Demography In Business Environment
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DEMOGRAPHY IN BUSINESS ENVIRONMENT
-PRESENTED
BY-
MAYANK DEDHIA BEHZAD ELAVIA RISHAB CHABRA
WHAT IS DEMOGRAPHY ? CHANGE IN POPULATION OVER A PERIOD OF TIME
USED BY MARKETING RESEARCHERS FOR TWO OBJECTIVES
To determine what segments or subgroups exist in the overall population Create a clear and complete picture of the characteristics of a typical member of each of these segments.
DEMOGRAPHIC DIVIDEND The demographic dividend is the rise in the rate of economic growth due to a rising share of working age people in a population
MANAGING DIVIDEND WISELY
Phase of the younger adults
Phase of older ages
DEMOGRAPHIC LIABILITY
POPULATION – A paradox in itself
Short term problems and long term problems
Chronic diseases (heart disease, stroke, cancer and diabetes) – traditionally associated with a Western lifestyle – have travelled and spread
The lack of opportunities in education and access to work increases the risk of terrorism and violence within the country
DEMOGRAPHIC TRANSITION
AGE PYRAMIDS
EARLY : Each successive age group is smaller than the preceding age group. The working age population has to provide for a comparatively large population of children.
AGE PYRAMIDS
INTERMEDIATE: Dominated by the working age groups.
AGE PYRAMIDS
LATE: The working age population needs to support a large population of older people & young people.
AGE PYRAMIDS
Favorable Position Large working age group is a Demographic gift.
INDIA POPULATION PYRAMID FOR 2005 AGE AND SEX DISTRIBUTION FOR THE YEAR 2005:
INDIAN POPULATION STRUCTURE
Age group Percentage
Population
All Ages 100.0
1,028,610,328
0-4 10.7
110,447,164
5-9 12.5
128,316,790
10 - 14 12.1
124,846,858
15- 19 9.7
100,215,890
20 - 24 8.7
89,764,132
25 - 44 27.6
284,008,819
45 - 64 13.5
139,166,661
65 - 79 4.0
41,066,824
PREDICTED AGE AND SEX DISTRIBUTION FOR THE YEAR 2020:
INDIA POPULATION PYRAMID FOR 2050 PREDICTED AGE AND SEX DISTRIBUTION FOR THE YEAR 2050:
POPULATION IN MILLIONS
2005
2020
2050
30-40(MALE)
80
105
110
30-40(FEMALE)
78
95
104
65 PLUS
15
20
45
YEARS AGE
NEW MIDDLE CLASS
Disposable income form 2,00,000 to 10,00,000.
5 % of population in 2005.
41 % of population by 2025.
Retail industry – 70 trillion Rs. By 2025.
THANK YOU
-PRESENTED
BY-
MAYANK DEDHIA BEHZAD ELAVIA RISHAB CHABRA
WHAT IS DEMOGRAPHY ? CHANGE IN POPULATION OVER A PERIOD OF TIME
USED BY MARKETING RESEARCHERS FOR TWO OBJECTIVES
To determine what segments or subgroups exist in the overall population Create a clear and complete picture of the characteristics of a typical member of each of these segments.
DEMOGRAPHIC DIVIDEND The demographic dividend is the rise in the rate of economic growth due to a rising share of working age people in a population
MANAGING DIVIDEND WISELY
Phase of the younger adults
Phase of older ages
DEMOGRAPHIC LIABILITY
POPULATION – A paradox in itself
Short term problems and long term problems
Chronic diseases (heart disease, stroke, cancer and diabetes) – traditionally associated with a Western lifestyle – have travelled and spread
The lack of opportunities in education and access to work increases the risk of terrorism and violence within the country
DEMOGRAPHIC TRANSITION
AGE PYRAMIDS
EARLY : Each successive age group is smaller than the preceding age group. The working age population has to provide for a comparatively large population of children.
AGE PYRAMIDS
INTERMEDIATE: Dominated by the working age groups.
AGE PYRAMIDS
LATE: The working age population needs to support a large population of older people & young people.
AGE PYRAMIDS
Favorable Position Large working age group is a Demographic gift.
INDIA POPULATION PYRAMID FOR 2005 AGE AND SEX DISTRIBUTION FOR THE YEAR 2005:
INDIAN POPULATION STRUCTURE
Age group Percentage
Population
All Ages 100.0
1,028,610,328
0-4 10.7
110,447,164
5-9 12.5
128,316,790
10 - 14 12.1
124,846,858
15- 19 9.7
100,215,890
20 - 24 8.7
89,764,132
25 - 44 27.6
284,008,819
45 - 64 13.5
139,166,661
65 - 79 4.0
41,066,824
PREDICTED AGE AND SEX DISTRIBUTION FOR THE YEAR 2020:
INDIA POPULATION PYRAMID FOR 2050 PREDICTED AGE AND SEX DISTRIBUTION FOR THE YEAR 2050:
POPULATION IN MILLIONS
2005
2020
2050
30-40(MALE)
80
105
110
30-40(FEMALE)
78
95
104
65 PLUS
15
20
45
YEARS AGE
NEW MIDDLE CLASS
Disposable income form 2,00,000 to 10,00,000.
5 % of population in 2005.
41 % of population by 2025.
Retail industry – 70 trillion Rs. By 2025.
THANK YOU
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