IBM PartnerWorld Value Net Connections Business Partner Success Story
Bronze Drum Consulting and Cincom Systems use Value Net Connections to expand their geographical reach and boost their bottom line Seeking a strategic partner relationship Aiming to help companies of all sizes speed time to value through their development cycles, Bronze Drum Consulting (Bronze Drum) offers DeployAgility software. Based on the IBM WebSphere ® software platform, DeployAgility software simplifies, speeds and standardizes the transition between the Java™ Platform, Enterprise Edition (Java EE) software development environment and the subsequent quality environment. Wanting to expand its sales channels and opportunities, the IBM Business Partner joined the Value
Overview Value net: Bronze Drum Consulting, Inc. Cincom Systems, Inc. Value net offering: End-to-end CRM solution running on IBM WebSphere software PartnerWorld benefit: Value Net Connections
To empower IBM Business Partners of
Net Connections program and worked
all sizes, IBM PartnerWorld created
with a value net account manager to
the Value Net Connections program.
find another company that performed
Leveraging the program, IBM helps
software installations and would benefit
Business Partners connect to develop
from its standardization tool.
®
new and better solutions that enable them to enter new marketplaces, create new business opportunities
ibm.com/partnerworld/valuenet
improving business operations and
and increase revenue and profits.
customer communications, Cincom
Bronze Drum Consulting, Inc., and
revenue from its customer relationship
Cincom Systems, Inc., have collabo-
management (CRM) software busi-
rated to create their own value net.
ness. Realizing that it could improve
This is their story.
on its sales cycle times by streamlining
“Thanks to the Value Net Connections program, Bronze Drum can grow and gain industry recognition faster than it could on its own. And our value net partner, Cincom Systems, can offer its customers a complete solution without growing its headcount.” — Bronze Drum Consulting, Inc.
With a broader goal of simplifying and
Systems (Cincom) seeks to grow its
the prerequisite expectations for its
Since first starting their value net, the
software, Cincom wanted a way to help
companies have significantly expanded
its clients secure the proper hardware
their relationship. Bronze Drum, located
and WebSphere platform for its CRM
in New York City, now acts as the sales
application. But without adding staff
arm for Cincom on the East Coast,
or a services division to the company,
expanding Cincom’s geographic mar-
the independent software vendor (ISV)
ketplace without expanding its sales
was unsure of how it could simplify and
force. And because the DeployAgility
shorten its sales process.
tool is bundled with the ISV’s CRM
Using the Value Net Connections matching and profiling service, Cincom worked with an account manager to
system, the new total solution significantly boosts Bronze Drum’s business and bottom line.
define its needs — and was matched
The Cincom and Bronze Drum value
with Bronze Drum.
net is even a win for IBM: their solu-
Providing a comprehensive solution Working together, the two Business Partners can now offer a total solution for Cincom’s customers. Rather than partially closing a sale and then waiting for the customer to prepare its environment, Cincom can now complete the sale and leverage Bronze Drum’s DeployAgility software, knowledge and implementation services to launch its CRM application for the client. A win for both companies The new value net solution helps Cincom decrease its sales cycle time by approximately 20 percent, thereby
tion inspired the IBM Smart Business initiative, which aims to provide a new and compelling opportunity to simplify IT delivery for companies that lack the time and resources to manage computer systems. It is also designed to provide Business Partners with access to a broader range of global clients and simplified integration capabilities, helping to save time and money. For more information To learn more about Value Net Connections and/or to register a value net, visit: ibm.com/partnerworld/valuenet
freeing up its sales staff to follow more sales leads, close more deals and drive
To learn more about Bronze Drum
greater revenue. The relationship also
Consulting, visit www.bronzedrum.com
helps both companies expand into new areas of business, as Cincom has traditionally specialized in the insurance industry and Bronze Drum’s focus has been in financial services.
To learn more about Cincom Systems, visit www.cincom.com
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