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Monday, October 5, 2009

Дневник ЮНВТО

ЮНВТО – на службе туризма и Целей развития тысячелетия

The 18th Session of the UNWTO General Assembly will bring together tourism ministers and senior officials from national tourism organizations, as well as public, private and academic Affiliate Members

Committed to Tourism, Travel and the Millennium Development Goals THE DAILY OF THE GENERAL ASSEMBLY -

Дневник Генеральной Ассамблеи

Astana, Kazakhstan, 5 – 8 October 2009

Highlights of the 18th Session of UNWTO’s General Assembly

Tourism and Travel Investing in a Greener Future PAGE 4

Roadmap for recovery

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General Assembly Agenda

Challenging Conditions for International Tourism PAGE 6

Barometer

The ‘Roadmap for Recovery’ is the central document in UNWTO’s response to the global economic downturn.

Message

DEAR READERS, Tourism helps to discover the values of mankind across the world and brings different nations and peoples together. I believe that tourism will play a major role in promoting mutual understanding in the century of globalisation and global cooperation.

Nursultan Äbishuly Nazarbayev

It is our main goal and priority to make Kazakhstan a centre of world tourism. Located on the Great Silk Road, our country has deep historical roots, and its magnificent nature contributes towards successful development. We have all prerequisites for the development of tourism. Tourism has been successfully developing in Kazakhstan in the recent years. We are constructing modern highways and hotels, restoring ancient monuments within the state-run program named “Cultural Heritage”. Tourism has no borders, as it becomes a really global and large-scale activity. In this connection, I would like to mention the Baikonur space centre that is used for space tourism. Today, many countries gain huge profits from tourism industry, which is one of the world’s fundamental economic achievements. The successful development of tourism must not slow down even during the global financial crisis. ONLINE: www.UNWTO.org/trc/

RoadmapforRecovery

I believe that the most challenging problems of world tourism will be discussed here, and the session will be eventful and fruitful. I wish good health and success to all of you

Sustainable Tourism in Challenging Times As the basis of UNWTO’s response to the global economic downturn, the ‘Roadmap for Recovery’ is a key instrument in guiding tourism out of the current crisis through positioning the sector at the core of stimulus packages and the Green New Deal. The document is at the core of this year’s General Assembly and will be officially presented by Secretary General ad interim Taleb Rifai today. The general debate that follows will allow delegates to present their views on the crisis, and Member countries will be outlining specific initiatives to combat the economic downturn. The result of rigorous work carried out by the UNWTO Tourism Resilience Committee since its creation

in 2008, the Roadmap underlines tourism’s potential to play a crucial role in stimulating the global economy, supporting developing countries and preparing for a Green Economic transformation. It is based on three overlapping action areas: Resilience, Stimulus and the Green Economy. Resilience - While tourism has demonstrated remarkable resilience in previous crises and is proving resilient even now, the effects of the current economic downturn must not be underestimated. As one of the largest employers in most countries, it is imperative that governments and industry undertake actions to retain jobs and support the sector. PAGE 4

World Tourism Organization Calle Capitan Haya 42 28020 Madrid (Spain) +34915678100 - Fax: +34915713733 [email protected]

These days, a session of the World Tourism Organization General Assembly is taking place in the beautiful city of Astana.

«Дорожная карта, ведущая к восста­ новлению» это документ, который занимает важнейшее место в ответе ЮНВТО на глобальный экономический спад. Поэтому он является ключевым инструментом, способствующим выходу сектора из кризиса, так как ставит его в центр пакетов стимулов и «Зеленого Нового Курса». Дорожная карта является результатом программы работы, тщательно подготовленной Комитетом по восстановлению, который с 2008 года работает над оказанием содействия государствам-членам в преодолении последствий экономического кризиса. По существу, в Дорожной карте подчеркивается, что туризм потенциально способен играть ключевую роль в деле стимулирования мировой экономики, оказания содействия развивающимся странам и подготовке к переходу к экологически чистой «зеленой» экономике. В основу Дорожной карты положены три взаимодополняющих направления деятельности: восстановление, стиму­ лы и «зеленая» экономика.

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N. Nazarbayev The President of the Republic of Kazakhstan

УВАЖАЕМЫЕ ЧИТАТЕЛИ! Туризм – знакомит с мировыми ценностями человечества, сближает нации и народности различных стран. Считаю, что туризм сыграет важную роль во взаимопонимании в век глобализации и глобального сотрудничества. Наша главная цель и приоритетное направление – сделать Казахстан центром мирового туризма. Казахстан имеет глубокие корни, он расположен на Великом Шелковом пути, прекрасная природа способствует успешному развитию страны, есть все предпосылки для развития туризма. В последние годы в Казахстане успешно развивается туризм. В стране строятся дороги, гостиницы по последней модели, в рамках Государственной программы «Культурное наследие» обновляются древние памятники. Туризм не знает границ, сегодня он обрел глобальный масштабный характер. Хочется отметить в этой связи Байконур, который является центром путешествий в космос. Многие страны получают огромные прибыли от индустрии туризма, что является одним из основных экономических достижений. Не должно ослабляться развитие туризма и во время глобального всемирного финансового кризиса. В эти дни в прекрасном городе Астане проходит очередная сессия Генеральной Ассамблеи Всемирной Туристской Организации. Верю, что будут обсуждены актуальные проблемы мирового туризма, работа сессии пройдет плодотворной и насыщенной. Всем доброго здоровья и успехов в работе.

Н. Назарбаев Президент Республики Казахстан

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India Tourism Frankfurt [email protected] www.india-tourism.com

Welcome

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UNWTO Daily - General Assembly 2009

Tourism at a Crossroads

Message

Tourism today is at a crossroads, in more ways than one.

Туризм на перепутье

Coming together in Astana, Kazakhstan’s capital city, for the 18th Session of UNWTO’s General

Туризм сегодня находится в паутине дорог

Assembly, we are meeting at the crossroads of the world. Located at the geographical centre of Eurasia, Kazakhstan has a long history of cultural and economic exchange along its ancient trade routes and was a vital staging-post for the earliest international merchants and explorers. This long and deep-rooted experience of trade and travel has been instrumental in the development of this modern nation and will continue to consolidate Kazakhstan as an extraordinary tourism destination. As we foregather here, the tourism and travel industry faces multiple global challenges; an economic recession and an A(H1N1) flu outbreak as well as continuing poverty and climate imperatives. This General Assembly, and the next few months leading up to the UN Climate Change Conference in Copenhagen, Denmark, will be pivotal in securing agreement on and implementation of a collaborative economic and environmental response. This Assembly is our opportunity as a sector to address the steps to be taken and measures to be adopted at this moment in time to ensure that tourism is positioned as the key to a more just and more sustainable future. The UNWTO itself is also at a crossroads. Over the next four years, UNWTO will engage in a progressive reform process in order to continue providing the leadership and support its Members and the travel and tourism sector need. I am confident that, here in Astana, the international tourism community will live up to these challenges.

Собравшись вместе в Астане, в столице Казахстана, на 18-ой Сессии Генеральной Ассамблеи ЮНВТО, мы встретились на перекрестке мира. Расположенный в географическом центре Евразии, Казахстан имеет долгую историю культурного и экономического обмена. Казахстан был жизненно важной остановкой на древних торговых путях для купцов и исследователей. Эта история торговли и путешествий, имеющая глубокие корни, способствует развитию этой современной нации и укрепит Казахстан как неординарное туристическое направление. В настоящее время сектор туризма и путешествий стал лицом к лицу с различными вызовами глобального кризиса, наряду с бедностью и изменением климата индустрия столкнулась с экономическим спадом и вспышками гриппа А(H1N1). В настоящее время туризм сталкивается лицом к лицу с несколькими видами кризиса: экономический спад и вспышка свиного гриппа А (H1N1), а также бедностью и изменением климата. Я надеюсь, что в рамках Генеральной Ассамблеи и в следующие месяцы подготовки к конференции по изменению климата под эгидой Организации Объединенных Наций (ООН), которая состоится в Копенгагене (Дания), будут достигнуты не только соглашения по совместным проектам экономического и экологического характера, но и будут разработаны пути их реализации. Эта Ассамблея - возможностьобсудить вопросы относительно того, что должно происходить в данный момент истории, а также позиционировать туризм как ключ к более справедливому и устойчивому будущему. Сам по себе ЮНВТО находится на перекрестке. Последующие четыре года ЮНВТО будет участвовать в процессе реформирования, чтобы обеспечивать поддержку странам-участницам и сектору в целом.

Талеб Рифай Генеральный Секретарь ЮНВТО





Taleb Rifai



Secretary-General ad interim



UN Secretary-General

Greetings from Я рад возможности направить приветствие восемнадцатой сессии Генеральной Ассамблеи Всемирной туристской организации.

I am delighted to send greetings to the eighteenth session of the General Assembly of the World Tourism Organization. As the UN’s specialized agency for the promotion of sustainable tourism, the UNWTO has important

Являясь специализированным учреждением ООН по продвижению устойчивого туризма, ЮНВТО призвана внести важный вклад в мировые усилия, направленные на преодоление глобального экономического кризиса и решение других глобальных вызовов.

contributions to make to the world’s efforts to res-

Как следует из вашей дискуссии по Дорожной карте, ведущей к восстановлению, ваши усилия по обеспечению более устойчивого развития туризма могут помочь миру заняться проблемой изменения климата, достичь Целей развития тысячелетия и создать более “зеленую” экономику. Надеюсь, что ваши голоса будут услышаны, когда в декабре участники переговоров попытаются добиться договоренности на Конференции по изменению климата, которая состоится в Копенгагене в декабре этого года.

Recovery, your efforts to make tourism more sus-

Туризм относится к числу важнейших социальноэкономических явлений нашего времени и по праву занимает достойное место в повестке дня Организации Объединенных Наций. Желаю вам всяческих успехов в вашей работе.

Пан Ги Мун Генеральный секретарь ООН

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Я уверен, что в Астане международное сообщество по туризму примет данные вызовы.



ГЕНЕРАЛЬНЫЙ СЕКРЕТАРЬ

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pond to the global economic crisis and deal with other global challenges. As reflected in your debates on the Roadmap for tainable can help the world address climate change, achieve the Millennium Development Goals and build a greener economy. I hope your voices will be heard as negotiators seek to seal a deal at the Climate Change Conference in Copenhagen in December. Tourism is among the major socio-economic phenomena of our times, and rightly occupies an important place on the United Nations agenda. I wish you every success in your deliberations.

Ban Ki-moon



UN Secretary-General

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UNWTO Daily - General Assembly 2009

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Spending on tourism can result in considerable economic returns

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R oadmap for Recovery

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Roadmap for Recovery - Sustainable Tourism in Challenging Times

Tourism can be at the forefront of the transformation to the Green Economy

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It is also vital to continue close monitoring of trends in the market to ensure a swift response to the changing situation. This requires increased collaboration and information exchange between public and private sectors, international organizations and countries. Partnerships, whether between public and private sector or regional, should be encouraged as they can help spread costs, increase tourist numbers and preserve and create jobs. Stimulus -Given the job creation and economic regeneration potential of tourism and travel, it must be at the heart of stimulus packages. Spending on tourism can result in considerable economic returns. In particular, small, medium and micro enterprises should be provided with credit lines and skills training as a way to create new jobs. Spending on improved tourism promotion and capitalizing on major events (such as sporting events) can bring massive returns in that visitors are ‘exports’.

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For tourism to realise its potential in these difficult times, all possible mea-

sures must be taken to make travel easier. Travel taxes and high visa fees should be scrutinized objectively and visa applications simplified. Tourism and travel should also be included in aid packages, including funds from the UN Framework Convention on Climate Change negotiations.

Дорожная карта, ведущая к восстановлению Этот документ является главным пунктом повестки дня Генеральной ассамблеи этого года, и сегодня он будет официально представлен временно исполняющим обязанности Генерального секретаря Талебом Рифай. После представления Дорожной карты состоится общее обсуждение участниками Ассамблеи вопросов, касающихся экономического кризиса. Намечается представление и подробное обсуждение инициатив, предпринятых членами Организации в связи с текущим положением в экономике.

Green Economy - Tourism can be at the forefront of the transformation to the Green Economy – contributing with carbon clean operations, employment in sustainable tourism initiatives and energy-proofed building. As such, it should be integrated into all international, national and regional legislation that encompasses and encourages green travel programmes. At the same time, tourism must continue to champion carbon neutrality and mitigate its own negative environmental impact. But the real challenge in the move to a Green Economy will be to increase public awareness of sustainable tourism products and services. The industry can raise awareness through intensive communication and promoting a green travel culture among suppliers, consumers and communities.

The Roadmap for Recovery will be at the centre of the General Debate

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Major challenges represent major opportunities. The current global economic downturn provides an opportunity for the travel and tourism sector to play an important role in the transformation to the Green Economy.

Tourism and Travel Investing in a Greener Future

While the global community grapples with the economic crisis, it cannot afford to neglect progress on tackling climate change. Far from being an excuse for backsliding on commitments, the crisis is seen as an opportunity to replace the current financial system with one that advances economic, social and climate goals simultaneously. There is no reason why economic growth should come at the expense of environmental decline. Global stimulus packages investing in a green future can tackle these challenges. Public sector investment will not only create green jobs and stimulate green growth, but also develop the low carbon infrastructure required for long-term prosperity. In this way, the greening of the economy will help flight climate change while pulling the global economy out of the crisis as part of a Green New Deal.

Given tourism’s global economic and social value, as well as its close relationship to climate, the industry is well-placed to play a leading role in the transformation towards a Green Economy. This is reflected in the UNWTO’s Roadmap for Recovery, the new guidelines developed by the Organization to see tourism through the economic crisis. Tourism’s role in moving towards a Green Economy is a central theme of the Roadmap. As a primary vehicle for job creation and economic regeneration, tourism can be a lead agent for change by encouraging smart growth, intelligent infrastructure and clean energy jobs. Transport and buildings, both areas closely linked to the tourism sector, are primary green policy and investment targets. Climate proofing of hotels and the creation of high-speed train systems are just two examples of how tourism can be central to the

Green New Deal. Tourism can also encourage employment in sustainable tourism initiatives, stimulating the transformation of the world economy. Although the sector is responsible for some 5% of global CO2 emissions, this is a manageable amount and one that can be mitigated through adaption and new technology. As the UN lead agency for tourism, UNWTO has been at the vanguard of the call for the development of a greener and cleaner economy since the turn of the century. The 2007 UNWTO Davos Declaration commits the Organization to positioning tourism at the leading edge of the global response to climate change. Since then, UNWTO has continued to lead initiatives in the tourism sector as part of the overall UN effort to develop a common framework in tackling climate change. Earlier this year the Organization was one of 21

United Nations agencies that released a joint statement advocating the shift towards a Green Economy as a solution to the current global crisis.

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Read more The Interagency Statement of the United Nations System is available at www.UNWTO.org/media/news/en/pdf/ InteragencyJointStatement.pdf The Davos Declaration is available at www.UNWTO.org/climate/support/en/pdf/ decla_davos_e.pdf

Экологически чистая зеленая экономика Мировое сообщество, ведя напряженную борьбу с крупнейшим за последние полвека экономическим кризисом, не может забывать о необходимости добиваться прогресса в решении проблемы изменения климата. Действительно, экономический кризис, никак не являясь оправданием для отказа от обязательств, создает возможности для замены существующей системы системой, которая способствует достижению экономических, социальных и экологических целей одновременно. Нет причин для того, чтобы экономический рост происходил за счет ухудшения экологической среды. Пакеты глобальных стимулов, инвестированных в достижение экологически чистого будущего, могут решить эти двуединые проблемы. Инвестирование в экологически чистый государственный сектор не только приведет к созданию экологически чистых рабочих мест и стимулирует экологически чистый рост, но и создаст инфраструктуру с низким присутствием углерода, необходимую для достижения долговременного процветания. Тем самым экологическое очищение экономики заставит процесс изменения климата повернуть вспять, одновременно выведя глобальную экономику из кризиса, что является составной частью Зеленого Нового курса.

General Assembly Agenda

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UNWTO Daily - General Assembly 2009

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palace of independence

Highlights

of the 18th Session of the UNWTO General Assembly

To confront today’s challenges and steer the tourism industry on the path to recovery, the General Assembly brings together tourism ministers and senior officials from national tourism organizations, as well as public, private and academic Affiliate Members.

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In these times of economic uncertainty, UNWTO is also undergoing significant changes. The election of a new Secretary-General, charged with guiding the tourism and travel industry out of these murky economic waters,

Against this background of economic instability, institutional change and long-term sustainability challenges, the UNWTO General Assembly in Astana will particularly focus on: The Roadmap for Recovery: In response to the global economic downturn, the UNWTO Tourism Resilience Committee has developed a Roadmap for Recovery, a set of guidelines aimed at industry stakeholders, which will allow the sector to navigate the crisis and fully recover from its ill effects. The Roadmap will be presented by the UNWTO Secretary-General a.i. Taleb Rifai and set the stage for this Assembly’s general debate (5 and 6 October). It will furthermore be the topic of the third meeting of the Tourism Resilience Committee (8 October).

UNWTO General Assembly expresses Solidarity with Nations affected by Natural Disasters Tourism ministers and professionals heard with sadness the shocking news of the earthquake and the ensuing tsunami that struck several Pacific islands of Samoa, Tonga and also Indonesia as well as the typhoon that swept through Southeast Asia including the Philippines, Vietnam and Thailand. “We would like to express our deepest condolences to the

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UNWTO will present its Roadmap for Recovery, a set of guidelines aimed at supporting the sector to overcome the impact of the economic downturn.The Roadmap stresses that the tourism industry must remain resilient, be placed at the core of stimulus programmes and play a leading role in the transformation towards the Green Economy

Election of the Secretary-General (expected October 6): The 85th Session of the Executive Council, meeting earlier this year in Mali, recommended Taleb Rifai for the post of Secretary-General. This recommendation will be submitted to and considered by the General Assembly. If ratified, Mr. Rifai will begin his 4 year mandate in January 2010 and become the fifth UNWTO Secretary-General. Briefing on influenza A(H1N1) pandemic: The General Assembly will call for responsible travel in the course of the A(H1N1) pandemic at a Flu Briefing (6 October). The findings of the review and preparation exercises on ‘Travel and Tourism under Pandemic Conditions’ in Madrid and the Bahamas will form part of the briefing.

peoples of these affected nations for their loss of lives and properties” said Taleb Rifai, UNWTO Secretary-Genera ad interim.

The global tourism industry is rallied in solidarity behind these countries which are mostly member states of UNWTO. Mr. Rifai expressed the confidence of the Organization in the capacity of an early recovery from the disaster, particularly, as most of these places depend heavily on tourism as their major economic engine.

At this critical moment, UNWTO calls on the international tourism community to give its utmost support to the affected nations in order for them to overcome this adverse situation.

The current difficulties are severe. Nevertheless, the sector has faced adversity before and experienced stronger and healthier comebacks.

Timetable for

OPENING CEREMONY

5.55 p.m. Welcoming speeches by the President of Kazakhstan, followed by the Secretary-General a.i. 8.00 p.m. Walk back to the Palace of Independence for dinner hosted by the President of Kazakhstan Followed by: Fireworks display

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As one of the main income sources for many countries, in particular developing states, and an engine of job creation, barriers to travel such as visa processes must be scrutinized objectively.This is even more the case in times of economic downturn Further Items: The General Assembly will also, inter alia, host a meeting concerning the development and promotion of cultural tourism as part of the ongoing Silk Road project (8 October); propose the themes selected for World Tourism Day 2010 and 2011 (7 October); decide the place and dates of the 19th Session of the General Assembly (7 October); and convene a Seminar of the Affiliate Members on ´The Role of the Private Sector in UNWTO’ (6 October).

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Agenda &

Press programme

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Alert for UNWTO Members

Credentials The delegates of Full Members and Associate Members are requested to hand in their credentials, issued by the corresponding authorities, at the registration desk.

Side events

To participate in the Side Events, please sign up at the registration desk.

ONLINE: www.UNWTO.org/ga 5 – 8 October 2009

Monday 5 5.15 p.m. Assemble at the Palace of Peace and Concord (the Pyramid in front of the Palace of Independence congress centre)

Declaration on the Facilitation of Tourist Travel: This Declaration will be presented at the General Assembly (7 October) urging governments to consider measures such as simplifying visa applications and re-evaluating travel advisories. Facilitating travel is not only necessary for the resilience of the sector, but also the global economic recovery.

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will take place at this year’s General Assembly. At the same time, UNWTO has been developing initiatives to tackle today’s multiple crises, in particular a Roadmap for Recovery. As the UN lead agency for tourism, UNWTO will continue to face up to the current economic challenges without losing sight of its mandate of promoting the sustainable development of tourism, contributing to poverty alleviation and adapting to and mitigating the effects of climate change.

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Since the last session of the UNWTO General Assembly in 2007, the economic crisis inflicting the globe has not abated and has even deepened. The lack of consumer confidence, job losses and spiraling debts continue to dominate global summits and national debates. The tourism and travel industry is not immune to the downturn, with the negative trend in international tourism that emerged during the second half of 2008 intensifying in 2009. Nevertheless, while international tourism is predicted to decrease, the pace of decline is expected to ease and the sector has proved remarkably resilient.

9 a.m. – 1 p.m. 1st session: agenda items 1 to 8 + 1 hour general debate 3 p.m. – 6 p.m. 2nd session: general debate 3 p.m. – 6 p.m. Workshop on the role of the Education and Science Council 7 p.m. Opening ceremony and dinner

Tuesday 6 9 a.m. – 1 p.m. 3rd session: general debate 10 a.m. – 1 p.m. Agendas items 9 to 12 10 a.m. – 12.30 p.m. Meeting of the Affiliate Members 12.30 a.m. – 1.30 p.m. Affiliate Members Board meeting 4 p.m. – 7 p.m. Seminar Affiliate Members: The Role of the Private Sector in UNWTO: how can we contribute to organizing a meaningful model of global tourism governance?

Thursday 8 9 a.m. – 1 p.m. Resilience Committee 2 p.m. – 5 p.m. 7th session:item 24 + Adoption of draft resolutions 5.30 p.m. – 7.30 p.m. Silk Road Meeting

Wednesday 7 9 a.m. – 1 p.m. 5th session: agenda items 15 to 17 3 p.m. – 5.30 p.m. 6th session: agenda items 18 to 23 6 p.m. – 7 p.m. Meeting of the ST-EP Foundation / Working Group

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Barometer

UNWTO Daily - General Assembly 2009

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UNWTO: Increasing Confidence in 2010 Recovery

ЮНВТО: Повышение доверия к восстановле­нию сектора туризма в 2010 году

for the Tourism Sector

The conditions of the tourism market are starting to indicate stronger prospects for a recovery in 2010. These include macroeconomic upward revisions from the IMF together with preliminary international tourism figures until August this year. This suggests some moderation in the declining results of the first half of this year. In addition, the UNWTO Panel of Experts Confidence Index reflects stronger confidence in market conditions. International arrivals declined by 4% in July this year, a relative improvement when compared to decreases of 10% in May and 7% in June. Many destinations show a similar pattern of a gradual change for the better, particularly in Asia, Europe and the Middle East.

International tourism and the global economic crisis

In absolute terms, the number of international tourist arrivals worldwide reached 500 million in the first seven months of 2009, down from 540 million in the same period of 2008. Arrivals in 2009 are currently between the levels of 2007 and 2006. The first seven months of the year generally account for roughly 57% of the total annual number.

The turning point? Though much uncertainty persists, there are signs indicating that the turning point may also have been reached in the tourism sector. Data for

(million)

“As the latest economic data and prospects indicate that the world economy may be starting to emerge from its most severe recession of the post second world war period, in tourism too there are signs that confidence is returning and that demand is improving for both business and leisure travel” said UNWTO Secretary-General a.i. Taleb Rifai.

Outlook

The negative trend in international tourism that emerged during the second half of 2008 intensified in 2009 under the impact of the rapid deterioration of the world economy, combined in various destinations with the effects of the influenza A(H1N1) outbreak this spring. Based on preliminary results from about 140 destination countries, international tourist arrivals worldwide are estimated to have declined by 7% in the period January to July 2009, compared to the same period last year.

International Tourist Arrivals, monthly evolution World

July show a relative improvement and for countries that already reported data for August, these two high season months have not in general been as depressed as the first six months of the year. Other industry indicators from air transport and accommodation sectors corroborate this upward trend.

The economic conditions, combined with the uncertainties brought about by the influenza A(H1N1), are expected to continue impacting tourism demand – at least in the short term. As decline rates are anticipated to ease during the remainder of 2009, international tourism is forecast to decrease within a range of -6% and -4% this year. And though many subregions might return to growth in the last months of 2009, this will not be enough to compensate for the losses felt so far. Growth for the full year is projected to be negative in all regions, except for Africa. These results reflect international tourist arrivals only, for which comprehensive data is currently available. Domestic markets, highly important for many destinations and actively stimulated by numerous governments during the crisis, are expected to have done comparatively better. Still, this will not compensate for the losses in international markets. As in previous crises, tourism earnings are expected to suffer somewhat more than arrivals as consumers tend to trade down, stay closer to home and travel for shorter periods of time.

International Tourist Arrivals, monthly evolution World

На рынке туризма сегодня начинают все ощутимее проявляться перспек­ тивы для оздоровления сектора в 2010 году. Среди них – результаты проводимых МВФ пересмотров макро­ экономических показателей, сви­детель­ ствующие о повышательной тенденции, и предварительные результаты деятель­ ности в области международного туризма до авгус­та этого года. Они говорят об опре­ деленном замедлении темпов падения в первой половине этого года. Кроме того, согласно Индексу доверия Группы экспертов ЮНВТО, сейчас существует более высокая степень доверия к конъюнктуре рынка. В июле этого года объем международных прибытий сократился на 4%, что можно рассматривать как относительное улуч­ шение по сравнению с 10% сокращением этого показателя в мае и 7% - в июне. На многих туристических направлениях прослеживается аналогичная тенден­ ция постепенного улучшения ситуа­ции, особенно в Азии, Европе и на Ближнем Востоке. Проявившиеся во второй половине 2008 года в международном туризме негативные тенденции, еще более уси­ лились под воздействием быстро ухуд­ шающегося положения в мировой эконо­ мике, в сочетании с возникавшими на различных тур­направ­лениях весной этого года вспышками гриппа A(H1N1). Согласно предварительным данным, получен­ным из примерно 140 стран, за период с января по июль 2009 года, в сравнении с таким же периодом прошлого года, объем между­ народных туристских прибытий по всему миру, сократился, по оценкам, на 7%. Поворотная точка? Несмотря на сохраняющуюся неопре­ деленность, имеются признаки того, что сектор уже, возможно, достиг поворотной точки. Данные за июль говорят об относительном улучшении ситуации, и то же самое относится к странам, уже представившим данные за август. В целом, эти два месяца в разгар сезона не были столь депрессивными, как первые шесть месяцев года. Изменение тенденции к лучшему подтверждается также показателями других отраслей, например, сектора воздушных перевозок и гостиничного бизнеса.

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UNWTO Tourism Highlights, 2009 Edition Tourism Highlights - On the occasion of World Tourism Day, celebrated on 27 September, UNWTO released its latest Tourism Highlights. UNWTO Tourism Highlights (2009 Edition) presents key figures and trends for international tourism in the world for 2008, including international tourist arrivals and international tourism receipts, the ranking of top tourism destinations, as well as the list of top source markets in terms of spending. Electronic copies can be downloaded free of charge from the Facts & Figures section of the UNWTO website Free download: www.UNWTO.org/facts/menu.html

Seeking more

knowledge to face increased challenges UNWTO sees an overwhelming and growing need for promoting knowledge as the basis for decision-making and the main source of securing sound development, a subject that will be discussed by a working group at the General Assembly today (Monday/Oct 5). At national level, governments worldwide are investing in knowledge resources, while agencies are in-

creasingly being asked for knowledge-based support and advice on subjects as diverse as swine flu, carbon emissions, and trade barriers. Tourism is no exception, according to the discussion paper prepared for the meeting by a team of experts from the Organization’s Education and Science Council (EdSCo). In common with fellow organisations

in the UN system, UNWTO has become both a repository and source of knowledge in key areas such as statistics, satellite accounts, global ethics, the protection of children and the strengthening of education.

Their involvement in research and the development of knowledge have been central to some of the major insights into tourism, from studying its economic impact to environmental consequences.

However, current challenges in tourism policy and governance suggest UNWTO will need an even stronger knowledge base to meet the requirements of members over the next few years, say the team.

As key sources and disseminators of knowledge through their publications and education and training programmes, some EdSCo members have become world authorities in their fields.

Through the Affiliate Members, which include some of the world’s leading Universities concerned with tourism and that come together in EdSCo, there is an immediate focus for further developing the knowledge-base of the Organization.

The key challenge now is how to ensure that this resource is most effectively harnessed to provide support for UNWTO Committees and Officials and to Regional Representatives and the Member States.

Key proposals in the paper include the need for UNWTO to consider its position as a knowledge-based organisation, decide whether its vision and mission effectively provide for this, and ensure that the objectives of the Programme of Work are appropriately defined. The role and support of EdSCo as the hub of knowledge management within the organization also needs to be reviewed to ensure that it meets the needs of a knowledge-based organisation through research and knowledge creation; dissemination of knowledge; education and training; application of knowledge and independent expertise.

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UNWTO Daily - General Assembly 2009

Introducing Astana

www.UNWTO.org

The world’s ninth biggest country, Kazakhstan is hugely diverse and offers the traveller a wide range of varied attractions. For most of its history the territory of modern-day Kazakhstan has been inhabited by nomadic tribes and Kazakhstan’s vast plains still remain virtually empty.

Kazakhstan hosts 18th Session of UNWTO’s General Assembly Astana, Kazakhstan, 5-8 October 2009 port junction leading to an economic boom. Originally called Akmola, the city was renamed Astana when President Nursultan Nazarbayev designated it the capital. The city is now the governmental-administrative core and transport hub of Kazakhstan. All roads leading from Siberia to Central Asia, from China to Europe meet here. Astana’s main attraction is its modern architecture that has began shaping the skyline since the city became the capital. Influential architects such as the late Japanese architect Kisho Kurokawa and the British architect Norman Foster have been drawn to the city to design its new buildings. Attractions include the Bayterek Monument and the Pyramid of Peace. Astana also offers the visitor a wide choice of high-quality museums, theatres and restaurants. Astana’s extensive cultural diversity is clearly illustrated in the city’s attractions and monuments: The south of the country was a vital stop along the Silk Road which passed through the city of Almaty. Since independence in 1991, the country has developed into a uniquely prosperous and modern Eurasian nation. The country is ethnically and culturally diverse with many different beliefs represented in the country. The Kazakh language is the state language, while Russian is also an official language in Kazakhstan’s institutions. Adventures are easy to come by in this distinctive country. You can trek on foot or horse in the spectacular Tian Shan or Altay Mountains, watch flamingos on steppe lakes or discover mysterious underground mosques near the Caspian Sea. Its cities are equally exciting. The capital Astana in the north is a busy commercial and administrative centre with daring architecture and green parks. Charming Almaty in the south

is Kazakhstan’s biggest city and is beautifully located between snowcapped mountains and dramatic plains. At the crossroad of the worlds and in the centre of Eurasia, Kazakhstan is one of the last great travel unknowns. Travellers to Kazakhstan are guaranteed a real adventure and genuine hospitality.

Astana Located at the centre of the Kazakh steppe, Astana is the second largest city in Kazakhstan (after Almaty) and has been Kazakhstan’s capital since 1997 when it replaced Almaty. The city was founded in the early 19th Century as a Russian fortress which later became a major trans-

Customs

Religion

KAZAKH TRADITIONS revolve around the country’s nomadic way of life. Most practices and customs relate in some way to livestock and traditional Kazakh dwellings are tents made of willow wood and felt. Many Kazakhs still maintain this nomadic existence, moving their livestock and tents from farms to pastures. This is also reflected in traditional sports and activities such as kökpar a sort of polo with the carcass of a headless goat or calf instead of a ball. During a game of gyz guu, a boy and girl partake in a horse race. If the boy catches the girl he kisses her, if the girl catches the boy she beats him with her riding whip.

the major religion in Kazakhstan is Islam, practiced by nearly half the population. Christianity is the second most practiced religion with various other religions including Judaism and Hinduism also present across the country. Kazakhstan has a long history of religious tolerance thanks to its ethnic diversity. Kazakhstan’s principal ethnic groups include Kazakh (58.9%), Russian (25.9%), Ukrainian (2.9%), Uzbek (2.8%), Uighur, Tatar and German (1.5% each).

Bayterek Monument: Bayterek is probably the most famous sight in Astana and a popular tourist attraction. A common symbol of the city, the observation deck offers expansive views of Astana. Pyramid of Peace: Designed by the British architect Norman Foster, the Pyramid is conceived as a global centre for religious understanding The Islamic Centre: The Centre built in 2005 has a beautiful fourminaret mosque President’s Culture Centre: The blue-domed Centre houses Astana’s main museum holding traditional Kazakh items Fine Art Museum: The small permanent collection includes some striking works and there are regularly changing temporary exhibitions.

Media and Broadcasting Campaign

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Kazakhstan Country Profile Republic of Kazakhstan 15.5 million (UN, 2008) Capital: Astana Area: 2.7 million sq km (1 million sq miles) Major languages: Kazakh, Russian Major religions: Islam, Christianity Main exports: Oil, uranium, ferrous and nonferrous metals,machinery, chemicals, grain, wool, meat, coal. Year of entry in UNWTO: 1993 International Tourism Receipts (2008): 1,012 million US$ Inbound Tourism (2006): 4,7 million Outbound Tourism (2006): 3,6 million Full name: Population:

THE GLOBAL EDITION OF THE UNWTO DAILY Taleb RIfai Secretary-General ad interim Eugenio Yunis Director of Programme and Coordination Geoffrey Lipman Assistant Secretary-General and Spokesperson UNWTO Daily Team:

For the first time the UNWTO is preparing a special broadcast and media campaign that will run throughout the General Assembly. It is aimed at giving a greater voice and maximum media exposure to members globally.

Marcelo Risi (UNWTO Media Officer) Editor Kate Holmes, DAVID ING Journalists Beatriz Cordero del Val (UNWTO Web Developer) Design and Layout Alla Peressolova (UNWTO Fairs and Communications Assistance Officer) Advertisements

The UNTWO is interviewing ministers, heads of delegations and key industry figures on their initiatives at the assembly. It is also producing a number of select news stories for United Nations Television (UNTV). This is the main station for the UN that provides news globally for the major networks including CNN, BBC, CNBC and Al Jazeera.

ZHARKYN Co, Printers

www.germany-tourism.de

2009: 20 years since the fall of the Berlin Wall

© Irisz Lukács

© Gianluca Santoni

© Eduardo Grund

© Gianluca Santoni

Destination Germany. Great deals. Easy booking.

Germany – the travel destination: more value and very affordable! Where you can explore history in the places where it happened. Even today, 20 years after the fall of the Berlin Wall and reunification, there are still reminders of this time: see where the peaceful revolution began in St. Nicholas’ Church in Leipzig, take a guided tour along the course of the Berlin Wall in Potsdam and visit the many museums devoted to East German history in Thuringia. Berlin, of course, is the number one attraction. Retrace the footsteps of the past at famous monuments such as Checkpoint Charlie in Germany’s capital and one of Europe’s most exciting and forward-looking cities. Modern history brought to life in Germany. Further information at

© Deutsche Zentrale für Tourismus e.V. Gefördert durch das Bundesministerium für Wirtschaft und Technologie aufgrund eines Beschlusses des Deutschen Bundestages

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UNWTO Daily - General Assembly 2009

PhotoGallery

www.UNWTO.org

Assembly Spotlight Tourism’s role in preserving diversity and fostering international understanding were at the centre of this year’s World Tourism Day Think Tank debates around the 2009 theme “Tourism – Celebrating Diversity”. The Think Tank was the climax of the official World Tourism Day celebrations held in Accra, Ghana, and brought together leading international experts, tourism policy makers and specialized media. The Think Tank was chaired by Hon. Mrs. Juliana Azumah Mensah (M.P.), Minister of Tourism of Ghana and Mr. Taleb Rifai, UNWTO Secretary-General ad interim.

World Tourism Day 2009

Travel & Tourism: Unity through Diversity in the Age of Globalization World Tourism Day Think Tank: ‘Tourism – Celebrating Diversity’

Participants at the Think Tank stressed the need to protect diversity as an economic asset and stimulus for tourism entrepreneurship, as well as a building block of international understanding, in an increasingly globalized world.

Gastronomy Fair at World Tourism Day 2009 in Ghana

Accra, ghana 2009

The Gastronomy Fair displayed a variety of Ghanaian dishes and drinks representing a living example of the diversity that for so long has been the driving force behind tourism.

www.UNWTO.org

PhotoGallery

UNWTO Daily - General Assembly 2009

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Accra, ghana 2009

World Tourism Day 2009 Press Conference Hon. Mrs. Juliana Azumah Mensah (M.P.), Minister of Tourism of Ghana and Mr. Taleb Rifai, UNWTO Secretary-General ad interim, hosted a press conference for local and international media directly after the Think Tank.

Climate Change Response – “Sea l the Deal!” campaign at World Tourism Day 2009 The World Tourism Day celebrations presented an ideal opportunity to rally support for the “Seal the Deal!” campaign which aims to galvanize political will and public support for reaching a fair, balanced and effective agreement at the climate change summit in Copenhagen, Denmark, in December.