Don't Wait For Apple To Fall Create, Win And Dominate Markets

Training and Development Programmes

Yale Consultancy Sdn Bhd Your Advanced Leading Executive About YALE

Don’t wait for apple to fall: Create, win and dominate markets

YALE Consultancy Sdn Bhd is an international professional service firm in Malaysia. The organisation is a dynamic practice providing professional services in research and development, training, corporate and management consultancy and couching to its clients. Our objective is to provide a high standard of professional practice in every field for every one of our clients.

Course Synopsis This course is specially designed for business owner, entrepreneur, CEO, marketers and business consultant. As great as the changes in marketing thinking have been until now, future changes in marketing thinking and practice will be even greater. Today, we are questioning whether the core concept underlying marketing should be exchanged or relationships or networks. Much is changing in our thinking about services marketing and business marketing. The forces of technology and globalization move apace. This seminar enriches the marketing mindset of managers who cope with marketing problem daily basis.

Contact Us Dr George Leow  012 326 6874 YALE CONSULTANCY SDN. BHD. (805615-X)  79-3, Amber Business Plaza, Jalan Jelawat 1 Cheras Batu 3½, 56000 Kuala Lumpur  016 977 4993  03 90801932  [email protected]  www.yaleconsultant.com

Objectives •

To introduce to candidates on the theories of strategic marketing

•

To relate how and practice tactical marketing

•

To conduct and understand administrative marketing

•

Programme Outline The lecturer concerned may start the class with a lecture of the topic. This will be followed by the class practical and case studies of the specific issues. Meetings

Topic of Discussion

Day 1

Building Profitable Businesses through world class marketing

To understand transformational market

Using marketing to understand, create, communicate and deliver value

Benefits •

Understand concept of strategic

Day 2

marketing •

Apply tactical marketing in daily

Developing value propositions and building brand equity

marketing plan. •

Relate administrative marketing to daily activity

•

Day 3

Utilize transformational market

Who Should Attend Business owner, entrepreneur, CEO, marketers, business consultant and any other business professional as anyone who wish to acquire in-depth knowledge on marketing.

Course Method This course is highly interactive, inspiring and packed with fun. It consists of a lively mix of group work, discussions on case studies, and practical examples. Method of payment Price: RM 3 500/pax Bank made payable to (please attach a copy of payment slip) Payee Name: Yale Consultancy Sdn Bhd

Identifying marketing opportunity and developing target value offerings

Developing and using marketing intelligence Designing marketing mix

Day 4

Acquiring, retaining, and growing customers Designing and delivering more customer value

Day 5

Planning and organizing for more effective marketing Evaluating and controlling marketing performance Adapting to the New Age of Electronic Marketing