Doc-20190129-wa0003.docx

Consumer satisfaction about JIO (RELIANCE JIO)

Submitted by: Shivangi Agrawal (177680592003) Kinjal Ajudiya (177680592004)

submitted to: prof.- Devina upadhyay

Chimanbhai Institute of management and research Master of Business Administration(M.B.A.)

INDEX 1. Introduction 2. Literature review 3. Research methodology 4. Data analysis 5. Finding 6. conclusion

CHAPTER:1 INTRODUCTION

Jio’s headquarters in RCP, Navi Munbai Formerly called

 Infotel

Broadband

Services

Limited (2009-2013)  Reliance Jio Infocomm Limited (2013-2015) Type

Subsidiary

Industry

Telecommunication

Headquarters

NaviMumbai, Maharashtra,India.

key people

Sanjay

Mashruwalla

(Manging

Director) Jyotindra Thacker (Head of IT) Akash Ambani

Products

Mobile telephony, broadband, Wifi Router, and 4G Data services Jio Apps MyJio, JioPlay, JioBeats, JioMoney, JioDrive, JioOnDemand, JioSecurity, JioJoin,

JioMage,

JioXpressNews,

Jionet ,Wi-Fi Parent

Reliance Industries

Subsidiaries

LYF

Website

www.jio.com

Table no.1

Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL), is an upcoming provider of mobile telephony, broad and service, and digital service in India. Reliance Jio Infocomm Limited (RJIL), a subsidiary of reliance Industries Limited(RIL), India’s largest private sector company, is the first telecom operator to hold pan India Unified License. Formerly known as Infotel Broadband Services Limited (IBSL), Jio will provide 4G services on a pan-India level using LTE technology. The telecom eg of Reliance Industries Limited, it was incorporated in 2007band is based in Mumbai, India. It is headquartered in Navi Mumbai.

RJIL is setting up a pan India telecom network to provide to the highly underserviced India market, reliable (4th generation) high speed internet connectivity, rich communication services and various digital services on pan India basis in key domains such as education, healthcare, security, financial services, government citizen interfaces and entertainment. RJIL aims to provide anytime, anywhere access to innovative and empowering

digital content, applications and services, propelling India into global leadership in digital economy.

RJIL is also deploying an enhanced packet core network to create futuristic high capacity infrastructure to handle huge demand for data and voice. In addition to high speed data, the 4G network will provide voice services from/to non-RJIL network.

RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable of offering fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.

Reliance Jio is part of the “Bay Of Bengal Gateway” cable system, planned to provide connectivity between south East Asia, south East Asia , South Asia and the middle East , and also to Europe, Africa and to the Far East Asia through interconnections with other existing and newly built cable systems landing in India, the Middle East and Far East Asia.

RJIL’s subsidiary has been awarded with a facility Based Operator License (“FBO License”) in Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre connectivity, setup its intemet point of presence , offer intmet transit and peering services as well as data and voice roaming services in Singapore.

R-Jio is also in the process of installing hundreds of monopoles, unlike the regular roof lop-mounted telecom towers typically used by Telco, said the company executive quoted above. Monopoles, or ground-based masts (GBMs), are expected to double up as street light and surveillance systems and provide real-time monitoring of traffic and advertising opportunities.

The company, which plan to be rolled out commercial telecom service operations from January, is currently in the testing phase for most of its offering including 4G services, a host of mobile phone applications and delivery of television content over its fore optic network.

R-Jio meanwhile, faces its share of challenges in terms of return on investment and capturing market share. The company, according to industry analysts, it expected to spend $8-9 billion for the 4G roll-out. The company will battle for subscribers with leading telcos such as Bharti Airtel Ltd, Vodafone India Pvt Ltd and Idea cellular ltd.

The Dominant Players  Bharti Airtel---23% Market Share  Vodafone India---18% market Share  Idea Cellular ---15% Market Share  Reliance communications--- 12& Market Share  BSNL --- 10% Market Share

 Aircel--- 8% Market Share  TATA Infocomm --- 7% Market Share  Others --- 7% Market Share The services were beta launched to Jio’s partners and employees on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries.

Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance JIO, involved in day to day operations in business or Ms. Isha Ambani is involved in branding and marketing. And the key people are sanjay Mashruwalla (Managing Director), Jyotindra Tacker (Head of IT).

Reliance

Industries

Chairman

Mukesh

Ambani

committed

an

investment of 2,50,0000 crores on “Digital India” and said he expected the group’s initiatives under it will create over 5,00,000 direct and indirect jobs.

“Digital India as company has seen empowers them to fulfil their aspirations. Reliance JIO has invested over Rs.2,50,000 crores across the Digital India pillars, “Ambani said, adding: “I estimate Reliance’s ‘Digital India’ investments will create employment for over 5,00,000 people.

“Ambani said the launch of Digital India initiative was a

momentous occasion in an information age where digitization was changing the way one lives, learns, works and plays. It can transform the lives of 1.2 billion Indians using the power of digital technology. And as well as “so 80 percent of the 1.3 billion Indian will have high-speed, mobile Internet. And by 2017, company would cover 90 percent. And by 2018, all of India would be covered by this digital infrastructure.”

HISTORY In june 2010, reliance industries (RIL) bought a 96% stake in infotel broadband services limited (IBSL) for rs.4800cr. although unlisted, IBBL was the only firm to win broadband spectrum in all RIL’s telecom subsidiary. Infotel broadband services limited was renamed as reliance jio infocomm limited (RIJL) in January 2013.

Acquisition and subsidiaries:  Acquire infotel broadband services limited in 2010.  Technology – rancore technologies

 ILD & NLD – infotel telecom

Agreements:  An agreement with ascend telecome for their more than 4500 towers across india. (june 2014)  An agreement with tower vision for their 8400 tower across india (may 2014)  An agreement with ATC in india for their 11000 tower across india (april 2014)  An agreement with viom networks for their 42000 telecom across india (march 2014)  Agreement with bharti airtel for a comprehensive telecom infrastructure sharing agreement to share infrastructure created by both parties to avoid duplication of infrastructure wherever possible. (December 2013)  A key agreement for international data connectivity with bharti to utilise dedicated fiber pair of bharati’s i2i submarine cable that connects india and Singapore. (april 2013)  Agreement with reliance communication limited for sharing of RCOM’s extensive inter-city and intra-city optic fiber infrastructure of realy 120000 fiber-pair kibmeters of optic fiber and 500000 fiber pair kilometres respectively (april 2013/ april 2014), and 45000 towers (june 2013).

Technology:  Reliance jio infocomm is currently laying OFC across the country to affer fiber to the home/premises (FTTH). This fiber backbone will also help them to csry huge amount of data originated from their 4G networks s well as Wi-Fi network.  Reliance jio is desploying LTE-TDD technology for 2.3 GHz spectrum band, acquired in 2010.  Reliance jio will desloy LTE-TDD for 1.8 GHz spectrum, which will ultimately paved to roll out of LTE-A network aggregation of both technology and both spectrum band.  At present in different cities of india reliance jio offers Wi-Fi services. Most of these cities are in Gujarat, where reliance industries also have one of the largest petro-refinery.  Once commercially launched, jio users can have access to reliance communications’ 2G & 3G networks.

OPERATIONS In june 2015, jio announced that it will start its operations all over the country by the ed of year, four months later in October 2015, the compan’s spokesmen sent out a press release starting that the launch was postponed to the first quarter of the financial year 20162017. Later in july, a PIL filed in the supreme court by an NGO called the centre for public interest litigation, through prashant bhushan,

challenged the grant of pan-india licence to jio provide voice telephony along with its 4G data service, by paying an additional fees of just 165.6 crore which was arbitrary and uneasonable, and contributed to a loss of 2284.2 crore to the exchequer. The indian department of telecom (DOT), however, refuted all of CAG’s chairs. In its statement, DOT explained that rules for 3G and BWA spectrum didn’t restrict BWA winners from providing voice telephony. As a result, the PIL was revoked, and the accusations were dismissed.

Beta launch The 4G services were launched internally to jio’s partners, its staff and families on 27 december 2015. Bollywood actor shah rukh khan, who is also the brand ambassador of jio, kick started the launch event which took place in reliance corporate park in navi Mumbai, along with celebrities like musician A R Rahman, actor Ranbir Kapoor and javed jaffrey, and filmmaker rajkumar hirani. The closed event was witnessed by more than 35000 RIL employees some of whom virtually connected from around 1000 locations including dallas in the US.

PRODUCT & SERVICES

RELIANCE JIO 4G BROADBAND

The company has launched its 4G broadband services throughout india in the first quarter of 2016 financial year. It was slated to release in December 2015 after some reports said that the compony was waiting to receive final permits from the government. Mukesh ambani, owner of reliance industries limited (RIL) whose reliance jio is the telecom subsidiary, had unveiled details of jio’s fourth-generation (4G) services on 12 june 2015 at RIL’s 41st annual general meeting. It will offer data and voice services with peripheral services like instant messaging, live TV, movies on demand, news, streaming music, and a digital payments platform. The company has a network of more than 250000 km of fiber optic cables in the country, over which it will be partnering with local cable operators to get broader connectivity for its broadband services with its multi-service operator (MSO) licence, jio will also serve as a TV channel distributor and will offer television-on-demand on its network. Reliance jio’s vision for india is that broadband and digital services will no longer be a luxury item. Rather connect it into a basic necessity that can be consumed in abundance by consumers and small business. The initiatives are truly aligned with the government of india’s ‘digital india’ vision for our nation.

 Digital healthcare  Affordable devices  Jio drive  Digital education  Digital currency  Digital entertainment and social connectivity

LYF SMARTPHONES : In October 2015, jio announced that it would be launching its own mobile handset brand named LYF. On 25 january 2016, the company launched its LYF smartphone series starting with water, through its chain of electric retail outlets, reliance retail. Three more handset models have been released so far, namely water series, earth series, and flame series.

Jionet WiFi : Prior to its pan-india launch of 4G data and telephony services, jio has started providing free WiFi hotspot services in cities throughout india including, Name of cities

States(India)

Ahmedabad and surat

Gujarat

Indore, Jabalpur, dewas, ujjain

Madhyapredesh

Mumbai

Maharashtra

Kolkata

West Bengal

Lucknow

Uttar Pradesh

Bhubaneswar

Odisha

Mussoorie

uttarakhand

In march 2016, jio started providing free Wi-Fi internet to spectators at six cricket stadium hosting the 2016 ICC WORLD TWENTY20 matches. Jionet was made available in wankhede stadium (Mumbai), panjab cricket association IS bindra stadium (Mohali), himachal Pradesh cricket association stadium (Dharamshala), chinnaswamy stadium (Bengaluru), feroz shah kotla (delhi), and eden gardens (Kolkata) in india.

Jio apps : In may 2016, jio launched a bundle of multiledia apps on google play as part of its upcoming 4G services. While the apps are available to download for everyone, a user will require a jio SIM card to use them . additionaly, most of the apps are in beta phase. Following is a list of the apps:  Myjio – manage jio account and digital services associated with it  Jioplay – a live TV channel service  Jioondemand – an online HD video library  Jiochat messenger – an instant messeging app  Jiobeats – a music player  Jiojoin – a volte phone simulator  Jioxpressnews – a news and magazine aggregator  Jiosecurity – security app  JioDrive – cloud-based backup too  jioMoney wallet – an online payment/wallet app.

JIO MIFI-WIFI router :

JIO PREVIEW OFFER FOR HP LAPTOPS:  3 months free unlimited 4G internet (connected with 31 devices)  3 months free unlimited free unlimited calling (at any network)  3 months free unlimited SMS

 Registration in E-mail is compulsory  Available in reliance store and digital mini expenses store.

JIO PREVIEW OFFER (JPO) :

 3 months free unlimited 4G internet in LYF smartphones and others all 4G smartphones (samsung, micromax, karbon, lava, HTC,goini etc.)  3 months free unlimited free unlimited calling (at any network)

 3 months free unlimited SMS  Life time roaming free (all over india)  2 years warranty (LYF handset only)

Branding and marketing On December 24, 2015, bollywood actor shah rukh khan was applied as jio’s brand ambassador.

CHAPTER – 2 LITERATURE REVIEW

Abhishek kumar singh and malhar pangrikar (2013) did a study titled “a study report, to find out market potential for 4G business in pune.” The report is all about “study of market potential for 4G business in pune.” And also to know about the customer perceptions and attitudes towards their current service provider. Satisfaction level of the customer was also judged. The customer expectation were analysed throoghly. Major factors considered in research are: What are the needs of the companies based of the companies based on the data services usages, major player in internet services, and support to customer. The research was conducted on companies mainly from industries like IT, education, manufacturing and others which are located in pune city. It is clear from the survey done that reliance & tata are leading internet service provider; they are providing products like data card, broadband etc to the corporate end users. Most of the companies are getting internet speed from 1MBPS4MBPS. Most of the companies are having good perception about 4G and are willing to switch to it from their current service provider. Speed of 4G is around than 30 to 35 MBPS, is going to boom the market. Because majority of the companies are facing speed problem with their current ISP. 4G spectrum is a research item for next-generation wide-area cellular radio, which focuses on 4G technologies shall include three basic areas of connectivity which are personal area networking , local high-speed

access points on the network such as wireless technologies and cellular connectivity. At the moment, many companies have established projects for 4G systems development. 4G can provide services for a wide range of speed facility that support global roaming and each company will be able to interact with internetbased information and available in every part of country. In this literature review, the customer perception about 4G services in pune. The objectives of the study was, (1) To find the most influencing factor in selection of service provider, and (2) To measure customer perception and satisfaction as regards the 4G service provided. The study on a 4G indicated tht some problems exist that devesre the attention of the company. The company needs to bridge the gap between the services promised and 4G services offered. And to conclude,

“delivering service without measuring the impact on the customer is the driving a car without a windshield.” at 4G, the company have always sought to enhance value for you as a customer by providing you the most relevant and easy to use services through innovation and by harnessing the latest development in technology. In line with this strategy, constantly introduced 4G innovative services to suit customer unique needs and wants. These 4G trends in

the market and among customers generate a demand for high speed and more rapidly changing services and also expectation for a different approach to technology development. As well as imposing requirements in terms of 4G technology development, trend such as mass individualization call for a responsive answer to a sharply increasing market demand. Successful growth and diffusion of 4G services is focusing customer satisfaction on how mobile relates to 4G networks. Accordingly, it is necessary for company to review current framework in those inseances where changes might impose the offering of certain aspects. Customer perception about 4G much more volatile, much less predictable and increasingly concerned with instant grafication. The expectation is that in due course this trend towards individualization will become a more important factor in the emerging markets too, particulary in the every areas. In future, 4G services over mobile networks and company needs to review current regulatory frameworks to enhance innovation and competition in the market of these services. Customer satisfaction is a measure of how 4G services supplied by a company meet customer expectation. In today’s tough economic climate all companies need to improve efficiently and, even in midsize firms that usually mean co-ordinating large quantities of information. However, technology and thinking has progressed and, many of user nowdays using 4G services. Customer satisfaction is defined as a customer’s overall evaluation of the performance of an offering to date. This overall satisfaction has a strong positive effect on customer loyalty intentions across a wide range of 4G services.

Many companies have been gaining rising popularity due to the advances in 4G technologies and the large increase in the number of its users. The companies that expand beyond services and develop a content distribution platform will win customer’s expectation. Companies could not follow constant rules to be successful in potential markets. There is not a list of actions that lead companies to more profit or more customer satisfaction. Because 4G services are increasingly spread out all over india. And every customer are preferred these 4G sevices. This satisfaction has positive influences on retaining customers among different variety of 4G services. Satisfaction refers to achieving the things we want. If satisfaction interprets as “not going wrong” the firm should decrease complaint which by its own is not sufficient. In order to satisfy customers, company should improve its 4G services. Customer with less expectation are more satisfied, companies by adding innovative 4G features would easily increase customer satisfaction. Customer retention is directly influenced by customer satisfaction. Retention is a major challenge particularly in internet based services, as customer can easily switch from one service to another at low cost. Customer satisfaction is the key factor determining how successful the company will be in competitive marker, therefore it is very important to measure it. To better manage customer satisfaction, company spend millions on effectively tracking the methods that guarantee customer satisfaction, because the quantitative measurement of customer satisfaction is a great help for comprehensively measuring thr effect of 4G on customer satisfaction. Customer satisfaction, as we discussed before, has the most important effect on customer perception and in order to narrowing down we focus

on 4G services as one of the customer satisfaction’s factors. The aim of the company is to find the most important service dimensions that affect customer satisfaction. To have a through satisfaction firstly the company is needed to bring satisfied customers which leads to loyal customers and by preparing all this, good services would be followed which influenced on customer satisfaction and make them loyal in future.

CHAPTER: 3 RESERCH METHODOLOGY

Objective Of The Study To study of consumer satisfaction level on Reliance JIO products & services.

Scope of the study This study covers the mindsets of customers about Reliance JIO in the areas of Delhi.

The study makes effort to ascertain the satisfaction level of customer of Reliance JIO. Through survey So that company would be able to come up to the expectation only by finding out the problem that customer is facing during their purchase of Reliance JIO products. The subject has been taken for the research as it plays key role in the success of Telecom sector. No company can think of selling their product without having satisfied customer. No company can survive in long run without coming up to the satisfaction level of customer.

In short it is the level of satisfaction that is link between end-user and company. As long as the company is able to satisfy its customer, customer would remain in the bracket of loyal customer. Hence it is very

essential to understand the customer satisfaction and to measure the satisfaction level time to time as there is always scope of improvement.

The research will also be beneficial in analysing the overall market position of the company and measure which should be adopted by the Reliance JIO to increase their market share in the region of Delhi.

Sources For Data Collection The purpose of the methodology is to design the research procedure. This includes the overall design, the sampling procedure, the data collection method and analysis procedure. Marketing research is the systematic gathering recoding and analysing of data about problem retaining to the marketing of goods and services. The essential purpose of marketing research is to provide information, which will facilitate the identification of an opportunity of problem situation and to assist manager in arriving at the best possible decisions when such situations are encountered. Basically there are two types of researches , which according to their applicability, strength, weaknesss, and requirements used before selecting proper type of research their suitability must be seen with respect to a specific problem two general types of researches are exploratory and conclusive.

Sample size: sample size refers to the numbers of respondents’ researcher have selected for the survey. I have selected 50 sample units from market and individual customers.

Sampling Technique: The sample design provides information on the target information and final sample size. I used conveyed convenient sampling surveyed in research.

Sampling Area: While conducting sample , I went many places of ahmedabad such as maninagar, Jawahar chawk etc.

Data Collection Tool: I have used Questionnaire, as the research instrument to conduct the market survey. The questionnaire consisted closed ended questions designed in such a way that it should gather maximum information possible. The questionnaire was a combination of 17 questions. If choices are given it is easier for respondent to respond from the choices rather they think and reply also it takes lesser time. Because the keep on responding and one has tick mark the right choice accordingly.

Data was collected through two sources: Primary source: primary data was collected directly from the customers through a questionnaire. Secondary Sources: The secondary source was the company

website and my colleagues.

Method of sampling: Convenient sampling is used to do sampling as all the customer in the sites are surveyed.

Data Analysis: Data analysis was done mainly from the data collected through the customer. The data Collected from secondary sources is also used to analyse on one particular parameter. Qualitative analysis was done on the data collected from the primary as well as secondary Sources.

Chapter : 4 Data analysis

Gender :-

GENDER Male Female

PERCENTAGE 53.1% 46.9%

INTERPRETATION  According to diagram we found that 53.1% respondents are male.  Then other 46.9% respondents are female.

Age

Age

Percentage

18-30 30-40 40-50 >50

50% 30% 15% 5%

Percentage

18-30

30-40

40-50

>50

INTERPRETATION: As per diagram in between age of, 18 to 30 years - 50% users are there 30 to 40 years - 30% users are there

40 to 50 years - 15% users are there And > 50 years- 5% users are there Since when you are using JIO :People using JIO Less than 3 months 1-2 years More than 3 years Not using

Percentage 18.5% 53.8% 12.3% 15.4%

INTERPRETATION: As per diagram, 12.3% respondents are using jio from more than 3 years 53.8% respondents are using jio from 1 to 2 years 18.5% respondents are using jio from less than 3 months

15.4% respondents are not using jio

Which source you come to know about JIO :Source

Percentage

TV

35.4%

Internet

53.8%

Newspaper

10.8%

Radio

0%

INTERPRETATION: As per diagram, 53.8% respondents come to know about jio by internet 10.8% respondents come to know about jio by newspaper

35.4% respondents come to know about jio by TV 0% respondents come to know about jio by radio

Which feature of Reliance JIO convince you to use this : Features Connectivity Scheme Advertisement Good will

Percentage 30.8% 55.4% 3% 10.8%

INTERPRETATION: As per diagram, 55.4% respondence convinced by schemes to use jio 10.8% respondence convinced by goodwill of the company

30.8% respondence convinced by connectivity and Television can not be succeed to convince people

Which service do you like the most from reliance JIO :Service Data services Call rate Network Usage Value added services

Percentage 60% 16.9% 13.8% 9.2%

INTERPRETATION: As per diagram, We can see that majority of the respondent like data sevices of the jio 16.9% respondent like call rate of the jio 13.8% respondent like network coverage and

9.2% respondent like value added service of jio

Why did you choose this service provider :Service Provider Unlimited calling service Unlimited data service Unlimited SMS service All of the above

Percentage 16.9% 24.6% 1.6% 56.9%

INTERPRETATION: As per diagram, It can be seen that 56.9% respondent agree with all of three servicesUnlimited calling services, unlimited data services, unlimited SMS services 16.9% respondent choose jio for it’s Unlimited calling services 24.6% respondent choose jio for it’s unlimited data services and

Have you called anytime at customer care :Have you call customer service? Yes 60% No 40%

Percentage

INTERPRETATION: As per diagram, 40% of respondents don’t calls at customer care. 60% of respondents call at customer care.

If yes, how often you call at customer care How often you call at customer care? Daily once in week Once in month Rarely

percentage 3.35% 9% 3.35% 84.3%

INTERPRETATION: As per diagram,

84.3 % respondents calls customer care rarely. Rest 15.7% respondents call customer care other.

For what reason do you call customer care:-

What reason do you call customer care? Value added service Information regarding new schemes Complaints Other query

Percentage 7.7% 21.5% 26.2% 44.6%

INTERPRETATION: As per diagram,

44.6% of respondents are made call for other query. 26.2% of respondents are made call for complaints.

21.5% of respondentrs are made call for information regarding new schemes. 7.7% of respondents are made call for value added service.

What should be improved in reliance jio services:What should be improve? Connectivity Data services Calling services Value added services Customer care New schemes and offers

percentage 35.4% 23.1% 16.9% 2.3 2.3 20%

INTERPRETATION: As per diagram, 16.9% calling service should be improved in reliance jio service. 23.1% data services should be improved in reliance jio service. 20% connectivity services should be improved in reliance jio service.

There are not any respondent for value added services and customer care services. Are you satisfied with reliance Jio services:Are you satisfied with jio services? Yes no

percentage 83.1% 16.9%

INTERPRETATION: As per diagram, 16.9% of respondent are satisfied with jio services and Remaining 83.1% of respondent are not satisfied with jio services.

Would you recommend Jio to others:Would you Recommend ? Yes No Maybe

percentage 63.1% 12.3% 24.6%

INTERPRETATION: As per diagram, It can be said that 12.3% of respondent will recommend jio to others 24.6% of respondent will recommend jio to others Majority of respondent will of respondent will recommend jio to others

Are you using any other services provider than Jio: Are you using any other services percentage provider than jio? Yes 86.2% no 13.8%

INTERPRETATION: As per diagram, We can see that, majority of respondent are using other service provider than jio and 13.8% of respondent are using only jio

If yes, which one If yes, which one Airtel Idea Vodafone BSNL

Percentage 24.1% 25.9% 48.3% 1.7%

INTERPRETATION: As per diagram, It can be said that 48.3% respondent are using Vodafone 25.9% respondent are using idea 24.1% respondent are using airtel and There are not any user for BSNL

In comparison to reliance Jio do you find the service of any other service provider better or not: Reliance Yes no

percentage 58.5% 41.5%

INTERPRETATION: As per diagram, We can say that, in comparison to reliance jio 41.5% of respondents finds the service of any other service provider better than reliance jio 58.5% of respondents finds the service of reliance jio is better Than reliance jio.

X2 test No.

1 2

data

Gender satisfaction

Chisquare value 0.373 30.224

α=5%

decision

D.F

Table value

1 1

3.8415 3.8415

Ho: accepted Ho: accepted

CHAPTER:5 FINDINGS

The following are the findings of the study. 1. While conducting the survey, I found that most of 71.23% respondents are satisfied with Reliance JIO, and 29.77% of

respondents are not satisfied. Because still they have network problem in deep rural areas.

2. Reliance JIO has wide market capture in Muradnagar. LYF handsets are highly demanded in the market by its customer. 3. Most of the customer are preferred to buy and utilize the LYF handsets because its demand is very high in the area of muradnagar. 4. Customers are satisfied the 4G unlimited services as comparison to others services.

5. Reliance JIO is the market leader in muradnagar areas. All the customer are preferred its products & services.

6. Reliance jio is enhanced the potential market share in muradnagar. 7. Highly competition among other mobiles Samsung , Redmi , HTC. But LYF handset are more preferred by the customers.

At last it can be said that there are a lot of scope of Reliance jio market in near future.

CHAPTER:6 CONCLUSION

Reliance JIO has become a very successful brand in India & providing customer satisfaction is to be there main motive. It provides unlimited free calling and data services & SMS on the move as people are more dependent on it their daily lives like wide network coverage and good 4G services. Because 3G services was unable to meet out customer needs and wants. That’s why 4G has been evolved for Indian customer.

Reliance JIO possesses congestion fire & wide network coverage, attractive 4G schemes & customer services as well as lifetime roming free services.

Providing customer satisfaction is the most crucial step of the company as they are to be satisfied and provides Internet access on the move such as wide network coverage and good 4G services as they are important and technology advanced stuff required by almost everybody in today’s environment.

Reliance JIO is a home brand company and a very emerging brand in India and will be successful in overseas market in upcoming years. It processes congestion free & wide network, attractive 4G schemes & customer services to cover one of the widest areas.

From the details it can be concluded that 80% of Reliance JIO user preferred to remain with Reliance JIO and fully satisfied. Also good number of customers who are willing to switch from their respective subscribers showed interest in reliance JIO. Reliance JIO is capturing the wide area of Indian markets increasingly day by day. Hence, these statistics imply a bright future for the company. It can be said that in near future, the company will be booming in the telecom industry.