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WHAT MEDIA I CONSUME.qxd
10/25/2006
2:12 AM
Page 2
MEDIA HABITS
What i watch,
Males
All
Females
The TV channels I watch regularly# Base: All respondents
listen & read What media they watch decides what they will
All1
5,485
3,091
2,394
General entertainment channels
83.00
83.35
82.55
Movie channels
63.03
65.71
59.57
News and business
50.53
54.00
46.06
Sports
49.90
62.12
34.12
Music
39.91
43.87
34.80
Cable channels
23.67
25.23
21.67
DD channels
21.47
22.79
19.75
Educational and knowledge based channels
19.61
22.63
15.71
Cartoons
17.59
17.00
18.35
8.99
8.22
9.98
The average time I spend watching TV
On a weekday (min) On a weekend (min)
106.84 100.72 114.74 143.30 139.44 148.28
51.40 3.97 15.77 23.12
39.61 7.04 15.77 27.45
18.43 0.98 7.75 10.02
22.34 0.4 3.34 8.08
13.39 1.72 13.44 12.53
The average time I spend reading
A newspaper (min per day) 30.28 A magazine (hours per week) 8.18 The radio (min per weekday) 76.13 The radio (min per weekend) 92.97
31.1 7.6 75.78 92.91
29.18 8.8 76.57 93.05
Base: All respondents who use Internet
E-mail Chat Education/admissions General surfing/browsing Information (other than news) Search Job hunting Entertainment/recreation Downloading software/music Playing games News Instant messaging Sports
BUSINESSWORLD
60
6 NOVEMBER 2006
75.86 55.57 25.25 24.05 21.25
75.99 56.68 24.38 24.66 20.57
75.54 53 27.27 22.62 22.82
19.5 18.06 16.95 16.16
19.77 18.22 17.92 18.16
18.85 17.7 14.69 11.56
13.95 13.57 12.65 10.37
14.99 13.88 13.66 13.13
11.54 12.83 10.34 3.97
Name & URL
Description
Orkut www.orkut.com MySpace www.myspace.com Hi5 www.hi5.com Blogger www.blogger.com Live Journal www.livejournal.com Yahoo! 360 http://360.yahoo.com Sulekha www.sulekha.com Last.fm http://last.fm Flickr www.flickr.com
General social networking site General social networking site General social networking site Blogging domain
You Tube www.youtube.com del.icio.us http://del.icio.us
Blogging domain Blogging and social networking site Desi blog network Social music networking site Photo sharing site Video sharing website Social bookmarking service
Source: BW Research
2,001 58.26 26.92 19.43 2.69 0.61 0.49
1,397 60.67 23.58 21.92 2.97 0.19 0.19
Blog name & URL
Blog description
India Uncut http://indiauncut.blogspot.com
Amit Verma’s personal blog
Kiruba.com www.kiruba.com
Kiruba Shankar’s personal blog
GigaOM - Om Malik http://gigaom.com
Om Malik’s blog on technology news and analysis
Desi Pundit - Group blog www.desipundit.com
Group blog on India, in English and Indian languages
Vantage point - Gaurav Sabnis http://gauravsabnis.blogspot.com
Gaurav Sabnis’ personal blog
Youth Curry - Rashmi Bansal http://youthcurry.blogspot.com
Rashmi Bansal’s blog on youth
Emergic- Rajesh Jain www.emergic.org
Rajesh Jain’s blog on emerging technologies, enterprises and markets
Digital Inspiration - Amit Agarwal http://labnol.blogspot.com
Amit Agarwal’s blog on digital technology
Domain Maximus - Sidin http://sidin.blogspot.com
Sidin Vadukut’s personal blog
Quick Online Tips www.quickonlinetips.com
Blog on technology news, blogging tips and web services
Source: Blogsheet October 2006
604 52.69 34.65 13.67 2.05 1.59 1.2
The youth population in the markets this survey covers is 5.485 million. The sample size of 5,300 is fixed on the basis of the population proportionate to sample (PPS) method. It means that the sample represents the cities and target groups chosen. All the sample size totals in the tables refer to the weighted sample (1). The data has been weighted back to the (Indian Readership Survey) IRS universe. The IRS is a survey that Hansa does.
BUSINESSWORLD
61
Unless specified the base is all respondents. In many of the tables either the data has been added up or only the mean has been used or lists have been pruned to take only the top ten. The # sign means that the data is not exhaustive and has been repurposed. For the full tables and zonal break ups log onto to our website. DK/CS refers to respondents who said ‘don’t know’ or can’t say’.
▲ ▲ ▲ ▲ ▲
All Net cafe Home Office College Friend's home No response
0.5 0.2 -
Methodology and notes
Where I access the Internet 1
0.44 0.36 0.06 0.03 0.01
0.45 0.31 0.04 0.02 0.01
Popular social networking sites
A list of popular blogs and online youth ‘hangouts’ 46.26 5.31 15.77 25.01
The magazines I read regularly
Any English (min/week) Any Marathi (min/week) Any Hindi (min/week) Other regional (min/week)
Females
Institute School Shop Mobile Library
The newspapers I read regularly
Any English (min) Any Marathi (min) Any Hindi (min) Other regional (min)
Males
All
What I do on the Internet#
Regional-Tamil
Photographs: AMIT VERMA
cover
story
Log on to
6 NOVEMBER 2006
www.businessworld.in
10/25/2006
2:12 AM
Page 2
MEDIA HABITS
What i watch,
Males
All
Females
The TV channels I watch regularly# Base: All respondents
listen & read What media they watch decides what they will
All1
5,485
3,091
2,394
General entertainment channels
83.00
83.35
82.55
Movie channels
63.03
65.71
59.57
News and business
50.53
54.00
46.06
Sports
49.90
62.12
34.12
Music
39.91
43.87
34.80
Cable channels
23.67
25.23
21.67
DD channels
21.47
22.79
19.75
Educational and knowledge based channels
19.61
22.63
15.71
Cartoons
17.59
17.00
18.35
8.99
8.22
9.98
The average time I spend watching TV
On a weekday (min) On a weekend (min)
106.84 100.72 114.74 143.30 139.44 148.28
51.40 3.97 15.77 23.12
39.61 7.04 15.77 27.45
18.43 0.98 7.75 10.02
22.34 0.4 3.34 8.08
13.39 1.72 13.44 12.53
The average time I spend reading
A newspaper (min per day) 30.28 A magazine (hours per week) 8.18 The radio (min per weekday) 76.13 The radio (min per weekend) 92.97
31.1 7.6 75.78 92.91
29.18 8.8 76.57 93.05
Base: All respondents who use Internet
E-mail Chat Education/admissions General surfing/browsing Information (other than news) Search Job hunting Entertainment/recreation Downloading software/music Playing games News Instant messaging Sports
BUSINESSWORLD
60
6 NOVEMBER 2006
75.86 55.57 25.25 24.05 21.25
75.99 56.68 24.38 24.66 20.57
75.54 53 27.27 22.62 22.82
19.5 18.06 16.95 16.16
19.77 18.22 17.92 18.16
18.85 17.7 14.69 11.56
13.95 13.57 12.65 10.37
14.99 13.88 13.66 13.13
11.54 12.83 10.34 3.97
Name & URL
Description
Orkut www.orkut.com MySpace www.myspace.com Hi5 www.hi5.com Blogger www.blogger.com Live Journal www.livejournal.com Yahoo! 360 http://360.yahoo.com Sulekha www.sulekha.com Last.fm http://last.fm Flickr www.flickr.com
General social networking site General social networking site General social networking site Blogging domain
You Tube www.youtube.com del.icio.us http://del.icio.us
Blogging domain Blogging and social networking site Desi blog network Social music networking site Photo sharing site Video sharing website Social bookmarking service
Source: BW Research
2,001 58.26 26.92 19.43 2.69 0.61 0.49
1,397 60.67 23.58 21.92 2.97 0.19 0.19
Blog name & URL
Blog description
India Uncut http://indiauncut.blogspot.com
Amit Verma’s personal blog
Kiruba.com www.kiruba.com
Kiruba Shankar’s personal blog
GigaOM - Om Malik http://gigaom.com
Om Malik’s blog on technology news and analysis
Desi Pundit - Group blog www.desipundit.com
Group blog on India, in English and Indian languages
Vantage point - Gaurav Sabnis http://gauravsabnis.blogspot.com
Gaurav Sabnis’ personal blog
Youth Curry - Rashmi Bansal http://youthcurry.blogspot.com
Rashmi Bansal’s blog on youth
Emergic- Rajesh Jain www.emergic.org
Rajesh Jain’s blog on emerging technologies, enterprises and markets
Digital Inspiration - Amit Agarwal http://labnol.blogspot.com
Amit Agarwal’s blog on digital technology
Domain Maximus - Sidin http://sidin.blogspot.com
Sidin Vadukut’s personal blog
Quick Online Tips www.quickonlinetips.com
Blog on technology news, blogging tips and web services
Source: Blogsheet October 2006
604 52.69 34.65 13.67 2.05 1.59 1.2
The youth population in the markets this survey covers is 5.485 million. The sample size of 5,300 is fixed on the basis of the population proportionate to sample (PPS) method. It means that the sample represents the cities and target groups chosen. All the sample size totals in the tables refer to the weighted sample (1). The data has been weighted back to the (Indian Readership Survey) IRS universe. The IRS is a survey that Hansa does.
BUSINESSWORLD
61
Unless specified the base is all respondents. In many of the tables either the data has been added up or only the mean has been used or lists have been pruned to take only the top ten. The # sign means that the data is not exhaustive and has been repurposed. For the full tables and zonal break ups log onto to our website. DK/CS refers to respondents who said ‘don’t know’ or can’t say’.
▲ ▲ ▲ ▲ ▲
All Net cafe Home Office College Friend's home No response
0.5 0.2 -
Methodology and notes
Where I access the Internet 1
0.44 0.36 0.06 0.03 0.01
0.45 0.31 0.04 0.02 0.01
Popular social networking sites
A list of popular blogs and online youth ‘hangouts’ 46.26 5.31 15.77 25.01
The magazines I read regularly
Any English (min/week) Any Marathi (min/week) Any Hindi (min/week) Other regional (min/week)
Females
Institute School Shop Mobile Library
The newspapers I read regularly
Any English (min) Any Marathi (min) Any Hindi (min) Other regional (min)
Males
All
What I do on the Internet#
Regional-Tamil
Photographs: AMIT VERMA
cover
story
Log on to
6 NOVEMBER 2006
www.businessworld.in
