Curriculum Unit By Design

2008 SUNY Christian Scholtka

[CURRICULUM - UNIT BY DESIGN] The module planning consists of various subjects e.g. marketing. The latter is development in three stages achievements, assessments and engagement by activities.

Curriculum Unit by Design EDL 360 Curriculum Leadership

Curriculum Unit by Design Title of unit Curriculumarea Developed by

Planning Module Marketing Christian Scholtka

Content Standard

Curriculumaims 1 What are Understandings we tryingto achieve?

Grade level Time frame

2nd year university students 3 weeks

This module relates the daily operations to the constantly changing environment. In the first place, there is the interculturalisation of societies as appearing in the diversity of guests but also in the different cultural and religious backgrounds of employees and other stakeholders. In the second place, the globalisation of products and services like the mergers of hotel chains, the interrelationship between hotels and the distribution of services is growing. The growing individualisation asks for more individually oriented products, services and experiences. Service marketing concepts have to be adjusted to the dynamically changing wishes and needs of guests and employees. The main focus of this module is therefore: "looking from the outside world to the inside daily operations. The curriculumaims to enable students to become successful learners confidential individuals who enjoy learning in progress who work professionally who understand the that the marketing environment constantly changes who justifies which marketing concept model applies to different international hospitality markets

responsible citizens who share their ideas with the community

who take critical feedback as an aid for competency development

who achieve economic well being

who adjust their perspectives to the needs of the market

who make a positive contribution to the development of one small corporate community

Students will be able to/ will know

explain and apply service explain and apply the service marketing concepts of a company operations concept, as well as in the hospitalty industry understand how marketing works at hotels

explain and apply the service marketing delivery process to hospitality services

Focus for learning

Attitude and attributes

Professional related competencies

Generic competencies

Determined, risk-taking, enterprising

International marketing and operation management

Communication, cooperation and leadership

Essential questions Which marketing concept model applies to which hospitality property, where and when? What are the inovations that my company my choice will benefit from? Which concept and process drives the development of my company my choice in future trends?

Assessment as a purpose

2 How well are we achieving our aims?

Accountability measures

Thougtfully planned assessments ensure that students develop content, quality and competencies ProblemBased Learning Lectures Workshops The assignment sessions will deliver problems will assure that students will engage students to will bridge the where students feel at ease to find gain knowledge by contribute practical knowledge with the appropriate solutions in terms of participation means solutions to their real world, as students self-directed learning in order to students will step into the assignment by applying will carry out develop generic competencies and shoes of experts the knowledge gained in marketing, process achieve curriculum aims the lectures and operation development of my company my choice Content related assessment

Peer and self-assessment

Behavior and attendance Working in progress towards selfdevelopment and critical judgement of the needs

Informs future planning and sustainable development to secure diversity

Weight

35%

10%

45%

ProblemBased Learning

Content related assessment poorly applied (1) Prior knowledge

10% fairly used (3)

sufficient (4)

excellent (5) excellent (6)

Elaboration

poorly elaborated (1)

fairly elaborated (4)

sufficient (5)

Sources

none (0)

only internet (4)

Examples

poorly explained (2)

fairly explained (4)

internet, books books and experts (7) (6) sufficient (6) excellent, applicable (7)

Total points

4

15

21

25

ProblemBased Learning

Peer and self-assesssment never (0) Responsibility none (0) Cooperation offensive Leadership Total points

Lectures

Attendance Behavior Total points

Workshops

2 How well are we achieving our aims?

Assignment

fair (1) fair (1) childish (1)

sufficient (2) sufficient (2) sufficient (2)

excellent at all times (3) excellent, professional (3) professional, respectful (4)

(0) 0

3

25%or less 50%(1) (0) offensive childish (1) (0) 0

6 75%of classes (3)

Always (5)

sufficient (3)

professional, respectful (5)

2

fairly used(1) fairly used (1)

10

6

Concepts Models Total points

poor (0) poor (0)

Analysis

poor (0)

Relevance

poor (0)

Diversity

poor (0)

fairly sufficiently outlined (5) excellent and practical (7) recognisable (2)

Application

poor (0)

fairly applied (3) sufficiently applied (6)

0

sufficiently used (3) sufficiently used (3)

10

2 fairly analysed (2) fair (2)

excellent, presentable applied (5) excellent, presentable applied (5) 6

10

sufficient (4)

excellent and practical (6)

sufficient (4)

excellent and related to benefit of the business (6)

excellent application of knowledge (8)

New marketing process poor (0) New operations process New service change Total points

fairly developed sufficiently developed excellent support to the corporate (2) (4) community in the future (6) poor (0) fairly developed sufficiently developed excellent support to the corporate (2) (4) community in the future (6) poor (0) fairly developed sufficiently developed excellent support to the corporate (2) (4) community in the future (6) 0 15 31

45

Help

Hook

3 How well are Rethink students get engaged?

Be tailored

Curriculumactivities underpine a set of common principles Students are expected to ask questions. Students will receive the module book with all relevant objectives and assessment sheets. Such book will included detailed describtions of how the planning module is related to hospitality and how it fits into the global idea of creating enduring diversity and benefits for corporate communities. There will be consultancy hours when students can address questions. One expert and the tutor will be present at the time. In general lectures, experts and tutors will act as guides and coaches only. Students will cooperate with a real company and experts at the property who will be supportive. Students will choose one company and apply their knowledge gained during PBL, lectures and workshops. A group of students, 3 to 4, will act as a mangement team to support the company. Students will work with highly professinal some of whom are experts from the industry. Students will defend their assignment outside the company at a place of high interest, which could be a 5 star hotel or central world business area. Successful students will pass the module and will receive 12 European Credits. Student will receive feedback on the working process and group work during PBL sessions and consultancy hours. Students will be given the opportunity to consult experts and will look for second opinions. The career development coach will be responsible for the professional development of competencies and the application of Students will be self-critical and judgemental within the group to carry out the assignment and PBL sessions successfully. Students will have the opportunity the revise the assignment in case of failor or poorly outcomes. PBL sessions cannot be resited. Replacement assignments can be applied for if the module assignment result is poor. Students are requested to participate in workshops and be self-active in workshops. Doers will be strongly engaged in the assignment and PBL sessions. Deciders will be the decion makers, mostly leaders who will push the group to achieve the objectives. Thinkers will benefit from answering learning objectives at PBL sessions and will have time to think of the application process of prior and new knowledge in order to apply it to the module assignment. Dreamers will support the group with ideas where everybody feels at easy to work. Each learning style will benefit from one another to learn about enduring marketing processes.