Demographics, Psychographics, And Consumer Behavior

U.S. Population Race: White Black American Indian Asian Hawaiian/Pacific Islander 2+ Races Median Age: Male Female Consumer Sentiment Consumer Sentiment by Age 18-34 Age 35-54 Buying Condition for houses

Expected Change In Financial Situation

Expected Change in Unemployment

Opinion of the Governments Economics Policy

2006

2008

298,362,973

304,059,724

239,746,254 38,342,549 2,902,851 13,159,343 528,818

242,639,242 39,058,834 3,083,434 13,549,064 562,121

4,718,669 36.4 35.1 37.7

5,167,029 36.8 35.5 38.1

2009

65.075 Average

63.75 Average

59.975 Average

97.625 Average

73.375 Average

67.96 Average

90.06 Average 60.91 Good time to buy on average 36.83 Bad time to buy on average 33.83 Average, Will be better off in a year 12.33 Average, Will be worse off in a year 11.58 Average, Less Unemployment 37.83 Average, Increased Unemployment

64.183 Average 65.91 good time to buy on average 31.91 bad time to buy on average 25.91 Average, Will be better off in a year 20.25 Average, Will be worse off in a year 6.3 Average, Less Unemployment 58.083 Average, Increased Unemployment

17.5 Average, Good Job

8.16 Average, God Job

56.8 Average 70 Good time to buy on average 27 bad time to buy on average 24.66 Average, Will be better off in a year 17.66 Average, Will be worse off in a year 10.33 Average, Less Unemployment 66.33 Average, Increased Unemployment 14.33 Average, Good Job

34.16 Average, Poor Job

45.25 Average, Poor Job

40.6 Average, Poor Job