Document-1.docx

Bundle Pricing - Is just like pricing discount but the discount is given if you buy a bundle. Buying Behaviour - Is the attitude of the consumer when it come to buying. Consumer Behavior - is how the consumers react to the pricing strategies of online stores. Lazada - is an online store and is the subject of this research. Online Consumer - It is the people who buy through online stores. Online shopping - Is shopping in a more easy and convenient way. Online store - This is where you can shop online, like Lazada. Premium Pricing - Is lazada’s pricing strategy for luxurious items. Pricing Discount - Is one of the pricing strategies of lazada it cuts off a certain percent of the original price at a certain time. Psychological Pricing - is pricing depending on the demands of the consumer, the trends we have today. Traditional Shopping - Is when you go to the mall to buy many stuffs like clothes, jewelries, etc.