Dabur Rural Marketing Initiatives

• BIRTH: 1884 as a small pharmacy in calcutta. • FOUNDER: Dr. S.K.Burman. • VISION: Dedicated to health and well being of every household. • HEADQUARTERS: Ghaziabad, U.P • TYPE: Public (NSE, BSE)

• GROUP COMPANIES: 5 Subsidiaries - Dabur Foods - Dabur Oncology - Dabur Nepal - Dabur Pharma - Dabur Egypt • INDUSTRY: Health Care & Food • CO- OWNER: IPL, KINGS XI

“What is that life worth which cannot bring comfort to others"

•Dabur's heritage, commitment and stability through the form and colours of the tree. •Stands for wellness across age groups •Sacred, trustworthy and a symbol of

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FMCG- Herbal and natural products Baby health care Skin care oral care Hair care Foods Energisers Digestives Homecare

• PROMOTES CONTRACT OR CORPORATE FARMING. EG: GHORBOTCH, BRAHMI, CHIRAITA AND PIPLI • Chemical free baby products. • Beauty Pageant shows in rural areas. • Reality shows. • Tie up with IOC • Project Garuda- to avoid shortages in rural areas

PROMOTIONAL INITIATIVES IN RURAL AREAS • • • • • • • •

Radio T.V ads Newspapers/ Magazines POP display Wall paintings & Hoardings Contest in Melas and Haats Video vans Sales promotion techniques

SUCCESS STORY • Rural sales accounts for 50% of Dabur's turnover. The company had reported a turnover of Rs 532.29 crore in the first quarter of the fiscal ended June 2008. • Initiated the plants for life project in Himalayas for eco regeneration & cultivation of medicinal herbs. • State of the art green house and nurseries.

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