Cv / Firas Abdul-latif
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CV / Firas Abdul-Latif
SALES & MARKETING PROFESSIONAL
FIRAS ABDUL- LATIF 1845 - Bellevue Ave. , unit 203 West Vancouver , BC 7V7 1B2 [email protected] Tel. Number: 778 918 2776
An exceptional communicator , with the ability to build long term relationships without cultural or gender restrictions. Strong understanding of customers’ needs, regardless the culture - more than fifteen years experience ,having lived and worked in various countries like Canada , UK, United Arab Emirates , Saudi Arabia, Kuwait, Qatar, Bahrain , Oman , Jordan , Lebanon , Syria, Morocco , Tunisia and traveled often to Iran and Libya Professional ability to leverage this understanding for global market opportunity. Networking and building business relationships in key markets. Identifying business opportunities through research and market intelligence. Managing high profile key accounts through effective marketing. Creation of multifaceted effective marketing campaigns, brochure designs, webpage development and CD presentations for target audience. A strong team player who believes in the company’s human asset as a mean of achieving objectives. A successful leader especially in challenging and stressful environments.
1
CV / Firas Abdul-Latif
RECENT CAREER HISTORY 2006 - 2009
Product Manager
Smith&nephew Dubai - UAE
Set marketing plans for reconstruction products in 12 countries. Monitor monthly sales and marketing spending to achieve the yearly set profitability. Attend to markets requests to maximize sales at a premium profit range. Create marketing campaigns in new markets to enable better penetration and generation of business. Bi- monthly sales force training in Selling Skills and Product Knowledge .
Key Achievements Total sales growth of 17% and 38% in 2007 and 2008 respectively. Launch the hip product range for the first time in 2007 - YTD sale of 3.4M CAD. Reduce total operating expenses by 24% through cost cutting on instrument sets, market visits, and maximizing sales force effectiveness. Tender Business sale in Libya for the first time - total sale 6.2M CAD. Penetrate new markets like Lebanon, Iran ,Jordan & Qatar - total sale of 2.5M CAD Product Manager of the year - 2008 Best sales growth in the Emerging market Markets - 2007 & 2008 2004 – 2006
Sales & Business Development Manager
American Hospital Dubai - UAE
The largest private healthcare provider in the Gulf region, functioning under the JCIA and American healthcare regulations. Achieved 2005 & 2006 sales target through effective marketing , sales stimulating activities, customers regular visits and e- marketing. Established and launched the ‘’Knee Center of Excellence’’ and ‘’The Heart Center’’ that generate 65% of the total hospital revenue till 2006 end. Designed several health packages to promote the hospital‘s unique health services. Monthly training programs to staff members involved indirect selling which included Basic Selling Skills, professional Selling Skills and Customer Service programs.
2
CV / Firas Abdul-Latif Supervised the design of the new official Website for the American Hospital Dubai. Act as the Director of Sales and Marketing when needed. Coordinated with advertising companies with regards to advertising and promotional materials in accordance with the organizational strategic objectives. Direct responsibility in setting the annual marketing plan in liaison with all concerned departments.
Key Achievements Total sales growth of 9% and 16% in 2005 and 2006 respectively. Online sales growth of 72% through the newly launched website. 24 new accounts with a total revenue of 1.3M CAD. New markets (Kuwait, Qatar 7 Lebanon) - total sale 1.10 M CAD. Employee of the month - 3 times. 2003 - 2004
Marketing Specialist
Marusa Marketing
Toronto - Canada
Tele- marketing of various financial products to customers in Canada and America. Best sales performance - 6 times. 1997 - 2004
Medical Representative
AstraZeneca Dubai - UAE
Conducting monthly group presentations to key accounts. Tender value of 1.3M CAD for the first time in the Ministry of Health. Self - designed drop cards stemming from the company’s guidelines Chosen for a scholarship for an MBA course at Leicester University. Medical representative of the year 1998 , 2000 , and 2001 110% growth of Losec capsules sales in 1998.
EDUCATION
3
CV / Firas Abdul-Latif
2001 - 2002
MARKETING DIPLOMA Stratx Marketing Institute - France
1998 – 2000 MASTER OF BUSINESS ADMINISTRATION (International Marketing) Leicester University - UK 1988 – 1993
BACHELOR DEGREE IN PHARMACY Jordan University of Science and Technology Amman – Jordan
MAIN TRAINING COURSES
Marketing Orthopedic Implants Marketing strategy Planning Effective Product Management Advanced Selling Skills Advanced Selling Skills Advanced Selling Skills Professional Selling skills (PSS) Advanced Professional Selling Skills Handling Competition Developing Marketing Strategies Understanding Marketing Planning marketing Programs Managing Marketing Tools Marketing in Practice Group Presentation Skills Basic Selling Skills
Memphis - USA Memphis - USA Zurich - Switzerland Frankfurt - Germany Dubai - UAE Istanbul - Turkey London -UK Kula Lampur - Malaysia Limassol - Cyprus Athens - Greece Istanbul - Turkey Cairo - Egypt Ljubljana -Slovenia Leicester – UK Jeddah – Saudi Arabia Beirut – Lebanon
PERSONAL DETAILS
4
Date of Birth
Nationality
References
preferred Status
Aug 13th 1971
Canadian
Upon request
Family
CV / Firas Abdul-Latif
5
SALES & MARKETING PROFESSIONAL
FIRAS ABDUL- LATIF 1845 - Bellevue Ave. , unit 203 West Vancouver , BC 7V7 1B2 [email protected] Tel. Number: 778 918 2776
An exceptional communicator , with the ability to build long term relationships without cultural or gender restrictions. Strong understanding of customers’ needs, regardless the culture - more than fifteen years experience ,having lived and worked in various countries like Canada , UK, United Arab Emirates , Saudi Arabia, Kuwait, Qatar, Bahrain , Oman , Jordan , Lebanon , Syria, Morocco , Tunisia and traveled often to Iran and Libya Professional ability to leverage this understanding for global market opportunity. Networking and building business relationships in key markets. Identifying business opportunities through research and market intelligence. Managing high profile key accounts through effective marketing. Creation of multifaceted effective marketing campaigns, brochure designs, webpage development and CD presentations for target audience. A strong team player who believes in the company’s human asset as a mean of achieving objectives. A successful leader especially in challenging and stressful environments.
1
CV / Firas Abdul-Latif
RECENT CAREER HISTORY 2006 - 2009
Product Manager
Smith&nephew Dubai - UAE
Set marketing plans for reconstruction products in 12 countries. Monitor monthly sales and marketing spending to achieve the yearly set profitability. Attend to markets requests to maximize sales at a premium profit range. Create marketing campaigns in new markets to enable better penetration and generation of business. Bi- monthly sales force training in Selling Skills and Product Knowledge .
Key Achievements Total sales growth of 17% and 38% in 2007 and 2008 respectively. Launch the hip product range for the first time in 2007 - YTD sale of 3.4M CAD. Reduce total operating expenses by 24% through cost cutting on instrument sets, market visits, and maximizing sales force effectiveness. Tender Business sale in Libya for the first time - total sale 6.2M CAD. Penetrate new markets like Lebanon, Iran ,Jordan & Qatar - total sale of 2.5M CAD Product Manager of the year - 2008 Best sales growth in the Emerging market Markets - 2007 & 2008 2004 – 2006
Sales & Business Development Manager
American Hospital Dubai - UAE
The largest private healthcare provider in the Gulf region, functioning under the JCIA and American healthcare regulations. Achieved 2005 & 2006 sales target through effective marketing , sales stimulating activities, customers regular visits and e- marketing. Established and launched the ‘’Knee Center of Excellence’’ and ‘’The Heart Center’’ that generate 65% of the total hospital revenue till 2006 end. Designed several health packages to promote the hospital‘s unique health services. Monthly training programs to staff members involved indirect selling which included Basic Selling Skills, professional Selling Skills and Customer Service programs.
2
CV / Firas Abdul-Latif Supervised the design of the new official Website for the American Hospital Dubai. Act as the Director of Sales and Marketing when needed. Coordinated with advertising companies with regards to advertising and promotional materials in accordance with the organizational strategic objectives. Direct responsibility in setting the annual marketing plan in liaison with all concerned departments.
Key Achievements Total sales growth of 9% and 16% in 2005 and 2006 respectively. Online sales growth of 72% through the newly launched website. 24 new accounts with a total revenue of 1.3M CAD. New markets (Kuwait, Qatar 7 Lebanon) - total sale 1.10 M CAD. Employee of the month - 3 times. 2003 - 2004
Marketing Specialist
Marusa Marketing
Toronto - Canada
Tele- marketing of various financial products to customers in Canada and America. Best sales performance - 6 times. 1997 - 2004
Medical Representative
AstraZeneca Dubai - UAE
Conducting monthly group presentations to key accounts. Tender value of 1.3M CAD for the first time in the Ministry of Health. Self - designed drop cards stemming from the company’s guidelines Chosen for a scholarship for an MBA course at Leicester University. Medical representative of the year 1998 , 2000 , and 2001 110% growth of Losec capsules sales in 1998.
EDUCATION
3
CV / Firas Abdul-Latif
2001 - 2002
MARKETING DIPLOMA Stratx Marketing Institute - France
1998 – 2000 MASTER OF BUSINESS ADMINISTRATION (International Marketing) Leicester University - UK 1988 – 1993
BACHELOR DEGREE IN PHARMACY Jordan University of Science and Technology Amman – Jordan
MAIN TRAINING COURSES
Marketing Orthopedic Implants Marketing strategy Planning Effective Product Management Advanced Selling Skills Advanced Selling Skills Advanced Selling Skills Professional Selling skills (PSS) Advanced Professional Selling Skills Handling Competition Developing Marketing Strategies Understanding Marketing Planning marketing Programs Managing Marketing Tools Marketing in Practice Group Presentation Skills Basic Selling Skills
Memphis - USA Memphis - USA Zurich - Switzerland Frankfurt - Germany Dubai - UAE Istanbul - Turkey London -UK Kula Lampur - Malaysia Limassol - Cyprus Athens - Greece Istanbul - Turkey Cairo - Egypt Ljubljana -Slovenia Leicester – UK Jeddah – Saudi Arabia Beirut – Lebanon
PERSONAL DETAILS
4
Date of Birth
Nationality
References
preferred Status
Aug 13th 1971
Canadian
Upon request
Family
CV / Firas Abdul-Latif
5
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