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7. The Non-Mass Media To The Rescue Mass media are a good source of information about breaking stories as they can provide good visuals. However, they still have some limitation on reporting and analyze news. Thus, the non-mass media are indispensable, which can fulfill the inadequate part of the mass media. Fields of reporting Mass media, such as TV, is a good source of information about breaking stories as it provides good visuals. Non-mass media gives detailed, sophisticated, in-depth accounts and analysis to audiences. Underlying forces Mass media always focuses on what is current, in the air and is lack of the underlying forces to determine what will be big news at a late date. Underlying forces are important for the non-mass media such as small circulation periodicals. To be selective