Perception
DEFINITION Perceptual process can be defined as accomplicated interaction of selection, organization,and interpretation. MEANING The perceptual process adds to, and subtracts from the real sensory world. It is the process through which people make sense of the vast array of sensory inputs and involves the active processing of information.
SENSATION V/S PERCEPTION SENSATION
PERCEPTION
PERCEPTUAL ORGANIZATION: Figure and Ground Perceptual Grouping oClosure oContinuity oProximity oSimilarity
PERCEPTUAL ORGANIZATION Perceptual Constancy Perceptual Context Perceptual Defense o Denial. o Modification and Distortion. o Change in Perception. o Recognition, but refusal to change.
II.PERCEPTUAL ORGANIZATION
Perceptual Defense (continued):
1. Emotionally disturbing information has a
higher threshold for recognition. 2. Disturbing information and stimuli are likely to bring about substitute perceptions that are distorted to prevent recognition of disturbing elements. 3. Emotionally arousing information actually does arouse emotion,which might be directed elsewhere.
SOCIAL PERCEPTION Characteristics of Perceiver and Perceived
The Similar-to-me Effect. Attribution. First Impression Error-confirming one’s expectation. The Halo Effect. Selective Perception. Stereotyping.
IMPRESSION MANAGEMENT I. Demotion-Preventive Strategy: a)
Justification of Action b) Forwarding an apology c) Disassociation
II. Promotion-Enhancing Strategy: a).Entitlements b).Enhancements c).Obstacle Disclosures d).Association