Digitalmarketing Mba.pdf

ULTIMEZ TECHNOLOGY,HUBLI

“IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN DHARWAD Report submitted to GEN Society’s, GLOBAL BUSINESS SCHOOL, HUBLI (Affiliated to Karnatak University, Dharwad & Recognized by AICTE, New Delhi)

By Aishwarya Upadhya 16MBA146 Under the guidance of Prof M.N.Manik

Ms. Tabassum.A Senior Digital Marketing Analyst,

Associate Professor

Ultimez Technology, Hubli

Global Business School, Hubl

JUNE 2017

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GEN Society’s, GLOBAL BUSINESS SCHOOL, HUBLI (Affiliated to Karnatak University, Dharwad & Recognized by AICTE, New Delhi)

CERTIFICATE This is to certify that the Summer Implant Project 2017 entitled “IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN DHARWAD” is the bonafide record of independent research work conducted by Ms. Aishwarya Upadhya

(Reg.No: 16MBA146) under my supervision,

submitted to Karnatak University, Dharwad for the partial fulfillment for the award of the Degree of Master of Business Administration and that the project has not previously formed the basis for the award of any degree, diploma, Associate ship, Fellowship or title. Place: Hubli

Prof. M. N. Manik

Date:

Institution Guide

Dean Academics

DIRECTOR

Global Business School,

Global Business School,

Hubli - 580026

Hubli - 580026

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ACKNOWLEDGEMENT The satiation and euphoria that accompany the successful completion of the project would be incomplete without the mention of people who made it possible With Candor and Pleasure I take opportunity to expre ss my sincere thanks and obligation to my esteemed guide Prof: M.N.Manik . It is because of his able and mature guidance and co-operation without which it would not have been possible for me to complete my project. I would also like to thank Mr.Qadir A.K founder and Director, who in spite of busy schedule has co-operated with me continuously and indeed , his valuable contribution and guidance have been certainly indispensable for my project work It is my pleasant duty to thank my External Guide: Ms. Asma and Ms. Tabassum for giving me the opportunity to work with Ultimez Technology I owe my wholehearted thanks and appreciation to the entire staff of ULTIMEZ TECHNOLOGY, who never hesitated from helping during the project. I also take this opportunity to thank all the teaching and non teaching staff of GLOBAL BUSINESS SCHOOL to support me during my project. Finally, I gratefully acknowledge the support, encouragement & patience of my family, and as always, nothing in my life would be possible without God, Thank You! NAME: Aishwarya Upadhya 16MBA146

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DECLARATION I, Aishwarya Upadhya (16MBA146) hereby declare that the Project titled "IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN DHARWAD” submitted by me in partial fulfillment of the requirement for the award of the degree of “Master of Business Administration” by Karnataka University, Dharwad, This is my origin work and is not submitted elsewhere for the award of any other degree or diploma.

Date:

Aishwarya Upadhya

Place: Hubli

M.B.A II semester

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TABLE OF CONTENTS

SL.NO

PARTICULARS

PAGE NO

1.

EXECUTIVE SUMMARY

1-2

2.

INDUSTRY PROFILE

3-22

3.

ORGANISATION PROFILE

23-31

4.

LITERATURE REVIEW

32-34

5.

RESEARCH METHODOLOGY

35-37

6.

ANALYSIS AND INTERPRETATION

38-58

7.

FINDING AND SUGGESTION

59-61

8.

CONCLUSION

62

9.

BIBLOGRAPHY AND ANNEXURE

63-68

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EXECUTIVE SUMMARY 6 GLOBAL BUSINESS SCHOOL,HUBLI

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EXECUTIVE SUMMARY: The Project was undertaken at Ultimez Technology, Hubli. This Project is carried out to know the importance of Web Designing and Social media Engagement for Business in Dharwad which included Hotels and Educational Institutes. So far the company conducted surveys for potential customers in Hubli Region. This will be the first time documented project which is being carried for Business in Dharwad Region. The project was successful and very Valuable inputs were obtained from the project. Area of study was limited to Dharwad Region. The methodology has been adapted through Questionnaire with Personal Interview and the results collimated according to the nature of questions asked. I have used both open-ended and close-ended questions in the questionnaire. With given restricted sample size of the customer in the given area all efforts have made to make sure that data is collected and analyzed. I believe that conclusion that I have drawn are based on the data I have collected and Interpretation I have made is based on the customer’s feedback.

PROJECT TITLE : A STUDY ON IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN DHARWAD (COVER: HOTELS AND EDUCATIONAL DOMAIN )

OBJECTIVES : 1. 2. 3. 4.

To study the Online presence of business & its services To study the Social media presence & promotion of products/services To increase client/audience engagement & generate leads Easier access to organisation services through web & social media.

LIMITATIONS OF THE STUDY :  The Results generated from the Questionnaire are done on the assumption that the respondents have revealed the correct information.

 The study is restricted to Dharwad area  My Study Report confined to sample size of 110 Respondents  The period of Study was not sufficient to study all aspects.

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INDUSTRY PROFILE

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DIGITAL MARKETING : MEANING: Digital Marketing is the promotion of products or brands via one or more forms of electronic media. The key objective is promotion of brands through Electronic media It is the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc.

Why digital marketing is important : Digital media is so pervasive that consumers have access to information any time place they want it. Gone are the days when the messages people got about your products services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their plans and strategies need to adapt fast. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers. The Reality is, people spend twice as much time online as they used to 12 years ago. And while we say it a lot, the way people shop and buy really has changed, meaning offline marketing isn’t as effective as it used to be

Some of the most common assets and tactics:  

Your website Blog posts 9

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      

E books and whitepapers Info graphics Interactive tools Social media channels (Face Book, LinkedIn, Twitter, Instagram, etc.) Earned online coverage (PR, social media, and reviews) Online brochures and look books Branding assets (logos, fonts, etc.)

TACTICS: 

SEARCH ENGINE OPTIM IZATION (SEO)

The process of optimizing your website to ‘rank’ higher in search engine results pages, therefore increasing the amount of organic (or free) traffic that your website receives. 

CONTENT M ARKETING

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. 

INBOUND M ARKETING

Inbound marketing refers to the ‘full- funnel’ approach to attracting, converting, closing, and delighting customers using online content. 

SOCIAL M EDIA M ARKETING

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. 

PAY-PER-CLI CK (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ad Words. 

AFFILIATE M ARKETING

A type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website. 

EM AIL M ARKETING

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.

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ONLINE PUBLIC RELATIONS

Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space

THE HISTORY AND EVOLUTION OF DIGITAL MARKETING : The term Digital Marketing was first used in the 1990s. The digital age took off with the coming of the internet and the development of the Web 1.0 platfor m

TheWEB1.0 . The digital age as we now know it began with the Internet and the Web 1.0 platforms of the early 1990s. This was a rather static world in which users could get the information they desired but it could not be shared on the web. There was no such thing as interaction, as the only activity was reading of content. In 1993, we saw the entrance of the first clickable banner ad and by the next year, Hotwired, had begun to purchase huge numbers of banner ads. This was really the first step in getting us all shifted over to a new digital age.

THEBIRTHOFGOOGLE New technology began to make its entrance into the digital marketplace after about 1994 and in 1998, Google was founded. Blogger came soon after in 1999. About this time social networking sites began to be birthed and Blackberry had launched their own mobile email program. MySpace was one of the first social sites to arrive on the social scene and Face book came soon afterward. It did not take too long for companies to realize that these presented them with some excellent opportunities and soon these social sites became new way for businesses to communicate directly with consumers. Businesses began searching for new ways to implement web marketing strategies so that they could capitalize on the new digital platforms. It did not take long for Google to start expanding and improving their internet search engine. Savvy marketers soon learned how to implement search engine optimization strategies in order to improve the ranking of their sites. Google also added options like Ad Words and Ad Sense to marketing potential. It wasn’t long until Google figured out how to analyze content that was entered in a query in order to target users with ads relevant to their interests. Google was not actually the first ones to incorporate targeted ads, but they did help develop algorithms which helped search results become prioritized.

THE“COOKIE” Advertising networks soon began to develop ways that they could capitalize on some of these new developments and the “cookie” came on the scene. The first cookie was actually developed in an attempt to analyze user’s browsing habits. But since its inception it has evolved into a useful part of the e-commerce sector and allows marketers and businesses ways of collecting literal user data. Amazon still uses this method for targeting its audiences and offering them products based on previous searches. This was a huge impact on the digital 11 GLOBAL BUSINESS SCHOOL,HUBLI

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marketing.

ENTERTHEWEB2.0: The Web 1.0 slowly evolved into the Web 2.0. In this new digital world, audiences were no longer passively taking in information; but instead, the internet became a sort of super highway where users could directly interact with both other users and businesses. The Web 2.0 became a social world at last. In the early 2000s, numerous networks and social platforms were developed which allowed users to connect and interact. By 2004 we saw the rise of sites like Word Press, LinkedIn and finally Face Book. It was not long before social media became a thriving entity and we saw more sites like Digg, Skype, Flickr, and Gmail all make their appearance. By the end of 2004, internet advertising in the US alone brought in around $2.9 billion. By 2005, YouTube had entered the playing field and now there are more than 3 billion hours spent watching YouTube videos each and every month. In 2007, the IPhone began to change the web one more time and everything began to shift to cater to the mobile user. By 2010, mobile marketing alone brought in approximately $650 million.

DIFFERENCE BETWEEN TRADITIONAL AND DIGTAL MARKETING : TRADITIONAL MARKETING

DIGITAL MARKETING

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Marketers can easily reach their target local audience.

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Not only target local audience can be reached, but as well as the audience from all around the globe.

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Traditional marketing has a more personal approach since marketers can have a person-to-person relationship in informing the public about their brand’s name.

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Since it can reach a finite audience, getting more popular is easy. There is no need to be physically present in introducing the brand’s name to the audience.

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The public can have a hard copy of materials of which they can read or browse through over and over again.

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The public can also have access on different content on websites and videos on Youtube or video sharing websites.

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It can be easily public because exposed to this something that access on.

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Strategies implemented can reach target market with Internet connection. Most target audience is groups of people who have digital devices and are always online 24/7.

understood by the they are already kind of strategy. It is most people can have

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There is only a little interaction between the medium used and the customers. It is more of providing information to the public that the brand exists with the hope of these people patronizing the brand.

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Interaction is very possible especially with the use of social media networks. Marketers take advantage of the convenience of communicating with their target audience aiming to get positive customer feedback.

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Print or radio advertisements can be very costly. Printing materials can be expensive and you need to hire people to distribute these. Businesses have the need to invest money for this marketing strategy.

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Digital marketing is cost-efficient. The use of social media websites is free of charge. Though some invest on paid ads online, the cost is still cheaper if you compare to traditional marketing.

BARRIERS OF DIGITAL MARKETING

:

Barrier 1: TAKING DIGITAL MARKETING LIGHTLY : Obviously senior professionals recognize that digital technology is all around them, but their own experiences tend to be limited to a consumer or individual perspective. Though many consumer technologies get converted to professional applications, their use in business settings is generally more complex than personal ones. And understanding technology as an individual consumer does not readily translate to a broader perspective in terms of economic, industry and organizational applications and implications. The commonly- held notion that digital technologies are “just tools” further undermines their importance, disregarding the fact that mastering modern-day means of communication and collaboration is far more complex and challenging than traditional approa ches. The pen may be mightier than the sword, but it is a far more primitive instrument than an electronic device.

Barrier 2: Lack of knowledge and understanding of Digital Era realities : In spite of their smart phones, tablets, and favo urite mobile apps, most senior professionals are still digital rookies. They are unable to put today’s technologies in historical context, both with respect to the Digital Era and in the larger scheme of human history and technological evolution. They are often unaware of or have limited knowledge of technology trends that could have a significant impact on their industries and organizations – either by significantly enhancing or disrupting their current business models. Current trends that have potentially widespread implications but are not widely understood include digital currency, 3D printing, and cognition as a service. And of course there are a host of risks and issues that need to be understood in a digital context, including privacy, taxes, cyber security and more. Even when it comes to the tools themselves, most leaders remain uninformed about the wide range of platforms and technologies that enable more efficient and effective approaches to communication and collaboration.

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We often talk about the need for organizational leaders to carve out time for environmental scanning and strategic reflection. Leaders must now add a digital dimension to that imperative, making it even more crucial.

Barrier 3: Framing alternatives in a way that leads to risk aversion:

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The idea behind the theory is that when alternatives are framed in the domain of gains, decision makers tend to be risk averse. When framed in the domain of losses, however, they tend to be risk seeking. Consider the following scenarios: Gain Framed Scenario: An organization has revenues of 1 million and is keeping pace with current industry and marketplace dynamics. It is operating at capacity. Digital engagement and transformation have the potential to increase those revenues to 1.20 million, but they could divert attention from the core business and competencies, causing revenues to decrease to 900 thousand. Loss Framed Scenario: An organization used to have revenues of 1 million, but they’ve fallen to 800 thousand due to industry and marketplace changes. It is operating at capacity. Digital engagement and transformation have the potential to increase revenues back to 1 million, but they could divert attention from the core business and competencies, causing revenues to decrease to 700 thousand. In both scenarios, the revenue/loss figures are the same: a potential gain of 200 thousand or a loss of 100 thousand. Prospect Theory – and plenty of anecdotal evidence – indicates that decision makers in the first scenario are unlikely to consider the risk worthwhile, whereas decisions makers in the second scenario would find it much more palatable. Unfortunately, many organizational leaders seem to be guilty of the “frog in boiling water” syndrome, waiting until technological trends become disruptive and threatening be fore choosing to take action, instead of recognizing they can avoid the threats altogether by pursuing potential opportunities.

Barrier 4: Poor/no roadmaps for effective digital engagement and transformation: inappropriate resource allocation: This barrier is effectively the culmination of the preceding four. Although many organizations may have moved away from the “give it to the intern” approaches to digital engagement they employed a few years ago, they’re still far from employing an optimal resource allocation strategy. There seems to be a general tendency to add these responsibilities to existing roles that appear to be related (e.g., marketing, sales, IT), even if the people in those roles don’t have the expertise or capacity to execute them well.. And in other organizations leaders assign people digital responsibilities simply because they are being underutilized in other areas. These approaches can often result in sub optimization and failures that are more likely to be (mis)attributed to the inappropriateness or inadequacy of the technologies and tactics the organization is trying to employ rather than being recognized as management failures in understanding and deploying the proper resources to pursue digital initiatives. If it’s not appropriate to assign someone with no education, training, and experience in accounting to manage accounts receivable, it shouldn’t be appropriate to assign someone with no education, training, and experience in social and digital technologies to manage digital engagement.

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BENEFIT OF BUSINESS :   

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DIGITAL

MARKETING FOR

PRESENT

Global reach - A website allows you to find new markets and trade globally for only a small investment. Lower cost - a properly planned and effectively targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods. Track able, measurable results: Measuring your social media with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising. Web analytics can be set up to show you exactly how much money you make from each digital tactic. Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them. Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with. Social currency - digital marketing lets you create engaging campaigns using different types of rich media content. On the internet these campaigns can gain social currency - being passed from user to user and becoming viral. Improved conve rsion rates - if you have a website, then your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.

TOP COMPANIES OF DIGITAL MARKETING ALL AROUND THE WORLD : 1.BETTER GRAPH : At Better Graph, our mission is to provide clients with best quality SEO services which boost the online visibility, reach, and profitability in the ever-changing world of online search. As a full-time SEO service provider, we open the doors of leads and conversions for your online business. Strategically based in Noida , we conceptualize the path-breaking innovations with knowledge and extensive expertise in our SEO services which focus on lead generation and keyword ranking. Our integrated approach to market product/services on the web are connected for the sake of better visibility and brand awareness. The other areas of our services include paid marketing, mobile app marketing, social media marketing, online reputation management and so on.

2.HUGE (USA) : Huge is a digital marketing agency that provides business strategy, design, marketing and technology services to some of the world's largest businesses and bestknown brands

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3..LAUNCH DIGITAL MARKETING (USA) : Launch Digital Marketing is an agency specializing in helping businesses grow their online presence through digital market

4.TECHMAGNATE (INDIA) : Tech magnate, based in New Delhi (India), is an award-winning and a leading digital advertising, marketing and SEO services agency all over the world

5.SPARX IT SOLUTIONS : Sparx IT Solutions is a web & app development company that creates user-centric websites. Designing apps that could easily engage the audiences is one among the several profiles of the company. The company has a dedicated team of professionals as a result of which it successfully delivers projects within

6.JELLYFISH(SA): Jellyfish is a global digital marketing agency with offices in the US, UK and South Africa

7.INGENEX: Ingenex Digital Marketing is a results-driven digital marketing agency that serves clients across the U.S. and Canada. 8.LEAPDIGITALAGENCY(USA): Leap is a full- service digital agency that makes brands easy-to-find and hard-toignore

TOP DIGITAL MARKETING COMPANIES OF INDIA : 1.WEBCHUTNEY : About the Company: It has worked with some leading companies in India. They have created some award winning and memorable campaigns for their clients that have helped the brands to build and sustain relationship with their audience. Services: Online advertising, Website Designing, Mobile Marketing, SEO, Analytics, Application Development and Social Media. Located at: Mumbai, New Delhi and Bangal

2.PINSTORM : About the company: Founded in 2004,It ranks among the leading digital advertising companies in the world. They have adopted an approach that sees strategy, user experience, research, web design, mobile-friendly ,advertising, viral videos, search optimization, FaceBook campaigns, Twitter updates, real-time listening and responses as a seamless set of tactics that stem from one overarching brand strategy. Services: Search Engine Marketing, Social Media Marketing, Search Engine Optimization,

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viral advertising, Online Reputation Management etc. Located at: Mumbai, Delhi, Bengaluru, Singapore, Kuala Lumpur, Zurich and Santa Clara.

3.WATCONSULT : About the company : It is a full service digital agency that delivers across the value chain right from launching a brand via digital to building a brands salience via digital to driving business leads and sales for a brand. Services: Digital Marketing, Social Media Marketing, Search Marketing, Mobile Marketing, Digital Analytics and Digital Video Promotion. Located at: Mumbai, Delhi, Bangalore

4.FOXYMORON : About the company: Established in 2008, it was started by just 4 friends as an experiment and now that experiment has converted into one of the India’s leading independent digital agencies. They have worked on many innovative ,impactful, interactive and award winning campaigns. Services: Website Designing & Development, SEO, SEM, Social Media, Public Relations Located at: Mumbai, Delhi, Bengaluru 5. GOZOOP: About the company: Established in 2010. It is a globally recognized Digital Marketing Agency that believes in humanizing your brand by optimizing your online reputation Services: Integrated Digital Campaigns, Online PR, Mobile Marketing, Web Businesses, Social Media Marketing Located at: Mumbai, Singapore, Dubai

6. EVERYMEDIA : About the company: It is a full service digital and mobile marketing company that specializes in communication strategies with focus on movies and brands. They provide end to end digital marketing campaigns and are pioneers in Design, Development & Technology. Services: Digital Rights Management, Content Monetization, Online PR, SEO, SEM, Social Media, Website Development and many others. Located at: Mumbai

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7. SOCIAL WAVELENGTH : About the Company: It is a Social First Digital Agency that has worked with some of the largest brands and companies around the world to help them embrace Social and Digital platforms. Services: Digital Strategy, Social Media Communications, Social Media Listening, Media Buying, Content, Analytics etc Located at: Mumbai, Delhi, Bengaluru, Hyderabad

8.PHONETHICS : About the Company: Established in 2006, It specializes in integrating creative and analytical spirit along with globalized resources in the process of Digital Marketing. Services: Search Marketing, Social Media Marketing, Customer Relationship Management, Content Marketing, Mobile Marketing, Web and App Development. Located at: Mumbai

9.BLOGWORKS : About the Company: They assist brands and organizations globally to engage stakeholders in conversations to share, draw insights, build communities and co-create offerings for business impact. Services: Content Syndication, Brand Storytelling, Designing, Website and Mobile Development, Media Planning, Media Buying etc Located at: New Delhi

10. BCWEBWISE : About the Company : It is a full-service digital advertising agency known for their strategic brand solutions and world-class creative. BC Web Wise has consistently been ranked as one of India's Top 10 Digital Agencies by the Economic Times (2010, 2011). Services: Website development, Social Media Optimization, Intranet development, Email Marketing, Content Management System, Media Planning and Buying, SEM, ORM etc. Located at: Mumbai and Delhi

TOP 5 COMPANIES OF KARNATAKA 

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SOCIAL BEAT LANGOOR NISPAARA ETHINOS

COMPANIES AROUND HUBLI – DHARWAD : 

KREATON ADVERTISERS

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OSCID TECHNOLOGIES

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WEBDREAMS

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DIGGDIGITAL

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ULTIMEZ TECHNOLOGY

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ARTHSHASTRA

MARKET ANALYSIS : Whether it is product or a service, you just can’t under estimate the power of digital marketing. The current age where we live, it is fully dedicated to digital media and so when you are marketing or advertising then you must not forget that there has to be online marketing too

“Google Play houses 2.2 million apps while the Apple App Store has over 2 million apps.” – Statista “By 2017, mobile apps will be downloaded more than 268 billion times, generating revenue of more than $77 billion and making apps one of the most popular computing tools for users across the globe.” – Gartner

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Ex : Video Advertising .. The rise of video marketing has been one of the most exciting trends in recent years. In a recent research report by the companies that are seeing the greatest success with video marketing ranked the importance and effectiveness of different types of videos in the following order, starting with the most effective: 1. Customer testimonials 2. On-demand product demonstration videos 3. Explainer and tutorial videos 4. Thought leader interviews 5. Project reviews and case studies 6. Live and on-demand webinars 7. Video blogs 8. Event videos Video is the next best thing to being there in person, and it’s proving itself to be a powerful and highly accessible weapon throughout the selling process. Personalization has been a key trend in digital marketing for a number of years. In 2016 we’ll see this continue with the rise of personalized video, a new concept that enables marketers to customize the actual video content with information unique to each individual viewer for a truly tailored content experience

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LIMITATIONS OF DIGITAL MARKETING : 1.Redirecting Traffic to your Website : The sole aim of a marketer- generate traffic and redirect it to the website. Without traffic, everything else will be a waste of time. To figure out what might appeal to your audience is a

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challenge that every marketer faces. It is a tough judgement to make when it comes to understanding whether a particular colour or a font or a texture will be compelling enough to drive them to your website. While some marketers fail to pull in huge amount of traffic, others are pretty confused as to which area to target for the best result

2.Effective Targeting : Targeting the right audience is very important aspect in marketing. To identify your buyer and analyse their personas is integral in marketing. There is no denial to the fact that in order to convince a person to even pay heed to what you are saying or spend time on what you have written in your blog, you need to give them something valuable enough that will be worth the time they are spending on your website. For that you have to identify which group of people you want to target, because let’s get it straight- you cannot please everyone in this world. A segregation is mandatory. Once you are done filtering your audience, the problem arises- is your content providing value relevant to your audience.

3.Stayingin sync with new trends : Change is something that is forever constant on the web. Marketing techniques and strategies have undergone transformations innumerable times. From print to digital, marketing has seen phenomenal shifts in the last decade. Thanks to technology, every day we witness the advent of a new tool solving one or the other problem. Interacting with customers have become more and more efficient with new tools. New tools lead to new strategies. The challenge is to stay updated.

4.Generating ROI : It is not just about doing marketing, a marketer is also responsible for measuring and understanding the results of each marketing technique implemented. So how do you know whether your efforts are actually worth it?

5.The Importance Of Cyber Security As The Digital World Has Grown, So too has the need to protect it. Cybercrime has the potential to be a huge risk for businesses, and being the subject of a high-profile data breach . As Andrew Cocker, the senior marketing director at Expedia, says, the role of a marketer has expanded dramatically: "It’s not about advertising. Our brand is made up of every single iteration that’s happening; every user experience. So, every time we do something to upset them, or have a problem we do not solve quickly enough, we’re eroding that brand, and no amount of advertising will fix that

Digital Marketing Industry in India : Digital Marketing applies to almost all the business sectors in India. Some of the applications of E-Marketing are shopping and order tracking, online banking, payment systems and content management

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The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow business to communicate and form a transaction anywhere and anytime. Digital marketing industry in India is a booming career today. In a country with a rapid growth economy, it is expected to have a very high significant growth in Digital marketing career. The growth in the digital marketing trends is making a very substantial impact on marketing and advertisement. The Digital Marketing in India cannot be complete if short preview of the past digital marketing statistics is not made. Going back to history, International Journal of Advanced Research Foundation reveals the following in 2016. Between 1971 and 1972, The ARPANET is used to arrange a sale between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology, the earliest example of electronics or digital commerce. 1979: Michael Aldrich demonstrates the first online shopping system. 1981: Thomson Holidays UK is first business-to-business online shopping system to be installed. 1996: India MART B2B marketplace established in India. 2007: Flip kart was established in India. Every E- marketing or commercial enterprises uses majorly digital means for their marketing purposes. In 2011, the digital marketing statistics revealed that advertising via the mobile phone and tablets was 200% lower than that of the following years. During this year, the net worth was $2 billion. The growth was in a geometric progression as it rose to $6 billion in 2012. The competitive growth demands for more improvement in the career works a nd professionals are being added to the field. From 2013 to March 2015, the investment total increase was 1.5 billion dollars over the preceding years. There has been an impressive growth up till this present moment. The report by the International Journal of Advanced Research Foundation revealed that summarized that India is getting to see the golden period of the Internet sector between 2013 to 2018 with incredible growth opportunities and secular growth adoption for E-Commerce, Internet Advertising, Social Media, Search, Online Content, and Services relating digital marketing. Today, digital marketing growth in India is at its peak, and is still continuous. Many factors are responsible for this growth. The use of communication tools has greatly changed in the year past. No one ever thought to have a credible deal online. The below figure indicates the digital marketing statistics.

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The belief was that online information is virtual information full of lies. No one could listen to any online advertisement not to talk of purchasing groceries, furniture or clothes. The story has really changed. Everything from marketing to sales can be done online. This is due to the trust that has been restored back to online communication in India. This has really helped the marketing initiatives. The revolution is from the communication industries. Low cost of handset is now available making it possible for India to have about 600 million internet users which ultimately creates a fascinating business opportunity to sell to a growing population. Moreover, the development in the digital marketing in India evident in the marketing shift from anonymity to identity. Interaction on the Internet now looks more physical as opposed to the anonymity of identity in the past. Also, marketing information’s is moving along in the same line with entertainment. People of India needed an exciting spirit always. This targets their interest into the marketing information. Several factors have been found to contribute to the growth of digita l marketing in India. Before now, internet usage was only meant for the wealthy. There is now a great change in the lifestyle of the middle class. The Very majority now have access to the internet in India. Internet and 3G penetration revolutionized the marketing scenario for both consumers and the marketers. It was discovered that changes in lifestyle and standard of living had increased the level of consumption, quality and also the pattern of consumption. The quality of use in the urban centers of India is on a high side. This is because majority doesn’t have time for shopping. Apart from struggles to earn money, people want some other things to be done at their own convenience.

The following survey from people indicates the size of Digital Marketing industry in India:  

34% of the companies already had an integrated digital marketing strategy in 2016 72% marketers believe that traditional model of marketing is no longer sufficient and this will make the company revenue to be increased by 30% by the end of 2017

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In 2017, 80% businesses will increase their digital marketing budget which may surpass the IT budget. Only the illiterates could not access the potentials of the digital marketing because of the accessibility to computing devices and computer education. Many of the people in this category still don’t trust the method of an online payment and they lack training in English Language and other foreign language to market online in global markets. The following are the channels that are playing an active role in the development of digital marketing industry in India.

Mobile Marketing : Digital marketing overview reveals that Social media has been playing a supporting role to marketing. Over the years, it has been noticed that 92% of social media users are from the mobile devices. This enables the size of digital marketing industries. According to the research made by the Internet and Mobile Association of India (IAMAI, 2008), communication has become a real mass communication tools having about 286 million accounts in 2008. The Indian telecommunications market has tremendous growth opportunities and according to IAMAI is projected to exceed 500 million by 2010. According to TRAI, the numbers of mobile subscriber based in India grew to 980.81 million users in the second quarter of 2015.

Adoption for the mobile device is getting higher day by day. SMS marketing is one of the true mass market media channel across many demographics before the convergence of mobile internet and mobile devices.

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Video Marketing : Growing need for the visual content has turned video marketing be one of the most appealing trends of digital marketing in 2017.

Email Marketing : Email marketers of some of the most successful marketing agencies claim a return of $40 for every dollar they invested. From the digital marketing overview, it was discovered that welltargeted email marketing will be one of the most effective ways of ensuring conversions in 2017. As shown from the figure below, email is one of the most effective methods for digital marketing as there is a facility to disburse messages to millions of people at a time

.

Search & SEO Marketing : As much as changes is existing in the search engines, marketers are also trying shift their ways of targeting audience so as to meet up with the current evolution in India information industries. Apart from the above channels through which digital marketing takes place, Digital Marketing is active in India is not limited to social media, email, content, search engine, etc. Digital marketing is either done in- house where companies might hire people for their own or clients’ digital marketing needs. A company may outsource to specialist digital marketing agencies or given to consultancy Digital marketing is growing from day to day as it has become a very important aspect in today’s era. The power of digital marketing allows geophysical barriers to disappear making all consumers and businesses on earth potential customers and suppliers. It is known for its ability to allow business to communicate and form a transaction anywhere and anytime. 34% marketers say that Digital Marketing is very important in today’s era and 72% marketers say Traditional Marketing is no longer sufficient to increase the Revenue of the Company. Digital Marketing includes Online Marketing, Email Marketing, Mobile Marketing i.e. through Social media( Face Book Ad’s ) etc. The growth has very important impact on both Marketing and advertisement. It will help to decrease the space between Consumers and Marketers.

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COMPANY PROFILE

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ULTIMEZ TECHNOLOGY

:

Ultimez Technology is the professional Web Designing Company in Banglore, considering all aspects of web development and Digital Marketing solutions at most affordable cost. Whether you are a start up or large enterprises, an online presence is must for every business. Online business doesn’t mean just a website but well designed, functional mobile friendly and a nice looking website is what matters for visitors to choose you than your competitors. They are specialized at transforming the creative business idea into interactive web solutions. We offer full fledged web services from web design, development, interactive ecommerce solutions, graphic design, logo design, digital marketing and online brand reputation that make them stand unique amongst their competitors. Ultimez as the interactive web development company in Bangalore provides the fresh, creative and interactive web resolution for your business. Ultimez Technology never compromise with quality. It has always selected for quality more than any other aspects related to resources. Quality Management System includes the set of effective performance in every task which includes managerial activities with high quality of output to every process. Ultimez is renowned Web Design Company Bangalore, who can provide you with complete online solutions package with best standards, norms and business values. Exceed your customer’s expectancy and present them everything they predict from you right away on their eyes.

OBJECTIVES OF THE COMPANY : 

Adopting and execution of conventions in software development process by our experts based on present technologies and practices.



Product life-cycle examines to make certain acquiescence with guidelines to enhance business growth in current scenario.



Validation and verification of products to deliver as per clients need.

Founding of an effective alliance of all projects with team members to enhances individual needs. Ultimez Technology has one finer QA department which includes subdivisions to make all the possible aspect to meet the requirements. We are encircled with highly QA experts as well as specialized engineers to develop the clients project to the level of elevation according to the expectation. Our team is passionate to such extent they understand systematic and adopt step wise process to accomplish the task whether it has one project or more than one we give best concern to meet the quality performance. As QA team is not inclined completely with the development team, hence QA team is also not responsible with project management team.

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HISTORY OF ULTIMEZ TECHNLOGY: Having originated in the year 2012; Ultimez is prosperously launched across India (Bangalore, Hubli ), Dubai-UAE & Manchester-UK.. Ultimez is nominated as “ASIA BEST EMPLOYER BRAND AWARDS- 2017 “held at Le Meridian, Singapore Sentosa. Possessing more than 100 happy clients for successfully delivered projects; Ultimez is yearly doubling the growth in trade and industry. Ultimez is a service based company with more than 50 employees across their Bangalore & Hubli branches. From a capital of INR.1,00,000 at the launch, with enlarging and growing revenue Ultimez is yearly doubling the growth in trade and industry. Ultimez has successfully flourished in industries including Healthcare, Financial, educational, Travel- &-Hospitality, Technology, Government Sector, many other wide ranging technical, non-technical, administrative and management businesses. In the journey of over 5 years, we have catalyzed major changes that have led the emergence as the global destination for all the software business domains.

ABOUT ULTIMEZ TECHNOLOGY: Ultimez Technology is a professional web design company in Bangalore discovering the innovative ways to turn ideas into creative solutions for online presence over web. The only thing which reflects your brand and business in this web world is “Website” and web related services because the whole concept of today’s business is online and all the activities of business are carrying out through the network called Website. Global trend urges to offer interesting and fully functional web solutions to elite organizations and businesses. Web design development has become demand in today’s competitive world hence the professional team with years of experience delivers the best of web service within prescribed time limit Our main aim is not just to design the website for business but to stand with till the end, keep updating it and giving you ultimate control over your website 24/7.and budget thereby establishing reliable relationship with clients. It’s simply awesome to know what the web design service contribute to the extent of its best. Since they stand as the best web design Bangalore, they ensure our services caters better with the specialized feature like Dynamic Content, Interactive web design, Better lead capture and many more that keep website updated and fresh. They offer Website Design Services throughout India to all the category of businesses. The main services are highlighted below:

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

Custom Web Design



Social Web Design



E-commerce Web Design



Real Estate Web Design



Corporate Web Design and Many other

Ultimez takes pride to offer the latest web design services to clients. Their team of expertise uses the advanced and up-to-date technology like HTML5, Bootstraps, CSS3 and Query to design a particular website in a way clients require and Search Engine understand. Important aspect to design a website as per SE is because they don’t read design and text while crawling it for indexing purpose rather their main focus is on coding part to store the content into the ir data base further use of ranking. A work becomes complete when it has been tested. So they first build the website with the progressive know how successfully and then fully test each element of it in major browsers (like IE, Firefox, Chrome) and devices (like Mobile, Tablet, Computers) to make sure that the website we designed is responsive and browser compatible because we care that you get best of ROI for your investment. Designs : The content does not attract customers as much as designs do. So they have the most creative team, who deliver the proficient website designing services. In the process of designing they use the latest technology like CorelDraw, Adobe package, Illustrator and other which is quick to display and friendly with all the major browsers. The content over image gets more noticed than a simple content over blank page, they are able to design the image in a most striking way that help viewers to know what exactly the owner wants to speak about the product. Combining the technical and designing skill, Ultimez Technology is a final stop for the web based needs of clients. Our designs reflects smart business and attracts target audience in no time. It is vital for every business to have communicative design that speaks about its offerings not to just attract customers but to make them stick on it for long time and let them convert it into leads. Other than technology & Design, They have talented and experienced team especially for content writing that adds value to the existing service. The success of a particular website depends on the relevant information delivered along with the creative design. The website designing service offered by Ultimez will ease the clients to covey the business related information and able to have full control over content as well. The web designing service is just not restricted to what mentioned above; they have expanded it to all the web related services including SEO (Search Engine Optimization), Website promotion, and various to cater to your entire netwo rk requirement. With these services, they stand by your side till the end and help you to attain good online presence over your competitors.

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They realize the value of your investment and thus focus on qualitative services that last till long and help you attain its return. The feature that differentiate them from their competitor: 

Highly skilled and dedicated team concentrates on what the clients actually required and how to deliver them within prescribed time.



Technology used while designing reflects professional appearance of business.



Decrease loading time of website and help visitors to twig on it for long period.



Striking content conveys the business info without any extra effort.



Further help search engines to crawl without spamming thereby increase its ranking.

The main motto of Ultimez is to make client satisfied with the service delivered. The personal approach of the team with client builds lasting relationship and makes them to feel comfortable and confidence with the work undertaken. Ultimez Technology is known as the Web Design Company , ensuring that the web services they offer is a professional and satisfied one as well. They have been functioning since 2012 in the web field and completed almost all type of project successfully including Government, E-commerce, Freelancer and much more. People throughout India use the website that they have developed and pioneered by them. Ultimez feels proud to say that their clients are highly satisfied with their services and are getting more than they have invested. MISSION :  

To build long term relationship with their patron and clients and gratify and exceptional services by pursuing business over innovations and cutting edge technology A creative studio delivering a wide range of products to the industry it is committed to Quality / Technology / Innovation / Satisfaction

VISION :  

Our core emphasis is to convey best excellence in every project we pledge and ensure to maintain our global business bench mark. A creative and expertise team of designers and developers to design creative and interactive web resolution for IT industry

STRENGTHS 

One-Stop Internet Solutions Vendor

Ultimez is present to build any kind of web development solution. Web design, complex website development, custom programming, dynamic website never matters highly

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professional team builds by using current technology and as per market tendency to enhance the clients business. 

Quality Standards

Ultimez Technology believes in quality services: They develop web solution which is based on high quality of performance to enhance business needs. They never ever compromise with excellence especially with their client’s project. You can find perfectly combination of quality communication and quality method approach which results in their every web development aspects. 

Full-Cycle Development Services

You can find always support from Ultimez in your business requireme nts such as specification, featured design, testing, validation, coding part of product performance. They provide full-cycle development services to valuable customers. 

Vast Pool of IT Professionals

Ultimez has strong team with proficient knowledge to accomplish business goal, they have highly professional IT expertise to structure web solution with the use of present technology to boost the business within competitors and improve visibility over online. They offer web resources before delivering to potential clients it should adopt the process which includes quality testing, evaluating, business analysis, right decision then final approach and handout to clients. 

Complete Transparency

According to particular requirements they take approach of clients and follow the method which has systematic and effective performance. Their experts make use of all the necessary segments to enhance complete transparency with the clients

THE MANAGEMENT TEAM: 1. Founder & Director : Mr.Qadir AK 2. Mr. Mahesh Managing Head- IT Department 3. Mr. Mustafa Manager-Business Development

DEPARTMENTS OF THE COMPANY: 1. Management –Board of Directors 2. Sales Department 3. Marketing Dept 31 GLOBAL BUSINESS SCHOOL,HUBLI

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4. 5. 6. 7. 8.

Finance & Accounts Dept Project Management Dept Designing Dept Development Dept Support & Maintenance Dept

KEY PROCESSES : 

Process Monitoring



Configuration Management



Risk Management



Full-cycle QA Testing



Document and Code Reviews



Defect follow up

SERVICES : WEB AND MOBILE APP DESIGN::    

Web Design Mobile App Design Ecommerce Website Design U X Design

WEB AND MOBILE APP DEVELOPMENT      

Website Development Mobile App Development CMS Website Development PHP Website Development Ecommerce Website Development Services

ONLINE MARKETING  

Search Engine Optimization Pay Per Click Services

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 

Email Marketing Social Media Optimization

OTHERS     

( Web Hosting, Domain Registration) Server management Integration Web Hosting Services Domain Name Registration

PRODUCTS:    

Billing software HRM House Rent Billing CMS (Content Management System)

COMPETITORS :     

Alakmalak.com Eight25media.com Fatbit.com Kdweb.co.uk Fatmedia.com

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LITERATURE REVIEW

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1)

A Study done by Michael Rodriguez, Vijaykumar Krishnan, Robert Peterson stated that The implementation of Social Media Technology in A Firm’s Marketing Strategy has been adopted by some forward-thinking sales forces. Sharing content and building a network of contacts are the principles behind social media. The utilization of social media (e.g., LinkedIn and Twitter) for reaching business-to-business clients is a relatively new phenomenon with performance outcomes essentially unknown. Data were collected from 1,699 business-to-business salespeople from over 25 different industries. Using structural equation modelling, the findings support that social media has a positive relationship with sales processes (creating opportunities and relationship management) and relationship sales performance.

2)

A study by Smiths, Narayanswamy Ramasubbu , M S Krishnan and C Fornell done on December 2006 stated that “Web Sites Are Important Components Of Internet Strategy For Organization”. They show the relevance of the business domain of a Web site to gain a contextual understanding of relative importance of Web site design elements. They use a hierarchical linear modelling approach to model multilevel and cross-level interactions that have not been explicitly considered in previous research. By analyzing data on more than 12,000 online customer surveys for 43 Web sites in several business domains, they found that the relative importance of different Web site features (e.g., content, functionality) in affecting Business . 3) A study done by Xi Leung, Billy Be stated that The unprecedented popularity of social media outlets have forced scholars to Inquire About Their Marketing Effectiveness, Especially In The Hotel Industry. This study attempted to explore the “Marketing Effectiveness of Two Different Social Media Sites (Face Book And Twitter) In The Hotel Industry”. Integrating the attitude-toward-the-ad (Ad) model with the concepts of attitude-toward-social- media-page, the study proposed a theoretical model of hotel social media marketing effectiveness. The results revealed that hotel customers' social media experiences influence their attitudes-toward-social- media-site, which in turn influences their attitudes-toward- hotel-brand, and that hotel customers' attitudestoward-hotel-brand affects their hotel booking intentions and, in turn, intentions to spread electronic word of mouth. The study also indicated that different social media sites demonstrate the same marketing effectiveness, suggesting that hotel managers use the same marketing tactics 4) A Study done by University of Minnesota, US states The ubiquity of social media (e.g., Face book, Twitter) is no more apparent than at the university. “Social media are increasingly visible in higher education settings as instructors look to technology to mediate and enhance their instruction as well as promote active learning for students”. Many scholars argue for the purposeful integration of social media as an educational tool. Most of the existing research on the utility and effectiveness of social media in the higher education class is limited to self-reported data (e.g., surveys, questionnaires) and content analyses. This paper summarizes the scholarly

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writings as well as reviews the findings of empirical investigations. Some limitations are discussed, and future areas of research are proposed. 5. University of Stavanger, Norway (2015-16), Research has shown For many hotels, therefore, the corporate website has emerged as the main tool for inter-organizational and intra-organizational information exchange, as well as for sales and promotion activities. The extent, to which the hotel websites can attract and retain traffic, significantly influences the volume of business translated on them. In order of significance to the hotel website`s performance, this paper is based on a study of performance of 85 hotel websites. Significance of seven main factors, which influence the two measures of the hotel website performance, the Reach and Loyalty, was checked. Information content, Easy of Navigation, Security, Usability, and Customization were found to be the significant predictors of the hotel website Reach and Hotel website Loyalty.

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RESEARCH METHODOLOGY

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PROJECT TITLE : A STUDY ON IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN DHARWAD (COVER: HOTELS AND EDUCATIONAL DOMAIN )

OBJECTIVE OF THE STUDY: 1. 2. 3. 4.

To study the Online presence of business & its service To study the Social media presence & promotion of products/services To increase client/audience engagement & generate leads Easier access to organisation services through web & social media.

PROBLEM DEFINITION: Determining The Factors to Find the Potential Customers i.e. Hotels And Educational Institutions For Web Designing And Social Media Engagement In Dharwad

LIMITATIONS OF THE STUDY :  The Results generated from the Questionnaire are done on the assumption that the respondents have revealed the correct information.

 The study is restricted to Dharwad area  My study report confined to sample size 110 respondents  The period of study was not sufficient to study all aspects.

DATA COLLECTION APPROACH : SOURCES OF DATA COLLECTION: Primary Data : Primary Data is collected during Training , Observation ,Interaction, Collecting data from the Manager for the design of Questionnaire, Discussion with the Organisation, Departmental heads, assistance and executives of the Company.

SECONDARY DATA : Secondary data is collection from the Official website of the Company (www.ultimez .com )

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RESEARCH DESIGN :       

SAMPLE FRAME : Business of Dharwad SAMPLE UNIT : Hotels and Educational Institutes SAMPLE SIZE : 110 Respondents SAMPLING TECHNIQUE: Convenience Sampling RESEARCH TYPE: Exploratory Research followed by Descriptive Research SURVEY TOOL : Structured Questionnaire DATA ANALYSIS : SPSS and M S Excel

DESCRIPTIVE STUDY: Descriptive Study determines and reports the way things are . It has no control over what is and it can only measure what already exist. Descriptive Research also known as Statistical research describes data and characteristics about the population or phenomenon being studied.

BENEFITS OF THE STUDY : This study helps to know the importance of Web Designing and Social Media Engagement for the Business running in Dharwad which includes Hotels and Educational Institutes.

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ANALYSIS AND INTERPRETION

:

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1. Do you have a Website?

Frequency Percent Valid Yes No Total

Valid

Cumulative

Percent

Percent

47

42.7

42.7

42.7

63

57.3

57.3

100.0

110

100.0

100.0

INTERPRETATION : According to the Survey, 42.7% Respondents have website for their Business and 57.3% Respondents don’t have Website for their Business.

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a) If Yes, Do you want to Redesign it?

Cumulative Frequency Valid

No Response

Percent

Valid Percent

Percent

63

57.3

57.3

57.3

Yes

3

2.7

2.7

60.0

No

44

40.0

40.0

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the survey, 2.7% respondents who have a website want to redesign it and 40% respondents don’t want to redesign their website

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b) If No, why?

Cumulative Frequency No Response

Percent Valid Percent

Percent

47

42.7

42.7

42.7

Cost

7

6.4

6.4

49.1

Lack of Technology

5

4.5

4.5

53.6

51

46.4

46.4

100.0

110

100.0

100.0

Others ( Time Consuming) Total

INTERPRETATION: According to the survey, 46.4% respondents find it Time Consuming to have an website, 6.4% respondents find costly to have one website and 4.5% have lack of technology to have one website for their Business

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2) When are you planning

to have one website for your business?

Cumulative Frequency Valid

Percent

Valid Percent

Percent

No Response

15

13.6

13.6

13.6

Immediately

2

1.8

1.8

15.5

Within a year

5

4.5

4.5

20.0

88

80.0

80.0

100.0

110

100.0

100.0

After One Year Total

INTERPRETATION: According to the survey, 80% respondents are planning to have website after one year, 4.5% respondents will have a website within a year, 1.8% respondents will have a website immediately for their Business.

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3) Do you know any Web Design Company in Hubli?

Cumulative Frequency Valid

Percent

Valid Percent

Percent

Yes

14

12.7

12.7

12.7

No

82

74.5

74.5

87.3

May Be

14

12.7

12.7

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the survey 12.7% are aware of Web Design Company in Hubli, 74.5% are not aware, 12.7% are doubtful of Web Design Company in Hubli.

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a) If YES, Which is it?

Cumulative Frequency Valid

Percent

Valid Percent

Percent

Don’t Know

92

83.6

83.6

83.6

Arthashastra

5

4.5

4.5

88.2

Ultimez technology

2

1.8

1.8

90.0

Web Design Royale

4

3.6

3.6

93.6

Others

7

6.4

6.4

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the survey , 4.5% are aware about Arthashastra, 3.6% are aware about Web Design Royale, 1.8%are aware about Ultimez technology and 6.4% are aware about some other Web Design Company in Hubli.

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4) Are You Aware of Digital Marketing ?

Cumulative Frequency

Valid

Percent

Valid Percent

Percent

Yes

86

78.2

78.2

78.2

No

19

17.3

17.3

95.5

5

4.5

4.5

100.0

110

100.0

100.0

Dont Know Total

INTERPRETATION: According to the survey, 78.2% respondents are aware of Digital Marketing, 17.3% are not aware of Digital marketing and 4.5% have no idea about Digital Marketing.

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a) If YES, which Digital Marketing tool would you like to proceed with?

Cumulative Frequency Valid

Percent

Valid Percent

Percent

Dont Know

20

18.2

18.2

18.2

Social Media Marketing

45

40.9

40.9

59.1

Search Engine Marketing

10

9.1

9.1

68.2

Email Marketing

4

3.6

3.6

71.8

Paid Ad's

3

2.7

2.7

74.5

Online Marketing

19

17.3

17.3

91.8

Mobile Marketing

9

8.2

8.2

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the survey, 40.9% are into Social Media, 17.3% into Online Marketing, 9.1% into Search engine marketing, 8.2% into Mobile marketing, 3.6% into Email Marketing and 2.7% into paid ad’s.

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5) Are you aware of Social Media for your Business

Cumulative Frequency Valid

Percent Valid Percent

Percent

Yes

57

51.8

51.8

51.8

No

53

48.2

48.2

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the Survey, 51.8% of Respondents are aware of Social Media and 48.2% are unaware of Social Media

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a) If YES, which is the Most effective Social Media? RATE IT? Column1 NEUTRAL VERYPOOR GOOD VERY GOOD NO RESPONSE POOR

FACEBOOK 0 0 22.72 28.18 43 43.63

LINKEDIN INSTAGRAM TWITTER 2.7 1.8 1.8 3.6 2.7 2.7 2.7 1.8 1.8 1.81 1.8 1.8 86.36 86.36 86.36 2.7 5.45 5.45

Chart Title 100 90 80 70 60 50 40 30 20 10 0 NEUTRAL

VERYPOOR FACEBOOK

GOOD LINKEDIN

VERY GOOD INSTAGRAM

NO RESPONSE

POOR

TWITTER

INTERPRETATION: According to this survey,28.18% FaceBook is found to be very good for their Business, 1.8% find Linked in, 1.8% find Instagram Very good for their Business , 1.8% find twitter very good for their Business.

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b) If NO, Would you like to promote your Business through Digital Marketing Strategies?

Cumulative Frequency Percent Valid Percent Valid

NO RESPONSE

Percent

57

51.8

51.8

51.8

YES

3

2.7

2.7

54.5

NO

13

11.8

11.8

66.4

MAY BE

37

33.6

33.6

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the survey, 2.7% respondents would like to promote through Digital Marketing strategies, 11.8% are not interested to promote and 33.6% would think to promote

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

I) What is the Role of Online marketing in your Business( SALES)?

Cumulative Frequency Valid

Extremely Important

Percent

Valid Percent

Percent

7

6.4

6.4

6.4

Important

24

21.8

21.8

28.2

Neutral

37

33.6

33.6

61.8

Slightly Important

24

21.8

21.8

83.6

Not Important

18

16.4

16.4

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the survey, 6.4% respondents find Online Marketing for Sales extremely important for their Business , 21.8% find it important ,33.6% find neutral, 21.8% find it slightly important and 16.4% find it not at all important for their Business.

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II) What is Role of Online Marketing in your Business(INFORMATION SEARCH) Cumulative Frequency Valid

Percent

Valid Percent

Percent

Extremely Important

16

14.5

14.5

14.5

Important

38

34.5

34.5

49.1

Neutral

31

28.2

28.2

77.3

Slightly Important

16

14.5

14.5

91.8

9

8.2

8.2

100.0

110

100.0

100.0

Not Important

Total

INTERPRETATION: According to the survey, 14.5% Respondents find Online Marketing for Information Search as Extremely Important for their Business , 34.5% find it important ,28.2% find neutral, 14.5% find it slightly important and 8.2% find it not at all important for their Business.

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III) What is Role of Online Marketing in your Business(CUSTOMER CONVERSION RATE) Cumulative Frequency Valid

Extremely important

Percent

Valid Percent

Percent

8

7.3

7.3

7.3

Important

27

24.5

24.5

31.8

Neutral

49

44.5

44.5

76.4

Slightly Important

18

16.4

16.4

92.7

8

7.3

7.3

100.0

110

100.0

100.0

Not Important Total

INTERPRETATION: According to the survey, 7.3% Respondents find Online Marketing for Customer Conversion rate as Extremely Important for their Business , 24.5% find it Important ,44.5% find Neutral, 16.4% find it Slightly Important and 7.3% find it not at all Important for their Business.

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7)Among these which do you find most important when promoting on social media Cumulative Frequency Valid

To Find New Customers To engage with existing customers To Share new ideas and build your brand To get Instant Feedback Total

Percent

Valid Percent

Percent

40

36.4

36.4

36.4

8

7.3

7.3

43.6

40

36.4

36.4

80.0

22

20.0

20.0

100.0

110

100.0

100.0

Interpretation: According to the Survey, 36.4% Respondents feel Finding New customers is important when promoting on Social Media, 7.3% find promotion to share with existing customers, 36.4% Find it to share new ideas and build their brand and 20% do it to get instant feedback

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8)Which one Social Media network or Online Presence you think is better to Generate Sales or Customer Engagement Cumulative Frequency Valid

Percent

Valid Percent

Percent

FaceBook

102

92.7

92.7

92.7

Instagram

1

.9

.9

93.6

Twitter

5

4.5

4.5

98.2

Linked In

2

1.8

1.8

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the survey,92.7% respondents find FaceBook better to generate sales,0.9% find Instagram better, 4.5% find Twitter better and 1.8% find Linked In to generate sales and engage their customers.

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9. What is Role of Digital Marketing in your Business or Service Cumulative Frequency Valid

Percent

Valid Percent

Percent

Just Presence

56

50.9

50.9

50.9

To Boost sales

31

28.2

28.2

79.1

8

7.3

7.3

86.4

15

13.6

13.6

100.0

110

100.0

100.0

Omni Market To Social Surfers Total

INTERPRETATION: According to the survey, 50.9% of respondents find Digital Marketing as Just presence in their Business, 28.2% find it to Boost Sales, 7.3% find it to get Omni market and 13.6% find it for Social Surfers

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10.What Strategies you would like to opt to retain the existing customers Cumulative Frequency Valid

Updating Existing website

Percent

Valid Percent

Percent

32

29.1

29.1

29.1

Opting Social Media

46

41.8

41.8

70.9

Others

32

29.1

29.1

100.0

110

100.0

100.0

with offers

Total

INTERPRETATION: According to the Survey, 29.1% Of Respondents Would Update Their Existing Website To Retain The Existing Customers, 41.8% Would Opt Social Media Strategies For Their Business And 29.1% Would Opt Other Strategies For Their Business

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11) Based on your experience which source visitors finds you well with? Cumulative Frequency Valid

Networking

Percent

Valid Percent

Percent

5

4.5

4.5

4.5

Social Media

29

26.4

26.4

30.9

Google

32

29.1

29.1

60.0

Newspapers

25

22.7

22.7

82.7

Others

19

17.3

17.3

100.0

110

100.0

100.0

Total

INTERPRETATION: According to the survey, 4.5% of Respondents feel that their visitors find them well with networking, 26.4% feel that their Visitors find them on Social Media, 29.1% feel on Google,22.7% feel on Newspapers and 17.3% find them on others.

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FINDINGS, SUGGESTION & CONCLUSION

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FINDINGS AND SUGGESTION: FINDINGS 1. According to this survey, 57.3% of the Business did not have website in which 46.4% find having a website is Time Consuming.

2. About 12.7% Respondents are not aware about any Web Design Company 3. It can also be seen that 78.2% respondents are aware of Digital Marketing in which 51.8% respondents are aware of Social media and remaining 26.4% are not aware of Digital Marketing.

4.33.6% of the Role of Online Marketing in Sales is Neutral, as in searching information 35% is seen Important and 45% is for customer conversion rate.

5.36.4% of Business in Dharwad feel finding new customers and sharing new ideas to build their brand is the most important when promoting on Social media

6.92.7% of Respondents find FaceBook is the most effective social media application to generate sales and leads

7.41.8% of Social Media is Found to be the important medium to retain customers and 29.1% is taken by Google to find visitors

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SUGGESTIONS:

1.It can be seen that Dharwad has more potential Market for Digital Marketing as only 78.2% are just aware of Digital marketing and rest 21.8% don’t have an idea about Digital Marketing.

2.We need to educate the respondents i.e. about having one website for their Busine ss as only 57.3% respondents have websites. . 3.As only 13% respondents know about web design company, their is also no awareness about any Web Design Company, so the respondents need to be educated about Web Designing.

4.We need to demonstrate the process of Web usage to clear the myth of Time Consuming and also the Result Orientation of Web development on Business.

5.As it is seen that FaceBook is 93% used tool to generate leads in Dharwad, we need to introduce other similar media like LinkedIn to serve their Business.

6.It is also seen that Online marketing is playing a vital role in information search. The Business can also increase their customers conversion and sales through these strategies

7.As 29% of Business find their visitors through Google, Social Media awareness can be created to get easier access with customers.

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CONCLUSION: The Overall Experience of the Respondents with this survey was found to be Good. The outcome of the survey is that Awareness about Digital marketing which includes Website Design, Social Media , Online Marketing to be spread in Dharwad. This will help the Business to get clients and will generate more sales. Digital Marketing in today’s era is growing in every field therefore it can add up more value to the Business. However the Web design companies should also take initiative to show the Importance of Online presence for the Business in Dharwad.

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BIBLIOGRPHY AND ANNEXURE

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BIBLIOGRAPHY: COMPANY WEBSITE: www.utimez.in INTERNET SOURCES: www.marketingteacher.com OTHER SOURCES: Information by External Guide TEXT BOOK: Marketing Management

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ANNEXURE: QUESTIONAIRE ON IMPORTANCE OF WEB DESIGNING AND SOCIAL MEDIA ENGAGEMENT FOR BUSINESS IN DHARWAD (HOTELS AND EDUCATIONAL INSTITUTES) NAME OF THE ORGANISATION/INSTITUTION: NAME OF MARKETING HEAD: E-MAIL:

WEBSITE URL :

1) DO YOU HAVE A WEBSITE ? a. YES b. NO A) IF YES, DO YOU WANT TO REDESIGN IT ? a) YES b) NO B) IF NO, WHY ? (REASON) a) COST b) LACK OF TECHNOLOGY c) OTHER (TIME CONSUMING)

2) WHEN ARE YOU PLANNING TO HAVE ONE WEBSITE FOR YOUR BUSINESS? a) IMMEDIATELY

b)WITHIN A YEAR

c) AFTER ONE YEAR

3)DO YOU KNOW ANY WEB DESIGN COMPANY IN HUBLI? a) YES b) NO c) MAY BE IF YES, WHICH IS IT? a) b) c) d)

ARTHASHASTRA ULTIMEZ TECHNOLOGY WEB DESIGN ROYALE OTHERS .................................

4) ARE YOU AWARE OF DIGITAL MARKETING? a) b) c)

YES NO DONT KNOW

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A) IF YES, WHICH DIGITAL MARKETING TOOL WOULD YOU LIKE TO PROCEED WITH? a) b) c) d) e) f)

SOCIAL MEDIA MARKETING SEARCH ENGINE MARKETING EMAIL MARKETING PAID AD’S ONLINE MARKETING MOBILE MARKETING

5) ARE YOU AWARE OF SOCIAL MEDIA FOR YOUR BUSINESS? a)YES

b) NO

a) IF YES, WHICH IS THE MOST EFFECTIVE SOCIAL MEDIA ACCORDING TO YOUR ORGANISATION ? RATE IT

APP V.GOOD FACEBOOK LINKEDIN INSTAGRAM TWITTER

GOOD

NEUTRAL

POOR

VERY POOR

b) IF NO, WOULD YOU LIKE TO PROMOTE YOUR BUSINESS THROUGH MARKETING STRATEGIES?

DIGITAL

A) YES B) NO C) MAY BE

6)WHAT IS THE ROLE OF ONLINE MARKETING IN YOUR BUSINESS (RATE THEM ACCORDINGLY)? I.) SALES a) EXTREMELY IMPORTANT b) IMPORTANT c) NEUTRAL d) SLIGHTLY IMPORTANT e) NOT IMPORTANT II) INFORMATION SEARCH : a) EXTREMELY IMPORTANT b) IMPORTANT c) NEUTRAL d) SLIGHTLY IMPORTANT e) NOT IMPORTANT III) TO INCREASE CUSTOMERS CONVERSION RATE : a) EXTREMELY IMPORTANT 67 GLOBAL BUSINESS SCHOOL,HUBLI

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b) c) d) e)

IMPORTANT NEUTRAL SLIGHTLY IMPORTANT NOT IMPORTANT

7) AMONG THESE WHICH DO YOU FIND THE MOST IMPORTANT WHEN PROMOTING ON SOCIAL MEDIA ? a) b) c) d)

TO FIND NEW CUSTOMERS TO ENGAGE WITH EXISTING CUSTOMERS TO SHARE NEW IDEAS AND BUILD YOUR BRAND TO GET INSTANT FEEDBACK

8) WHICH ONE SOCIAL MEDIA NETWORK OR ONLINE PRESENCE YOU THINK IS BETTER TO GENERATE SALES/ CUSTOMER ENGAGEMENT ? a) b) c) d)

FACEBOOK INSTAGRAM TWITTER LINKED IN

9) WHAT IS THE ROLE OF DIGITAL MARKETING IN YOUR BUSINESS/ SERVICE? a) JUST PRESENCE b) TO BOOST SALES c) OMNI MARKET d) TO SOCIAL SURFERS

10) WHOM DO YOU CONSIDER YOUR BIGGEST COMPETITOR IN DHARWAD WHO HAS SIMILAR BUSINESS AS YOU DO ? PLEASE MENTION: _________________________________________________________________________________

11) WHAT STRATEGIES YOU WOULD LIKE TO OPT TO RETAIN THE EXISTING CUSTOMERS?

a) UPDATING EXISTING WEBSITE WITH OFFERS b) OPTING SOCIAL MEDIA OPTIMIZING COMPANY c) OTHERS (.................................................................................)

12 ) BASED ON YOUR EXPERIENCE, WHICH SOURCE VISITORS FINDS YOU WELL WITH?

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a) NETWORKING b) SOCIAL MEDIA c) GOOGLE d) NEWS PAPERS e) OTHERS(................................................................................................)

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