Dawow
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Tourism, Culture & Arts Program Of Davao City
By Patmei B. Ruivivar & Bong Aportadera
• The Vision for Davao City is to be the Premiere socioeconomic and tourism center in Mindanao, the East ASEAN Growth area, and the AsiaPacific Region
• Tourism to be one of the primary engines of growth in developing Davao city in the entire AsiaPacific Region
• We are getting there!
One program to capture the BEST of Davao!
Davao’s UNIQUE Selling Proposition!
• Davao’s Perfect 10! – Typhoon-Free Zone!
• Davao’s Perfect 10! – Best Water in the World
• Davao’s Perfect 10! – Multi-Cultural and Cosmopolitan Peoples
• Davao’s Perfect 10! – Strong & Independent Local Government
• Davao’s Perfect 10! – Safest Destination
• Davao’s Perfect 10! – Most Prepared City to Respond to an Emergency
• Davao’s Perfect 10! – Excellent Public Utilities & Infrastructure
• Davao’s Perfect 10! – Healthy Lifestyle
• Davao’s Perfect 10! – More Value for Money
• Davao’s Perfect 10! – Inclusive, Not Exclusive
• Tourism Policy Framework – People travel to other places because they want to explore new things and try new ways of thinking, doing, seeing, and feeling.
• “Davao City will not change and pretend to be something that it is not to please its visitors. What you see is what you get and we believe that what we are and what we have are more than enough” – Mayor Rodrigo R. Duterte declared during the 25th ASEAN Tourism Forum
Experience Davao in 3 ways…
• Eco-Sports and Adventure Destination
• Multicultural and cosmopolitan destination
• Study tour destination
Why
• Bagobo word “duhwow” – Place “beyond high grounds”
has historical roots
What we aim for… • ESTABLISH Davao City as the “Culture Capital of the Philipines”
• DEVELOP Davao City as the country’s ideal eco-sports and adventure destination
• INSTITUTIONALIZE a “best practices” academy in Davao City to cater to study tour groups from other parts of the Philippines and the world!
How do we do it? • For Davao City
– Discover, Protect, and Develop ecosports/adventure and heritage sites
How do we do it? • For Davao City
– DaWOW Visitors Centers in strategic locations
How do we do it? • For Davao City
– Inventory of Davao’s Best practices
How do we do it? • For Davao City
– Assist barangays in the city in organizing their BTCAC
How do we do it? • For Davao City
– Propagating and Instilling the Dabawenyo Spirit!
How do we do it? • For Davao City
– Develop World-class Davao-made products, and partner with MY DAVAO in product development and marketing
How do we do it? • For Davao City
– Discover and Support excellent Davao Talents
How do we do it? • For Davao City
– Mobilize multi-sectoral support and action for DaWOW! (Volun-Tourism)
How do we do it? • For Davao City
– Create a recognition and incentive program in support of DaWOW!
How do we do it? • For Davao City
– Launch DaWOW!!!
How do we do it? • For the Rest of the Philippines
– Develop study tour packages
How do we do it? • For the Rest of the Philippines
– Develop one-of-a-kind nature and culture adventure trips!
How do we do it? • For the Rest of the Philippines
– Launch “Sa Davao lang….” media campaign
How do we do it? • For the Rest of the World
– Organize overseas Dabawenyos in support of DaWOW!
How do we do it? • For the Rest of the World
– Launch Internet-based media campaign!
How do we do it? • For the Rest of the World
– Secure IHCP for foreign travelers to Davao
How do we do it? • For the Rest of the World
– Forge linkages with target countries through non-traditional and alternative means!
From Davao to
How it will go…
• City Tourism Operations Office
How it will go…
• Community Relations Program
How it will go…
• Museo Dabawenyo
How it will go…
• Association of Barangay Captains
timeframe • DaWOW was launched August 18, 2008
timeframe • Phase 1 (August to December 2008) – – – – – –
Massive Public Information Campaign Identifying Pilot Areas for Development Capability Building of Stakeholders & Implementers Defining Policies, Guidelines & Regulations Organizing Program Volunteers Establishing Linkages
timeframe • Phase 2 (January to December 2009) – Launch DaWOW Accreditation & Recognition Program – DaWOW Merchandising – DaWOW Multi-media Program – Opening of NEW Tourism, Eco-sports and Heritage sites – DaWOW Best Practices Academy
timeframe • Phase 3 (January to June 2010) – Organize fully functional BTCACs in 182 Barangays – Institutionalize the program
sourcing • Annual Development Fund (ADF) • City Mayor’s Discretionary Fund • General Fund (regular budgets of the implementing offices) • DaWOW Development Fund (from private sector sponsors)
By Patmei B. Ruivivar & Bong Aportadera
• The Vision for Davao City is to be the Premiere socioeconomic and tourism center in Mindanao, the East ASEAN Growth area, and the AsiaPacific Region
• Tourism to be one of the primary engines of growth in developing Davao city in the entire AsiaPacific Region
• We are getting there!
One program to capture the BEST of Davao!
Davao’s UNIQUE Selling Proposition!
• Davao’s Perfect 10! – Typhoon-Free Zone!
• Davao’s Perfect 10! – Best Water in the World
• Davao’s Perfect 10! – Multi-Cultural and Cosmopolitan Peoples
• Davao’s Perfect 10! – Strong & Independent Local Government
• Davao’s Perfect 10! – Safest Destination
• Davao’s Perfect 10! – Most Prepared City to Respond to an Emergency
• Davao’s Perfect 10! – Excellent Public Utilities & Infrastructure
• Davao’s Perfect 10! – Healthy Lifestyle
• Davao’s Perfect 10! – More Value for Money
• Davao’s Perfect 10! – Inclusive, Not Exclusive
• Tourism Policy Framework – People travel to other places because they want to explore new things and try new ways of thinking, doing, seeing, and feeling.
• “Davao City will not change and pretend to be something that it is not to please its visitors. What you see is what you get and we believe that what we are and what we have are more than enough” – Mayor Rodrigo R. Duterte declared during the 25th ASEAN Tourism Forum
Experience Davao in 3 ways…
• Eco-Sports and Adventure Destination
• Multicultural and cosmopolitan destination
• Study tour destination
Why
• Bagobo word “duhwow” – Place “beyond high grounds”
has historical roots
What we aim for… • ESTABLISH Davao City as the “Culture Capital of the Philipines”
• DEVELOP Davao City as the country’s ideal eco-sports and adventure destination
• INSTITUTIONALIZE a “best practices” academy in Davao City to cater to study tour groups from other parts of the Philippines and the world!
How do we do it? • For Davao City
– Discover, Protect, and Develop ecosports/adventure and heritage sites
How do we do it? • For Davao City
– DaWOW Visitors Centers in strategic locations
How do we do it? • For Davao City
– Inventory of Davao’s Best practices
How do we do it? • For Davao City
– Assist barangays in the city in organizing their BTCAC
How do we do it? • For Davao City
– Propagating and Instilling the Dabawenyo Spirit!
How do we do it? • For Davao City
– Develop World-class Davao-made products, and partner with MY DAVAO in product development and marketing
How do we do it? • For Davao City
– Discover and Support excellent Davao Talents
How do we do it? • For Davao City
– Mobilize multi-sectoral support and action for DaWOW! (Volun-Tourism)
How do we do it? • For Davao City
– Create a recognition and incentive program in support of DaWOW!
How do we do it? • For Davao City
– Launch DaWOW!!!
How do we do it? • For the Rest of the Philippines
– Develop study tour packages
How do we do it? • For the Rest of the Philippines
– Develop one-of-a-kind nature and culture adventure trips!
How do we do it? • For the Rest of the Philippines
– Launch “Sa Davao lang….” media campaign
How do we do it? • For the Rest of the World
– Organize overseas Dabawenyos in support of DaWOW!
How do we do it? • For the Rest of the World
– Launch Internet-based media campaign!
How do we do it? • For the Rest of the World
– Secure IHCP for foreign travelers to Davao
How do we do it? • For the Rest of the World
– Forge linkages with target countries through non-traditional and alternative means!
From Davao to
How it will go…
• City Tourism Operations Office
How it will go…
• Community Relations Program
How it will go…
• Museo Dabawenyo
How it will go…
• Association of Barangay Captains
timeframe • DaWOW was launched August 18, 2008
timeframe • Phase 1 (August to December 2008) – – – – – –
Massive Public Information Campaign Identifying Pilot Areas for Development Capability Building of Stakeholders & Implementers Defining Policies, Guidelines & Regulations Organizing Program Volunteers Establishing Linkages
timeframe • Phase 2 (January to December 2009) – Launch DaWOW Accreditation & Recognition Program – DaWOW Merchandising – DaWOW Multi-media Program – Opening of NEW Tourism, Eco-sports and Heritage sites – DaWOW Best Practices Academy
timeframe • Phase 3 (January to June 2010) – Organize fully functional BTCACs in 182 Barangays – Institutionalize the program
sourcing • Annual Development Fund (ADF) • City Mayor’s Discretionary Fund • General Fund (regular budgets of the implementing offices) • DaWOW Development Fund (from private sector sponsors)
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