Crafitti Consulting: Overview

crafting innovation together

Strategy

Value Decisions

Ideas

crafting innovation together

Productivity Inventions

Learning

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Crafitti Consulting Crafting Innovation Together

Networks

Complexity

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Crafitti Consulting: Background

crafting innovation together

crafting innovation together

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Crafitti is an innovation research and consulting firm and facilitates innovation in business, science and technology contexts

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Crafitti is a young firm (started in June last year) and is currently incubated at the NSR centre for Entrepreneurial Learning at IIM Bangalore

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Navneet Bhushan and Karthikeyan Iyer, the founding directors of the firm, have close to 30 years of collective industry experience and have been focused on researching and facilitating innovation in diverse enterprise contexts over the past decade

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Crafitti’s frameworks are a distillation of this experience and provide a potent platform to accelerate innovation in contexts as diverse as building innovative business strategies, conceptualizing and designing new breakthrough products and services, designing technological alternatives, intellectual property portfolio management, process innovation and embedding innovation DNA in organizations.

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Key Spheres of Influence crafting innovation together

Enabling open innovation, Technology and business evolution research

Industry & Ecosystem

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Organization

Lean Thinking, Systems Thinking, Value Crafting, Design Thinking, Inventive Thinking, Decision Crafting

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People

Embedding Innovation DNA , Technology and business strategy, process productivity and value generation, IPR advisory services, Patent analysis and portfolio management

Idea generation, Problem solving, Decision making Continuous learning

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9 arms of our Innovation Landscape crafting innovation together

Strategy

Value Decisions

Ideas Productivity crafting innovation together

Inventions

Learning

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Networks Complexity

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June 4, 2009

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Lean Inventive Systems Thinking – Crafitti’s umbrella framework for innovative thinking crafting innovation together

In addition to Analytical and Logical Thinking . . . Inventive Thinking (inventive triggers, laws of evolution, scenario building, focus on function)

Lean Thinking

(holistic approach, global optima, expanded and connected system context)

(Value maximization, experimentation, learning approach, elegance)

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Systems Thinking

LIST (Lean Inventive Systems Thinking)

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June 4, 2009

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Our areas of Innovation R&D and Application (an evolving map) crafting innovation together

Innovation DNA in Organizations Scaling strategy

Robustness

Structured problem definition

Efficiency

Mindmapping

Performance

New Solution Conceptualization Product architecture

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Creativity

Ideation and Problem Solving

Innovation Body of Knowledge Confidential

Scenario building

Process Innovation

Co-creation IP Valuation

IT Value

Opportunity Finding

Brainstorming Reliability

Technological Alternatives for patent

Evolution trends

Product and Business Strategy

Research

IP Portfolio Management Intellectual Property Strategy

Grass-roots Innovation Experience

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Consensus building

Business Alignment Decision Crafting

Value Engineering

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What does Crafitti bring

crafting innovation together

crafting innovation together

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Structured and scientific approach to innovation

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Proven methodologies, techniques, frameworks and tools for global innovation needs

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Innovative business strategies for new ventures – including a unique “invest in the client” model

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Research orientation on “Innovation Science”, feeding new and relevant inputs into emerging technology and business needs

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Holistic offering uniquely positioned to synergize technology, business strategy, people capabilities and intellectual property

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Rich combination of diverse practical experience in different facets of innovation in a variety of domains

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Directors’ Profile crafting innovation together

M.Tech. Computer Science, M.Sc. Software Science, B.Sc. Physics, Diploma Intellectual Property Rights Law, Diploma Patent Information Authored more than forty papers in various journals, and a book on strategic decision making.

Navneet Bhushan crafting innovation together

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Close to two decades of experience spanning myriad fields like defense research, innovation consulting, intellectual property management, decision engineering and productivity and value management Bachelor’s degree in Computer Engineering, Post Graduate Diploma in Intellectual Property Rights Law Authored several articles and papers on creativity, product and process innovation, intellectual property and value engineering in various journals

Karthikeyan Iyer

Close to a decade of industry experience with impetus on grassroots consulting on product and process innovation, business and technology strategy and intellectual property management.

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