Dan Sinha Water Jug - Marketing

LumeoStasis® Marketing leaflets, derivation of colour charts

Marketing leaflet - Jug

LumeoStasis® LumeoStasis® LumeoStasis® The LumeoStasis water jug offers care institutions a cost effective way to reduce the load on care staff, reduce patient healing times and improve the quality of patient care. The jug uses simple technology to measure the rate at which patients are filling their glasses. A colour changing LED informs the patient of their drinking rate. The jug offers a pleasurable experience while encouraging the patient to drink. The benefits of the resulting increase in water consumption are reduced healing times, better response to treatments and reduced incidence of some illnesses.

Water Jug

Patient hydration monitor

Reducing the load Care staff are busy enough these days. The LumeoStasis water jug offers nurses a small LCD screen displaying the patient’s total water consumption. This frees up nurses time and reduces measurement errors.

Reducing healing times It has been clinically proven that good hydration decreases healing times, as well as improving response to treatments and reducing the severity and occurrence of some common illnesses such as diabetes heart disease and cancer. By failing to keep patients well hydrated, care institutions are losing millions of pounds annually.

Quality of care The water jug has been designed to comply with NHS guidelines. It is double walled to keep water chilled for longer. This is part of the RCN hydration toolkit for hospitals.

Marketing leaflet - Cap

LumeoStasis® LumeoStasis® LumeoStasis® The LumeoStasis bottle cap offers sports people a simple, inexpensive way of keeping track of their hydration levels and preventing dehydration. It works by measuring your drinking rate. If you are drinking fast, the cap will turn pink. If you drink slowly, the cap turns purple.

Slow

Fast

To track your hydration all you have to do is choose your target colour using the supplied colour charts.

Bottle cap

Sports hydration monitor

Dehydration facts: Dehydration causes loss of performance before the thirst sensation kicks in. A loss in performance of 30% can result from just 1-2% dehydration. Hypohydration (excess of water) and severe dehydration are serious dangers in extended sports events such as endurance races. These conditions can be fatal.

For example, an 85kg person doing a mild jog in a temperature of 25˚C would have a target colour of green.

It is often difficult to tell if we are dehydrated. Sometimes even severe dehydration is not detected by a victim. For this reason every year hundreds of athletes fall victim to dehydration or hypohydration.

Once you know your target colour, that’s it! Just keep your colour lit up!

The LumeoStasis solves the problem of dehydration in a simple, affordable package.

CHOSEN SPECTRUM AND 8 COLOURS:

Lim min = 1.2l Lim max = 9.6l Increments = (Lmax-Lmin)/n = 1.2 l = 0.075 l/hour

Minimum 1.2 litres Waking day length 16 hours

http://ceaccp.oxfordjournals.org/cgi/reprint/3/1/1.pdf

Adults: base requirement of 35ml/kg

Lowest rate = 0.14375 litres/hour 1.2 l in a day = 0.15 litres/hour 2.4 l in a day = 0.225 litres/hour 3.6 l in a day = 0.3 litres/hour 4.8 l in a day = 0.375 litres/hour 6 l in a day = 0.45 litres/hour 7.2 l in a day = 0.525 litres/hour 8.4 l in a day Highest rate = 0.6 litres/hour 9.6 l in a day

probably better to have around 10 or less colour variations on the chart to make the target colour easily separable from its neighbours. While the colour on the device will smoothly transition.

REFERENCE SPECTRA:

Colour chart derivation

Variables taken into consideration: Weight, ambient temperature, activity level

Low

Activity Mid High

Chart for ambient temperature of 20ºC. For every 5ºC higher, go one colour up.

Min. rate

Look up your recommended daily amount:

2.4l

or

Because this is a deliberately simple device, other variables with smaller effects have been ignored: Age, diet, smoking, consumption of alcohol or caffiene, illness.

Choose your own daily amount: Target colours:

3.6l

1.2l

4.8l

8.4l

7.2l

6l

25

9.6l

55 385 330 275 220 165 110 Weight (lbs)

2l 3l 4l 5l 6l 7l 8l

50

Sources http://www.iom.edu/Object.File/Master/21/372/0.pdf http://www.water.org.uk/home/water-for-health/medicalfacts/physical-performance#sweat http://www.water.org.uk/home/water-for-health/medical-facts/adults#req http://ceaccp.oxfordjournals.org/cgi/reprint/3/1/1.pdf http://www.centralhome.com/ballroomcountry/hydration.htm http://www.hydroxycut.com/calculators/water.shtml

9l

Weight (Kg) 175 150 125 100 75