Cvbusiness-educator.rtf

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Address (optional) Email Address Phone LinkedIn URL

Objective A University-Level Teaching Position Focus marketing, sales, customer service, strategic planning, competing in a global economy, leadership development, organizational change, leveraging teams and continuous quality improvement

Capabilities / Expertise Solid education combined with business knowledge and qualifications that include:

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Broad business experience with knowledge of finance, administration, engineering, manufacturing and operations as well as an in-depth expertise in marketing, sales and customer service.  Understanding of the impact of new technology on business operations and marketing strategy.  Experience instructing in the classroom, lecturing and leading group discussions.  Designing assignments that are challenging and that offer students the opportunity to apply theory, and to practice the skills critical for success in today's business world.  Evaluating performance and providing feedback in a constructive and motivating way.  Working as part of a team that is committed to excellence in both business and education.

Education Master of Business Administration, University, City, State Bachelor of Science, Business Administration, University, City, State

Professional Affiliations Association of XXX Area Marketing Executives President (Year - Present); Treasurer (Year - Year); Member since Year XXX Area Marketing Professionals Forum Conference Chair Led the team in the planning and organization of this educational 3-day conference attended by over 1,200 marketing professionals.

Teaching Experience Guest Lecturer, Executive MBA Program, University, City, State Topics include marketing, global business strategy and leadership (Year to Present) Instructor, Marketing Strategies: Putting Theory to Work

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Semester-long course at XXX College, City, State (Year and Year)

Business Experience COMPANY NAME, City, State

Year Year

Company Description (Always include a 1- or 2-line company description below each company name.)

Vice President - Marketing and Sales (Year – Present) Maintained leadership position in product categories and ensured profitability while leading company through significant downsizing.

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Developed, coordinated and implemented integrated marketing communications programs that delivered messages that are more consistent and preserved brand preference.

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Reorganized sales force from direct to third-party independent representatives resulting in increased volume, significant cost savings, and improved efficiencies.

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Implemented new product development process involving cross-functional teams and reducing time to market by 20%.

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Initiated unique agreement with world leader in computer ware resulting in co-branding products, which reduced expenses, increased unit volumes, and netted a 5% increase in operating income.

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Expanded role of customer service to include timely lead follow-up and inside sales support. Created a 30% cost savings per lead and improved quality of customer contacts. Market Manager / Director (Year – Year) Increased profitability by reducing operating expenses and consolidating marketing efforts of five separate business units. Established procedures to improve efficiencies.

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Developed curriculum to enhance distributors’ knowledge of ergonomics and further refine selling skills. Trained classes and taught others to conduct training.

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Delivered 13% operating profit while overall company produced 5%.

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Implemented private label program for key distributors and produced 10% of total revenue. COMPANY NAME, City, State

Year Year

Company Description (Always include a 1- or 2-line company description below each company name.)

Marketing Manager - Riding Products Managed consumer product line. Developed strategic marketing and tactical business plans; identified new product opportunities; initiated and incorporated total quality mindset in all business transactions.

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Managed $60 million in sales representing 20% of total divisional sales.

Drove new product development efforts by managing cross-functional teams. Developed 2 new products that netted 30% of the sales for overall product category.

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Managed market research projects by recommending, justifying and coordinating research efforts, resulting in more clearly defined customer requirements.

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Awards and Accomplishments 

… Presentations / Publications

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