Creating an Advertisement Task: A company, organization or political party of your choice has hired you to create an advertisement for their latest ad campaign. You must create an effective ad and present it to the board of directors (the class). You may work alone or in pairs. Part 1: The Advertisement You will choose one of the following forms for your ad: •
T.V. Commercial: This type of advertisement combines audio and visual elements. It should be 30 seconds to 1 minute in length. You have two options for presenting this. You may: o Film your advertisement and present it to the class using the T.V. or the smart board. o Act out your advertisement in front of the class.
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Print Advertisement: This is a strictly visual advertisement. You might see print ads in the metro or in a magazine. This type of advertisement should be either poster size or the size of a standard magazine page (1 or 2 pages).
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Radio Commercial: This is the type of advertisement is comprised of audio only (voices, music and sound effects). It should be 30 -‐ 45 seconds long.
Part 2: The Presentation After presenting your ad, you will need to convince the board of directors (the class) that it will be effective. To do this, you will state your target audience and the advertising strategies you used. Use the attached sheet to guide your presentation. Be prepared to answer questions about your ad. Evaluation: 50 points Advertisement: 30 points You will be evaluated on effort, originality, and the effectiveness of your ad. Presentation: 20 points You will be evaluated on the clarity and comprehensiveness of your presentation.
Questions to Address During Your Presentation Who is your target audience? Where will your ad be placed? (Which magazine, which T.V. station, which radio station?) Which advertising strategies did you use? Consult your ‘Propaganda and Advertising’ sheet and your ‘What do ads look like?’ Sheet. How does your ad reflect the company, organization, or political party you are representing?