Dell's Corporate Social Responsibility Recommendations

Enhancing the Dell Experience with CSR

Jacob Aryeh Robert Gee Dhruva Kaul Diana Shen Erica Swallow

Is Social Responsibility our Business?

“The business of business is business.” - Milton Friedman

Our Vision for Dell’s CSR By partnering with our customers to focus on strategic CSR initiatives and aligning these initiatives with our business strategy, we will obtain a competitive edge and regain market share.

CSR Initiatives: Status Report and Assessment

Corporate Accountabili ty Environment al Responsibilit y

Community Engagement

HIV/AIDS Affects our Stakeholders According to Advert.org, approximately 33.2 million people are currently living with HIV/AIDS

The HIV/AIDS pandemic affects Dell employees, customers, supplier partners and communities where we live and work.

Evaluation of HIV/AIDS Prevention Program

• Provide employees with benefits • Publish educational information • Offer onsite health screenings • Hold HIV/AIDS employee conferences

Trade-offs of the HIV/AIDS Initiative

Recommendations for HIV/AIDS Initiative

Environmentalism: A Key Principle in Dell’s Business Model “Dell's vision is to create a company culture where environmental excellence is second nature because the principles of environmentalism - efficiency eliminates waste - align with the principles of our direct business model - efficiency delivers customer value.” - Sustainability Report 2007

Evaluation of Environmental Initiatives Dell Earth Games • Employee Team Building (Global) • Inspiring employees to live an environmentally friendly life Plant a Tree for Me • Offsetting CO2 emissions

Trade-offs of Environmental Initiatives

Recommendations for Environmental Initiatives

Three Focuses on Community Engagement Community Growth • Dell TechKnow (6,900 students) • International Employee Volunteerism Learning Centers • 40% employee volunteer rate • $13 million contributions Community Foundations • Health Grants

Dell TechKnow Generates Tech Savvy Middle School Students “At the end of the program, students took their computers home, along with one year of free Internet access. Now, they can do research at home — an impossibility before TechKnow. - Neil McAlpine, Principal, General Wolfe Junior High, Winnipeg, Manitoba

Fayette County Public School Dell TechKnow Graduate Showcases her PC Skills

Trade-offs of Community Engagement

Recommendations for Community Engagement Initiatives

Movement Towards Complete Alignment: Competencies &CSR

CSR Initiatives: Status Report and Assessment

Corporate Accountabili ty Environment al Responsibilit y

Community Engagement

Our Vision for Dell’s CSR By partnering with our customers to focus on strategic CSR initiatives and aligning these initiatives with our business strategy, we will obtain a competitive edge and regain market share.

We Want Your Input!

Learning Centers in China and Brazil Train Students in Technical Fields Location

Participants

Learned Skills

Shanghai Changlin School

1,000 children • Latest PC technology from migrant • Educational programs families • Life skills development

Dell Brazil’s 5,900 students • Digital literacy Digital Citizen from low• Business skills Project income families• Advanced PC studies in two Technical Laboratories

Dell TechKnow Generates Tech Savvy Middle School Students 1. Disassemble refurbished PC 2. Reassemble PC 3. Load software 4. Perform Hardware upgrades 5. Develop internet know-how 6. Take PC home

Fayette County Public School Dell TechKnow Graduate Showcases her PC Skills