Distribution Ppt

Robin Kapoor, 109 Deepak Kumar, 94 Tushar Garg, 118 Vikas Sharma , 122 Indrajeet Singh, 96 Pooja Gupta, 103 Pankaj Jain, 102 Nadira Feroz, 98 04/08/09

Shree Bankey Behari Foods Ltd.

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Introduction Objective: To understand & analyze the

company in respect to:- Sales - Current Distribution - Logistics

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Shree Bankey Behari Foods Ltd.

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About the Company Sister concern of Shamsons food limited Chairman – Anubhav Gupta Brand name – Diamonds and Hi-Choice Famous product Major Clients Quality standards, manufacturing techniques Exports to major countries More than 50 % market share

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Shree Bankey Behari Foods Ltd.

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History of the company The company’s forefathers were in this line since 1920

and this line of activity is coming down to third generation with vast experience in manufacturing of these items for various tastes.

Their parent concern M/s. Sham Sons Foods holds FPO

License No.7

 The third generation in line is trying to add more

flavor to the quality and presentation of these products, keeping in view the requirement of these products by Railways, Airlines, Institutions, Hospitals, and Schools etc.

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Thus, they are both manufacturers and packers of

our own products like Mix Pickles, Fruits Jam, Ketchup

Their main emphasis is on hygiene and

quality of the products

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Quality Assurance ISO Certified Quality control measures from raw material to

shipment of finishes products In house production, quality control and packaging units for finest production Air tight packaging

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Why them? Affordable prices Wide distribution network to ensure timely

delivery An array of delicious food items State of the machinery and highly qualified work force

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COMPANY PROFILE • • • • •

Business Type Capital in Dollars Export Percentage Import Percentage Primary Competitive Advantages

• • • • • • • •

Sales Volume Import Value No. of Staff Personnel Year of Establishment No. of Production Lines Export Markets Import Markets Investment on Manufacturing Equipment No. of Engineers Monthly Production Capacity Memberships

• • •

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• • • • •

Exporter , Manufacturer , Importer 150,000 50% 5% We offer absolute fresh and tasty Pickles, Jams, Juices, Syrups, etc. at the best prices

• • • • • • • • • • •

INR 10 crore INR 50 lac 150 1955 5 New Zealand, Dubai & Canada China INR 1 crore 5 As per requirement APEDA (Agricultural and Processed Food Products Export Development Authority)

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Structure of the Company Channel-1 1. General Structure Company (Manufacturing Unit) Transport Depot Distributors Wholesalers Retailers 04/08/09

Shree Bankey Behari Foods Ltd.

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Structure of the Company Channel-2 2. For Diamond Mango Panna Company (Manufacturing Unit)

Transport Depot

C&F

Distributors

Wholesalers

Retailers 04/08/09

Shree Bankey Behari Foods Ltd.

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Structure of the Company Channel-3 3. For Corporate & Institutions

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Expectations-1 Company’s Expectations Maintain Brand Image Satisfy the retailers Targets Critical Issues Follow the Rules and Regulations

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Expectations -2 Distributor’s Expectations Lead Time Proper Man Power Visits of ASM Promotional Schemes

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Expectations -3 Retailer’s Expectations Supply on time Proper visit of sales person Schemes must be provided

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Selection Criteria on the basis of  Experience Knowledge Credit Worthiness Recommendations

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Distribution Strategies-1 COMPANY Vs DISTRIBUTORS

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DISTRIBUTORS Vs RETAILERS

Commercial Matters: - Credit policy Discounts Margins Shree Bankey Behari Foods Ltd.

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Distribution Strategies-2 COMPANY Vs DISTRIBUTORS

DISTRIBUTORS Vs RETAILERS

Sales: - Sales

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Force - Frequency of Visit Compensation Shree Bankey Behari Foods Ltd.

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Distribution Strategies-3 COMPANY Vs DISTRIBUTORS

DISTRIBUTORS Vs RETAILERS

Logistics: - Order Placement Warehouse - Mode of Transportation 04/08/09 Shree Bankey Behari Foods Ltd.

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PERFORMANCE APPRAISAL Distributor Appraisal Retailer Appraisal Sales Person Appraisal

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RECOMMENDATIONS Expand its operations Marketing Research Try & reduce Lead Time More frequent Replacements

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Thank You

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