David Andrew Resume 2[1]-1

DAVID A. PRITCHARD PO BOX 444 Linwood, New Jersey 08221

(609) 442-9993 [email protected]

MARKETING AND PUBLIC RELATIONS EXECUTIVE Expertise: Media Planning … Website Design & Search Engine Optimization … Targeted Marketing Strategies Goal driven and dedicated professional offering practical and progressive career success in marketing and strategic planning. Recognized for propelling performance to unprecedented levels through development of cutting edge marketing plans that include behavioral targeted marketing across a broad range of social media. Talented in applying understanding of consumer behavior to conceptualize comprehensive e-commerce strategies, achieving the trust and confidence of senior management and business stakeholders. Excellent qualifications in inventory selection and merchandising standards. Thrive on challenging opportunities to resolve problems within fast paced work environments.

CORE COMPETENCIES • • •

Web 3.0 and Social Media Mobile Marketing Pay-Per-Click Marketing

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Strategic Planning Contextual Marketing Behavioral Targeted Marketing

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Media Consulting Customer Retention Search Engine Optimization

CAREER PROGRESSION GENTILINI MOTORS, INCORPORATED – Woodbine, New Jersey 2000 – Present Director of Marketing, Public Relations, E-Commerce, and System Administrator Recruited by this Award Winning Ford/Chevrolet Dealership Company to create "Brand Identity" through synergy of online marketing, television, radio and print advertisements. Analyze customer data, implement Ford/Chevrolet corporate strategies, develop and implement Internet strategies, manage customer relations, develop and implement Customer Loyalty Programs, design and maintain websites. • Merited “Featured Site” status by one of the company’s vendors, “DealerSkins,” due to unique web design and superior functionality. Invited to serve on DealerSkins Dealer Advisory Board. • Propelled the dealership to Philadelphia Region’s highest Internet sales closing ratio for 2008 and 2009 by developing a strong Internet sales process, instilling a culture of persistent follow up, continuing sales staff development, maximum utilization of CRM tools, superior website design, evaluation of various analytics, effective marketing, and consistent branding of dealerships exceptional reputation. • One out of five Ford Dealership Marketing Directors nationwide to participate in establishing “Ford Social Media Dealer Training Program,” a training program that assists dealers in the effective use of cutting edge social media such as YouTube, Twitter, MySpace, Facebook, and blogging. • Winner of Ford’s 2008 “Army of Advocates Drive One” video contest, selected out of a highly competitive field of more than 3,500 Dealers. • Leadership in online marketing, online business, and award winning service has resulted in a feature article in a June 2009 industry trade magazine, “Auto Dealer Monthly,” as the “Spotlight Dealership.” • Reduced advertising costs up to 50% by transitioning the dealership to less traditional media sources such as Pay-Per-Click, Behavioral Targeted Marketing, Contextual Marketing, Banner Advertising, Viral Marketing, Blogging, and Text Messaging, which has translated into significant increase in traffic and profitability. • Initiated and applied e-business strategy utilized by over 90% of customers, expanding market base and profit growth; secured placement of website mention and feature article in a dealership trade magazine “eDealer Monthly” highlighting top 100 websites. • Developed and maintained over seventy-five unique websites, in addition to over 200 landing pages. • Expanded SEO/SEM/CRM strategies, including Behavioral Targeted and Contextual Marketing, Keyword Optimization, Display Advertising, Social Media, Email Marketing, Mobile Marketing, and Video Marketing. • Created and implemented National Online Automotive Parts Website Strategy.

DAVID PRITCHARD (609) 442-9993

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Director of Marketing, E-Commerce, and System Administrator (continued) • Strengthened brand image and positioning through reinforced and targeted advertising messages that accentuated dealership's longevity and Internet presence, which contributed to rise in Ford dealership ranking into the top 500; executed public relations campaigns enhanced with dynamic materials that increased exposure and generated new clients, exceeded prior year's sales seven out of nine years. • Negotiated placement and frequency discounts within advertising plan, contributing to effective management of $1,000,000 media budget; forged strategic alliances with media representatives for print, electronic and on-air venues. • Spearheaded implementation of complete computer network for dealerships that included T-1 connections, Voice Over IP phone systems, internal servers, web filtering and e-mail administration of 80 dealership computers; led Dealership Management System Conversion from UCS to Reynolds RGS System. Research and implement Customer Relations Management System and processes. FLORSHEIM GROUP, INC. – Atlantic City, New Jersey 1997 – 2000 Area Merchandising Manager Recruited to oversee the South-Central Area based in Houston, Texas, and encompassing 50 stores in 12 states from Texas to Nevada for this well-established, century-old international company. Promoted in 1999 to cover the Northeast Area, a higher volume and more concentrated area of four states and 40 stores. Scope of responsibility encompassed personally examining and analyzing markets and creating merchandising strategies for stores based on this analysis. Additionally, responsible for recruiting, training, and motivating personnel; auditing store paperwork and cash receipts; and reconciling inventories. • Increased sales from prior years, trending higher than the company average each year by ensuring proper merchandising techniques, product availability, appropriate staffing, and team building. • Established company-wide uniform merchandising standards and contributed to creation of store operations manual and recruiting guide that enhanced overall store performance. • Grew sales and improved store appearances and personnel training through collaboration in the development of several Best Practices, including weekly meetings, PowerPoint training materials, management operations handbook, recruiting guide, sales handbook, loss prevention program, daily operation guide, rewards, recognition, and sales training programs. • Developed and led more than 200 employees; instilled high standards within service requirements and consistently communicated excitement that improved overall performance. STRUCTURE, THE LIMITED CORPORATION – Houston, Texas Co-Store Manager, Houston Galleria

1996 – 1997

OAKTREE / JEANS WEST / MOSA, EDISON BROS. – Nashville, TN, Jackson, MS, St. Louis MO, New Orleans LA, Houston TX, Store Manager / Regional Manager

1991 – 1996

EDUCATION

AND

CERTIFICATIONS

NORTHWOOD UNIVERSITY – Midland, Michigan Masters of Business Administation (Expected)

June 2011

NORTHWOOD UNIVERSITY – Midland, Michigan Bachelor of Science in Business and Marketing (Dual Major)

June 2009

UNIVERSITY OF TENNESSEE – Knoxville, Tennessee Successfully completed coursework in Voice Performance Recipient of Voice Scholarship, Grace Moore Vocal Scholarship Finalist (by audition)

1986 – 1988

GENERAL MOTORS CERTIFIED INTERNET SALES MANAGER FORD MASTER CERTIFICATIONS: • Sales Manager • • Internet Sales Manager • • CustomerRelations Manager •

Financial Services Manager CommercialTruckConsultant Commercial AccountManager

2008

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Commercial F&I Manager Sales Consultant