. ASHOK D, “Engineering Ethics”, HRD Times, No. 6, Vol. 7, June. 2005, Page: 20 22.

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Dr. ASHOK D, & Dr. G. Anjaneya Swamy, “The Changing Face of Markets in India”, The Economic Challenger, No.08, issue29, OCT – Dec 2005, Page: 37 – 43.

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Dr. ASHOK D, “Management Styles”, HRD Times, No.12, Vol 7, December 2005, Page: 19 – 21.

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Dr. ASHOK D, & Dr. G. Anjaneya Swamy, “Purchasing Pattern of Consumer Durable Product – A Model”, The Economic Challenger, No.08, issue30, Jan– March-2006, Page: 63 – 67.

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Dr. ASHOK D, “Application of Mobile Technology in Modern Marketing Practices”, Economic Challenger, No.09, issue34, Jan– March-2007, Page: 33 – 40.

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Paper Presentation in UGC / AICET Seminars / Conference: 

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Presented a paper on Media of Advertising in Rural Market in the UGC- Sponsored Seminar conducted by the Department of Commerce, PSG College of Arts & Sciences, Coimbatore-14 on 19th Feb.1999. Presented a paper on Need Based Management Curriculum the UGC-Sponsored Seminar conducted by the Department of Management Sciences, PSG College of Arts & Sciences, Coimbatore-14 on 01st March 1999. Presented a paper on Implication of Trade Liberalization on Total Quality Control On Over view in UGC- Sponsored Seminar Conducted by the Department of Management Studies, SNR & Sons College, Coimbatore-6 on 28th March 1999. Presented a paper on Branding Strategy Practice in FMCG Sector in the Seminar entitled Management in Transition, an UGC Sponsored National level Seminar Conducted by the Department of Management Studies, University of Madras, Chennai-5 on 20th & 21st Feb.2003. Presented a paper on ‘Branding HR Department’ in the International Conference entitled “Strategic Role of HRM in New Millennium” an AICTE Sponsored conference Conducted by Institute of Business Management & Research, IPS Academy, Indore on 8th – 10th Jan 2005. Presented a paper on ‘Green Marketing in India’ in the ‘National Seminar on Rural Marketing’ conducted by College of Agribusiness Management, GB Pant University of Agriculture & Technology, Pantnagar – 263145 on 18-19, March 2005. Presented a paper on ‘CRM in Retail Industry’, in the National Seminar on Retailing Strategies for Indian Market, conducted by Jamal Institute of Management, Jamal Mohamed College (Autonomous) Tiruchirappalli, TN, India on 20th 21st of April 2005. Presented a paper on “Productivity Improvement in the Service Sector” during the National Conference on Global Competitiveness to be held in the Indian Institute of Management – Kozhikode – 673 570 during March 24th, 25th 2006. Presented a paper on “Building Competitive Edge – A Birds Eye View” during the National Conference on Global Competitiveness to be held in the Indian Institute of Management – Kozhikode – 673 570 during March 24th, 25th 2006. Presented a paper titled “Insurance for Rural India – Challengers ahead and untapped opportunities” jointly with Dr. K. Samuvel, Asst. Professor, Hindustan School of Management, Coimbatore in two days National Conference on Significance of Rural Marketing in India held at VIT Business School on 14th – 15th July 2006. Attended & Presented a paper titled ‘Consumers’ purchasing pattern in liberalized market – A study on the household durable products’ in the INTERNATIONAL CONFERENCE on Marketing and Society organized by IIIM(K) during 8th – 10th April 2007. Presented a paper titled Micro Finance – Institutional operations in India in the three days INTERNATIONAL CONFERENCE - ICOMFI 200 7 – Micro Finance A tool to

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Eradicate Poverty organized by Department of Commerce, Pondicherry University, Pondicherry during 23 – 25th January 2008. Seminar / Conference Participation: •

Attended a Workshop on “Case Methods of Teaching Management” in the Department of Management Studies, Anna University, Chennai, from 14.3.97 to 16.3.97.

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Participated in the Teachers Conference “Teachers India 2000” Conducted by the Rotary Club of Coimbatore and Desabhaktha Society of Coimbatore, on 8th & 9th Nov. 97, held at PSG Institute of Medical Sciences Auditorium, Coimbatore-14.

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Completed “Personal Computer Application (PCA) Program” in INFO-DRIVE Software Limited, Training Division, Coimbatore from 27.10.1997 to 25.12.1997 and awarded the “B” Grade.

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Organized and attended a national level Seminar on Reforming the Management Education & Training to suit the Industrial & Global Requirement” on 1st & 2nd March 1999 held at Department of Management Sciences, P.S.G. College of Arts and Sciences, Coimbatore – 14.

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Attended a seminar on " Changing Perceptive on Management Curriculum in Digital Age" conducted by 'Association of Management Schools' (AIMS) in Department of Management Studies, Anna University, Chennai on 29.11.2000.

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Attended a workshop on ‘Research Methods for Management Studies’ conducted jointly by Association of Indian Management Schools and Alagappa Institute of Management, Alagappa University, Karikudi during May 16th to 18th 2001.

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Attended a international conference on ‘Service Marketing’ conducted jointly by School of business, M.O.P Vaishnav College for woman Chennai-34 and AVTAR Career Creators, Chennai from 20th to 21st December 2002.

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Attended a workshop on ‘IPR in the Knowledge Era’, conducted by VIT –TBI, Vellore on 5th Sep. 2003.

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Organized and attended a National symposium on ‘Emerging Trends and Challenges in Rural Marketing’, jointly conducted with Faculty of Rural Management, University of Sydney, Orange, Australia in VIT campus from 5th and 6th 2004.

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Attended a National symposium on ‘India Brand’ conducted by Department of Management Sciences, VIT Campus from 16th and 17th September 2004.

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Acted as a resource person and conducted a workshop session on Ethical issues in Interpersonal Relationship in the AICET sponsored Staff Development Program in VIT campus on 4th Feb 2005.

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Attended two days MMA Golden Jubilee Convention entitled “This India Knows no Boundaries” on 3rd & 4th Feb. 2006 at Chennai.

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Acted as a Resource Person to introduce ‘Business Plan Preparation’ during the “Business plan Awareness Program” jointly conducted by “VITTBI, VIT Business School” on 17th March 2006 at Kamaraj Auditorium between 5 to 7 PM.

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Organized the Two Days National Level Conference on ‘Significance of Rural Marketing in India’ at VIT Business School, VIT campus during 14th – 15th July 2006.

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Attended the GE’s “In India for India”- Technology Symposium on 2nd August 2006 at GE Campus, Bangalore.

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Presented a Demonstrated project titled “Economics of Manufacturing Bio fuel from non edible sources along with Prof. Natarajan, Energy Center, VIT in NABARD office, Chennai on 25th Aug. 2006.

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Attended an International Conference on Business Incubation organized by VIT-TBI, & an infoDev grantee during the month of May 21st to 23rd 2007.

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Organized the Two Days National Level Conference on ‘Significance of Social Marketing in India’ at VIT Business School, VIT campus during 26th – 27th Oct. 2007.

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Organized the three days ‘Exhibition cum Sale’ in VIT Campus in coordination with District Rural Development Agency, Vellore in connection with the two days national level conference on ‘Significance of Social Marketing in India among the Self Help Group members in Vellore District during 25th – 27th Oct 2007.

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Attended the Two days - MMA Annual Convention 2008 India - titled; Global Challenges for Emergent India on 15th & 16th Feb. 2008 at Hotel Taj Coromandel, Chennai. Funded Project Proposal Submission  Obtained two years funded study proposal for Rs. 8,11,700/-on Women Occupational Hazards in selected Manufacturing and Service sectors in Tamil Nadu, to Department of Science and Technology, Technology Bhavan, New Mehrauli road, New Delhi.  Successfully Obtained Research and Development Fund of Rs. 50000/- from NABARD, Chennai for Printing and publishing the conference proceedings of the two days National level conference on “Significance of Social Marketing in India during 26th – 27th Oct 2007.  Successfully Obtained needed fund Rs. 31000/- from The Project Officer, District Rural Development Agency, Vellore District for organizing the ‘Three days’ Exhibition cum sale for self Help groups in Vellore District in VIT Campus from 25th Oct to 27th Oct 2007. Course Material Preparation: 

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Prepared a course material for "Ecology, Environment and Pollution Studies" foundation course II offered to BBM and B.COM courses by BHARATHIAR UNIVERSITY during the year April 1995. Acted as Lesson Writer to Prepare a Course Material for "Marketing Research" offered to "MASTER OF MARKETING MANAGEMENT (MMM)" by ANNAMALAI UNIVERSITY under Correspondence course during the year September 2000.

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Prepared a course material for "Engineering Economics and Management" course offered to all branches in Bachelor of Engineering by MADRAS UNIVERSITY, since, 1996. Acted as Lesson Writer to Prepare a Course Material for "Product Management" offered to "MASTER OF MARKETING MANAGEMENT (MMM)" by ANNAMALAI UNIVERSITY under Correspondence course during the year August 2001.

All Information given above is true to the best of my Knowledge.

(D.Ashok)

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D. Ashok is Assistant Professor, working in the VIT BUSINESS SCHOOL, Vellore Institute of Technology, Vellore. He is basically a Post Graduate in Science with the specialization in Environmental Sciences, studied in Loyola College, Madras, completed his Master of Business Administration from Tamil Nadu Agricultural University (TNAU), Coimbatore and obtained his Master of Philosophy from Madurai Kamaraj University with the specialization in Entrepreneurship and Marketing. He has also obtained his Doctoral Degree in Management from Pondicheery university. He is interested in the areas of General Management, Marketing, and Entrepreneurship and possesses around 16 years of experience in teaching in Graduate and Postgraduate level in Management. So for he has published 16 papers in various Journals, presented around 10 papers in UGC/ AICTE both national level & international seminars and attended workshops, seminars and conferences in the areas of General Management and Marketing. He can be contacted at [email protected].