Cover Letter And Resume

Perhaps your company is seeking to recruit the talent of someone that can grasp complex concepts, roll with the punches, and contribute to the successful completion of your corporate objectives. If this is the case, then please accept the accompanying resume for your review and consideration for a position in which these strengths and diverse experience will be of value. During my 22 years of employment at Physicians Mutual Insurance Company, I worked extensively in the Systems department as a Business Analyst and in Direct Marketing as a Marketing Analyst. The knowledge and skills acquired through these positions have given me the ability to view situations from multiple perspectives with a proven ability to maximize opportunities. As an effective problem solver, I see my role as one of cutting through red tape and confusion by providing clarity and practical business solutions for any challenge or task. Creatively, I enjoy brainstorming on innovative ideas that take into consideration demographics, target markets, marketing strategies, and shifts in the economy that have a direct impact on consumer buying trends and the influences that drive those changes. Combined, I am confident that I would make a significant contribution to the continued success of your company. Although the accompanying resume illustrates my background well, I feel that a personal interview would better demonstrate my knowledge and abilities. Therefore, I would appreciate the opportunity to interview with you at a convenient time. Thank you for your review and consideration. I look forward to hearing from you soon. Sincerely, Karen Hokanson KAREN HOKANSON 810 Evergreen Drive - Papillion NE 68046 - [email protected] (402) 331-8289 - cell (402) 740-1020 SKILL SUMMARY: Direct Marketing Professional with 22 years of project management skills seeks to utilize appropriate methods with a flexible interpersonal style to help facilitate the successful completion of corporate goals. PROFESSIONAL SKILLS: PROJECT MANAGEMENT AND ANALYTICAL SKILLS Corrected daily disruptions to Production and implemented resolutions Revised and implemented Billing/Customer Retention System specifications to increase persistency Implemented Telesales calling programs with internal and external call centers Determined profitable ways of obtaining Leads while optimizing the fulfillment series (what product offers to send as follow up to initial offer) Analyzed and applied Models/Profiles to Customer Marketing/3rd Party Clients/Outside Lists mailings Identified target markets by analyzing model application, demographics, creative and product options Developed, Analyzed and Revised Promotional Budgets for Customer Marketing/3rd Party Clients/Outside Lists /Lead Programs Managed and coordinated project activities and moved groups (of over 25) to action

SUPERVISORY Motivated employees to be team players through training, coaching and mentoring (between 8 to 10 individuals) Determined priorities, accountability and responsibility for achieving desired results for assigned tasks Implemented, documented and trained personnel on new procedures, processes, and policies Developed, monitored and revised the Operating Budget Selected new employees and determined employee disciplinary actions including termination COMMUNICATION Developed and maintained documentation and communication with management Represented Direct Marketing in the development and implementation of new/revised products Made presentations (and/or) communicated system changes, processes and procedures to various cooperate personnel WORK EXPERIENCE: PHYSICIANS MUTUAL INSURANCE COMPANY - September 8, 1986 – January 14, 2009 Marketing Analyst-Billing and Retention Programs for Customers Revised and implemented System Specifications to accurately bill 1.3 million customers Supervised staff of 4 individuals Marketing Analyst-Third Party Clients/Lead Generation and Fulfillment/Customer Marketing Trained 3rd Party Clients concerning Direct Marketing Terminology and Objectives Developed and provided standard reporting along with ad hoc reporting when requested Created and revised marketing strategies based on trends, mix of business, persistency and profit Marketing Analyst-Outside Lists Managed $30,000,000+ budget including list selection, creative testing and applying models for 400+ lists with circulation of over 9 million names per month Coordinated merge/purge Instructions and communicated marketing promotion objectives with Staff Supervised staff of 6 individuals Marketing Systems Coordinator—Direct Marketing Revised Claim System/Billing System specifications to compare policyholder health status, resulting in 16,500 additional customers available for future marketing promotions and all Billings Developed a separate welcome Letter/Policy information package/process to customers who had not fulfilled their original obligation of payment, resulting in lower acquisition costs Systems Analyst-Information Technology Systems Revised specifications to the Marketing Response System – the means used to analyze marketing promotions. Prior to the revisions, marketing decisions were based on inaccurate information Automated the List Ordering Process including ordering, monitoring and payment of invoices Revised specifications to streamline processes in the Lead System reducing errors and complexities Developed and maintained system and user documentation, along with training

materials Revised specifications to the coupon payment book process for monthly payers, resulting in approximately 800,000 customers receiving coupon books at the correct time EDUCATION University of NE at Omaha – Elementary Education Bellevue University – Computer Science Courses NCR Corporation - Product School Training (Dayton, OH) INDUSTRY TRAINING: Marketing Seminars, Conferences and Certifications Direct Marketing Association Seminars: Basic Institute of Direct Marketing, Beyond the Basics, Database/Modeling, Insurance Direct Marketing, Use of the Telephone for Sales and Service, Math and Finance Direct Mail Days and Direct Marketing Association Conferences Direct Marketing Association – Certification MANAGEMENT TRAINING: Effective Management Leadership – Louis Allen Frontline Leadership – Zenger Miller Problem Solving and Facilitating for Results SYSTEMS TRAINING: Association of System Management – Conferences System Network Architecture Effective Customer Communication Skills Software: Hyperion, Aprimo (Marketing Select Tool), Microsoft: Excel, Word and PowerPoint,Visio