Distribution Channels Of Kmf

DISTRIBUTION CHANNELS OF DAIRY PRODUCTS

Presented By Ankit Jain Diptii Sahni Divya Manhas Mayank Aggrawal

Agenda of Discussion • • • • • • •

Methodology Limitations Distribution Channels – An Overview Manufacturers Wholesalers Retailers & Milkman Conclusion

Methodology of Study • Aim – To study the distribution channels of Dairy Products in Bangalore • Approach – Visit to KMF, Metro Cash ‘n’ Carry, Foodworld, Spencer’s, More for you, Big Bazaar and Nandini parlor. – Rendezvous with personnel from marketing division of the above – Telephonic conversations – Conversation with a local milkman

Limitations • Internal policies of the company • Language Barrier

Distribution Channels Manufacturer

Consumer

Manufacturer

Manufacturer

Manufacturer

Agent

Retailer

Consumer

Wholesaler

Retailer

Consumer

Wholesaler

Retailer

Consumer

Manufacturers/ Producers

Farmers

Dairy Cooperative Societies (9000)

Chilling Centres

Dairies (13)

Milk Distribution Network - Dairy

Agents

Parlors

transport cum distributor

Depots-4

Wholesalers-150

Agents (Retailers)

HOTELS/ CATERERS

Product Distribution network-dairy

Retailers16000

CONSUMERS

Milk Procurement

Source: www.kmfnandini.coop

Wholesalers • • • • • • • •

B2B concept Visit to METRO Cash & Carry Delivery in the morning (2am) from KMF. A total of 15000 liters is delivered everyday and at both the centers each. Sent to hotels and restaurants. Cold storage provided that ensures an increased shelf life. No issue of out of stocks. Own brand Aro

Retailers • Departmental Stores • Dairy Parlors • Kirana Shops • Local Milkman

CONCLUSION