English for Special Purposes 2
6
Jeton Aliji ID #100768
Soap-powders and Detergents
The text it seems is an academic approach to analyze the way advertising for washing goods works. It even goes to explain things from a psychoanalytical point of view. It is a complex recap of how new concepts of advertising washing goods emerged, like the inclusion of foam, or the deep cleaning. Regarding the differences back then and today, or what has really been invented lately on the field of advertising detergents, I would say that not much has changed. The only
Communication Sciences ‘07