Dubai TV Coverage Summary March '09
Distribution of Coverage by Category Geographic
March '09 Geographic Coverage - Segregated 100
SAMA DUBAI TV
DUBAI SPORTS
DUBAI ONE
CORPORATE PR
INDUSTRY NEWS
2 0 0 0 0 0 0 0 0 0 0 0 0 2
0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 c 0 0 0 c 0 0 c 0 2 2
90
80
70
60
# Articles
Bahrain Egypt Jordan Kuwait Lebanon Morocco Oman Pan Arab Qatar Saudi Arabia Syria Tunisia UAE Total
DUBAI TV
50
40
30
20
10
2 0
2
00000 Bahrain
00 0000 0Jordan 00000 0Kuwait 0000 Egypt
DUBAI TV
SAMA DUBAI TV
0 00000 0 00000 0Oman 00000 Pan 000Arab 00 00 0000 Saudi 000Arabia 000 00Syria 000 Lebanon Morocco Qatar DUBAI SPORTS
DUBAI ONE
CORPORATE PR
0Tunisia 00000 00UAE 000
INDUSTRY NEWS
Language
March '09 Language Penetration - Segregated 600
English 0 0 0 0 0 0
French 0 0 0 0 0 0
500
400
# Articles
DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS
Arabic 2 0 0 0 0 6
300
200
100
0
6
2 0
0Arabic0
DUBAI TV
0
0
SAMA DUBAI TV
0
DUBAI SPORTS
0 0 English
0
DUBAI ONE
Language Penetration - Non-segregated
Non-segregated
Arabic 8
English 0
French 0
100% Arabic
English
French
0 CORPORATE PR
0
0
0French0
INDUSTRY NEWS
0
0
Media Type
March '09 Media Type Breakdown - segregated
500
Newspapers 2 0 0 0 0 6
Magazines 0 0 0 0 0 0
Websites 0 0 0 0 0 0
400
# Articles
DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS
300
200
100
0
6
2 0
0 0 Newspapers
DUBAI TV
0
SAMA DUBAI TV
0
0
DUBAI SPORTS
0 0 Magazines
0
DUBAI ONE
0 CORPORATE PR
Media Type Breakdown Non-segregated
Non-segregated
Newspapers 8
Magazines 0
Websites 0
100% Newspapers
Magazines
Websites
0
0
0 0 Websites
INDUSTRY NEWS
0
0
Advertorial Value Equivalent
March '09 Advertorial Value Equivalent in US $ 600,000
500,000 0 0 0 0 0 0
Value in US $
Advertorial Value Equivalent - US $ DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS
400,000
300,000
200,000
100,000
0
0 TV DUBAI
0 SAMA DUBAI TV
0 DUBAI SPORTS
0 ONE DUBAI
0 CORPORATE PR
Advertorial Value Equivalent - US $
DUBAI TV DUBAI ONE
SAMA DUBAI TV CORPORATE PR
DUBAI SPORTS INDUSTRY NEWS
0 NEWS INDUSTRY
Reach
March '09 Reach 400,000 369,192 350,000 Err:508 0 0 0 0 369,192
300,000
# of articles
Reach DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS
250,000 200,000 150,000 100,000 50,000 0
0 SAMA DUBAI TV
DUBAI TV
0 DUBAI SPORTS
0 ONE DUBAI
0 CORPORATE PR
Reach
100% DUBAI TV
SAMA DUBAI TV
DUBAI SPORTS
DUBAI ONE
CORPORATE PR
INDUSTRY NEWS
INDUSTRY NEWS
Impressions
March '09 Impressions 1,200,000 1,107,576 1,000,000 Err:508 0 0 0 0 1,107,576
800,000
# of articles
Impressions DUBAI TV SAMA DUBAI TV DUBAI SPORTS DUBAI ONE CORPORATE PR INDUSTRY NEWS
600,000
400,000
200,000
0 DUBAI TV
0 SAMA DUBAI TV
0 DUBAI SPORTS
0 ONE DUBAI
0 CORPORATE PR
Impressions
100% DUBAI TV
SAMA DUBAI TV
DUBAI SPORTS
DUBAI ONE
CORPORATE PR
INDUSTRY NEWS
INDUSTRY NEWS
DUBAI TV Dubai TV Media Evaluation Report - March '09 Number of entries Total Circulation Impressions AVE in US$ Editorial media value in US$ Media
2 Err:508 Err:508 0 0 Date
Title
language
Col./Bw
Arabic Arabic
c c
Circulation
Media type
Size
Dubai TV Bahrain Taratata Al Waqt Al Wasat
4/9/2009 Taratata 4/18/2009 Taratata
Naltaqi Ma Marween
2
Egypt
20,000 Newspaper Taratata 30,000 Newspaper Taratata
63 cc 66 cc
Jordan
0
Kuwait
0
Lebanon
0
Oman
0
Pan Arab
0
Qatar
0
Morocco
0
Saudi Arabia
0
Syria
0
UAE
0
Tunisia
Total
0 2
Err:508
SAMA DUBAI TV Dubai TV Media Evaluation Report - March '09 Number of entries Total Circulation Impressions AVE in US$ Editorial media value in US$ Media
0 0 0 0 0 Date
Title
Sama Dubai TV Bahrain
language
Circulation
Media type
Size
Egypt
Jordan
Kuwait
Lebanon
Oman
Pan Arab
Qatar
morocco
Saudi Arabia
Syria Balsam
UAE
Total
0
INDUSTRY NEWS Dubai TV Media Evaluation Report - June 2007 Number of entries Total Circulation Impressions AVE in US$ Editorial media value in US$ Media
49 5,476,133 16,428,399 112,089 224,178 Date
Title
language
Col./Bw
Circulation
Media type
Size
AVE
Impressions
Satellite TV channels and monopolizing dramatic works Local opinions on TV Channels Viewer dailies
Arabic Arabic Arabic
c b b 3
500,000 600,000 20,000
Newspaper Newspaper Magazine
51.00 38.00 0.25
1,530 1,938 250
1,500,000 1,800,000 60,000
6/24/2007 6/8/2007
Al Jazeera's correspondent Salaam Khodr interview Heated competition
Arabic Arabic
c b 2
24,000 24,000
Newspaper Newspaper
128.00 12.00
1,664 120
72,000 72,000
Kuwait Al Anbaa Al Qabas Al Seyassah Al Rai Al Qabas
6/19/2007 6/8/2007 6/21/2007 6/23/2007 6/24/2007
Al-Muslim in Dubai for "Al-Aseel" Halima is active in her work while Ghadan is Lazy "Alam Modhesh" soon on Sama Dubai TV Mashael: I am the first Kuwaiti presenter that wants to act Halima Poland has no disputes with Rotana
Arabic Arabic Arabic Arabic Arabic
b c c c c 5
82,127 87,650 50,000 88,000 87,650
Newspaper Newspaper Newspaper Newspaper Newspaper
25.00 70.00 63.00 32.00 65.00
350 1,890 1,701 864 1,755
246,381 262,950 150,000 264,000 262,950
Pan Arab Al Hayat
6/18/2007
The channels' market unveils the viewers' identity and their ideology
Arabic
b 1
356,650
Newspaper
141.00
3,525
1,069,950
6/2/2007 6/3/2007 6/5/2007
Asian Olympic teams The commercial channels steal the Saudis Huge Media presence to cover football games
Arabic Arabic Arabic
c c b
75,400 120,000 126,000
Magazine Newspaper Newspaper
0.50 154.00 296.00
1,350 4,620 9,176
226,200 360,000 378,000
6/5/2007 6/6/2007 6/16/2007 6/25/2007
Unprecedenteed attendance of media at the final match of Saudi league Phenomenon threatens famous Arab singers Orbit sport channels Dubai kidnaps Yasser
Arabic Arabic Arabic Arabic
b b c b 7
126,000 95,000 75,400 120,000
Newspaper Newspaper Magazine Newspaper
64.00 183.00 1.00 5.00
1,344 4,392 2,700 125
378,000 285,000 226,200 360,000
6/2/2007 6/2/2007 6/3/2007 6/3/2007 6/5/2007 6/5/2007 6/7/2007 6/7/2007 6/8/2007 6/8/2007 6/8/2007 6/8/2007 6/10/2007 6/10/2007 6/11/2007 6/11/2007 6/13/2007 6/15/2007 6/17/2007 6/17/2007 6/19/2007 6/19/2007 6/19/2007 6/20/2007 6/21/2007 6/21/2007 6/22/2007
TV banned! "Mohamad Abdo" and "Abou Beker Salem" Dubai International Sports Conference 2007 Second Dubai International Sports Conference 2007 Second Dubai International Sports Conference begins today Second Dubai International Sports Conference begins today Football Association honors best players Football Association honors best players DSS finishes preparations for launching the event Dr. Barween Habib Panel meets to discuss DSS preparations Exclusive rights struggle begins From here and there Criticism for Dina Azar Iraqi programs presenter can sing and act Iraqi programs presenter can sing and act It's all about creating Short message TV needs to consider non-arabic muslims Shrine's advices More calls for Dubai TV channel Shubeer…from Dream to El Beit Beitak Um Khammas on commercial boards in Ras Al Khaimah Ghazi Hussein during Ramadan Bin Mammam in interview with Dubai Sports DSS fiesta opens today with much to offer for one and all On Dubai TV Dubai Culture and Art Forum' receives full support from Dubai's leading public and private institutions Dubai Culture and Art Forum kicks off tomorrow Culture forum gets support from sponsors Dubai Culture and Art Forum'
Arabic Arabic Arabic Arabic Arabic Arabic Arabic Arabic Arabic Arabic English Arabic Arabic Arabic Arabic Arabic English Arabic English Arabic English Arabic Arabic Arabic Arabic English Arabic
b c b c c c b c c b c b c c b b c b b c b b b c b c c
94,275 198,375 90,000 94,550 90,000 94,550 90,000 30,000 90,000 90,000 67,030 100,000 93,600 93,600 90,000 90,000 99,856 94,275 71,555 93,600 71,555 94,275 94,550 90,000 94,275 67,030 100,000
Newspaper Magazine Newspaper Newspaper Newspaper Newspaper Newspaper Newspaper Newspaper Newspaper Newspaper Newspaper Magazine Magazine Newspaper Newspaper Newspaper Newspaper Newspaper Magazine Newspaper Newspaper Newspaper Newspaper Newspaper Newspaper Newspaper
31.00 1.00 396.00 415.00 415.00 650.00 128.00 175.00 184.00 76.00 72.00 44.00 0.25 0.50 184.00 184.00 116.00 26.00 17.00 0.25 14.00 8.00 59.00 80.00 395.00 323.00 51.00
372 5,590 4,752 4,565 6,640 7,150 1,536 3,150 2,944 836 1,152 792 688 1,375 3,680 2,208 2,320 312 459 688 378 96 649 1,440 4,740 5,168 1,020
282,825 595,125 270,000 283,650 270,000 283,650 270,000 90,000 270,000 270,000 201,090 300,000 280,800 280,800 270,000 270,000 299,568 282,825 214,665 280,800 214,665 282,825 283,650 270,000 282,825 201,090 300,000
Arabic Arabic English Arabic
b b c c 31
90,000 94,275 67,030 100,000 5,476,133
Newspaper Newspaper Newspaper Newspaper
40.00 31.00 49.00 323.00
480 372 784 6,460 112,089
Corporate
Egypt Al Akhbar Al Gomhuria TV Dish
6/10/2007 6/22/2007 6/25/2007
Jordan Al Arab Al Yawm Al Arab Al Yawn
Saudi Arabia Satellite Guide Al Shams Al Yaum Al Yaum Al Madina Satellite Guide Al Shams UAE Al Ittihad Zahrat Al Khaleej Al Khaleej Al Bayan Al Bayan Al Bayan Al Khaleej Al Wahda Al Bayan Al Bayan Khaleej Times Al Emarat Al Youm Al Sada Al Sada Al Khaleej Al Khaleej Gulf News Al Ittihad 7Days Al Sada 7Days Al Ittihad Al Bayan Al Khaleej Al Ittihad Khaleej Times Al Emarat Al Youm Al Khaleej Al Ittihad Khaleej Times Al Emarat Al Youm
6/24/2007 6/25/2007 6/25/2007 6/25/2007
270,000 282,825 201,090 300,000 16,428,399
Total
49
DUBAI SPORTS Dubai TV Media Evaluation Report - March '09 Number of entries Total Circulation Impressions AVE in US$ Editorial media value in US$ Media
0 0 0 0 0 Date
Title
language
Col./Bw
Dubai Sports Egypt
0
Kuwait
0
Oman
0
Circulation
Media type
Size
Pan Arab
0
Saudi Arabia
0
UAE
Total
0
0 0
0
DUBAI ONE Dubai TV Media Evaluation Report - March '09 Number of entries Total Circulation Impressions AVE in US$ Editorial media value in US$ Media
0 0 0 0 0 Date
Title
language Col./Bw Circulation
Dubai One Bahrain
0
Egypt
Media type
Program
Size
0
Kuwait
0
Lebanon
0
Oman
0
Pan Arab
0
Qatar
0
Saudi Arabia
0
Syria
0
Tunisia
0
UAE
Total
0
0 0
0.00
MULTIPLE MENTIONS Dubai TV Media Evaluation Report - March '09 Number of entries Total Circulation Impressions AVE in US$ Editorial media value in US$ Media
0 0 0 0 0 Date
Title
language
Circulation
0
0
Media type
AVE
EVE
Impressions
0
0
-
Multiple Mentions UAE
Total
CORPORATE PRESS RELEASES Dubai TV Media Evaluation Report - March '09 Number of entries Total Circulation Impressions AVE in US$ Editorial media value in US$ Media
0 0 0 0 0 Date
Title
language
Col./Bw
Corporate Press Releases Bahrain
0
Egypt
0
Kuwait
0
Lebanon
0
Oman
0
Pan Arab
0
Qatar
Circulation
Media type
Program
Size
0
Saudi Arabia
0
UAE
Total
0
0 0
0
INDUSTRY NEWS Dubai TV Media Evaluation Report - March '09 Number of entries Total Circulation Impressions AVE in US$ Editorial media value in US$ Media
#VALUE! 369,192 1,107,576 0 0 Date
Title
language
Col./Bw
Arabic
c 0
Circulation
Media type
Size
Industry News Bahrain Al Wasat
3/26/2009 Dubai: We will not dismiss our employees
30,000 Newspaper 80 cc
Lebanon
0
morocco
Saudi Arabia
0
UAE
Total
6
2 #VALUE!
369,192