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Accessible Tourism: international initiatives, challenges & opportunities

Spyros Michailidis EWORX S.A. [email protected] skype: spyrosm www.eworx.gr

14/03/2008

e-Business in Travel, Tourism and Hospitality - Divani Caravel Hotel, Athens

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Presentation outline ƒ ƒ ƒ ƒ ƒ ƒ

What is Accessible Tourism Tourist venues accessibility information Is there a market? Issues about measuring accessibility The EuropeforAll approach (i1) The need for a European Network: ENAT (i2)

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What is Accessible Tourism ƒ

Accessible Tourism includes: o Barrier-free destinations: infrastructure and facilities o Transport by air, land and sea, suitable for all users o High quality services: delivered by trained staff o Activities, sports, exhibits, attractions: allowing participation in o

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tourism for everyone Online marketing, booking systems, Web sites & services – accessible for all

e-Business in Travel, Tourism and Hospitality - Divani Caravel Hotel, Athens

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Tourist Venue (Accessibility) Information ƒ

Tourist venue information is provided via a number of popular online resources o National & regional DMOs’ websites, booking intermediaries, travel guide publishers, …

ƒ

However, there is little online information available about the accessibility of venues o Can a person with mobility impairments, a senior citizen, a family with young children get there and around easily or at all?

ƒ

Usually nothing more than a notice “Facilities for disabled guests” or a wheelchair sign.

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Market needs (1) End users ƒ Over 50m people with disabilities in Europe alone (EDF)

ƒ ƒ ƒ

o Many never travel, although they can afford to. The ageing (and travelling) population will make up 25% of the European population by 2025 o Older, active people need accessible destinations The www.OSSATE.org project has estimated the European accessible tourism market at 127 million people or 27% of the EU population Market is worth an estimated €80 billions per annum o A big and fast growing market, with special information needs.

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Market needs (2) Stakeholders ƒ Focus on improved accessibility will give a quality lift and greater flexibility of use for destinations, venues, facilities and accommodations ƒ Accessibility opens up new markets, stimulates more varied tourism offers, gives competitive advantage for providers ƒ e-Services will give national accessible tourism information services greater reach – into Europe and the global tourist market.

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Accessibility Venue Info – Challenges ƒ ƒ

No standard way to measure accessibility Countries or regions o define own Accessibility Schemes (43 schemes – 19 different o

ƒ

countries) and provide incompatible online resources which answer to diverse user needs.

Existing online services o are fragmented and do not ensure a unified visitor experience. o they cannot interface easily with booking engines and booking engines provide limited or no accessibility information.

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A proposed answer: EuropeForAll.com Project mandate ƒ “To establish a One-Stop Shop which will offer online and mobile services to stimulate Accessible Tourism in Europe, enabling users to expand their options and enjoy more competitive and higher quality tourist products and services”. o o o

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eContent project OSSATE (One-Stop Shop for Accessible Tourism in Europe) Duration 2005-2007 11 partners from 7 countries

e-Business in Travel, Tourism and Hospitality - Divani Caravel Hotel, Athens

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Ossate partnership Greece

Sweden Austria

UK Denmark

Belgium

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Norway

e-Business in Travel, Tourism and Hospitality - Divani Caravel Hotel, Athens

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EuropeforAll.com Rationale and Objectives ƒ Provide reliable, accurate and detailed accessibility information ƒ Provide database & tools for countries with no schemes ƒ Integrate data from existing schemes into a single database ƒ Meet requirements of different parties (stakeholders) ƒ Include a rather large number of facilities and venue types in the database ƒ Motivate venue owners to provide information ƒ Support a flexible and distributed business model Æ Quite impossible to fulfill with one level of information using one method of data collection 14/03/2008

e-Business in Travel, Tourism and Hospitality - Divani Caravel Hotel, Athens

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Accessibility Scheme: the 3 levels

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www.EuropeforAll.com

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EuropeforAll.com - Current Status ƒ ƒ ƒ ƒ ƒ

Pilot service launched in June 2007 Over 700 accommodation venues from Austria, Belgium, Denmark, Greece, Norway, Sweden, UK.

o On-going data collection Establishment of the pan-European network User interface and navigation evaluation Enhancements o User profile based search o Addition of more languages o Online booking services o Mobile Services

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The need for a European Network ƒ

Sector fragmentation o Good examples only at local or regional level o Industry and providers need to get up to speed o User communities at National or Regional level ƒ Non-harmonised approach to accessible tourism o Infrastructure level o Service provision level o Public and industry awareness o Legislation & consumer rights ƒ A catalyst is needed… 14/03/2008

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ENAT ƒ

ENAT is a non-profit association of tourism enterprises, organisations and individuals from the private, public and NGO sectors.

o

ƒ

Aims to make European tourism destinations, products and services accessible to all visitors and promote accessible tourism around the world.

Members include both Providers and Stakeholders in tourism

Multi-sectoral on-line networking is a key to knowledge management and B2B relations for the growth of accessible tourism.

o

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ENAT started as a project funded by the European Commission Budget Line: “Pilot Actions for Mainstreaming Disability”, 2005 (DG Employment & Social Affairs) e-Business in Travel, Tourism and Hospitality - Divani Caravel Hotel, Athens

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Visit: www.accessibletourism.org

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ENAT Sponsors, 2006 - 2007 Sponsor – Coordinator EWORX S.A.

Greece

www.eworx.gr

Fundación ONCE

Spain

www.fundaciononce.es

Toegankelijkheidsbureau vzw.

Belgium

www.toegankelijkheidsbureau.be

VisitBritain

UK

www.visitbritain.org

Turism för Alla i Sverige

Sweden

www.turismforalla.se

Work Research Centre

Ireland

www.wrc-research.ie

Hellenic Ministry of Tourism Dev.

Greece

www.mintour.gr

Assoc. Nat. pour le Logement des Personnes Handicapées

Belgium

www.anlh.be

Disability Now

Greece

www.disabled.gr

Sponsor – Partners

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ENAT: Information, Services, Lobbying, R & D ƒ ƒ ƒ ƒ ƒ ƒ ƒ

Collects and disseminates information about Accessible Tourism http://www.accessibletourism.org Networking between the members Joint projects International events Working groups on specific objectives Represents its members towards public authorities, decision-makers and the tourism industry A centre for accessible tourism good practice, research and development

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Update: 13.03.2008

ENAT Members Albania Austria Belgium Croatia Cyprus Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Latvia Lithuania Luxembourg 14/03/2008

2 4 24 1 1 3 4 1 6 11 61 6 3 21 2 2 1

Overseas

Europe

Argentina 2 Australia 7 Bangladesh 1 Malta 3 Brazil 2 Montenegro 1 Canada 1 Netherlands 11 Chile 1 Norway 5 China 1 Portugal 14 Costa Rica 1 Romania 1 Ecuador 1 Russia 1 Egypt 1 Serbia 3 India 1 Slovenia 2 Israel 1 Spain 41 Jordan 1 Sweden 113 Libya 1 Turkey 16 30 Countries Maldives 2 United Kingdom 35 393 Members Nigeria 3 Pakistan 1 ENAT Total: Saudi Arabia 1 South Africa 1 52 Countries Thailand 1 435 Members United Arab Emirates 1 USA 5 25 e-Business in Travel, Tourism and Hospitality - Divani Caravel Hotel, Athens 22 Countries

Thank you! Spyros Michailidis EWORX S.A. www.eworx.gr [email protected]

Check the accessibility at:

www.AccessibleTourism.org 14/03/2008

e-Business in Travel, Tourism and Hospitality - Divani Caravel Hotel, Athens

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