The
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MARCH 2009 s Vol. s .O. 3
®
A lifestyle magazine for Costco members
Cover story C
PAGE 21
Order in the court COSTCO’S FOOD COURTS began as a humble hot dog cart 25 years ago, selling a hot dog and a soft drink for $1.50. Now? Millions
served, more selections and the price of that hot dog and soda hasn’t changed. BY DAVID WIGHT
DEPARTMENTS
5
Front End By Ginnie Roeglin and David W. Fuller
7
Dialogue Letters from our readers
9
Fresh Views Brain food for the entrepreneur
11
Consumer Connection By David Horowitz
13
Financial Connection By Suze Orman
14
Debate Should animals have the same rights as people?
64
Member Connection Odds and ends from Costco members
INSIDE COSTCO
16
Survivor Corps Costco member Jerry White lost his leg, and found a cause. BY WILL FIFIELD
19
Sucess or bust Warren Tracy’s Busted Knuckle Garage began as a dream—literally.
Section: 40 Special Outdoor Living s s s s s
Bird and butterfly gardens Backyard makeovers Rose-care tips Stone-tabletop care Vertical gardening
51
BY RALPH GRIZZLE
57
includes a variety of tasty traditional dishes.
"9 6!,%2)% 29!.
BY LISA ALCALAY KLUG
legalese easy to understand. BY PETER MALCOLM
31
meals 44 Passover This annual Jewish celebration
Arundhati Roy’s 1997 novel of life in India. Plus three other Pennie Picks. spoken here 29 Lawyer-ish Nolo Press aims to make
Cinderella hamster story? Disney artist Mark Walton’s voiceover for Rhino the hamster became the hit of Bolt. Plus, the star of Twilight speaks.
The check’s in the mail Costco American Express rebates are here! BY WILL FIFIELD
"9 4 &/34%2 */.%3
Pick: The God of Small Things 27 Book Award-winning Indian screenwriter
Costco Travel service A cruise on the Paul Gauguin is an exquisite way to experience Tahiti.
kitchen 45 Germ-free Make sure your cooking center is clean and healthy. success 49 Large-scale Belly Fat Cure participants and Q&A with the man behind the diet.
58
Buying Smart: Special Events Dazzling deals for limited times in the warehouses. BY PAT VOLCHOK
ALSO 60 What’s New 62 Special Events 63 Costco Services Update
MEMBER SE R VICE : 1-800-774-2678
BY JORGE CRUISE
"9 3#/44 34%)."%2' !.$ * 2%.4),,9
contest winners 35 Cartoon The entries were many, the talent overflowing, in the first Costco cartoon contest. COVER AND/CONTENTS ILLUSTRATION: STEVE BJORKMAN; WARREN TRACY PHOTO: M. JENNIFER CHANDLER; BOLT ART: © DISNEY
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Busted Knuckle Garage owner Warren Tracy 19
Rhino, the surprise hero of Bolt 31
2/12/09 1:31:42 PM
You could be earning an annual
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09EX0507 12/08
2/16/09 11:29:33 AM
FRONTend ®
PUBLISHER Ginnie Roeglin EDITOR David W. Fuller 425-313-8510
[email protected] EDITORIAL DIRECTOR Anita Thompson 425-313-6442
[email protected] MANAGING EDITOR MANAGING EDITOR MAGAZINES BOOKS T. Foster Jones 425-313-6748 Tim Talevich 425-313-6759
[email protected] [email protected] ONLINE EDITOR David Wight
[email protected] ASSOCIATE EDITORS Lorelle Gilpin, Ottawa 613-221-2009
[email protected] Sue Knowles, London 011-44-1923-213113
[email protected] Raymond Kyunghwan Kim, Seoul 82-2-2630-2703
[email protected] ASSISTANT EDITORS Stephanie E. Ponder, Seattle
[email protected] Jessica Jihye Han, Seoul
[email protected] REPORTERS Will Fifield
[email protected] Steve Fisher
[email protected] COPY EDITOR Miriam Bulmer CONTRIBUTORS Rhonda Abrams, Jorge Cruise, Ralph Grizzle, Susan Hirshorn, David Horowitz, Lisa Alcalay Klug, Laura Langston, Peter Malcom, Suze Orman, James Podolny, J. Rentilly, Valerie Ryan, Scott Steinberg, Pat Volchok ART DIRECTOR Doris Winters
[email protected] ASSOCIATE ART DIRECTOR Lory Williams
[email protected] GRAPHIC DESIGNERS Ken Broman, Bill Carlson, Susan Detlor, Chris Rusnak, David Schneider, Dawna Tessier, Brenda Tradii PRODUCTION MANAGER Pam Sather
[email protected] ASSISTANT PRODUCTION MANAGER Antolin Matsuda
[email protected] PRODUCTION SUPERVISOR Elaine Emond, Ottawa
[email protected] COLOR TECHNICIAN MaryAnne Robbers
[email protected] ADVERTISING MANAGER Jane Klein Shucklin 425-313-8277
[email protected] ASSISTANT ADVERTISING MANAGER Kathi Tipper-Holgersen 425-313-6581
[email protected] ADVERTISING COORDINATORS Melanie Woods, Seattle 425-313-2558
[email protected] Deborah Lipman, London 011-44-1923-830481
[email protected] Leah Clement, Ottawa 613-221-2383
[email protected] SENIOR ADVERTISING PROJECT MANAGER Steve Trump
[email protected] ADVERTISING / PROMOTION COPYWRITER Bill Urlevich NATIONAL ADVERTISING OFFICES John McCarthy & Associates 2683 Grandoaks Drive Westlake Village, California 91381 John McCarthy, 818-706-8066, BUSINESS MANAGER Janet Burgess CIRCULATION MANAGER Rossie Cruz 425-313-6715
[email protected] CIRCULATION / EDITORIAL ASSISTANT Dorothy Strakele 425-313-6899
[email protected] ADMINISTRATIVE ASSISTANT D. Ted Harris 425-313-2937
[email protected]
COSTCO WHOLESALE P.O. Box 34088, Seattle, WA 98124-1088 999 Lake Drive, Issaquah, Washington 98027 Fax: 425-313-6718 E-mail:
[email protected] For information on warehouse hours and more: 1-800-774-2678 or visit Costco.com
The Costco Connection is published by Costco Wholesale. All editorial material, including editorial comments, opinion and statements of fact appearing in this publication, represents the views of the respective authors and does not necessarily carry the endorsement of Costco Wholesale or its officers. Information in The Costco Connection is gathered from sources considered to be reliable, but the accuracy of all information cannot be guaranteed. The publication of any advertisements is not to be construed as an endorsement of the product or service offered unless it is specifically stated in the ad that there is such approval or endorsement. Products advertised may not be available at all locations at the time of publication. Publishing offices are located at 999 Lake Drive, Issaquah, WA 98027. Copyright © 2009 Costco Wholesale.
from the publisher’s desk Ginnie Roeglin THE RENEWAL OF SPRING seems to bring out the gardener in most everyone. To help you get started, we’ve included a special Outdoor Living section in this issue. Beginning on page 40, you’ll find suggestions on which flowers and shrubs to plant to attract birds and butterflies, tips for growing beautiful roses and ideas for planting a vertical garden. You’ll also find a variety of patio furniture, Ginnie Roeglin is Senior Vice greenhouses, sheds, awnings and lawn-care items available President, E-Commerce and in our warehouses and on Costco.com. Publishing, and Publisher of Preparations may already be under way by our memThe Costco Connection. bers who will celebrate the annual eight-day festival of Passover next month. Our warehouses and Costco.com carry a wide selection of foods that are kosher for Passover, as several members attest in our story on page 44. New to our Web site this spring is our International Grocery, where you will find an assortment of case quantities of your favorite kosher, Asian, Hispanic, Indian and organic foods. Speaking of food, how are you doing with that New Year’s resolution? Fitness expert Jorge Cruise is back for an update on his fitness challenge to Costco members. Nearly 200,000 Costco members have downloaded Jorge’s free Belly Fat Cure report (see page 49 for more details and how to download the report). Many members have already reported success in just the first few weeks of the program. At Costco, we try to surprise our members with great values on unexpected items in what we often refer to as the “treasure hunt.” Cynthia Glaser, vice president of Special Events, and her team of buyers are constantly looking for new and exciting items that they can bring to our warehouses for a limited time. On page 58, Pat Volchok tells the inside story about our Special Events program. Finally, watch your mailbox for our latest coupon book filled with savings on a variety of food and non-food items available at our warehouses and Costco.com. C
from the editor’s desk David W. Fuller THERE ARE MANY GOOD ways to characterize Costco, but I believe the best of them all may be as a company based on fairness. One of the best illustrations of that is our Food Court, where we have, in a quiet yet somehow audacious way, been offering a hot dog and a soft drink for the same price—$1.50—since 1985. Our article on page 21 goes into some of the details of how David W. Fuller is Assistant Vice President, Publishing, and we have been able to do that. I want to comment on why Editor of The Costco Connection. we want to do that. Holding a price that steady for that long sends a clear message about what is possible when you decide to operate your business model on a “cost plus” basis, instead of a “what the market will bear” basis. The “cost plus” approach is based on the idea that a business can operate on a fair markup and still pay all of its bills; pricing is determined by carefully examining true costs, and profits are maintained by stringently controlling costs. “Cost plus” is a world away from the “what the market will bear” approach, which is based on upping prices until they reach the customer’s pushback point; that has little to do with the concept of fairness. What is interesting about a company that strives to operate by being fair to all is what can be accomplished when people (customers, suppliers, employees, shareholders, the community at large) believe they are getting a fair deal. For starters, the work, the products and the prices stand on their own. No need to lavish time and money on tooting your own horn, no need to find elaborate ways to disguise price hikes, no need to be anything but transparent, to use a voguish word. Maybe it’s a lot to ask of a simple hot dog, to have it carry such an important message. Fortunately, the dog gets quite a bit of help from throughout Costco’s operations all over the world, where dedication to fairness is a daily practice. But, let’s face it: A huge dog and a soda for a buck-fifty? Man! C MARCH 2009 The Costco Connection
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DIALOGUEletters
Debate goes on In response to the February Debate, “Should dating co-workers sign a ‘love contract’?” NO. Any contract that is not upheld or enforced is useless, and in a “politically correct” society this will never fly. Madeleine Fratello Smithtown, New York YES. Employee guidelines are necessary to the workplace. Relationships have the potential to affect both employees’ performance. Having clear, concise directives in writing may avoid a difficult situation. Sandra Levenson Souderton, Pennsylvania
Odds and ends The Connection is flippin’ great! While reading the latest edition of The Connection, I realized I wasn’t flipping to the back of the magazine to finish articles. What a unique concept! I read a lot of magazines and newspapers and find I’m constantly flipping towards the back to finish an article. Once finished I have to find where I was to continue through the issue. It is annoying and slows me down. Thank you for the thoughtful layout and interesting articles. Cathy Mugford Tacoma, Washington
Have something to say? Readers are encouraged to submit letters to our editors on any topic or issue covered in The Connection. Please include your full name and phone number or address. Send all letters to: Dialogue, The Costco Connection, P.O. Box 34088, Seattle, WA 98124-1088; fax to (425) 313-6718; or e-mail to
[email protected]. The editors reserve the right to edit letters for publication.
Belly up to the (ice cream) bar We often eat lunch at the Food Court, and always reminisce about the wonderful nutty bars (ice cream bars dipped in chocolate and nuts), which are no longer served. They were the best, and the best buy in town! If they weren’t profitable, the price could have been raised a dollar and still would be a bargain. Doug Fisher Sublimity, Oregon
Costco members will be glad to know that the ice cream bars are coming back to all Costco locations in April—and the price remains unchanged at $1.50. For the full story on Costco Food Courts, see this month’s cover story on page 21.—Ed. A novel approach After reading the article and favorite book lists by some of your book buyers [“Book Table Fable,” November 2008], I want to thank the young lady [book buyer Pennie Clark Ianniciello] who recommended Wallace Stegner’s Angle of Repose. What a great read! I love discovering new (to me) authors and then devouring their works. I am very grateful that you published her ideas. Teresa Quinkert New Albany, Indiana Praise for David Murdock I enjoyed the article on David Murdock, the owner of Dole [“Let’s eat right,” January 2009], and I’m glad he is encouraging people to eat wholesome, low-fat foods. My daughter doesn’t eat meat, eggs or dairy products, and I’m trying to eat better myself, so I always keep an eye out for new vegan foods when I’m at Costco. Katie Moore Baltimore, Maryland Some body out there likes us I loved the [Member Connection] article regarding artist Tehila Eisenstat and the pictures of the swim forms that were painted [“A body of art,” January 2009]. About five years ago I bought a bathing suit at Costco, and made a collage for my son with the form. I used gold glue and lots of pictures from various magazines about things that were relevant
Subscription
changes
You’ve changed ... For subscription address changes or to stop receiving the print edition of The Costco Connection, send an e-mail with the code directly above your name, and your name, address, city, state and zip as they appear on the mailing address area on the magazine, and your change/request to subscription@costco. com, or mail to: Subscription Dept., P.O. Box 34088, Seattle, WA 98124-1088. Be sure to include your Costco membership number.
Subscribe to our Online Edition To subscribe to the Online Edition, an electronic replica of The Costco Connection, go to Costco.com and enter your e-mail address where you see “Sign up to receive offers.” Each week you’ll receive product news, special offers and a link to the Online Edition. Costco does not sell or share members’ e-mail addresses.
Reader survey Please take a moment to complete our anonymous member information survey. Just go to Costco.com and search “Connection.” Click “Reader Survey” on the welcome page. Upon completion, you will have the option to enter a drawing for a $100 Costco Cash card.
to a teenage boy, and I glued and painted on the inside of the form. I had so much fun making it. I am so glad that she took this a few steps further, and it is considered real r art. Nancy Jones Murrieta, California The “dish” on green T I purchased some of the environmentally friendly items e featured in your article [Buying Smart: “Soap Dish,” February 2009], and I couldn’t be happier. Prior to discovering these products, I had bought several other so-called ecominded products, only to find out that they weren’t what they claimed to be. Hopefully, your article will save others from making the same frustrating mistakes. I am so thankful that Kirkland Signature chooses to make responsible products that are also affordable and effective. Chris Hofer Maple Valley, Washington MARCH 2009 The Costco Connection 7
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FRESHviews R H O N D A
A B R A M S :
Rhonda Abrams is president of The Planning Shop, a publisher of books for entrepreneurs (www. planningshop.com).
Get out there THE ECONOMY is bad and going to stay that way for a while. If you run a business, what are you going to do? There’s a long-recognized rule: In bad economic times, companies that maintain their marketing come out healthier than companies that cut back their marketing. But budgets are tight, so you have to market smarter. There’s a common misperception that marketing equals advertising. But marketing is much more than that. In my new book, Successful Marketing: Secrets & Strategies, I cover the entire range of marketing tactics available for small and new companies. In particular, I focus on those marketing tactics that are most affordable. Here are a few key affordable marketing tricks taken from my book. Tighten your target market. Smaller, highly targeted marketing options are far cheaper— and often more effective—than tactics that will reach a larger audience. Let’s say you’re selling a new kind of baby product. Exhibit at a local or state meeting instead of a national conference of pediatricians; advertise in a local publication just for parents instead of the regional newspaper. Ask for “remnant space.” If you are adver-
S T R A T E G I E S
tising, whether it’s print, TV or radio, every media outlet has unsold space they sometimes sell to smaller advertisers at a fraction of the regular price. A company I know got nationwide remnant ads on CNN for only $500. In this economic environment, ask for deals! E-mail newsletters. Web-based services with pre-formatted templates that maintain your list and do all of the technical work for you (except writing a few paragraphs) are a cheap, easy way to regularly remind customers and referral sources of your value. Advertise on specialty items. Keep your name in front of current customers by giving small, inexpensive gifts with your name printed on them. It’s an ad perceived as a gift. Offer samples. Typically the one thing you can most afford to give away is your own product or service. Sampling applies not just to food items or trial versions of software but also to limited free offers of your services or other products. Remember, when times are tough, smart businesses look for every advantage. So get out there and market, market, market! C
Rhonda Abrams’ newest book is Successful Marketing: Secrets & Strategies. Register for Rhonda’s free business tips at www.planningshop.com. Copyright Rhonda Abrams 2009.
More in archives On Costco.com, enter “connection.” At Online Edition, search “Rhonda Abrams.”
SOME ECONOMISTS are crying, “The sky is falling,” while others are focusing on blue skies ahead. Bestselling author, economic forecaster and Costco member Harry S. Dent Jr. does both. In his new book, The Great Depression Ahead: How to Prosper in the Crash Following the Greatest Boom in History (available at select warehouses and Costco.com), Dent explains how to weather the current financial storm. Dent’s financial prognostications have proven accurate. He predicted the great boom of the 1990s and Japan’s downturn in the late 1980s, and, in 1992, foretold a global depression that would begin in 2008. “This downturn is going to be deeper and last longer than most think,” says Dent. “The businesses that get focused, lean and mean early on will gain market share from this survival-of-the-fittest process. There are very specific actions you can take.” Among them are: capital expenditures s Defer and loans until the worst
Collections made easier
of the downturn, when assets and real estate will be much cheaper and interest rates lower.
By Leonard Sklar
the parts of your s Identify business that you want to grow long-term, and sell or close everything else to create capital and cash flow. PHOTODISC
ARE CUSTOMERS SLOW in paying you or not paying at all? Here are some ways to collect more of what is owed to you. s A collection phone call is 10 times more productive than another billing statement. s Call frequently. Calling once or twice a week is not harassment and is far more effective than monthly calls or invoices. s When you call, always ask for payment in full, sent today. If you have to negotiate, it’s best to start from the strongest position. s If your customer is vague and offers to send “a payment” or “something on the account,” tell the customer, “That’s great, but we need to have a specific amount on a specific date.” Then, ask for half now and the balance in two weeks. s If you agree to accept multiple payments, ask for postdated checks to be sent now, along with the first check. s Offer a discount for PIF—payment in full—today. s When you get a promise to pay, confirm the amount and when it will be sent. Tell the customer
Survival of the fittest
you will mark it on the calendar three days from that date to let him or her know you’ll be looking for the check. s If you get no cooperation, say that you hate to turn the account over to collections, but you may have no choice. That tends to focus your debtor’s mind. C
Leonard Sklar (
[email protected]), a Costco member in Redwood Shores, California, is a collections consultant, trainer and author of The Check Is Not in the Mail (Baroque, 1991).
off high-interest loans s Pay and refinance in the downturn at lower rates to be more creditworthy. fixed-rate loans s Choose into late 2010, or later, that switch to variable rates from there on, saving refinancing cost s. your personal s Protect assets from lawsuits through trusts and variable annuities where possible. As Dent says in the book’s prologue, “Best of success to you in the great crash and depression ahead!” C MARCH 2009 The Costco Connection 9
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CONSUMERconnection
Ask David
Also: N Car booster seat safety N Credit limits
Horowitz
An (Internet) taxing question MANY PEOPLE shop online to avoid crowds and sidestep state sales taxes. Under a 1992 U.S. Supreme Court ruling, only businesses with a “physical presence” in a state, such as an office or retail outlet, must collect sales tax on products sold within that state. But those tax breaks are starting to slip away, as state governments are looking for ways to pad their budgets by collecting the money on Internet sales. Companies that do business online only, offering sales-tax-free shopping, are beginning to worry. New York, one of the most aggressive tax-collecting states, was recently sued by Seattle-based Amazon.com over a new requirement that Web retailers must collect taxes on shipments to New York residents, even if the seller is located elsewhere. The court found in favor of New York, leaving Amazon on the hook to charge sales tax. Where does that leave you, the consumer? Although it could take years to achieve a consensus among the states to reach any kind of standardization process of taxing Internet sales, with those same states looking for anything to fill budget shortfalls, you could see more of them lining up to enforce a state-by-state New York–style model sooner rather than later. Car booster seat safety The law says you should buckle up children. For younger children up to 40 pounds, the government recommends car seats. With or without a seat, all children should ride in the back seat until age 13. The government recommends booster seats for children over 40 pounds until they are 8 years old or 4 feet 9 inches tall. Booster seats are typically used by children between the ages of 4 and 8. Booster seats are designed to raise the child so that the lap and shoulder seat belts fit properly. High-back and backless booster seats are available. They do not come with harness straps but are used with the lap and shoulder seat belts in your vehicle, the same way an adult rides. This design guides the belts across a child’s lower hips and mid-shoulders instead of the abdomen to protect the more vulnerable liver and spleen from injuries. Not all booster seats are the same. No one seat is the best or safest. A higher price does not mean the seat is safer or easier to use. The best seat is the one
More in archives On Costco.com, enter “connection.” At Online Edition, search “David Horowitz.”
that fits your child’s age and size, is correctly installed, fits well in your vehicle and can be used properly every time you drive. Parents buying a new booster seat should try it out in their car and see how the seat belt fits on their child. New credit limits Experts at MarketWatch.com, a financial and investment Web site, are predicting that credit-card issuers will scale back more than $2 trillion in available credit over the next 18 months, to protect against defaults. The action will certainly put more pressure on people already struggling to get by. With job losses in most key states, cutting credit will put an unprecedented squeeze on many consumers. A credit reduction on those who may have a $2,000 credit line and are borrowing up to the limit on an ongoing basis could have a severe impact. Worse, some cuts are coming without warning, reducing the credit line below the current balance and forcing the cardholder into a penalty. Be aware! Keep an eye on your disclosures and credit-card statements to see if your limit has been cut. Then, take whatever steps necessary to make sure you do not go over the limit. C
AMY CANTRELL
David Horowitz is a leading consumer advocate. His “Fight Back!” commentaries are heard daily on the Jones Radio Network. For stations and times, check the radio page at www.fightback.com.
WE PURCHASED an HDTV, [not at Costco] and paid for installation, which [we were told] would be $50. On delivery day they said it would cost $100! Once they arrived the TV didn’t fit our cabinet because of [a feature] that wasn’t shown in the specs. They took it back for replacement with a different brand that should fit. But when they came back they didn’t install it properly, and it didn’t work. I also had to pay my cabinetmaker to dismantle the cabinet for installation each time. I want a proper installation and reimbursement for the additional costs! Belle Dana Point, CA DOCUMENT ALL of the sale, delivery and cabinet costs. Outline them in writing, including the problems you’ve had with sales reps and installers. Call the manager of that store and arrange to talk in person. If they don’t make themselves available, send a letter, with the outline, to the company’s CEO at national headquarters. Let them know that if you do not get a response you will consider taking the store manager to small claims court. Update: Belle informed me that, after she contacted the company’s national headquarters, everything was taken care of, including a personal apology from the store!—DH
© 2009 FIGHT BACK! INC. ALL RIGHTS RESERVED.
Do you have a question for David? Just log on to www.fightback.com and “Ask David.” He will personally respond to your problem if you follow the instructions printed on his Web site. (Costco members receive a rebate off the normal fee.) Questions and answers of the greatest interest to Costco members will be used in this column with the permission of the contributor and will be posted on www.fightback.com. MARCH 2009 The Costco Connection 11
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FINANCIALconnection
Where to stash the 401(k)
Also: N Credit-card rates N Credit-union coverage
By Suze Orman
MARC ROYCE
When I retired from the Veterans Administration, I left my employer-matching-contribution account in place. I went to another employer and started an employer-cone ttributed 401(k) account. Now I am with a new employer that does not have a company-matching contribution. I will be 70½ in February and will need to remove my money totaling approximately $40,000. Where do I need to place this money?
Ask Suze
Orman Send your personalfinance questions to:
Q&A with Suze Orman The Costco Connection P.O. Box 34088 Seattle, WA 98124-1088, or fax to (425) 313-6718 or e-mail to
[email protected]. Please include “Suze Orman Q&A” in the subject line. Suze will answer selected questions in this bimonthly column. She regrets that unpublished questions cannot be answered
—A. Garcia Los Angeles, CA FIRST, A FEW things about required minimum distributions (RMDs). The general rule is that you must start taking RMDs by April 1 of the year after you turn 70½. If you are still working past age 70½ you don’t need to start RMDs from a 401(k) until you retire, though IRA RMDS are required. But here’s another twist: In December 2008 Congress passed a law that suspends RMDs for 2009; if you don’t need the money to live on, the IRS is not going to insist that you take any RMDs in 2009. So for a multitude of reasons you may not need to take RMDs this year from your 401(k). Now, that said, if you are asking what to do because an ex-employer is forcing you to quit the 401(k), then a smart move is to roll over your 401(k) account into what is called an IRA rollover at a discount brokerage or no-load mutual fund company. There’s no tax bill when you do a rollover, and rather than be confined to the investment choices offered inside a 401(k) you can pick and choose the best investments for your goals. Because of your age the bulk of your assets belong in low-risk cash, bonds or bank certificates of deposit. You may want to keep a small portion, maybe 10 percent or so, invested in high-yielding dividend-paying stocks or exchange-traded funds (ETFs), where the dividend is safe, so a portion of your portfolio has the chance for inflation-beating gains. Be careful, though. Money that you will need in less than five to 10 years does not belong in the stock market.
individually. Suze Orman’s TV show airs Saturday nights on CNBC. Suze can be contacted at www.suzeorman.com.
My husband has a credit card for his small business. The issuer doubled the card’s interest rate, then doubled it again. We’ve never
More in archives On Costco.com, enter “connection.” At Online Edition, search “financial connection.”
defaulted or paid late. Is there anything we can do to get the company to lower the rate?
—P. Manley Independence, MO WELCOME TO THE new reality of credit cards. Because of the financial crisis, the recession and the rising unemployment rate, credit-card companies have realized there’s a big risk that even good clients like you might run into trouble continuing to pay their bills. The big danger sign is if you are paying only the minimum amount due each month or if your balance is growing even if your payments are on time. Credit-card companies interpret that as meaning you are already stretched thin and could have problems if your business runs into recession trouble. So, in their infinite wisdom, they jack up your interest rate because you are now a bigger risk. I know you did nothing different. The problem is that the credit-card companies changed the rules on you. It is going to be tough to get a better rate. To boost your odds of working out a deal, first make it a priority to reduce the balance on your card. Then, assuming you have a FICO credit score of at least 760, call up the card company, point out that you have indeed shored up your account and see if they will be reasonable about reducing the rate. I’m 65. I have some money in a local credit union. This credit union is not insured by the FDIC. Would you consider my money safe?
—G. Harrington Coronado, CA LET’S BE clear here: Credit unions have never been insured by the FDIC. But they can have the same level of federal insurance if they participate in the National Credit Union Share Insurance Fund (NCUSIF), which is run by the National Credit Union Administration (NCUA). The NCUSIF works just like FDIC bank insurance: Your money is backed by the full faith and credit of the U.S. government. So check to see if your credit union is insured by the NCUA. You can ask customer service or check a recent statement (the NCUA logo is typically prominently displayed). Or you can check online at www. ncua.gov/indexdata1.html. You also need to understand the limits of NCUSIF coverage. In 2009 the general rule is $250,000 per person per credit union, though you can have more coverage depending on the types of accounts you have. The $250,000 is just for 2009; it will revert to $100,000 next year unless Congress acts to extend the current higher level of insurance. C MARCH 2009 The Costco Connection 13
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JUPITER IMAGES/DYNAMIC GRAPHICS/PHOTODISC/CHRIS A RUSNAK
INFORMEDdebate
YES from members: Ricardo Castro San Antonio, TX Animals cannot talk or take care of themselves so someody has to treat them not as possessions but as members of the family.
Alaina Nudell Tinton Falls, NJ As humans, we too are animals and need to be the voice for the rights of those that can’t speak for themselves.
David Morris Arvada, CO Animals are living and breathing creatures as much as humans are. They have beating hearts and deserve to be treated well.
Should animals have the same rights as people? ANIMAL LAW is now taught in 100 out of 180 law schools in the United States, and animal rights has been dubbed “the new morality” by Robert Garner, author of the book Animals, politics and morality. In June 2008, Spain became the first country to give human-type rights to Great Apes. Animal rights advocates say that animals’ basic interests should be given the same consideration as human beings’ similar interests. They believe animals should no longer be regarded as property, or used as food, clothing, research subjects, or entertainment, but should instead be viewed as legal persons and members of the moral community. Critics argue that since animals are unable to make moral choices they should not be regarded as possessors of rights. There is nothing inherently wrong with using animals as resources, they add, so long as they do not suffer as a result.What do you think? Find out more about this topic on the Web: s WWWREUTERSCOMARTICLESCIENCE.EWSID53, s HTTPANIMALETHICSBLOGSPOTCOMLEGAL RIGHTS FOR ANIMALSHTML s WWWOPPOSINGVIEWSCOMARGUMENTSWHY ANIMAL RIGHTS DON T EXIST 14 The Costco Connection MARCH 2009
NO from members: BJ Dillard Greenville, SC Although it would be very interesting if animals started voting or paying taxes, I do not think they should be given similar rights as people.
Matthew Rincon Ontario, CA I believe that animals are unable to make moral choices, therefore cannot have the same rights as humans.
Vicki Metz Arvada, CO There are still many people whose rights are not being protected. We need to take better care of people first.
from experts in the field: Matt Prescott is director of corporate affairs for People for the Ethical Treatment of Animals (PETA; WWWPETAORG). DID YOU KNOW THAT mother hens cluck softly to their chicks that are still in their shells, that cows not only solve problems but also enjoy the challenge and become excited when they find a solution and that sheep can recognize and remember as many as 50 faces for up to two years? It seems that every week we learn more about who, rather than what, animals are. Of course, anyone who has ever lived with a dog or cat already knows that they are unique individuals who feel joy and pain and can be frightened or sad. So, how is it that animals are still often treated as nothing more than property or machines? Chickens are crammed into tiny, filthy cages, unable to stretch their wings. Minks, raccoons and other animals spend their lives pacing in a tight circle in a tiny wire box before finally being painfully electrocuted or sometimes skinned alive for their fur. Even man’s best friend is often chained up like an old bicycle in the back yard. Not long ago, child labor, human slavery and the oppression of women were all legal, approved practices right here in our own “enlightened” country. Some people honestly thought that other people’s interests didn’t matter. Though there was resistance, we amended our way of thinking and changed how we related to those others. Today, we are horrified at what, just a few generations ago, was considered acceptable. The time has now come for us to examine our treatment of animals. Fortunately, no real sacrifice is required to consider animals’ interests. Making kind choices can mean eating a tasty vegetarian dish instead of one containing part of an abused chicken, buying shampoo that hasn’t been tested on rabbits’ eyes and keeping warm with clothing made from natural non-animal fibers or synthetics instead of from fur, leather or wool. For every cruel choice, there is a compassionate alternative if we just look. Change is sometimes difficult. But in a country that values justice, we owe it to ourselves to continue learning and expanding our sphere of respect for others who are not exactly like us but who still deserve to be protected from exploitation. It’s not about radical change—it’s about basic human decency. C
FEBRUARY DEBATE UPDATE: Should dating co-workers sign a love contract?
YES 36% NO 64% Percentage reflects votes received by February 11, 2009.
JANUARY DEBATE RESULTS: Is there intelligent life elsewhere in the universe? YES: 86% NO: 14% Percentage reflects votes received by January 31, 2009.
from experts in the field: David Martosko is director of research at the Center for Consumer Freedom (WWWCONSUMERFREEDOMCOM). THE ANIMAL RIGHTS PHILOSOPHY boils down to one simple concept: Your life, and the lives of your spouse and children, have no more moral value than an animal’s. None of us is more special than a cow, a chicken, a goldfish or a lab rat. So why shouldn’t animals expect the same rights that you enjoy? There’s nothing wrong with choosing tofu over chicken. And if you don’t hunt or fish, it’s nobody’s business but your own. Want to wear vinyl instead of leather? That’s your choice. But others should have the freedom to make the exact opposite decision. When we use animals for food, medical research, entertainment or clothing, we should always treat them well. But the idea of animal rights isn’t about treating a cow with kindness before you turn it into hamburger. It’s about taking the choice to eat hamburger away. Groups such as People for the Ethical Treatment of Animals and the Humane Society of the United States are in favor of animal rights. They argue against any use of animals whatsoever, for any purpose, no matter how responsible or gentle. Extending human rights to animals would require societal changes on a massive scale. For starters, a vegetarian diet wouldn’t just be an option. It would be the only option. Since practically every critical medical-research breakthrough in the last century depended (at least in part) on animal studies, we would have to abandon the hope of ever curing AIDS or cancer. With hunting and fishing a thing of the past, predatory species would quickly overrun their ecosystems. Zoos and aquariums, of course, would no longer be around to preserve endangered species. And seeing-eye dogs everywhere would be released from their bondage. Visually impaired humans would just have to deal with it. We should always treat animals according to the highest standards of welfare possible, but that’s it. Rights, legal and otherwise, belong to humans alone. Why? Because we’re the only species capable of understanding this debate. Show me an animal that can comprehend what rights even mean—or the responsibilities that come along with those rights—and maybe we’ll have something to talk about. C
Opinions expressed are those of the individuals or organizations represented and are presented to foster discussion. Costco and The Costco Connection take no position on any Debate topic. MARCH 2009 The Costco Connection 15
SURVIVORCORPS.ORG
member profile Jerry White (front center) provides a little rhythm for a band of Cambodian land-mine survivors.
How to survive
a crisis
“EVERYONE HAS a date with disaster,” says Jerry White, author of I Will Not Be Broken: 5 Steps to Overcoming a Life Crisis (St. Martin’s Press, 2008). In this book, White, co-founder of Survivor Corps, an organization that helps victims of war and terror, has collected stories from friends and acquaintances, designed to help nearly anyone suffering the aftermath of a life crisis. Some of the stories are from, or include, celebrities such as Lance Armstrong and the late Princess Diana, while others are from everyday people who have survived a wide range of catastrophes. A land-mine victim himself, White says that five steps clearly emerged as he spoke with people who survived crises ranging from cancer to serious injury to loss of a loved one. They are: 1. Face the facts. “This Terrible Thing has happened. It can’t be changed … we must face some brutal facts of the here and now.” 2. Choose life. “Crisis and pain can hold us hostage for a time, but we still have a choice in how we will respond to our circumstances, no matter how dire.” 3. Reach out. “No one survives on their own … one must find peers, friends and family to break the isolation.” 4. Get moving. “Only by summoning energy and then stepping into the future will we find the next best stage of our lives.” 5. Give back. “Until we reach a point where we can be grateful for our life experience, we are at risk of backsliding into victimhood.”—WF
Soul survivor Costco member, organization founder works to help war victims
By Will Fifield into a minefield. The blast severed White’s right foot “THE PEOPLE MOST equipped to make changes and mangled his left leg. that really matter in the world are those who have “Trauma brings out who we really are—and been most affected by what’s wrong with it,” says who we want to be,” White says. “I guess it’s a cruJerry White, a longtime Costco member and cocible. I stepped on a land mine, and this explosive founder of Survivor Corps (www.survivorcorps.org), moment set me in motion, moving me faster toward an organization committed to helping victims of who I wanted to be in life. When you almost die, you war around the world. He is specifically talking know that life is short and you better start now. It about the mayhem of armed conflicts, but in a larger left me with a knowledge that there are no guaransense, he tells The Connection, he’s speaking of all tees and not a lot of time left.” human suffering. Through the harrowing process of recovery folWhite, 45, is Ivy League educated and lives with lowing his accident, White gradually discovered a his wife and four children in Maryland, far from the deep desire to help people. It translated into 20-plus front lines of any war zone. Despite these social years of working in the nonprofit advantages, he is intimately consocial sector. While working as an nected with the horrors of war analyst for an organization that and the devastating aftermath of tracked weapons of mass destrucwar-inflicted trauma. tion, a “light bulb” moment again His education on the subject changed the course of his life. began on April 12, 1984, when Organization: Survivor Corps His epiphany came when Ken White, then 20, was camping with Year founded: 1997 Rutherford, a friend and also a two of his closest friends in Israel, land-mine victim, pointed out that just north of the Sea of Galilee. Founders: Jerry White and Ken Rutherford land mines are weapons of mass They were enjoying a break from Address: 2100 M St. NW, destruction in slow motion. White college classes. It was sunny and Suite 302, Washington, DC realized that, with his personal beautiful, the second day of a pro20037 experience, he was well equipped to gressive hiking trek. They rose Web site: www.survivor help land-mine victims. early and, after a quick breakfast, corps.org His conversation with RutherWhite strapped on a heavy backPhone: (202) 464-0007 ford ultimately led the two men to pack. Despite the weight of his Member at: Beltsville, establish Survivor Corps in 1997 pack, he recalls feeling light that Maryland under the moniker Landmine day, invincible. Comments about Costco: Survivors Network. The organizaThe trio cut across a field, “Costco has been feeding tion was part of a large movement, eager to tear up the trail. White my family and our Survivor the International Campaign to Ban was about 15 yards ahead of his Corps team for years.” Landmines, for which White companions when a loud thud shared the 1997 Nobel Prize for shattered the joyous scene. The Peace. Through this foundation White hopes to help earth opened up, swallowing him in dirt and rocks. victims of war all over the world—80 percent of As the dust settled, they realized they had wandered
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profile
16 The Costco Connection MARCH 2009
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… people in war-affected “ areas are suffering in so many different ways and need help on so many different fronts …
”
limp-free. “It’s not like you can say, ‘OK, landmine victims to the front of the line; burn victims and the rest of you will have to wait at the back.’ ” Because people in waraffected areas are suffering in so many different ways and need help on so many different fronts, Jerry White in Et hi the organization broad- curious children. opia showing his prosthetic leg to ened its original focus, land-mine survivors, to war survivors enables them to reclaim their lives. of all kinds. Wars are still raging, and long-forgotten One thing that distinguishes Survivor war sites laden with active mines are still Corps from other organizations that help destroying people’s lives. But White points war-affected areas internationally is that it out that suffering is global. “Life can hurt us encourages war victims to overcome devastaterribly, and our deepest questions are never tion and violence together through its peeranswered,” he says. “We will never know why support services. Survivor Corps believes that we’re allowed to be tortured by fate. But if we victims who get support can become very hang on long enough, we will see there is a effective catalysts for change. The idea is that sequel in survivorship: the opportunity to survivors help one another overcome trauma, grow stronger and thrive.” C which aids their own healing and eventually
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whom are civilians—to not only survive but thrive in their post-trauma lives. For landmine victims, that means helping them get well-fitting, high-quality prosthetic limbs and jobs. But Survivor Corps endeavors to help all kinds of war victims. More than 35 million people around the world have suffered devastation similar to what White endured due to armed conflict. Some are victims of the 39 different wars currently raging over the globe in places such as Iraq, Afghanistan, Cambodia, Colombia and Sudan, but many have suffered random devastation left over from the 250-plus conflicts that ravaged the world during the 20th century. The mine White encountered, for instance, was laid by Syrian soldiers in 1967 during the Six-Day War, when White was only 4 years old. “While we were working with war victims in many different countries through Landmine Survivors Network, we found that there are all kinds of victims of war,” explains White, who now, nearly 25 years after his accident, carries his 6-foot-plus frame with a prosthetic limb,
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NI FE R
Warren Tracy’s Busted Knuckle is a total gas
CH AN DL ER
Garage brand N JE M.
By T. Foster Jones TRY TO PICTURE the swoosh before the shoe, the apple before the, well, Apple. This is the story of a business that began as a logo. There was no building. There was no merchandise. Heck, there was no idea of what kind of merchandise there would be if there was merchandise. Just a logo, a name and a man with an entrepreneurial dream. The man is Costco member Warren Tracy. The logo is a wrench-wielding hand with a bandage on the index finger. The name is The Busted Knuckle Garage. And the dream? To run a business he could call his own. In sort of a “design it and they will come” approach, he created a successful business, backwards. But, we’re getting ahead of ourselves, just as Tracy did. Let’s dial back 13 or so years, to the bottom of the Grand Canyon, a place accessible only by foot, by raft or on the back of a mule. It’s hardly the place you would expect automotive inspiration to strike. Yet it did, and, as long as we’re using automotive terms, the inspiration that struck Tracy came in reverse. In 1996, Tracy had been living on and working as manager of the Phantom Ranch guest ranch for about 10 years. A selfdescribed “gear head,” who had started twisting wrenches as a teen, he woke up one night with a vision. He made a quick sketch of an injured hand holding a wrench and then went back to sleep. For someone with an entrepreneurial itch, someone who understood the power of branding from his experience marketing Phantom Ranch, the doodle presented something of a conundrum. What did it represent? It haunted him, nagged at him. He eventually trademarked it, but a year later the logo was still dangling there, its meaning just out of reach. It was in 1997 that Tracy, whose career
path has also included mortgage banking, delivering yachts and operating a bicycle shop, met a man making faux-antique distressed wooden signs. He decided to commission some featuring his design, along with the name “The Busted Knuckle Garage,” and posted an ad in an auto magazine. “We sold 100 the first month,” Tracy says. Encouraged, Tracy struck a deal shortly thereafter with an herbologist, a regular ranch patron. She had developed a muscle-easing salve she was looking to sell, something that
member
profile
Member: The Busted Knuckle Garage Owner: Warren G. Tracy Address: 697 Sixth St., Suite 100, Prescott, AZ 86301 Phone: (928) 708-0897 Web site: www.BustedKnuckleGarage.com Motto: “Repair & Despair Under One Roof” Comment about Costco: “From a business person’s perspective, I am always amazed at how Costco Co can continue e to offer offe the assurance off a pred predictably great shopping shoppin experience while at the same time the he store always has a suggested ggested ‘newness’ about it. t. That’s quite a trick, and nd says a lot about the merchandise rchandi mix.” —Warren Tracy —W
Tracy thought would be perfect for an aching mechanic. They marketed it under the Busted Knuckle brand, and “it just took off,” Tracy says. “We knew we were on to something.” What the logo was and what the logo meant were beginning to come together. Tracy quit his job at Phantom Ranch. He mortgaged his house, ran his credit cards to the limit. He sold the cars and motorcycles he had built and collected. He marketed more skin-care products. The logo made its appearance on signs and T-shirts and hats. Tracy began attending car shows and automotive supply stores across the country, hawking the brand and the growing line of products. Combining the marketing and smallbusiness lessons he’d learned from his various occupations, over the past 10 years Tracy has built The Busted Knuckle Garage into a lifestyle brand that sells more than 250 different items—from clothing, garage and home décor and gifts to collectibles and car-care products—to fellow wrench twisters. Through direct sales at the Busted Knuckle Web site (www.bustedknucklegarage.com), automotive catalogs and national chain stores, Tracy, who finally opened an actual brick-and-mortar retail location in 2005 in Prescott, Arizona, has created something unique. While the logo and the brand became a business for Tracy, they represent myriad things to his customers, resonating with everyone from hard-core mechanics to wannabes. He built the business around what the logo meant, rather than the other way around. And in a final twist, guys aren’t the only ones buying Busted Knuckle products. Tracy says that 70 percent of retail sales come from women buying gifts for men. “Who is my market?” he asks. He’s still at a loss to explain. “We let customers define it, as it relates to their experience.” C MARCH 2009 The Costco Connection 19
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Use your rebate to get more of what you shop at Costco for. Whether you’re entertaining friends or spending quality time with family, you’ll find your Costco rebate can help make the day more delicious. Find your rebate coupon on the last page of your February statement, then redeem it for your reward before it expires on August 31, 2009. Continue to use your Card for all your purchases—inside and outside of Costco—and you may earn a bigger reward next February. Not yet a Cardmember? Apply today—call 1-800-AXP-4600, go online to Costco.com, or visit a Costco membership counter.
* The rebate applies to purchases but not to Cash Advances, returned purchases, Balance Transfers or the purchase of American Express® Travelers and Gift Cheques. See your Cardmember Agreement for complete terms and conditions. © 2009 American Express Company.
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AS A COSTCO MEMBER
Terms and Conditions: $30 off a weekly rental offer valid on an intermediate (group C) car and higher, excluding groups S and X. Dollars off applies to the time and mileage charges only on a minimum fiveconsecutive-day rental period. Taxes, concession recovery fees, vehicle license recovery fee, customer facility charges ($10/contract in CA) may apply and are extra. Optional products such as LDW ($28.99/day or less, except in Louisiana $49.99/day) and refueling are extra. The savings of up to 25% applies to the time and mileage charges only. An advance reservation is required. May not be used in conjunction with any other coupon, promotion or offer except your Costco member discount. Renter must show proof of Costco membership at time of rental. Offer valid at participating Avis airport and neighborhood locations in the contiguous U.S. and Canada. Offer subject to vehicle availability at time of reservation and may not be available on some rates at some times. For reservations made on Costco.com, dollars off will be applied at time of rental. Renter must meet Avis age, driver and credit requirements. Minimum age may vary by location. An additional daily surcharge may apply for renters under 25 years old. Rental must begin by 9/30/09. Travel purchases are not included in the Executive Membership 2% Reward program. Seasonal surcharges, availability, blackout dates and restrictions may apply. All prices are in U.S. dollars. Costco Travel disclaims liability for any inaccuracies or typographical errors. Costco Travel is registered as a seller of
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cover story
Costco Food Courts consistently deliver the value, quality and efficiency members appreciate By David Wight Illustrations by Steve Bjorkman
W
hen it comes to cutting back on expenses during a recession, many families have turned to the big values always available at Costco Food Courts. The food offered there is not only recession-proof, it’s also inflation-proof. The hot dog and soda combo—an icon for the Food Court—has been sold for $1.50 since 1985. That combo has never been downsized—in fact, just the opposite. The price was originally based on a 12-ounce can of soda; today it’s a 20-ounce fountain drink with free refills.
Likewise, when the 18-inch pizza was introduced in 1989 it cost the same $9.95 that it’s sold for today. In price, weight and quality of ingredients, this pizza easily surpasses the competition. A family of four can make a meal of the pizza, with the addition of a couple of bucks for fountain drinks. Costco sees the Food Court as a benefit that adds demonstrable value to membership. It is a regular destination for scores of members, and has become a tradition for many.
MARCH 2009 The Costco Connection 21
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History lesson One of the earliest food-service trials consisted of a single hot dog cart in front of a San Diego warehouse in 1984. That cart was provided to the company by hot dog supplier Hebrew National. It wasn’t difficult to locate the first operator for an interview, because he’s still a Costco employee. Jay de Geus is now a regional food-service supervisor, and has vivid memories about that early assignment. “I had previously worked in catering to the airline industry, but left that to learn about being a merchant. After three months with the company, I got the call telling me that, since I was the only employee with food-service experience, they wanted me to run a hot dog cart,” says Jay. Studying the cart vendors at Balboa Park, home of the San Diego Zoo, gave Jay some ideas. “That first cart didn’t even have a cash register, but I saw the park vendors used coin changers,” he recalls. Costco and Price Club had parallel hot dog cart services until the late ’80s, when Costco introduced its Cafe 150, where most menu selections cost $1.50. Around that same time, Price Club rolled out its pizza kitchen concept—the format that became the model for all Costco Food Courts after the two companies merged in 1993, and which is still followed today.
Newer values Along the way items have been added to the Food Court menu, but it’s a very controlled business model aimed at streamlined service. It’s much like the warehouse: the most popular and the best-quality items instead of a wide range of choices. In addition to hot dogs and pizza, the turkey
wrap, chicken bake and Caesar salad all offer big value. Loaded with fresh ingredients and priced less than $4, they outshine national fast-food offerings and gourmet burger excesses. Internationally, Costco Food Courts look the same and have the same top-selling hot dogs and pizza, but with a few different items spicing up the menu. In Canada, it’s poutine (French fries with gravy and cheese curds). The United Kingdom
“We continue to hold prices, give fantastic value and exceed member expectations ...” —Alan Bubitz serves jacket potatoes—baked potatoes with special fillings—and cottage pies, Japan dishes up clam chowder and both Korea and Taiwan offer a variation of the chicken bake called a bulgogi bake— made with marinated grilled beef. A seafood-topped pizza is also a very popular item in Mexico and the Asian locations.
Going forward Always looking for new efficiencies and ways to improve quality, the Food Court implements many changes behind the scenes.
22 The Costco Connection MARCH 2009
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Left: Jay de Geus, the first hot-dog cart operator, recalls old times with Jim Sinegal at the opening of Costco’s 500th warehouse last year in La Quinta, California. Right: The Cafe 150 was a late-’80s development.
“Reducing handling improves quality,” says Bob Collins, Food Courts operations director. “Condiment freshness has been boosted by serving mustard, ketchup and relish in vacuum-packed bags. Also, the hot dog rolls are stored carefully so that the first time they are handled is to go into the steamer.” Dietary concerns are on the radar. Nutrition values are posted in those Food Court locations where the law requires that. Improving those values is a challenge, but a recent initiative removed all non-naturally-occurring trans fats from the churros, croutons and salad dressing sold at the Food Court. What about going green? A composting program for the Food Courts to recycle all waste except foil and plastic utensils is being tested. The key to success is being able to align with the right local partners to complete the process. Another initiative concerns the fountain drink syrup. By switching to a higher-yield concentrate, 50 fewer truckloads will be coming to Costco depots in 2009, with the switch yielding a big reduction in cardboard waste as well. How do you measure value? Price is a big part, as is product quality. Factor into that a business operation that is committed to constantly raising the bar for efficiency and improving the Food Court experience for Costco members. “We are a member service that enhances the value of membership,” says Alan Bubitz, Costco vice president of food services. “We continue to hold prices, give fantastic value and exceed member expectations of quality, service and cleanliness.” Note to self: Check that hot dog combo price again in 2034. C
Food Court memories MANY COSTCO MEMBERS have built family traditions around the Costco Food Court. Here’s a selection from the dozens of members who shared with us their Food Court recollections. Thanks to all who responded. Limited space kept us from using more of your stories.
I
was on my way to a family gathering at my parents’ backyard. My wife called and asked me to pick up some pineapple at Costco on my way. I planned to quickly dash in and out of the Duncanville, Texas, location. Upon showing my card at the door, I was rerouted through the gate to the Food Court, where I was met with a huge birthday banner and about a hundred people yelling “Surprise!” There was a buffet featuring Costco pizza, salad, party foods, drinks and, best of all, two kinds of birthday cake. I was further surprised with Costco Cash cards and a terrific new grill! Needless to say, Costco is my favorite place to shop, and if anyone didn’t know it before the party, they do now. Dan Cooper Midlothian, Texas
F
ourteen years ago, I was a single parent with a 2-year-old. I met a wonderful guy who had a Costco card. I didn’t have my own at the time and had always wanted to go and shop at Costco. Both he and I worked full time, so we didn’t get a chance to see each other much during the week, but we made a standing date. Once a week my son and I would meet him at Costco, shop if we needed, but most of all have dinner together at the Food Court. It was one of the best times of my life. Our weekly dates continued for over a year until we were married. We don’t go weekly now, but when we do go to Costco to shop we always stop to have dinner and talk about our dinner dates. Joan Zangara Clifton, New Jersey CONTINUED ON PAGE 24
MARCH 2009 The Costco Connection 23
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e went on a tour to Vietnam this past March. I had my pictures developed at Costco, and stopped at the Food Court. While I looked at the pictures, I noticed a Vietnamese family watching me. I told them about the pictures and the trip, and they joined in to view the pictures. We all had fun sharing memories of that beautiful country, and by the time I was done with the 300 photos there was a whole crowd of Vietnamese people reliving memories of their home. Marilyn Campbell Seattle, Washington
O
ur family has a Costco tradition: Every Friday night we go out for pizza at our local Costco in Bayamón, Puerto Rico. It’s a great way to end a busy week and kick off what is almost always a good weekend. Finees Almenas Cataño, Puerto Rico
M
y husband and I [have been] married 24 years. For the last four years, we have budgeted hard to help our two children with their university tuition fees so they wouldn’t finish with a huge debt. At least once a month, we have lunch at Costco. Drinks and pizza for two people [for] under a fiver!!! You can enjoy a bargain, live within your means and still “date.” Joanne Landon Edinburgh, Scotland
A
s a Costco member, I took my 90-year-old mother on her walker [for] her first visit to do my weekly shopping there. It was around lunchtime when we finished. I was amazed when she fell in love with the pizza combo and chocolate yogurt. Every week without fail we enjoy meeting for lunch for her faves. The employees know [us] by sight and our favorite order. Delicious. Madeleine Long Berwyn, Pennsylvania
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y husband and I frequently go to lunch at Costco during our lunchtime from running our own business. While there we noticed an elderly couple (80ish in age) eating the fruit and yogurt dessert. We started up a conversation with them, and they explained that this was their date. They took the bus everywhere they went, and one stop was Costco for their yogurt treat. They were smiling at each other, and you could tell they thoroughly enjoyed being in the moment, together. My husband and I felt fortunate to have been a part of their day. We hope we can feel as lucky and alive as they did when we get to be that age. Gina Dawsey Clearwater, Florida
FRANCE FREEMAN
More Food Court memories
Super value and quality, and a price—$1.50—that Jim Sinegal says he’ll never change.
New dog in town T
he arrival of the new Kirkland Signature™ ¼ Pound Plus all-beef hot dog at Food Courts in many parts of the country has prompted Costco members to ask what happened to the kosher hot dog they’ve been eating for years, and the bigger question: Why did Costco mess with something that wasn’t broken—or was it? Worldwide in 2008, Costco sold more than 82 million quarter-pound hot dogs in its Food Courts. This year that number will be close to 90 million. Going forward, those numbers will continue to rise. What’s not rising is the availability of kosher raw materials and kosher production-plant capacity for making those hot dogs. Clearly the kosher meat industry never anticipated the high demand that Costco’s continued growth represents. Costco, which had relied on the two national suppliers of kosher hot dogs since the mid-’80s, became concerned in 2007 over troubling signs in the kosher meat industry that ultimately led to a decrease in supply. A decision was made to investigate and develop Costco’s own Kirkland Signature–brand hot dog. Timing is everything, because by the end of 2008 three events had coincided: One of the original hot dog suppliers made the decision to quit the kosher meat business; one of the largest kosher raw-ingredient suppliers was closed down; and Costco was ready to test its new hot dog in a couple of warehouses. Back when the original hot dog carts were conceived, the desire was to deliver a quality product. With hot dog industry standards at an all-time low in 1984, going with a kosher product was the best way to insure consistent quality at that time. Kosher— which literally means “fit” or “proper”—was a good starting point in addressing food safety concerns. Today’s standards for hot dogs have shifted in a positive way, reinforced by stricter product labeling and better-than-ever food safety guidelines. As with the hundreds of other Kirkland Signature products, Costco has been able to focus on the best processing plants in the industry—all with full-time U.S. Department of Agriculture (USDA) Food Safety and Inspection Service supervision. The new Kirkland Signature ¼ Pound Plus hot dogs are about 10 percent heavier and longer than the old quarter-pound hot dogs and are made from 100 percent beef with only fresh USDA Choice or better cuts. This high-quality hot dog has been developed without fillers, binders, phosphates, corn syrup, artificial color and artificial flavors, which are frequently found in other brands, including some of the kosher brands. Everything about the new hot dog is high in quality. In blind taste tests against the older brands, the Kirkland Signature hot dog won consistently. You owe it to yourself to see if it lives up to your expectations of quality and value.—DW
... developed without fillers, binders, phosphates, corn syrup, artificial colors and artificial flavors ... found in other brands ...
24 The Costco Connection MARCH 2009
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ONE DAY AT A TIME by Danielle Steel When regular gal Coco Barrington agrees to housesit for her producer sister she has no idea that the home comes complete with a handsome celebrity houseguest. But as different as the two are, the attraction is unmistakable. Danielle Steel knows love, and in her latest novel she takes readers into the steamy love lives of three incredibly unusual but very real Hollywood couples, each taking their relationship and their lives One Day at a Time. DELACORTE PRESS/HARDCOVER On sale now
TERMINAL FREEZE by Lincoln Child A group of scientists venture to Alaska’s remote wildlife zone to study the effects of global warming but end up finding a gigantic animal encased in ice. The scene quickly turns into a media circus and the creature is scheduled to be thawed out, live on TV. What they don’t know is that the beast is no ordinary specimen—it’s a killing machine that could still be alive under all that ice!
HEART AND SOUL by Maeve Binchy Just in time for St. Patrick’s Day, Maeve Binchy takes readers to a community that is caught between the old and the new Ireland in Heart and Soul. Dr. Clara Casey is charged with establishing a heart clinic and hires a loving and devoted staff who win over the village. Now Clara must decide if she should return to the States or stay in a place where miracles seem to happen each day.
DOUBLEDAY/HARDCOVER On sale now
KNOPF/HARDCOVER On sale now
Looking for something good to read?
TODAY’S YOUR LUCKY DAY Precious Ramotswe isn’t your typical detective. Her work at the No. 1 Ladies’ Detective Agency in the nation of Botswana has her chasing after cheating husbands, wayward daughters and even an occasional witch doctor. But the first order of business is always to “help people with problems in their lives.” Don't miss this delightful series from Alexander McCall Smith, now a new weekly series on HBO. And be sure to pick up the very latest installment, The Miracle at Speedy Motors, sure to appeal to avid fans and newcomers alike.
At the news of Charles Dickens’ untimely death, his publisher attempts to save his fl ailing business by getting his hands on the famous author’s unfi nished novel. What he ends up uncovering is an inner circle of literary giants and thugs and Dickens’ fi nal dark secret in The Last Dickens.
KNOPF/VINTAGE/PAPERBACK Available mid-March
Products may not be available in all locations or on Costco.com. All book jackets are subject to change.
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When the bones of dead bodies turn up in a boggy marsh, all women missing their right hand, police psychologist Alex Delaware is called to the case. The situation becomes even more suspicious when it’s discovered that one of the victims was a piano teacher. Don’t miss Bones, the latest thriller from Jonathan Kellerman. BALLANTINE/PAPERBACK On sale now
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Kids
Kids Bring the magic of Dr. Seuss home with his timeless and colorful picture books. Kids put on the ringmaster’s hat in If I Ran the Circus, and they are treated to the most incredible day ever when the Great Birthday Bird guides them on a celebratory adventure that only Dr. Seuss could imagine in Happy Birthday to You! Plus, many more titles to choose from.
It’s fun to make beautiful pictures come to life with Crayola Velvety Activity Books. I love adding bright colors to the soft velvet outlines on each page. I’m going to frame my favorite one!
RANDOM HOUSE/HARDCOVER Available now
Your kids will love coloring delightful dinosaurs, ocean creatures, wild jungle animals and their favorite furry pet friends. Each book includes eight bold and exciting velvet art posters and 48 activity pages to provide children with hours of coloring fun and enjoyment! New from Dalmatian Press—innovators of fun and learning! DALMATIAN PRESS/PAPERBACK Available early March
Send your child to school completely prepared with Everything for Learning and Total Basic Skills books. Workbooks will motivate young learners by making activities feel more like games. They’ll get all of the important fundamental skills that are required for success in preschool and kindergarten, and they’ll have fun doing it! They’ll learn problem solving, math, reading and grammar, and much more. Move your kid straight to the head of the class! SCHOOL SPECIALTY PUBLISHING/ PAPERBACK 2PACK Available now
Let kids stretch the wings of their imagination with books that stimulate their creative instincts! Lulu and Sam save the playground in Ladybug Girl and Bumblebee Boy. And Skippyjon Jones is the creative kitten who thinks he’s a sword-fighting Chihuahua. The adventures this kitty boy will take you on are muy bueno indeed! PENGUIN YOUNG READERS GROUP/HARDCOVER Available now
TWILIGHT SAGA by Stephenie Meyers For those who adore Bella Swan, Edward Cullen and the entire Cullen clan, now you can get every installment in the wildly popular Twilight Saga, all in one collector’s box set. Catch up with the series that has everyone talking! LITTLE, BROWN BOOKS FOR YOUNG READERS/ HARDCOVER BOXED SET Available late March
Products may not be available in all locations or on Costco.com. All book jackets are subject to change.
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Pennie’s pıcks
Writer of wrongs Arundhati Roy went from author to activist By Valerie Ryan
PRADIP KRISHEN
Costco Connection: Let’s dispense with the most odiIN 1997, WHEN HER first novel, The God of Small ous question first. You have said that to ask if you Things, won the Booker Prize (now the Man Booker are writing another book is to mock you. I ask it Prize), Arundhati Roy was catapulted to a place of only as a reader and bookseller who believes that instant recognition—and controversy. you have more to say, presented as fiction, that Following the success of the novel, Roy has might be as valuable and far-reaching as anydevoted herself mainly to nonfiction and political thing else you could do. activism, publishing collections of Arundhati Roy: Did I really say that? essays, as well as working for social Sounds a little extreme … maybe I causes. She is an outspoken critic of did, long ago. It used to bother me neo-imperialism, of India’s nuclear when people asked about a next book weapons policies and of the approach when I had only just finished my last to industrialization and rapid develone. Now … I don’t have that reacopment as currently practiced in tion. I’m working on a novel, but I India, including the Narmada Dam have no idea how long it will take, and project. Roy donated her Booker prize whether I’ll be happy with it. money as well as royalties from her books on the project to the Narmada CC: How has being Indian and in New Bachao Andolan, a nongovernmental Delhi influenced or even dictated what organization that mobilized farmers, you have pursued since publication of environmentalists and political activyour first novel? ists to protest the dam. Her opposiArundhati Roy AR: The God of Small Things was pubtion earned her a one-day prison lished in 1997. In October that year it won the sentence and a fine. Booker Prize. The Indian middle class is obsessed Her activism has not gone unrecognized or with prizes, so it catapulted me into a kind of fame unrewarded. Since 2002 she’s been honored with the that I found embarrassing. In May 1998 the Bharatiya Lannan Foundation’s Cultural Freedom Award, the Janata Party–led Hindu right-wing government Sydney Peace Prize and the Sahitya Akademi Award, conducted a series of nuclear tests. They were greeted a national award from India’s Academy of Letters, by a howling nationalism that I could not believe. I which she refused to accept for political reasons. knew that I was one of the few people who, at the Roy is a dogged and fearless activist in pursuit of time, commanded space in the mainstream press to righting wrongs as she perceives them. She is also a raise a voice of protest. I knew that staying quiet was novelist of enormous talent with a formidable comas political an act as speaking out. So I wrote an essay mand of the language. The good news is that she is, called “The End of Imagination,” denouncing the at last, working on a second novel. tests and the ugly rhetoric that followed in their wake. That essay set me on a political journey that has been fascinating and searing. And now it’s been 12 years and I’m still deep in the heart of it. Sometimes I want to get out but don’t know how. COSTCO HAS 50 copies of Arundhati Roy’s
Signed book giveaway
The God of Small Things with signed bookplates to give away. To enter, print your name, membership number, address and daytime phone number on a postcard or letter and send it to: Arundhati Roy, The Costco Connection, P.O. Box 34088, Seattle, WA 98124-1088. Or send an e-mail to give
[email protected], with “Arundhati Roy” in the subject line. NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. Purchase will not improve odds of winning. Open to legal residents of the U.S. (except Puerto Rico) who are age 18 or older at the time of entry and who are current Costco members. One entry per household. Entries must be received or postmarked by April 1, 2009. Winners will be randomly selected and notified by mail on or before May 1, 2009. The value of the prize is $14.95. Void where prohibited. Winners are responsible for all applicable federal, state and local taxes. Odds of winning depend on the number of eligible entries received. Employees of Costco or Random House and their families are not eligible.
Send your feedback on this month’s book to:
[email protected].
Pennie Clark Ianniciello Costco Book Buyer
FRANCE FREEMAN
LIKE MANY people I’ve become increasingly interested in India, its people and its culture. That interest nudged me into revisiting the 1997 Booker Prize–winning novel The God of Small Things, by first-time novelist Arundhati Roy. Set in India in the late 1960s, the story follows 7-yearold twins Estha and Rahel, and shows how they come to see that the small things that happen in their lives become the things that define them. The story includes their 9-yearold cousin, Sophie, and the bitter and unfulfilled adults who also shape the twins’ lives. Ultimately this is a powerful novel about politics, forbidden love and family relationships. The God of Small Things is available at most Costco warehouses and Costco.com.
CC: From this 10-year vantage point, what do you think about The God of Small Things? Would you change anything? AR: I don’t think I’d want to change anything. If I’ve changed, I imagine that that change will make itself known when I write something new—and it may not necessarily be a better book. But what’s the point of tinkering with what has gone before? CC: What do you hope that readers coming to the novel for the first time now will take from it? AR: Whatever they wish to. Every reader takes away something private, something secret. In this way they establish their ownership. It’s not just my book; it’s theirs too. C Valerie Ryan owns Cannon Beach Book Company on the north coast of Oregon.
For more of my picks this month, see page 29. MARCH 2009 The Costco Connection 27
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Hot New Hardcovers NIGHT AND DAY by Robert B. Parker The women of Paradise, Massachusetts, are threatened by a maniac voyeur they call the Night Hawk. His notes to Police Chief Jesse Stone say he’s afraid things will get much worse if he isn’t stopped in Robert B. Parker’s latest thriller. PUTNAM ADULT/HARDCOVER On sale now
CORSAIR by Clive Cussler When the secretary of state’s plane crashes on the way to a summit meeting in Libya, the CIA hires Juan Cabrillo and company to search for her. What they find leads them to an evil band of contemporary pirates and the mother of all naval battles. The Oregon and its crew face their toughest challenge yet in Clive Cussler’s Corsair. PUTNAM ADULT/HARDCOVER On sale March 3
PROMISES IN DEATH by J.D. Robb Eve Dallas is on the case when a fellow female cop is gunned down with her own weapon. When a threatening note from the cop killer arrives for Eve, things get personal in Promises in Death. PUTNAM ADULT/HARDCOVER On sale now
HOPE FOR TODAY BIBLE by Joel and Victoria Osteen The Hope for Today Bible combines textual accuracy with contemporary language, offering unimaginable clarity that allows the Scriptures to come alive like never before. Filled with notes and encouragement from Joel and Victoria Osteen, the Hope for Today Bible offers support and encouragement for any present-day difficulty that may arise, including issues with family, loneliness, self-control and other problems that disrupt spiritual growth. FREEPRESS/HARDCOVER On sale March 10
HANDLE WITH CARE by Jodi Picoult What constitutes a valuable life? When baby Willow is born, Charlotte and Sean O’Keefe can’t help but ask the “what-ifs.” What if their daughter had been born healthy? What if they had known about her illness? Would they have done anything differently? Written with the wisdom that has made her a bestselling author many times over, Jodi Picoult offers a new novel about the lengths we will go to for the ones we love. ATRIA/HARDCOVER On sale March 3
Products may not be available in all locations or on Costco.com. All book jackets are subject to change.
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Pennie’s pıcks
More of Pennie’s Picks for March Replay, by Ken Grimwood. What praise can I give to Replay that hasn’t already been bestowed on this tremendous novel? Originally published in 1987, it won the 1988 World Fantasy Award and much critical praise. Those of you who have read it know that it has something for everyone—encompassing elements of tragedy, romance and science fiction. If you haven’t read it, please, do so now. At the age of 43, Jeff Winston dies in 1988, only to wake up and find himself in his college dorm in 11963. Time and time again he is given the chance to relive his life. Even if he can’t prevent his death, he re learns lea that he can change his past. I both love and despise the character of Jeff Winston—depending de on the decisions he makes in each incarnation. For Fo years this has been at or near the top of my list of all-time favorite novels. I applaud Grimwood’s skillful way of making readers Gr think thin about the changes they would make if they had a second chance. My One Hundred Adventures, by Polly Horvath. Over the years I’ve heard casual Hor remarks about how it’s easier to write for rem young readers than for adults. If you are a skeptic, I ask you to pick up this award-winning book.
Legal-ease By Peter Malcolm USER-FRIENDLY. Simple. Inexpensive. All are adjectives not typically applied to the American legal system. But don’t tell that to the people at Nolo, a Berkeley, California–based publisher that offers something once unheard of: plain English legal information for common folks. “It doesn’t say anything in the Constitution about paying for a lawyer to get the benefits of the law,” Ralph “Jake” Warner, Nolo co-founder and CEO, tells The Connection. “People have the right to accessible legal information.” Warner founded Nolo in 1971 while working for Legal Aid in a low-income area—a position where he encountered a vast number of people for whom the legal system was too expensive and too complicated. “The goal when we started—and which still stands today—was to bring first-class legal info to the masses,” says Warner. That’s why, for nearly four decades, Nolo has published straightforward, inexpensive legal information on a wide range of subjects, from filing divorce papers to starting a business or drafting a will. What began with books has expanded to include software, audio CDs and a Web site (www.nolo.com) with blogs, downloadable legal forms and even “Nolopedia,” where visitors can get free info on a broad range of legal topics. Costco member Sara Armstrong, a Berkeleybased educational consultant, has turned to Nolo
Jane, the 12-year-old heroine, is ready for adventure. Not just a single diversion from her younger siblings and mother, but 100 of them. Her prayers are answered in the form of a hot-air balloon, a new friendship and several possible fathers. It would be selfish to ask for 100 children’s books this adept at capturing a sense of fun, innocence and wonder, so for now I’ll be content with just this one. Heath: A Family’s Tale, by Janet Fife-Yeomans. Instead of going gaga over actors and singers, I tend to reserve my celebrity worship for authors whose words move me to limitless emotions. Even I am not immune to the tragedy of a life that ends too soon. It is truly a bittersweet act to recommend this biography to my fellow readers. Journalist Fife-Yeomans examines Heath Ledger’s all-too-brief life, from his determination to act to his last years. Well researched, with insight into his family’s troubles back home in Australia and his battles with personal demons, this book is nothing shy of a tribute to the actor whose life ended long before any of his fans and admirers were ready. Costco is one of just two authorized retailers to carry this book in the U.S.—PCI
arts & entertainment
several times for legal help, most recently to start a nonprofit organization. “I definitely recommend it,” she says. “The book [How to Form a Nonprofit Corporation in California] was informative, comprehensive and written so that a normal person can understand it. No law degree required.” Warner says that’s precisely the goal: to provide the same quality information you’d get from a legal clinic or lawyer—except stripped of the scholarly and incomprehensible jargon that cloaks most legal text. And how does the legal community feel about Nolo? “In the beginning, the bar associations were resistant to change,” says Warner. “But technology advances and a new generation of lawyers has made Nolo co-founder and CEO it easier to work in cooperation.” Ralph “Jake” Warner When Nolo began, though, do-it-yourself legal work was rare. “In 1970, the idea that people could have direct access to the legal system was simply not in America’s imagination,” says Warner. “Nobody in California represented themselves in a divorce. Now, 90 percent of cases have at least one person doing just that.” So what’s made Nolo such a success? It’s not that Nolo’s legal knowledge is superior to its competitors’—Nolo’s just better at articulating it. “Others may put out legal advice The Costco Connection books with fantastic content,” says Several Nolo books, including The Work from Warner. “But what’s the point if the Home Handbook and The Legal Guide to reader can’t understand it?” C Starting and Running a Small Business, are Peter Malcolm (peterjmalcolm@yahoo. com) is a Seattle-based freelance writer.
COURTESY OF NOLO PUBLISHING
FRANCE FREEMAN
Costco book buyer Pennie Clark Iannicello’s picks are available at Costco and at Costco.com.
available at Costco.com. The software Quicken WillMaker Premium 2009 is available in most warehouses and at Costco.com. MARCH 2009 The Costco Connection 29
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Costco offers the best in women’s fiction. A young woman searches for her identity in Jodi Picoult’s moving Harvesting the Heart, a group of mommies debate their decision to give up promising careers for babies in The Ten-Year Nap and a single mom gambles on love one more time in One True Theory of Love.
In the mood for a great romance? Some of the sauciest new stories are now available in paperback. Pick up Mary Kay Andrews’ Deep Dish, Caro Peacock’s Dangerous Affair, Michael Lee West’s Mermaids in the Basement and more. HARPERCOLLINS/PAPERBACK Available mid-March
PENGUIN/BERKLEY/ RIVERHEAD/NAL/PAPERBACK Available early March
Listen to the newest novels on disc. Take an extraordinary look at love with Danielle Steel’s One Day at a Time, get wrapped up in gripping medical suspense in The Second Opinion, explore the bonds of sisterhood in True Colors and much more. BRILLIANCE AUDIO/AUDIO BOOK Available early March
Between peaks there are always valleys. Learn how to make both the good and bad times work in your life as you discover how to get out of valleys quickly and stay on top of the peaks longer. Spencer Johnson, M.D.—the “king of parables” and author of the bestselling Who Moved My Cheese?—will teach you how to have fewer bad times when you appreciate and manage your good times wisely. SIMON & SCHUSTER/HARDCOVER Available March 3
The Oregon may look like a beat-up steamer but inside it’s a high-tech vessel that houses the covert military company that calls itself the Corporation. In Clive Cussler’s latest thriller, the motley crew of the Corporation takes on a sinister group that is planning a devastating attack on the entire human race, using a virus that was found aboard an ancient ship. Clive Cussler is at his masterful best in Plague Ship.
Max and the Flock have barely recovered from their last arctic adventure when they are confronted by the most frightening catastrophe yet. Can they protect themselves from an army of mercenaries and save the ocean from utter destruction? Don’t miss the latest in James Patterson’s hugely successful Maximum Ride series.
BERKLEY/PAPERBACK On sale now
Is a child’s privacy more important than a parent’s right to know? Mike and Tia Baye watch their son Adam with cautious suspicion after his best friend commits suicide. But within days of installing a hightech monitoring program on his computer, Adam receives a cryptic message—“Stay quiet and all safe.” How well do you really know your child? Don’t miss the latest thriller by Harlan Coben, now in paperback. NAL/PAPERBACK On sale March 3
LITTLE, BROWN/HARDCOVER On sale March 16
When a young restaurateur sees something she shouldn’t she hurries to Detective Ty Hauck with info that could not only rock the refined suburb of Greenwich, Connecticut, but could also get him killed. Don’t Look Twice is the latest from one of the hottest new talents in suspense fiction. WILLIAM MORROW/PAPERBACK Available early March
Products may not be available in all locations or on Costco.com. All book jackets are subject to change.
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arts & entertainment
Bolt, out of the blue How Mark Walton gained overnight fame as Rhino, America’s favorite rodent BOLT IS ABOUT A scrappy white dog who, given his sheltered life on a Hollywood TV set, thinks he’s got superpowers before being accidentally shipped, kicking and screaming, into the real world. Given the sweeping script changes, major revisions, the impromptu ousting of original director Chris Sanders and a bare-bones 18-month production schedule, the success of the animated feature came as a surprise to many. But not to Mark Walton, the man who voiced Bolt’s plucky sidekick Rhino, a starstruck hamster who refuses to accept his idol’s mortality … mostly because Walton’s own
© DISNEY
By Scott Steinberg
The man behind the hamster: Disney artist Mark Walton and Rhino, the character he ended up voicing.
tale is quite the Cinderella story itself. “The stuff that goes on behind the scenes here would make better movies than what’s on-screen,” says the 40-year-old Walton, the heretofore unknown Disney artist who voiced the excitable, sphere-encased rodent.“Thankfully, this yarn’s had a happy ending.”
Originally the temporary voice for a bit character inspired by Pixar studio head John Lasseter’s pet chinchilla, Walton found that both the part-time gig and the role’s scope quickly took on a life of their own. “I assumed at some point they’d get a professional to replace me,” the bespectacled animator says. “But, to my surprise and delight, they didn’t. [Director] Chris Williams just wanted me to be myself.” A self-described “sci-fi and animation nerd” who adores Hellboy comics and author Ray Bradbury, this gushing geek—see: his movie poster collection, his childlike love of classic cartoons—is hardly Entertainment Tonight material. Unlike co-star John Travolta (who plays Bolt) and teen sensation Miley Cyrus (who plays Penny, the owner whose “kidnapping” sends the pooch scurrying crosscountry), Walton has no formal acting training, hands-on experience or Tinseltown cachet. What he did have that ultimately clinched the show-stealing part, so popular it eclipsed even the flick’s ostensible headliners, were a few friends in the filming department, a shameless fanboy’s overflowing enthusiasm and a seemCONTINUED ON PAGE 33
INTERVIEW WITH THE VAMPIRE:
Twilight’s Rob Pattinson
The Costco Connection: Tell me about the differences between being a young, hand-
Love at first bite: Robert Pattinson plays a love-struck vampire in the movie adaptation of Twilight.
some movie star and being a young, handsome vampire. Robert Pattinson: I guess it all depends on how much you like going around killing people. [Laughs] I’m not sure that being goodlooking has anything to do with it, except vampires have always been attractive, haven’t they? CC: Your Twilight character, Edward, is different from standard cinematic vampires. I’m wondering if you looked over the blood-sucking canon for inspiration.
PETER SOREL
By J. Rentilly WHILE DOOMED beauty may be the cinematic stock in trade of handsome, dashing, 22-year-old actor Robert Pattinson, the English actor who played Cedric Diggory in Harry Potter and the Goblet of Fire, he lives a perfectly charmed life. “Lucky,” he calls it with a modest laugh, preparing for the March 21 DVD release of Twilight, yet another blockbuster adaptation of a beloved literary property, in this case the vampire novels of Stephenie Meyer. In the film, Pattinson plays— what else?—another doomed beauty, the angst-ridden blood-sucker Edward Cullen.
RP: You’re right, there’s very little about Twilight that’s really vampire-ish. It’s about vampires, I guess, but they’re not the same vampires you’re used to seeing in other movies. I found myself looking to real iconic figures and characters, those timeless, attractive figures, for inspiration: James Dean, Jack Nicholson, that old French film Breathless. Edward’s an outsider, mysterious, a bad boy, all the things girls find attractive. I wanted to find the qualities that made CONTINUED ON PAGE 33
MARCH 2009 The Costco Connection 31
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Available March 10
While supplies last. Good in USA only. Void where prohibited.
On DVD March 3
On Blu-ray™ High-Def and DVD March 10
On Blu-ray High-Def Sunday, March 22
On DVD March 24
Now Available
Now Available
Now available. Assortment varies by location.
Offer valid 3/10/09 – 4/30/09. Void where prohibited. Good in USA only. While supplies last. Assortment varies by location.
In warehouses March 10 Distributed by Buena Vista Home Entertainment, Inc., Burbank, CA 91521. © Buena Vista Home Entertainment, Inc.
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CONTINUED FROM PAGE 31
CONTINUED FROM PAGE 31
ingly made-for-Hollywood run of luck. Don’t believe in miracles? The formerly anonymous doodler’s script-flinging reaction upon being called in to “rerecord old lines,” only to learn he’d gotten the part, is something he fears will become a hidden extra on home video releases. “If someone had told me things would’ve worked out this way when I got my first job working for Disney 13 years ago, I would’ve laughed,” Walton muses, awe still evident in his tone. Comparing himself to his bucktoothed alter-ego, who “gets to live his dream” and “never saw this coming,” the humble animator stubbornly refuses to believe he’s any different from the millions who’ll soon experience the magic via Blu-ray and DVD this month. So what’s next: Sundance, Cannes, an even bigger cameo in future flicks, perhaps as a mongoose or walrus? “It’s an honor to be picked to do the film, and that it’s gotten the attention it has, but I’m not quite ready to quit my day job and put on airs,” the unlikely celeb chuckles, modest as ever. “I never expected even this, so we’ll just have to wait and see what the future holds.” C
those actors and those performances so appealing, so charismatic. I can’t say I modeled the performance on anything or anyone, but I was looking for charisma and chemistry and trying to figure out what’s worked before in the movies.
Get Rich Playing Games author and TV/ radio host Scott Steinberg covers entertainment and technology at www.scottsteinberg.com.
CC: You’re an accomplished musician. You actually have a couple of your songs in Twilight. RP: It’s very bizarre. The director, Catherine Hardwicke, was listening to one of my CDs, I guess, and when she showed me an early cut of the film I realized she had used one of my songs in the movie. Not in the end credits, but in a key moment in the movie. It all matched perfectly—the music, the lyrics, the scene. I had no idea.
find a hand double that was convincing enough to match my weird fingers. CC: Are you a lucky guy? RP: I think I am. I remember when I was younger I used to write in my diary: I want my luck to be spread. Never give me anything too lucky all at once. I’ll take a little luck now and then, but spread it for 70 years. Now that all of this is happening, I’m sure the rest of my life will be ruined. [Laughs] C J. Rentilly is a Los Angeles–based journalist who writes about film, music and literature.
CC: Hardwicke, incidentally, says you have these “long, beautiful vampire fingers.” RP: I think what she meant is: I have very weird hands. There’s a scene in the film where my character plays the piano, and I actually had to learn it myself because they couldn’t
The Costco Connection Beginning March 21, Costco is offering the Twilight 2-disc Special Edition DVD as well as the Exclusive Ultimate Fan Gift Set. Members can also find Bolt at all Costco locations and on Costco.com.
How do we move? Take a look at kids and animals in motion with patented technology from inventor, artist and fi lmmaker Rufus Butler Seder. Swing! and Gallop! will inspire wonder in kids and adults alike. WORKMAN/HARDCOVER Available now
Explore the wonders of the human body, our amazing planet and the tiny world of bugs and spiders. These beautifully designed books feature full-page, see-through layers, 3-D cross sections and incredible computer-generated images. Titles include The Wonders Inside the Human Body, The Wonders Inside the Earth and many more! SILVER DOLPHIN/HARDCOVER Available now
Products may not be available in all locations. All book jackets are subject to change.
Peek A Boo! board books allow baby to explore the world of words over and over again. Little ones will marvel at lifelike textures and surprise fold-over fl aps in Curious Kitten, Playful Puppy, Farm Friends and more! MAKE BELIEVE IDEAS/HARDCOVER Available now
Develop your inner super sleuth with the interactive My Friends Tigger & Pooh Musical Adventures. Little ones can play along as they press colorful keys that help to tell the story. And fly away on an adventure with Disney’s most famous and mischievous fairy in Tinker Bell and Her Talented Friends.
PUBLICATIONS INTERNATIONAL/ HARDCOVER Available now
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1
1
$5 savings taken instantly at register at checkout. Items must be purchased on same receipt. Available on standard def only. Does not include Blu-ray. Offer valid through 5/31/09 or while supplies last.
Selection may vary by location.
(
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QUANTUM OF SOLACE © 2009 Danjaq, LLC, United Artists Corporation, Columbia Pictures Industries, Inc. 007 Gun Logo and related James Bond Trademarks © 1962-2009 Danjaq, LLC and United Artists Corporation. Quantum of Solace, 007 and related James Bond Trademarks are trademarks of Danjaq, LLC. All Rights Reserved. © 2009 Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. Distributed by Twentieth Century Fox Home Entertainment LLC. TWENTIETH CENTURY FOX, FOX and associated logos are trademarks of Twentieth Century Fox Film Corporation and its related entities. www.007.com
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cartoon contest
on o t r a c o c Cost em ‘ s e v a e l contest ghing lau Costco members are a funny bunch, something that really got driven home during our first Costco cartoon contest. More than 800 wisecracking members submitted panels and strips, giving our judges a tough but rollicking time in choosing the winners. The top three prizewinners garnered $850 in prize money provided by contest sponsors Crayola and Sanford Brands, maker of Sharpie pens. And The Connection came away with a treasure trove of additional winners you’ll be seeing in our pages throughout 2009. —David W. Fuller
The obedient shopper Don Lewis, a graphic designer and illustrator since graduating from Brigham Young University in 1978, discovered a love of drawing at an early age. Lewis, his wife and their four children now live near Dallas. “I have always found it funny how wives often don’t trust their husbands to do the shopping, so I thought a cartoon about a guy let loose at Costco would be fun,” says Lewis. For his first-place award, Lewis received a $500 Costco Cash card.—T. Foster Jones
st
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Drawing on experience
“One of the things we’ve noticed is how Costco continues to expand its product offerings, often into unexpected areas,” says Stephan Rustad, who owns a small marketing firm with his wife in Petaluma, California. “Another reason we chose this concept was it communicated the idea that smart shoppers, regardless of their economic situation, shop Costco.” For his second-place award, Rustad received a $250 Costco Cash card.—TFJ
“I’m one of those guys that does a bit of everything,” says Bill Edge, a recent transplant from Manchester, England. A writer, book illustrator, face painter and poet, the 64-yearold, who moved to Airway Heights, Washington, to marry, says he “loves everything about Costco, and just wanted to capture that sense that you can trust and depend on Costco.” For his third-place award, Edge received a $100 Costco Cash card.—TFJ MARCH 2009 The Costco Connection 35
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Learning to love your yard It’s more than just grass and bushes FOR MANY PEOPLE, work is the first thing that comes to mind when thinking about their yard, evoking images of mowing, weeding and other similarly uninspiring tasks. The good news is that by simply rethinking your relationship with that outdoor space around your home, by learning to see the yard as an extension of the home, you can gain a new appreciation and a new level of enjoyment of all the simple pleasures your yard offers. Here are just a few ideas for ways to transform your backyard into a space that is uniquely yours.
landscape uses, such as framing entryways, hiding the home’s foundation, softening the landscape and controlling erosion. The criteria for bird-attracting foliage (and keeping your workload to a minimum) should include showiness of bloom, multiseason color, interesting branching patterns, cold-hardiness, berry output, beauty and ease of maintenance, including disease resistance. Among the trees and shrubs falling into that category are the Japanese flowering dogwood, saucer magnolia, eastern redbud, crab-apple, pear and ‘Sunrise’ forsythia.
Attracting wild birds
Butterfly plants
Bird-watching and landscaping go hand in hand, if you know what plants are best for attracting birds. Many decorative berries, while inedible for humans, are bird magnets. Some blooming plants serve multiple duty, filling the landscape with colorful foliage or berries and offering a number of functional
If the idea of lots of birds in your backyard is overwhelming, you might want to create a backyard butterfly haven. Adult butterflies crave nectar from flowers, so the ones that have the most nectar will be most effective in attracting butterflies. Butterflies are nearsighted and are more easily attracted to large groups of color, with more vibrant colors attracting butterflies more readily. Also, some plants are
Buyer’s
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Jim Nelson Lawn and Garden Buyer
I WILL ADMIT, a watering tool set is not the sexiest item, but if you are passionate about gardening, conservation and value, the seven-piece, all-metal watering tool set from Orbit, available now at Costco,
will get your heart racing! Watering tools such as these allow you to precisely control how much water you use, saving you money, conserving water and ensuring that your plants receive exactly the amount they need. The zinc shower wand provides a gentle water flow for your delicate plants and flowers, and a shut-off lever simplifies on/off control. The
BUTTERFLIES AND HUMMINGBIRD: INGRAM PUBLISHING/RF LILAC AND ROSE: © VISUAL LANGUAGE 1996,1998/RF
outdoor living
easier than others for butterflies to land on. Plants, and the butterflies they attract, include: J Purple coneflower: Tiger swallowtail, monarch, skipper, fritillary, viceroy J Canada goldenrod: Clouded sulfur, monarch, American small copper, gray hairstreak J Common milkweed: Monarch, gray hairstreak, variegated fritillary J Asters: American small copper J Joe Pye weed: Silver-spotted skipper J Violets: Spring azure blues J New York ironweed: Fiery skipper J Coreopsis: Buckeyes Because butterflies are cold-blooded, a butterfly garden should be an open, sunny garden, with a temperature of at least 60 F. Decorate with flat rocks that will warm up in the sun. Butterflies will use these as basking perches. Furnish butterfly gardens with damp areas, too, so that butterflies will have a place to take a break from the heat.—T. Foster Jones
The Costco Connection Costco locations and Costco.com provide a variety of items for creating or making over outdoor areas, from lawn seed and bare-root roses to gardening implements, lawn mowers, outdoor furniture and books.
zzinc adjustable nozzle easily adjusts from a fine mist to a jet spray, and the zinc nine-pattern turret nozzle provides multiple spray patterns to meet everyday watering needs. And with the easy-on, easy-off brass quickconnects, changing hose attachments is a snap. The all-metal construction is not only beautiful to look at, but provides long-lasting durability. Costco’s price on this set offers at least a 30 percent savings. C
40 The Costco Connection MARCH 2009
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Many of the design concepts that apply to indoor decorating also apply to outdoor spaces. Start with what you have, Peterson advises. Depending on the location—a covered porch, for example—some furniture and accessories designed for indoor use can also be used outdoors. Think about how you would like to use the space: entertaining, a play area for kids or a quiet place for contemplation. Look at the circulation and traffic patterns. Try to create conversation areas. Bright splashes of color in pillows, table linens, accessories and plants add interest. Peterson is a big believer in the power of paint, pretty fabrics, area rugs and repurposed found objects to add personality to any decorating project. Avoid having everything match; instead go for an eclectic look, Peterson says, adding, “My backyard incorporates a lot of flea market finds.” Consider the outdoor space as a continuation of indoors, especially if it’s visible from the house. Peterson notes that using a similar color scheme from indoors to outdoors contributes to a cohesive look. And don’t skimp on plants and greenery—this is the outdoors, after all. Foliage can serve to soften hard edges and surfaces, and flowering plants can enhance or coordinate with your color scheme. Ultimately you want to create a pocket of calm, Peterson stresses, a place where you can invite people and have them feel comfortable. —Anita Thompson
Planning the great backyard makeover IF YOUR DECK or patio holds a barbecue, some spindly plants and a couple of camp stools, maybe this is the year for a backyard makeover. Costco member Kathy Peterson, author of Great Outdoor Decorating Makeovers (Watson-Guptill Publications, 2004), is known for creating transformations that are easy on the budget.
Romancing your stone tabletop
roses
CONTRARY TO WHAT you may have heard, it’s really easy to create a rose garden that blooms all summer with only minimal attention from you. Successful rose growing begins with proper attention to soil, irrigation, spacing and sun. Here are some tips to get you started.
Soil J References vary on the pH range that roses will tolerate well, running from 5.5 to 7.1, with 6.5 the most common. Most plant nutrients are widely available at this pH. J Soils with good drainage are best for rose growing. You can help promote drainage by incorporating peat moss.
Irrigation J On average, it is best to water rosebushes twice a week, and to water them thoroughly— two deep waterings per week is preferable to four shallower, less thorough waterings. J Avoid late-evening watering, which could foster powdery mildew. Powdery mildew is a very common disease among roses. Water your roses in the morning so the plants have time to dry out before nightfall.
Spacing J Having the roses too close together can foster powdery mildew as well. Let your roses breathe: Follow spacing requirements for each particular variety, as indicated on the plant label when you purchase your rosebushes.
COURTESY OF AGIO
NATURAL STONE TABLETOPS such as marble, granite, travertine, limestone and others are sought after because of their beauty and durability. All of these popular natural materials are created through eons of geological activity and are not easily or accurately replicated by synthetics. You’d think these surfaces, being stone, are impervious to damage. However, all natural stone is absorbent to some degree. This is why all quality stone furniture is protected with a specially formulated sealer to minimize stains that can result from accidental spills and exposure to other potentially harmful substances. Most manufacturers of stone furniture use high-quality sealers that protect stone surfaces from nearly all stains and acidic liquids. These sealers do not normally break down over time or with normal outdoor (or indoor) use. To help protect the sealer, most manufacturers recommend using coasters and place mats when dining. Coasters help absorb moisture from “sweaty” drinking glasses and prevent mugs from leaving rings. Place mats help catch spills and prevent dishes, platters and flatware from scratching tabletops during meals. If your stone tabletop is outdoors, cover it with a quality furniture cover when it’s not in use. While high-quality stone tabletops should not require frequent reapplications of sealer to maintain protection, they still require cleaning. Nearly all manufacturers recommend using clean water and mild dish soap. Clean the tabletop with a soft white cloth or sponge, and don’t use scouring creams or
Coming up
Sun other abrasive cleansers, or acid- or petroleumbased products, including cleaners that contain lemon or vinegar. After applying mild dish soap with a soft cloth or sponge, rinse the tabletop with plenty of clean water and dry it thoroughly to prevent buildup of any residue from minerals that might be in your water supply—even if you have softened water. Accidental spills need to be cleaned up immediately. Addressing spills quickly will increase the longevity of the sealer.—Will Fifield More in archives This story sto came from the Costco Household A Almanac. For more helpful hints, go to C Costco.com and enter “connection.” At Online Edition, search “almanac.”
J Roses like six hours of sun per day. J Six hours of morning sun is preferable to six hours of afternoon sun.
Scent J When you’re buying roses for your garden, don’t forget to include fragrant varieties. Surprisingly, many beautiful roses (especially modern varieties) have little fragrance. Including scented varieties in your planting plans will perfume your entire garden.—TFJ
MARCH 2009 The Costco Connection 41
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Grow up! By Laura Langston
MEDIA BAKERY/RF
outdoor living
GARDENERS, BY NATURE, tend to be earth camellia and euonymus, can be espaliered for focused. We often have our eyes trained so dramatic impact. Many ornamental grasses firmly on the ground that we forget the ben(try purple fountain grass or feather reed efits of adding height to the garden. grass) can be container grown for movement, Vertical gardening mimics the natural privacy and upright form. Tree-like shrubs landscape. It adds architectural interest and such as rosemary, bay and wax-leaf privet can an important structural element. It can also be pruned into small standardized trees and save space, add shade and privacy, create depth grown on decks. and intrigue, prevent stooping and, dependGrowing vegetables upright adds interest ing on what you plant, even help and reduces stooping. Pole beans (not bush p with the grocery bill. beans) will scramble up While gardening “up” is fences or a trellis, or even ideal for people with small other plants. (They’ll proThe Costco patios or tiny lots, the princiduce all summer too, as long Connection ples can be used in large garas you pick them.) Pod or Most Costco warehouses dens too. For instance, two snow peas are good climband Costco.com carry a varitall containers planted up and ers; so are traditional vining ety of plants, pots, trellises flanking a doorway are a cucumbers. Most tomato and gardening tools to help well-loved and often-used vervarieties prefer to be grown you create a vertical garden. tical accent. off the ground, and they’ll Here are some additional produce heavier crops when ways to bring height to your garden. staked and grown upright. As a bonus, all of Consider climbers. These space savers these veggies grow well in pots. soften lines and create a multitiered effect. Consider adding a stand-alone vertical They make natural—and beautiful—privacy element in a larger garden. An arbor or a screens. Clematis, jasmine or honeysuckle can piece of trellis situated by a small seating area be trellised up a wall, through an arbor or (but away from the main garden) creates along a fence. Some varieties even do well in intrigue, draws the eye forward and gives the pots. Annual vines such as sweet peas, blackgarden an exclamation point. It also helps eyed Susans and nasturtiums all thrive in create garden “rooms.” containers. Even lax-stemmed roses such as Finally, don’t forget hanging baskets. ‘John Cabot’ can be treated as climbers. They are a classic way to add vertical interest Shrubs, ornamental grasses and small in both large and small spaces. C trees can act as windbreaks or screen unsightly views while still drawing the eye up. Shrubs Laura Langston, who writes and gardens in with loose, open habits, such as pyracantha, Victoria, B.C., is finally growing up!
Planting pointers J Know the strength of the trellising required for your plants. Some will be fine with bamboo tepees or delicate trellises. Others will require sturdier support. J Always choose the right-size pot. (If you’re unsure, ask staff for help.) J A small patio corner? Nest three differentsize pots into each other—the biggest on the bottom, the next size up in the middle and the smallest on top. Plant them up for
instant vertical drama.
J Look for products designed for vertical gardening, including planters with attached trellises, flat-backed pots, shelves and living-wall products.
Web sites J www.verticalgardeningtips.com J www.hgtv.com/decorating/height-in-thegarden/index.html
J www.eltlivingwalls.com
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MARCH 2009 The Costco Connection 43
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creative cooking
RF/COMSTOCK IMAGES
The traditional Passover seder plate features six symbolic foods that retell the story of the Exodus from Egypt.
Passover preparation Food is at the center of this rich Jewish tradition By Lisa Alcalay Klug DURING PASSOVER, JEWS around the world recall our ancient Exodus from Egypt with a beautiful and extravagant ritual meal replete with meaning and four glasses of wine. Known as the seder, it features readings, songs and prayers, a long, delicious dinner and even a game to find a piece of hidden matzo called the afikomen. We share the evening with family, friends, neighbors, Jews and non-Jews alike. One precept, recited each year, doubles as the invite: “May all who are hungry come and eat.” It’s part of the sage wisdom characterizing nearly all of our holidays: “We survived. Let’s eat.” And we do, again and again, throughout this annual eight-day festival—but not just anything. All leavened foods are forbidden, including breads and cakes, and all flour. Grains, grain alcohol and beer are also off-limits. And some Jews avoid corn, beans and other legumes. Permitted are kosher meats, poultry, eggs,
The Costco Connection Costco features a wide variety of kosherfor-Passover foods online at Costco.com and in select warehouses. Certified-kosher foods are available in most warehouses and on Costco.com throughout the year.
certain vegetables and fruits, as well as dairy and other processed foods marked “kosher for Passover.” Our main sustenance is matzo, the “bread of affliction,” which the ancient Israelites baked quickly before leaving Egypt. As they escaped centuries of slavery, there was no time to let the dough rise. It all means that, during Passover, many of us become extremely concerned with eating and with feeding our guests. So while we commemorate our liberation from oppression, we purchase vast quantities of food. And some—that would be me—experience the bonus of increased serotonin levels upon the mere sight of a full pantry and refrigerator. For many Jews, Passover can be the most expensive holiday. An individual easily shells out $300-plus on preparations; a family of four or more, north of $1,000. Not surprisingly, that big bargain haven on the horizon beckons. For legions of Jews, Costco has become an integral part of Passover. Rav Shmuel, a pop singer and Hasidic rabbi in Monsey, New York, spends at least $3,000 to feed his family of eight, his parents, his sister’s family and other visitors. He says, “Before Passover, in my neck of the woods, it’s common to see rabbis and shopping carts filled with kids streaming through Costco.” For Michael Berlin, director of the Glaucoma Institute–Beverly Hills, the annual
“kosher-for-Passover Costco run” means heading straight for the fresh fish. “Then, I turn left for produce and eggs, look for frozen kosher chicken, turn left again for dates, check the [end of aisle displays] for Passover items, gather up the flowers and head for the shortest line.” His haul includes seven dozen eggs and four dozen roses for his sister. Over the first two nights of Passover, she hosts Berlin, his wife and more than three dozen guests. “It’s a real mechayieh [in Yiddish, this translates to a very enjoyable experience] to have kosher products at Costco,” says Berlin. Kim Amzallag, an advertising executive and member of Manhattan Sephardic Congregation, says her annual Passover excursion to the Costco in Queens doubles as “fun bonding” for her family of five. “We ‘pilgrimage’ every year. It is part of our ritual.” Her bounty? Paper goods, olive oil, zip-locking plastic bags, aluminum foil and mineral water. She also stockpiles cleaning products pre-Passover, when observant Jews scour every surface, hunt through closets and drawers, and launder clothing and linens to remove all traces of leaven, which spiritually represents negative ego. These traditions extend into the heartland. “For me, shopping at Costco has become as much a part of the holiday as the search for chametz,” says Heidi Budaj, director of Jewish life and learning at the Jewish Community Center of Metropolitan Detroit, referring to the Hebrew term for leaven. Budaj is a married mother of five children ranging in age from 16 to 23. She reports, “All of them are ravenous, and each roams in packs of eight to 10 young animals.” She relies on Costco’s low prices for the “truckloads” of matzo her gang consumes, as well as eggs for making enormous amounts of matzo brei, aka Jewish French toast. In greater Kansas City, the Jewish Federation feeds Costco matzo and gefilte fish to 300-plus at its community-wide seders. “My car was so full, I couldn’t get one more grocery item in it,” says women’s division director Beverly Jacobson. As repeat seder-goers know, the ritual meal concludes with a vision of world peace and the hope of “next year in Jerusalem.” Sounds fabulous to me. C Lisa Alcalay Klug is an award-winning journalist and author of Cool Jew: The Ultimate Guide for Every Member of the Tribe (Andrews McMeel, 2008, www.cooljewbook.com).
44 The Costco Connection MARCH 2009
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dishwashing detergent and water, then apply the solution. Let stand two minutes, then rinse all surfaces with a solution of 1 tablespoon of bleach per gallon of water. Do not let soak overnight. PHOTODISC
Keeping your kitchen healthy all year round ACCORDING TO THE American Society for Microbiology, about 36 percent of food-borne illness in the home results from cross contamination. That means cutting boards, counters or utensils are not properly disinfected or sanitized before they are used to prepare foods that are eaten raw, such as fruits or vegetables. Cleaning with soap and water isn’t enough. Soap and water remove some germs from surfaces, but they can’t kill those germs. In fact, they may spread them around. Only a disinfectant can kill a broad spectrum of harmful bacteria and viruses. The good news is that you can help kill nasty bacteria that can cause food-borne illness by following simple sanitizing and disinfecting routines when preparing your family’s meals.
Counters, tabletops and highchairs After each use, spray a disinfecting cleaner on surfaces until thoroughly wet. Let stand for 30 seconds, then rinse or wipe clean. For nonporous countertop surfaces, use a disinfecting wipe for one-step cleaning and disinfecting.
More in archives
Wooden cutting boards Use approximately 3 tablespoons of bleach per gallon of water to create a sanitizing solution. Wash, wipe or rinse items with
This story came from the Costco usehold Almanac. For more helpful hints, Household Cos go to Costco.com and enter “connection.” At On Online Edition, search “almanac.”
Refrigerators, freezers, plastic cutting boards, stainless steel utensils, dishes, glassware, counters, pots and pans Wash or rinse with detergent and water, then soak in a solution of 1 tablespoon of bleach per gallon of water. Let stand two minutes, then air-dry. (Do not use on steel, aluminum, silver or chipped enamel items.)
Ongoing maintenance Now that your kitchen is spot-on perfect, here are some great techniques for quick cleanups and little touch-ups. A multipurpose spray cleaner for hard surfaces can be great for spot-cleaning floors, walls and ceilings. Always have a bottle handy. Replace germy sponges with a container of disinfecting wipes. Pre-moistened and easy to use anywhere and anytime, wipes can kill germs that can make your family sick. (Use as directed.) A pen with gel bleach will help you to stay on top of grout. The sooner you treat a stain, the faster it will come out. These kitchen-sanitizing routines might take a little more effort, but just remember that good healthy food always comes from a good healthy kitchen. C
s s s
The Costco Connection Costco warehouses carry a variety of supplies for cleaning your kitchen.
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holidays made easy Simple Solutions for Special Occasions For Easter and Passover meals, Australian lamb is a long-held tradition—not just because it’s delicious and nutritious, but also because it’s quick to prepare, leaving you more time to spend with your family. Kirkland Signature™ Australian lamb is raised on grass pastures to produce a natural product that is free of artificial additives and hormone growth promotants. Lamb packed under the Kirkland Signature brand is specially bred and selected for the U.S. market against strict standards, resulting in a quality product that is consistently lean and always delicious to eat. NATURALLY AGED
Kirkland Signature Australian lamb is a fresh product that is exported to the U.S. chilled in vacuum-sealed bags.
During shipping the lamb undergoes a natural process called aging in which muscle fibers in the meat relax and improve its tenderness. To save you time in the kitchen our racks are trimmed and pre-frenched, and bones are removed from the legs, so when you purchase lamb at Costco you know it will always be tender and easy to prepare for your family and friends. DELICIOUSLY NUTRITIOUS
Serving Kirkland Signature Australian lamb is a delicious way to let your
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Kirkland Signature Australian Lamb comes in a variety of cuts and doesn’t need more than simple salt and pepper to complement its fabulous flavor. But if you’re feeling creative, it also lends itself well to a wide palette of marinades, rubs, sauces and cooking methods. With its quick cooking times and endless versatility, Australian lamb from Costco is the perfect choice for any occasion—from a formal holiday to a weekday family meal!
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Roasted Garlic Australian Lamb Leg with Rosemary Potatoes 2 heads garlic, halved 3 tablespoons olive oil 1 Australian leg of lamb, boneless salt and freshly ground pepper, to taste
Enjoy Delicious Variety
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You don’t need a special occasion to enjoy Kirkland Signature Australian lamb. Loin chops are a perfect way to add delicious variety to midweek meals. The techniques for cooking lamb are similar to those for other red meats. So even if you’ve never prepared lamb, you may be surprised by how much you already know, and how effortless it is to cook. The Easy. Any Day. cookbook features a collection of simple recipes you can prepare for special occasions— or everyday eating—year-round. Get your FREE copy of Easy. Any Day. at http://www.australian-lamb-contest. com/cookbook_order_anyday.cfm. Most recipes in the book require fewer than six ingredients and take just 30 minutes to prepare. Easy. Any Day. also includes dozens of preparation tips and inspirational ideas to spark your own creativity. You can also find lamb recipes in Cooking in Style and the five other cookbooks in The Costco Way series. Go to costco.com and enter “costco cookbooks” in the search box. Each book is fully cross-referenced and can be downloaded as a PDF.
2 tablespoons rosemary, chopped 3 pounds small red potatoes, halved grilled or roasted asparagus or preferred vegetable
Preheat the oven to 350°F. Cut off the tips of the garlic heads and brush the cut section with 1 tablespoon of the olive oil. Set garlic cut side down in a pan and roast until it is soft to the touch, about 30 minutes. Let garlic cool for 5 minutes; then squeeze the roasted cloves out of the garlic and into a bowl. Mash with a fork and spread over the top of the lamb. Meanwhile, place the lamb in a large roasting pan and season with salt, pepper and half of the rosemary. Allow to stand at room temperature for 30 minutes to an hour. Place the potatoes in an ovenproof dish and toss with the remaining oil and rosemary. Set aside. Roast lamb for about 1 hour and 30 minutes, until it registers an internal temperature of 130°F to 135°F on a meat thermometer for a medium-rare roast, or until the juices run clear when a sharp knife or skewer is inserted in the thickest part of the meat. When the lamb has been roasting for 40 or 50 minutes, place the potatoes in the oven and bake until well browned and tender. Transfer the lamb to a warm platter and let rest for 15 minutes (it will continue to cook as it rests). Carve and serve with the potatoes and grilled or roasted asparagus.
Porcini-crusted Australian Lamb Rib Chops with Fresh Pea, Mint and Feta Salad AUSTRALIAN LAMB
PEA SALAD
2 Australian lamb racks, cut into chops extra virgin olive oil 1/4 cup sliced porcini or preferred mushrooms 2 leaves fresh basil, torn 1/2 cup crusty bread, cubed salt and freshly ground pepper, to taste
11/2 cups fresh (or frozen) peas 3 tablespoons feta cheese, crumbled 1/2 cup fresh mint leaves, torn 1 lemon 1 tablespoon extra virgin olive oil
To prepare the lamb, brush generously with olive oil and season with salt and pepper to taste. Place dried mushrooms, basil and bread in a food processor (or coffee grinder) and process to fine crumbs. Transfer to plate or bowl and press the lamb firmly into the crumbs to form a crust. Cover and refrigerate 30 minutes (or overnight) to set crust. Heat enough oil in a nonstick pan to cover the base. Sauté chops, a few at a time, over medium-high heat until golden brown and medium rare, about 10 minutes total, or until cooked as desired. To test, press gently with finger. The meat should be firm but springy. Keep warm in a low oven. To prepare the pea salad, while the lamb is cooking add peas to pan of boiling, salted water and cook for 30 to 40 seconds. Drain, rinse with cold water and transfer to a bowl. Add feta cheese, mint leaves, a squeeze of lemon and olive oil. Mix well, crushing peas slightly. Serve lamb chops and pea salad with additional lemon and olive oil on the side. WAREHOUSE ONLY
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Connection Exclusive
for your health
Shrinking those waists
Ask Jorge
Cruise
Q: I downloaded The Belly Fat Cure but am still not clear on the size for a serving of carbs. Please clarify. A: Using the S/C Value, one serving of carbs is anything that has 5 to 20 grams of carbohydrates. One of my favorite examples is 27 Cheez-Its; with just 17 grams of carbs, this snack counts as a 1 on the S/C Value. The added bonus is that Cheez-Its don’t have any sugar, so their S/C Value is 0/1. Another example is Ezekiel 4:9 Sprouted Whole Grain Bread by Food for Life, which has 15 grams of carbs in one slice and would also get a 0/1.
By Jorge Cruise IN JANUARY’S ISSUE of The Connection, I invited Costco members to take my new Belly Fat Cure™, a waist-reducing plan to help people lose weight by eating smarter. I’m excited to report that thousands of members have downloaded a free copy of the Belly Fat Cure report, and that many are seeing dramatic results in just a week. One of them, Karen Diega Sutton, is profiled below. There’s a lot at stake here. Doctors and researchers say that losing just 2 inches from your waist can lower the risk of heart disease, Type 2 diabetes and certain types of cancer—and increase life expectancy. If you want to eat smarter instantly and start losing belly fat, you must be sure you’re getting the right amounts of sugar and carbs. This is why I’ve created the S/C Value™, a food value system to help
Order the report You can download a free copy of the Belly Fat Cure report at www.thebellyfatcure.com. Enter your e-mail address; click “Send report.” You will receive an e-mail confirming the order; follow the directions from there.
make eating the right amounts easy. Your daily S/C Value needs to be no more than 15/6, which means you should aim for no more than 15 grams of sugar and six servings (see story at right) of carbohydrates each day. I am inviting members to take the Belly Fat Cure challenge by reading my free report (directions at left). The report provides information on studies regarding belly fat (including a key one from The New England Journal of Medicine, which found that a high waist circumference doubled the risk of premature death), ideas on smart food options and tips for starting the Belly Fat Cure. Try it now for a younger, stronger, more confident self. C Costco member Jorge Cruise is the author of three New York Times bestsellers on health and fitness.
Q: What are some of the best fruits to eat? A: The best fruits on The Belly Fat Cure are apricots, blackberries and raspberries. Each of these has right around 3 grams of sugar (one apricot and ½ cup of the berries). Compare this to just half of a banana, which has a whopping 11 grams of sugar.
JORGECRUISE.COM, INC.
Pounds lost: 13 (in one week) Inches lost: 4
(Before)
Gained: Self-esteem and confidence
Karen’s case KAREN DIEGA SUTTON’s selfesteem had dropped so low that she stayed in most nights eating instead of going out to meet her friends. She even felt she couldn’t be in a picture without looking away and feeling disgusted about herself. Despite being a busy mom and taking classes, she couldn’t escape the fact that she was
back to her pregnancy weight— without being pregnant. And at age 39, she felt that her health was deteriorating. “I really can’t think anything positive about myself right now,” said Diega Sutton, before starting The Belly Fat Cure. In just one week on the plan, she lost 13 pounds— and revealed a brewing confidence. “I wasn’t even really trying that hard,” she says, “and I lost that much weight—I’m amazed. The best thing is, not only did I lose 13 pounds my first week, I got to eat things I never thought I could eat, like chocolate, Doritos and ice cream.” Her goal is to lose 45 pounds —and to keep it off. And in the long term, she wants to be more aware of her nutritional and health needs. She’s off to a great start. —Tim Talevich
best thing ‘‘is The … I got to eat things I never thought I could eat, like chocolate, Doritos and ice cream.”
(After)
JORGECRUISE.COM, INC.
Karen Diega Sutton San Diego
Q: Can you give me a sample breakfast for The Belly Fat Cure? A: A quick and easy breakfast on The Belly Fat Cure is two Eggo waffles with butter, two to three scrambled eggs (depending on how hungry you are) with salt and pepper, and one Morningstar Farms sausage patty. This whole breakfast has just a 2/2 S/C Value. Or you could add one more sausage patty and skip the waffles and your entire breakfast would have a 0/1 S/C Value.—JC
MARCH 2009 The Costco Connection 49
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Paradise found French Polynesia is a step back in time
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By Ralph Grizzle THIRTY YEARS AGO, a 21-year-old boy from North Carolina ventured all the way to Los Angeles and hopped a flight to Tahiti. What possessed him to pursue such a notion? Coconuts. I know, because that boy was me. Months before my journey, I had seen a photograph of one of the Tahitian isles—an island blessed with verdant volcanic peaks shrouded in wispy clouds, ocean as blue as Windex and thick groves of coconut palms. I wanted to be there, among the coconut groves, and so I charted a course for this picture-perfect paradise. I was not alone in falling under the spell of Tahiti. Since the first sailing ships from Europe dropped anchor among French Polynesia’s lagoons and coral atolls, the magical islands have symbolized romance and natural beauty. The descriptions the first Europeans sent home planted the seed for a romantic image of French Polynesia that endures to this day. One of those Europeans was the artist Paul Gauguin. The former Paris stockbroker who became one of history’s most renowned artists spent his last years—and did some of his best work—in Tahiti. Gauguin left France for Tahiti in 1891, looking for a society more elemental and simplistic than his native country. He found it, and today, more than 100 years later, you can too. Today’s bounty While Costco Travel offers a variety of ways to explore the South Pacific, one excellent way to discover what Gauguin discovered is on a luxury cruise ship that bears his name. The Paul Gauguin, operated by Regent Seven Seas Cruises, was designed specifically for sailing French Polynesia year-round. This exquisite vessel offers an extremely
Connecting Costco Travel offers a variety of vacations and cruises to Tahiti. For details, call Costco Travel at 1-877-849-2730 or visit Costco.com.
Welcome cocktail reception Two-night pre-cruise stay in an Ocean-View Room at InterContinental Tahiti s $400 per-suite shipboard credit† s Lagoonarium shore excursion on Bora Bora s s
comfortable and affordable way to experience the romance of the South Pacific isles. The luxury ship functions as an extension of the informal, relaxing environment of the islands, but always with Regent’s superior service and comfort. The vessel’s beloved troupe of Gauguines —part cruise staff, part entertainers, part storytellers—adds the unique personality of French Polynesia to every cruise. Life on board is laid-back, casual and pampered, from the bottles of water provided prior to shore trips to the complimentary wine or beer pours at lunch and dinner. The Paul Gauguin, which boasts spacious suites and staterooms (more than half with private balconies), a watersports marina, a choice of three open-seating dining venues and an extensive spa, is a floating tribute to the culture-rich region. Photos of ancient Tahiti line the interior walls, while Fare Tahiti, a mini museum, exhibits manuscripts and finely carved Polynesian artifacts. Idyllic islands Polynesia is a gorgeous collection of volcanic islands and atolls strewn across the South Pacific. The Paul Gauguin’s itinerary begins in Papeete. Tahiti’s capital city is home to the Paul Gauguin Museum, nestled in a spacious garden and housing a few of the artist’s original works. The museum provides an interesting retrospective of Gauguin’s life in the islands. The itinerary also includes the islands of Raiatea and Taha’a (Motu Mahana), and overnight stays on Bora Bora and Moorea. Standing on the decks and admiring the beauty in each destination the ship visits, you’ll feel as though you’ve stumbled into a Paul Gauguin painting, and, in fact, that is precisely what you’ve done in this pictureperfect paradise. C Ralph Grizzle cycled across America and Europe and island-hopped the South Pacific before becoming a travel writer.
Seven-night cruise with airfare includes: Round-trip economy class airfare from Los Angeles to Papeete s Seven nights in an Ocean-View Suite s Private beach party on Motu Mahana s All onboard gratuities s Complimentary beverages, including select wines and spirits, served throughout the ship s In-suite refrigerator aboard ship replenished daily with soft drinks, beer and bottled water s Choice of multiple open-seating dining venues s A post-cruise tour of Tahiti and a day room at Radisson Plaza Resort Tahiti†† s Port charges s
Executive Members receive an additional $100 per-suite shipboard credit.
from
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*
Ocean-View Suite with airfare (Category E) Valid for 9/19/09 sailing.
Call Costco Travel toll free at 1-877-849-2730 or visit Costco.com. *
A $200 per-person non-refundable administrative fee is included in your deposit at the time of booking. Price is per person based on double occupancy, includes airfare, is valid for select stateroom categories only, is true and accurate at time of printing, and might not include government taxes/fees. Restrictions and blackout dates might apply. All offers and inclusions are subject to availability, may change or be terminated without notice and are valid for new bookings only. Unless otherwise noted, offers are not combinable with select rate codes, coupons or other offers. Executive Member offer is valid for primary cardholder only. Travel purchases are not included in the Executive Membership 2% Reward program. Offer shown is valid on 9/19/09 sailing only. Cancellation and change fees might apply. Costco Travel disclaims liability for any inaccuracies or typographical errors. Ship’s registry: The Bahamas. †Shipboard credit is per suite based on double occupancy. For bookings made within three weeks of departure, shipboard credit is not guaranteed. ††Post-cruise tour and day room at Radisson Plaza Tahiti are offered only with the purchase of airfare. Costco Travel is registered as a seller of travel in each of the states listed: California registration number: CST 2054248-50 · Florida registration number: ST 32555 · Hawaii registration number: TAR 5595 · Iowa registration number: TA 620 · Nevada registration number: 2007-0060 · Washington registration number: WST 602042600. Registration as a California Seller of Travel does not constitute approval by the state. 09TR0501 1/09
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A serving a day of Kirkland Signature Natural Fish Oil supplement helps maintain and support a healthy heart.† Omega-3 fatty acids deliver benefits shown to help heart, joints, brain and skin. And better yet, Kirkland Signature Fish Oil comes from deep ocean waters. Our fish oil is not supplied from farm-raised fish. State-of-the-art molecular distillation is used to remove PCBs and dioxins, which guarantees purity and potency. Vitamin E, one of the most studied vitamins, is the powerful multi-tasker of the vitamin family. From the heart to the eyes, Kirkland Signature Vitamin E helps the body combat free radicals. Vitamin E contributes to heart health.†
Kirkland Signature Natural Fish Oil & Vitamin E, bonding together for a healthy heart. †These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
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Call or visit a Costco Hearing Aid Center today to schedule your FREE hearing test* and product demonstration! Visit costco.com or call 1-800-774-2678 to find a Costco Hearing Aid Center near you. *A hearing test may determine if your hearing loss may be helped by hearing aids. 09AB0113 9/08
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Up to $250 OFF
SunSetter Manual Awnings
Our most popular manually operated awning, the VISTA comes in widths from 10' to 18' in 1' increments, with our traditional laminated fabric in 13 designer colors. Operates easily with a hand crank (included). It can be up to 20 degrees cooler under your VISTA or Oasis awning. Valid 3/01/09–4/05/09 #11377812
Geneva 7-Piece Dining Set Includes 4 dining chairs, 2 swivel rockers and Costco.com only. dining table. $1,899.99 Delivered #327664
Geneva 6-Piece Deep Seating Set Includes 2 club chairs, loveseat, coffee table and 2 side tables. $1,999.99 Delivered #327751 Costco.com only.
Our Versatile Freestanding Retractable Awning
SunSetter Oasis The 10' x 16' freestanding SunSetter Oasis provides shade and protection anywhere you want, in your yard, poolside or on your deck or patio. Beautiful woven acrylic fabric available in nutmeg tweed or natural linen colors. Valid 3/01/09–4/05/09 #11377813
s
Cool Shade Anytime Blocks 99% of UVA and UVB Rays Provides Energy Savings—Cuts Air-Conditioning Bills Costco.com only.
Geneva 3-Piece Chaise Lounge Set Includes 2 chaise lounges and side table. Costco.com only. $999.99 Delivered #327761
Price and availability are subject to change without notice. Products may include a shipping and handling charge. For details, visit the product page on www.costco.com. Most online coupons at www.costco.com are manufacturers’ coupons. State sales tax may be due on the prediscounted price of the item when purchased using an online coupon. These taxes, if any, are in addition to the amount that you are paying for the product. Prices, specifications, availability and terms of offers are subject to change without notice. Taxes and shipping charges are extra, and vary. *Using the product search box located at www.costco.com, please enter the provided search phrase to find the product(s). Products shipped to Alaska, Hawaii or Puerto Rico will include an additional shipping and handling fee. This fee will be quoted at checkout.
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2/9/09 4:24:34 PM
Eureka Bistro Set
Key Biscayne 4-Piece Deep-Seating Set Includes sofa, 2 club chairs and table. All-weather wicker and Sunbrella® fabric. $2,499.99 Delivered
Includes 2 chairs and table. Cast-aluminum construction.
$149.99 Delivered
Valid 3/01/09–3/31/09 #383494
Costco.com only.
Costco.com only.
Valid 3/01/09–3/31/09 #286704
Key Largo 4-Piece Loveseat Set Includes loveseat, 2 club chairs and table. All-weather wicker and Sunbrella® fabric. $2,799.99 Delivered
Tahoe 5-Piece Dining Set Includes 4 chairs and table. Cast-aluminum construction. $899.99 Delivered
Valid 3/01/09–3/31/09 #383565
Valid 3/01/09–3/31/09 #383542
Costco.com only.
Lancaster Antique Copper Patio Bench Cast-aluminum construction. $169.99 Delivered Valid 3/01/09–3/31/09 #383554
Martinique 5-Piece Deep-Seating Chat Set Includes 4 stackable chairs and table. $1,299.99 Delivered Costco.com only.
Valid 3/01/09–3/31/09 #286686
Become a COSTCO.COM INSIDER! Give us your email address and be the first to know about new items and exclusive online coupon offers.
EC_p01.02_R1.indd 2
Costco.com only.
Costco.com only.
GO!
COSTCO.COM
2
2/9/09 4:25:13 PM
Capistrano 4-Piece Round Lounge Set A multifunctional daybed constructed with all-weather resin wicker and Sunbrella® fabric.
Napa 7-Piece Gathering-Height Dining Set
$1,999.99 Delivered
$2,699.99 Delivered
#143292
Blackline 6' x 8' Greenhouse $699.99 Delivered After $150 OFF Valid 3/01/09–4/05/09 #382135 Costco.com only.
Costco.com only.
Online Price $849.99 OFF –150.00 YOUR COST $699.99
Includes 6 dining chairs and dining table. #143635
Costco.com only.
Cummins Onan RS12000 Home Standby Generator 100- or 200-amp transfer switch available. Starting at $4,999.99 Delivered Valid 3/01/09–3/31/09 #11257122
Costco.com only.
Watts Premier WP4-V Reverse Osmosis System With monitor faucet.
$149.99 Delivered After $40 OFF
DuraCabinet 5-Piece Garage Storage System $699.99 Delivered Valid 3/01/09–3/31/09 #352861
Costco.com only.
Valid 3/01/09–4/05/09 #267100
Costco.com only.
Price and availability are subject to change without notice. Products may include a shipping and handling charge. For details, visit the product page on www.costco.com. Most online coupons at www.costco.com are manufacturers’ coupons. State sales tax may be due on the prediscounted price of the item when purchased using an online coupon. These taxes, if any, are in addition to the amount that you are paying for the product. Prices, specifications, availability and terms of offers are subject to change without notice. Taxes and shipping charges are extra, and vary. *Using the product search box located at www.costco.com, please enter the provided search phrase to find the product(s). Products shipped to Alaska, Hawaii or Puerto Rico will include an additional shipping and handling fee. This fee will be quoted at checkout.
EC_p03.04_R1.indd 3
2/9/09 4:26:00 PM
Made-to-Fit Slide-out Shelves for Existing Cabinets By Slide-a-Shelf. Up to $10 OFF on Full-Extension Shelf Glides
Vineyard 8-Piece Dining Collection
Valid 3/01/09–3/31/09 #11262818
$4,199.99 Delivered
Costco.com only.
Includes table, 4 side chairs, 2 arm chairs and buffet with hutch. Valid 3/01/09–3/31/09 #11235029 Costco.com only.
Chesire 36" Single-Sink Vanity With granite top.
$649.99 Delivered After $200 OFF
WORX18v Cordless 10" Grass Trimmer Includes 18v battery with 1-hour charger. $99.99 Delivered
Valid 3/02/09–3/31/09 #275142 Costco.com only.
NJOY™ Electronic Cigarette Smoking Alternative Starter Kit $89.99 Delivered #375053
Costco.com only.
#164924
Costco.com only.
Twin, queen and king. #11169132
Costco.com only.
StriVectin® The Gift of Youth $109.99 Delivered Valid 3/01/09–3/31/09 Costco.com only. #339497
Wedding Flower Collections Starting at $229.99 Delivered *Search: Weddingflowers
Become a COSTCO.COM INSIDER! Give us your email address and be the first to know about new items and exclusive online coupon offers.
EC_p03.04_R1.indd 4
Pacific Coast ® Down Blankets
Costco.com only.
GO!
COSTCO.COM
4
2/9/09 4:26:19 PM
Showtime Leather Home Theater Seating Collection
Herrington 3-Piece Bonded-Leather Reclining Collection
Includes ottoman.
Includes reclining sofa, reclining loveseat and recliner.
$1,999.99 Delivered
Valid 3/01/09–3/31/09 #11334241 Costco.com only.
Jacobsen 4-Piece Leather Collection
$2,799.99 Delivered
Valid 3/01/09–3/31/09 #11311604 Costco.com only.
Includes sofa, loveseat, chair and ottoman. $1,999.99 Delivered
Lindale 3-Piece Leather Collection Includes sofa and 2 chairs. $1,999.99 Delivered
Valid 3/01/09–3/31/09 #11335633
Valid 3/01/09–3/31/09 #11333787
Costco.com only.
Costco.com only.
Request a swatch online at Costco.com
Spectrum 2-Piece Bonded Leather Collection Includes sectional and ottoman. $1,699.99 Delivered Valid 3/01/09–3/31/09 #11306751
Wilshire 4-Piece Leather Collection Includes sofa, 2 chairs and cocktail ottoman. $2,999.99 Delivered After $800 OFF Costco.com only.
Valid 3/16/09–4/05/09 #11318453
Costco.com only.
Price and availability are subject to change without notice. Products may include a shipping and handling charge. For details, visit the product page on www.costco.com. Most online coupons at www.costco.com are manufacturers’ coupons. State sales tax may be due on the prediscounted price of the item when purchased using an online coupon. These taxes, if any, are in addition to the amount that you are paying for the product. Prices, specifications, availability and terms of offers are subject to change without notice. Taxes and shipping charges are extra, and vary. *Using the product search box located at www.costco.com, please enter the provided search phrase to find the product(s). Products shipped to Alaska, Hawaii or Puerto Rico will include an additional shipping and handling fee. This fee will be quoted at checkout.
EC_p05.06_R1.indd 5
2/9/09 4:27:26 PM
Tuscany 3-Piece Leather Reclining Collection
Drake 4-Piece Fabric Collection
Includes reclining sofa, reclining loveseat and recliner.
Includes sofa, chaise, chair and ottoman. Available in bronze or latte.
$2,699.99 Delivered
$1,999.99 Delivered
Valid 3/01/09–3/31/09 #11334236 Costco.com only.
Valid 3/01/09–3/31/09 #11318452 Costco.com only.
Lorraine 3-Piece Fabric Collection
Azara 4-Piece Queen Bedroom Collection
Includes sofa, loveseat and chair.
Includes bed, 2 nightstands and chest.
$1,399.99 Delivered
$1,999.99 Delivered
Valid 3/01/09–3/31/09 #11333786 Costco.com only.
Valid 3/01/09–3/31/09 #11329907 Costco.com only.
Sleep Science Elia Queen Memory Foam Mattress Collection
Chamberlain 5-Piece Queen Bedroom Collection
Also available with foundation. Other sizes available.
Includes bed, 2 nightstands, chesser and mirror.
$299.99 Delivered
Valid 3/01/09–3/31/09 #11308048
Costco.com only.
$3,599.99 Delivered
Become a COSTCO.COM INSIDER! Give us your email address and be the first to know about new items and exclusive online coupon offers.
EC_p05.06_R1.indd 6
Valid 3/01/09–3/31/09 #11272623 Costco.com only.
GO!
COSTCO.COM
6
2/9/09 4:27:45 PM
Assagio Convertible Fabric Euro Lounger $399.99 Delivered Valid 3/01/09–3/31/09 #11327507
Brooks Youth 2-Piece Bedroom Collection Includes twin trundle bed and desk. $1,799.99 Delivered Costco.com only.
Valid 3/01/09–3/31/09 #11335625
Nantucket 5-Piece Queen Bedroom Collection
Adelaide 5-Piece Queen Bedroom Collection
Includes bed, 2 nightstands, dresser and mirror.
Includes bed, 2 nightstands, dresser and mirror.
$1,799.99 Delivered Valid 3/01/09–3/31/09 #11286857
$1,499.99 Delivered After $350 OFF Costco.com only.
Holden Youth 3-Piece Bedroom Collection Includes twin trundle bed, dresser and nightstand. $1,399.99 Delivered Valid 3/01/09–3/31/09 #11105303
Costco.com only.
Costco.com only.
Valid 3/02/09–3/22/09 #11247348
Costco.com only.
Winslow 5-Piece Queen Bedroom Collection Includes bed, 2 nightstands, dresser and mirror. $1,499.99 Delivered Valid 3/01/09–3/31/09 #11234422
Costco.com only.
Price and availability are subject to change without notice. Products may include a shipping and handling charge. For details, visit the product page on www.costco.com. Most online coupons at www.costco.com are manufacturers’ coupons. State sales tax may be due on the prediscounted price of the item when purchased using an online coupon. These taxes, if any, are in addition to the amount that you are paying for the product. Prices, specifications, availability and terms of offers are subject to change without notice. Taxes and shipping charges are extra, and vary. *Using the product search box located at www.costco.com, please enter the provided search phrase to find the product(s). Products shipped to Alaska, Hawaii or Puerto Rico will include an additional shipping and handling fee. This fee will be quoted at checkout.
EC_p07.08_R1.indd 7
2/9/09 4:28:42 PM
SCEPTRE 46" 1080P LCD HDTV 1920 X 1080 4X HDMI INPUTS
$69999 After
$200 OFF Valid 3/02/09–3/22/09 #320397
GET UP TO $150 IN COSTCO CASH CARDS when you buy any HDTV and activate new DIRECTV® service through Costco.com.†
For more details and to order DIRECTV® service, visit Costco.com and search DIRECTV. †Offers end 7/07/09. New DIRECTV residential customers only (lease required and available separately). Includes a $50 Costco Cash Card with activation of new DIRECTV service and a $100 Costco Cash Card (after mail-in redemption) with purchase of an HDTV, both through Costco. Other conditions apply.
Costco.com only.
PROSCAN 32" LCD HDTV 1366 X 768 2X HDMI INPUTS
$32999 After $50 Valid 3/02/09–4/05/09 #381884
OFF
GET UP TO $150 IN COSTCO CASH CARDS when you buy any HDTV and activate new DIRECTV® service through Costco.com.†
For more details and to order DIRECTV® service, visit Costco.com and search DIRECTV. †Offers end 7/07/09. New DIRECTV residential customers only (lease required and available separately). Includes a $50 Costco Cash Card with activation of new DIRECTV service and a $100 Costco Cash Card (after mail-in redemption) with purchase of an HDTV, both through Costco. Other conditions apply.
Become a COSTCO.COM INSIDER! Give us your email address and be the first to know about new items and exclusive online coupon offers.
EC_p07.08_R1.indd 8
Costco.com only.
GO!
COSTCO.COM
8
2/9/09 4:29:01 PM
life before nüvi
®
Think back to the last time you were lost. Completely adrift, with panic rising and confidence sinking. Now imagine finding anything your heart desires with nüvi 780, the portable GPS navigator from Garmin. Just tap the screen to look up addresses, intersections, businesses and more and nüvi takes you there with clear, voice-prompted directions. nüvi’s great for navigating on foot or in the car. Once you nüvi®, you’ll never go back.
Garmin nüvi® 780 4.3" Touchscreen GPS
$249.99 After $100 OFF Valid 3/01/09–4/05/09 #379574 s s
Speaks street names Route avoidance
s s
MSN Direct Auto reroute
Costco.com only.
EPIC CTS Compact Training System $999.99 Delivered #363920
Warehouse and Costco.com.
ProForm 675E Personal Trainer Treadmill $499.99 Delivered Valid 3/01/09–3/31/09 #384994
Costco.com only.
NordicTrack Commercial VR Recumbent Bike $499.99 Delivered #363921
Warehouse and Costco.com.
Price and availability are subject to change without notice. Products may include a shipping and handling charge. For details, visit the product page on www.costco.com. Most online coupons at www.costco.com are manufacturers’ coupons. State sales tax may be due on the prediscounted price of the item when purchased using an online coupon. These taxes, if any, are in addition to the amount that you are paying for the product. Prices, specifications, availability and terms of offers are subject to change without notice. Taxes and shipping charges are extra, and vary. *Using the product search box located at www.costco.com, please enter the provided search phrase to find the product(s). Products shipped to Alaska, Hawaii or Puerto Rico will include an additional shipping and handling fee. This fee will be quoted at checkout.
EC_p09.10_R1.indd 9
2/9/09 4:29:43 PM
The Alliance Game Room is part of the new Gallery Collections series by American Heritage Billiards. American Heritage Billiards is the largest pool table and game room furniture manufacturer in the industry. We are proud to have worked so closely with Costco to create an exclusive line that offers many design features and fashionable looks, all at outstanding value to Costco members. These Collections of fine game room furniture offer all you will need to enjoy many hours of family togetherness. Each piece is exquisitely designed, artisan crafted and finished in warm tones.
Alliance Billiard Gallery Collections by American Heritage Billiards Up to $1,000 OFF Valid 3/01/09–3/31/09 #11377905 Costco.com only.
Melissa lost 72 lbs. in 7 months!
SMART FOR LIFE™ Eat Cookies. Lose Weight. It’s that Simple.™
42-Day Kit Includes Smart Cookies, shake pouches, shake bottles, chicken soup pouches and more.
$199.99 Delivered After $80 OFF #361161
Costco members say:
30-Day Kit Includes Smart Cookies, shake pouches, shake bottles, chicken soup pouches and more.
“The cookies work.” “I’m losing weight!” “Chocolate Chip is awesome.” “This is so easy, and it works!”
$159.99 Delivered After $40 OFF is a comprehensive weight-loss approach to health and wellness using natural, hungercontrolling foods to deliver visible results. Each Smart Cookie Square is a meal that is scientifically formulated to be a perfect balance of fiber, protein and complex carbohydrates that help naturally suppress the appetite—absolutely no drugs or toxic preservatives are included. Kits starting at $129.99 Delivered. All-natural, 60% organic ingredients. Eat Smart Cookie Squares six times a day with a low-fat, healthy dinner and/or lunch. Lose approximately 10 to 15 pounds* per month. Each order includes instructional brochure, dinner guide and free telephone support.
#364171
*Results may vary. Visit Costco.com and search Smart For Life for more information. Valid 3/01/09–4/05/09
#368894
Become a COSTCO.COM INSIDER! Give us your email address and be the first to know about new items and exclusive online coupon offers.
EC_p09.10.indd 10
your email address
GO!
21-Day Kit Includes oatmeal, blueberry, and chocolate chip Smart Cookies and more.
$129.99 Delivered After $20 OFF Costco.com only.
COSTCO.COM 10
2/6/09 3:00:44 PM
INTRODUCING THE
BEST DESKTOP PROCESSOR ON THE PLANET.† TOP-SELLING COMPUTERS UP TO $550 OFF. *Search: i7 †Best claim based on SPECint_rate_base2006* scores. Results are estimated and provided for informational purposes only. Actual results will vary. See www.intel.com/performance for additional information. Copyright © 2009, Intel Corporation. All rights reserved. Intel Core, Intel and Intel logo are trademarks of Intel Corporation in the U.S. and other countries. Costco.com only.
Costco.com only.
Pandigital 8" LCD Touch Screen Digital Photo Frame
Lexmark x7675 Color Inkjet All-inOne with Wireless and Duplex
Includes black wood frame, 512MB internal memory, alarm, clock and calendar.
Now with 3 highyield cartridges. 32 ppm black and 27 ppm color.
$89.99 Delivered Valid 2/23/09–3/15/09 #296841
We’re throwing in a little something extra.
$149.99 Delivered Costco.com only.
Warehouse and Costco.com.
#373111
Brother MFC-5460CN Color Inkjet All-in-One with Networking Print/copy/scan/fax/ PC fax/photocapture center.
BenQ MP512 DLP SVGA Projector 2200 Lumens 2500:1 contrast ratio.
$449.99 Delivered After $50 OFF Valid 3/01/09–3/31/09 #385973
Costco.com only.
$74.99 Delivered After $50 OFF Valid 3/02/09–3/22/09 #155326
Ink & toner available on Costco.com
Costco.com only.
HP Toner Cartridge 2-Pack Black HP-12A.
$121.99 Delivered Valid 3/01/09–3/31/09 #363383
Costco.com only.
Price and availability are subject to change without notice. Products may include a shipping and handling charge. For details, visit the product page on www.costco.com. Most online coupons at www.costco.com are manufacturers’ coupons. State sales tax may be due on the prediscounted price of the item when purchased using an online coupon. These taxes, if any, are in addition to the amount that you are paying for the product. Prices, specifications, availability and terms of offers are subject to change without notice. Taxes and shipping charges are extra, and vary. *Using the product search box located at www.costco.com, please enter the provided search phrase to find the product(s). Products shipped to Alaska, Hawaii or Puerto Rico will include an additional shipping and handling fee. This fee will be quoted at checkout.
EC_p11.12_R1.indd 11
2/9/09 4:30:26 PM
Select Dell Laptops and Desktops Select items featuring the Intel® Core™ i7 Processor and Microsoft Office Home & Student (Excel & PowerPoint).
Up to $400 OFF Valid 3/02/09–3/22/09
*Search: DellMarch Costco.com only.
Dell cannot be responsible for errors in typography or photography. Dell, the Dell logo, Dimension, Inspiron, Optiplex, Latitude and PowerEdge are trademarks of Dell Inc.
BONUS PC Migration Kit LIMITED TIME OFFER!
Intel, the Intel logo, Intel Core and Core Inside are trademarks of Intel Corporation in the U.S. and other countries.
ZT Affinity 7260Xi-37 Desktop The latest technology for less! Features Intel® Core™2 Quad processor Q9300, 4GB RAM, 750GB hard drive, 20x DVD+/RW and lifetime 24/7 toll-free phone support. Monitor sold separately. $599.99 Delivered After $100 OFF #378653
Valid 3/01/09–4/05/09 Costco.com only.
HP G60t 16" Laptop plus Deskjet D4360 Printer Intel® Core™ 2 Duo, 3GB RAM, webcam. $579.99 After $70 OFF Valid 3/02/09–3/22/09 #382493
Also Available: HP G60t 16" Laptop plus Deskjet D4360 Printer $629.99 After $70 OFF #386882
Xerox Phaser 3200MFP/B Mono Laser Multifunction
Xerox Phaser 6180MFP/N Color Laser Network Multifunction $699.99 Delivered
Print/copy/scan/ fax/email.
Valid 3/02/09–3/15/09 #254671
With 4GB RAM and 64-bit O/S.
Costco.com only.
$299.99 Delivered Valid 3/02/09–3/15/09 #254097
Xerox Phaser 8560N Color Solid Ink Printer $674.99 Delivered Valid 3/2/09–3/15/09 #177898
Ink & toner available on Costco.com Become a COSTCO.COM INSIDER! Give us your email address and be the first to know about new items and exclusive online coupon offers.
EC_p11.12_R1.indd 12
Costco.com only.
GO!
COSTCO.COM 12
2/9/09 4:30:49 PM
INTUIT ONLINE PAYROLL SERVICE Is running your payroll getting in the way of running your business? With Intuit® Online Payroll: s %ASILY PAY EMPLOYEES s #ONl DENTLY HANDLE TAX FORMS s )NSTANTLY PAY PAYROLL TAXES
Rates as low as
6
$ 99 PER MONTH
Must enroll by 4/10/09. (Regularly $17.99 per month)
Try it FREE for the first 6 months.* Additional Payroll Solutions are available.
Call an Intuit specialist at 1-866-297-7900 and mention source code C52233 or visit Costco.com and search: Payroll 09
Get back to business. * The first six months of Intuit Online Payroll subscription are free. Offer is valid for current Costco members who are new Intuit Online Payroll customers. Pricing varies by membership type and is subject to change without notice. Members who participate in this offer will automatically be billed at the then-current rates starting with the seventh month of service. Customers will be asked to present a valid credit card account for authorization when they enroll. Cancel at any time by following instructions found within the application. There is no charge to cancel. Offer is good for a limited time only and cannot be combined with any other Intuit Online Payroll offer. Terms, conditions, pricing, features, functionality, service and support are subject to change at any time without notice. Subscription, Internet access and U.S. billing address required. See www.costcopayroll.com for additional terms, conditions and limitations. © 2009 Intuit Inc. All rights reserved. Intuit, the Intuit logo and QuickBooks, among others, are registered trademarks and/or service marks of Intuit Inc. in the United States and other countries. 09EX0511 1/09
USp56_ads.indd 1
2/6/09 11:00:49 AM
inside costco
A pleasant surprise Costco American Express rebates help members weather the tough economy By Will Fifield There is no limit on this rebate, so the more you spend the more you earn back. The rebate expires in August, but most members have no trouble spending it before then. The TrueEarnings Card from Costco and American Express is fee-free with your paid Costco membership and offers cash back in the following percentages: s 3 PERCENT cash back at restaurants as well as on gasoline purchases at Costco gas stations and other domestic gas stations that are not part of a retail or grocery chain s 2 PERCENT cash back on travel expenses s 1 PERCENT cash back on eligible purchases elsewhere—including Costco
The rebate coupons are part of the last page of February’s statement. There is no limit on this rebate, so the more you spend the more you earn back. While some members use the money they earn back in very practical ways, others use the money for purchases that enhance their lives but elude their pocketbooks—things such as big-screen televisions,
Reap the reward TO SIGN UP for a TrueEarnings Card, apply at the membership desk of your local Costco warehouse. To apply online, visit Costco.com, click “Membership,” then click “The TrueEarnings® Card from Costco and American Express.” Follow the prompts to the “Apply Now” link, under the “For Personal Use” or “For Business Use” headings.—WF ALL ILLUSTRATIONS: MEDIA BAKERY
A FLOWER SHOP owner in Arizona was able to buy items for his business that just weren’t in his budget, thanks to his Costco American Express rebate coupon. A family in Virginia used their rebate coupon to buy groceries and household staples in order to stretch their personal budget. A member in Idaho had been saving for a food processor. Her rebate coupon enabled her to get a very high-quality model that makes cooking at home easier. They may use their annual rebate coupons in different ways, but Costco members across the country are finding that the money they earn back from their TrueEarnings® Card from Costco and American Express is helping them weather the economic downturn. “We use our American Express–Costco cards for all of our purchases,” says David McKeough, a member in Pennsylvania. “It’s money that we’d be spending anyway, but the great thing about using our card is that we’re able to use the rebate checks to do things that would otherwise be next to impossible.” Costco members earn an annual rebate by using the TrueEarnings Card from Costco and American Express at Costco and all the other places that take American Express Cards. The rebate coupons are part of the last page of February’s statement.
surround sound systems, kitchen and other household electronics, computers, cameras and myriad other items. “Considering the economy and gas prices, we used our cash rebate at Costco to spoil ourselves on things we now consider splurges,” says Bobbi Green, a Costco member in Washington state. “We got lots of baby back ribs and steaks for our freezer so we can grill anything we want. Spending our ‘bonus’ this way didn’t make us feel guilty at all.” C
3% 3% 2% 1% Cash Back For
Cash Back For
Cash Back For
Cash Back For
GASOLINE
RESTAURANTS
TRAVEL
EVERYWHERE ELSE INCLUDING COSTCO
Terms, conditions and restrictions apply. See your cardmember agreement for details.
USp57_AmEx.indd 57
MARCH 2009 The Costco Connection 57
2/9/09 3:45:39 PM
inside costco
Special Events add another element to the Costco “treasure hunt”
Out of the ordinary SPECIAL EVENTS ARE magical, ever-changing elry, clothing and small appliances. Winter rounds non-food warehouse happenings. They appear as if out the calendar with large goodies yet again. out of nowhere, inhabit a small space in the building for a short period of time, represent a wide A special team array of upscale merchandise not traditionally Consisting of many veteran buyers, the Special found on the warehouse shelves or Costco.com, Events team is built to move nimbly, dealing with always provide a savings comhundreds of companies and coorpared to national retailers and dinating thousands of events. They depart just as quickly and quietly attend a slew of trade conventions, as they arrived. network with thousands of proThe majority of Special Events spective suppliers, visit a multirun in four- to 10-day cycles and Our consumer reporter tude of factories, coordinate all range from smaller cash-and- Pat Volchok gives a behind- warehouse shows and stay on top carry items such as rugged out- the-scenes look at Costco of the latest product trends. door gear to trendy patio products and services. The team’s tastes are finely accessories. Some larger products Send your questions about tuned. All products must meet are special order, such as pianos, this article to: buyers’ and members’ high expecspas, sheds, furniture and solar tations for quality and savings.
[email protected]. panels. In these cases, rather than While established companies with renting a truck or soliciting the help of friends, brand recognition are a priority, discovering and members can complete a Costco Wholesale Special nurturing smaller companies to national brand-recOrder Purchase Form, including delivery preferognition level is also a goal. The buyers work closely ence, at the display and pay at checkout. with Costco’s regional teams and warehouse managLast year some 400 suppliers participated in a ers, as these front-line employees often have leads on staggering 9,000 Special Events in U.S. warehouses local yet-to-be discovered products. (about 44 per location, or one almost every week). Cynthia Glaser, Costco vice president of Spring is usually targeted for specialty items Special Events, reports, “We want to enhance but such as spas and lawn and garden products. Summer’s never duplicate the existing product lineup. This the time for larger-footprint furniture, mirrors, art is why we work closely with inline [warehouse] and décor, mattresses and rugs. Fall, with tighter and online [Costco.com] buyers to coordinate our warehouse space due to holiday wares, moves to efforts and enhance our members’ shopping expesmaller-scale giftable items such as sterling silver jewrience in new and exciting ways.”
Buying Smart
Pat and Little Giant ladder rep David Soules demonstrate the company’s “upward mobility.”
.% 3% -7 .7 %8#%04 /2%'/.
Savings on Campus Drive apparel SMART SAVINGS are the hallmark of Costco Special Events. Here’s a breakdown on the kind of savings offered through the Campus Drive brand, a local clothing manufacturer that became a national success through its exposure in Costco’s Special Events program.
PRODUCT
STUDENT BOOKSTORE
COSTCO
SAVINGS
Women’s wind jacket
s POLYESTER s %MBROIDERED SMALL LOGO LEFT CHEST s 1UARTER ZIP PULLOVER
s POLYESTER WMESH LINER s %MBROIDERED SMALL LOGO LEFT CHEST s 2IBBED CUFFS AND WAISTBAND s 3IDE ZIP POCKETS s &ULL FRONT ZIP
45.50%
Men’s rugby polo
s COTTON s %MBROIDERED LOGO LEFT CHEST s ,IGHTWEIGHT COTTON
s COTTON SUEDED JERSEY s (EAVYWEIGHT COTTON CUT AND SEW CONSTRUCTION s %MBROIDERED PATCH LOGO MEDIUM LEFT CHEST s !UTHENTIC RUBBER RUGBY BUTTONS
56.10%
Men’s fleece shorts
s COTTONPOLYESTER FLEECE s 3CREEN PRINTED MEDIUM LOGO LEFT HIP s 2AW UNFINISHED HEM
s COTTONPOLYESTER FLEECE s 3CREEN PRINTED MEDIUM LOGO LEFT HIP s 0RIMARY COLOR TRIM ON SIDE SEAM AND HEM
30.60%
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Many times, Special Events add local flavor. Missoula, Montana–based and family-owned Campus Drive, with an exceptional line of licensed collegiate apparel for men, women and kids, plans each individual warehouse event to feature only nearby colleges and universities. Upgrades are numerous, including the use of heavier-weight fleece and cotton, and logos that are embroidered, not stamped. Savings are 30 to 50 percent better than student bookstore prices. The program, which began as a small, local event, now shows up at Costcos across the country. Human Touch (personalized service)
“Costco is the perfect setting for products that are better appreciated if they can be tried out by members, demonstrated in person by the manufacturer or staffed by an expert to answer questions,” reports Special Events buyer Kara Hawker. “This is why Human Touch® massage chairs are an ideal match.” Human Touch, with its patented technology replicating the hands, wrists and thumbs of a professional masseuse, is the top supplier of state-of-the-art massage chairs in America. The chairs are recognized by the American College of Chiropractic Orthopedists as a valid supplement to back-care therapies, and are preferred and recommended by the World Federation of Chiropractic and medical professionals for the relief of muscular aches and pains.
IRIDIO PHOTOGRAPHY
Little Giant Ladder Systems (expansion)
The team looks at five different ways to categorize event candidates: treasures, local success stories, personalized service, expanding product lines to other Costco departments and brand recognition. Here are just a few examples. Jewelry to Your Doorstep (treasures)
Unique treasures at exceptional savings, such as those from Jewelry to Your Doorstep, are a cornerstone of the program. This company puts on quite the warehouse jewelry fashion show. Happy repeat customers line up early. Tables display gorgeous necklaces, earrings, bracelets and more. Many of the pieces are made of sterling silver and beautiful natural stones in styles ranging from classic to cutting edge and are personally designed by the company’s owner. Savings are as much as 30 percent over similar pieces offered by national retailers.
Special Events buyers also work to provide opportunities for suppliers to expand their product offerings from beyond the Special Event item and into different Costco departments or onto Costco.com. Little Giant® Ladder Systems is a perfect example. The company’s first association with Costco was in Special Events featuring their multipurpose articulated ladder. Member response was extremely positive to this space-saving superstar and its ability to perform the jobs of numerous ladders that would cost nearly $800. Now other Little Giant Ladder Systems products, such as the compact MegaLite, are available in many Costco hardware aisles and on Costco.com. Vita-Mix (brand recognition)
Made-in-America Vita-Mix®, a pioneer and leader in quality blending equipment, is a natural for the Special Events program. Member excitement is palpable at Vita-Mix 5200 warehouse demonstrations, in which one machine performs more than 50 culinary jobs with no extra attachments. I recently watched a large gathering of members ooh and ah as healthy smoothies and made-from-scratch hot soups using Costco produce were “Vita-Mixed” in minutes and then presented for sampling. Always remember: Products featured at Special Events are available only for the length of time the show runs in each warehouse. If you snooze you lose. C
Campus Drive (local success story)
What’s coming in ?
’09
COSTCO’S Leslie Watson says, “The ’09 lineup promises to be exciting, with new events and everchanging items.” Apparel events will focus on new styles and brands, licensed sportswear, environmentally friendly materials, fashion-forward, fitness apparel, occupation and school uniforms, and SPF-rated clothing. Domestics are also greatly enhanced. Look for alternative materials and higher-end products such as microfiber bedding; organic bedding made of cotton, bamboo or soy; throws and pillows; and infant products. Many new categories, including pet supplies, solar solutions, rechargeable LED lighting products, medical scooters, nonspring mattresses, outdoor gazebos, scrapbooks and supplies, and more, are under consideration. To stay current, check out the monthly Special Events calendar in each issue of The Connection (caveat: This list is not complete—events often change between planning and publication), visit Costco.com and click “In The Warehouse,” read the listings outside the warehouse entrance … and walk each and every warehouse aisle. C
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inside costco
ts duc o r p new soon g itin ing Exc arriv A
tco s o at C A. Rattan-Style Deck Box This extra-large rattan-style storage box is made from an all-weather resin that will not dent, rot or peel from weather wear. When closed, the lid can comfortably seat two adults. Dimensions: 52.5" L x 26" D x 25.6" H. Item #337952. Warehouse only.
C
B. Casio EX-Z150 Digital Camera This slim, stylish camera features 8.1 megapixels, 4x optical zoom, a 3-inch LCD display, a one-touch movie record button, YouTube capture mode and built-in CCD-Shift image stabilization. Item #384982. Warehouse only. C. Cosco Three-in-One Hand Truck This lightweight commercial-grade aluminum hand truck converts easily, with one hand: No pins or tools are required to convert it from a two-wheel hand truck to a fourwheel hand truck to an assisted hand truck. Item #327373. Warehouse only.
B
Roll away with savings IF YOU ARE A mobile professional who travels once a week, once a month or once a year, the Siamod USA Carugetto Wheeled Laptop Case, an Innovations 2009 Design and Engineering Award honoree for leather laptop cases, has you covered. With its patented detachable wheel and handle system, the Carugetto makes traveling a breeze. You can roll it, carry it or slide it onto the back of your luggage handle with a quick, easy Smart Attachment strap. Features include the patented two-in-one detachable handle system, a quickly accessible front pocket, two main compartments, shoulder strap,
retractable 41-inch telescopic handle, stylish recessed chrome ball-bearing wheels and a protective weatherproof cover. “The savings are huge,” says buyer Derek Berndt. “This is an incredible value for our members— almost 50 percent compared to other high-quality bags that retail for $400 and up.” Item #380830.
D
Costco.com only.
E
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D. Olay Ultra Moisture Body Wash 3-Pack Complete with vitamins to nourish skin completely, the soap-free formula cleans skin gently and rinses clean to keep in moisture without leaving a heavy residue. Item #368910. Warehouse only.
A real catch THERE’S A TREND in the canned-tuna business. Manufacturers are replacing the standard 6-ounce cans with 5-ounce cans. For consumers, it means less food for the same price. Costco is going in the opposite direction with its Kirkland Signature™ Solid White Albacore Tuna. It comes in 7-ounce cans, at a great price. “We are bucking the tuna-industry trend,” says Jay Tilley, a Costco buyer. “We feel we are offering a great value for our members with our tuna.” In terms of quality, only the best cuts are used in Kirkland Signature tuna. Watch for all tuna arriving at Costco in the larger size in the coming weeks. Try some on a sandwich or in a salad today. Warehouse only. Item #335238
F
G
E. Circular Glass Hurricane Featuring a rustic finish, this five-cup hurricane lamp holds 3-inch pillar candles to complement any home or patio décor. Candles not included. Item #329044. Warehouse only. F. Bissell Lift-Off Revolution Pet Vacuum This bagless upright vacuum with detachable canister features 12 amps of power and Hepa filtration for thorough cleaning of pet hair from carpet or bare floors with the Pet Turbo brush. Item #366715. Warehouse only. G. Neutrogena Wave Power Cleanser This battery-operated power cleanser uses gentle vibrations to help open pores, allowing the cool foam cleanser to clean 10 times deeper than traditional cleansers to remove dirt, oil and makeup. Includes a bonus 30 refill pads and 14 exfoliating pads. Item #373587. Warehouse only. H. Unionbay Boys’ Hybrid Shorts The ultimate dual-purpose shorts to take you from the street to the beach. The shorts, available in both chino and cargo styles, feature durable, quick-drying microfiber fabric. Sizes: 5–16. Item #334401. Warehouse only.
Daizhon, son of NiShawn, Home Office
I. Hartstrings Girls’ Dresses Choose from several dress styles. All dresses are constructed from 100% cotton. Different styles feature different appliqués, details and embroideries. Sizes: 2T–8. Item #324795 Warehouse only. J. Banana Boat Baby pack, Kids Pack, Sport Continuous UltraMist Sunscreen Pack The Banana Boat sunscreen packs offer full sunshine protection for everyone in your family. All packs feature two 8-ounce cans of SPF 50 UltraMist Sunblock with twist-and-lock tops and an SPF 50 Sunscreen Stick ideal for sun-sensitive areas on the face. Item #348988 (Baby/Kids), #348993 (Sport). Warehouse only.
J
H
I
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Click here for a list of special events by region.
IDAHO
UTAH
Boise Mar 6–15 Yamaha pianos Mar 13–29 Oak and cherry furniture Mar 27–Apr 5 Pothia comfort footwear Coeur d’Alene Mar 13–22 Rustic log furniture Mar 20–29 Women’s apparel Nampa Mar 13–22 Pothia comfort footwear Mar 20–29 Women’s apparel Pocatello Mar 2–15 Women’s apparel Twin Falls Mar 6–15 Custom log furniture
Lehi Mar 13–22 Little Giant ladders Mar 20–29 Pothia comfort footwear Murray Mar 20–29 Women’s apparel Ogden Mar 5–14 Food rotation systems Salt Lake City Mar 13–22 Little Giant ladders Mar 19–28 Food rotation systems Mar 23–Apr 5 Women’s apparel West Bountiful Mar 6–15 Pothia comfort footwear Mar 6–15 Roma Designs sterling silver and gemstone jewelry Mar 20–29 Little Giant ladders West Valley Mar 6–15 Little Giant ladders Mar 12–22 Assorted art Mar 20–29 Women’s apparel
MONTANA Billings Mar 23–Apr 5 Women’s apparel Bozeman Mar 6–15 Custom log furniture
OREGON Albany Mar 6–15 Assorted art Mar 23–Apr 5 Women’s apparel Aloha Mar 12–22 Amanda apparel Mar 19–30 Collegiate apparel Mar 20–29 Human Touch massage chairs Bend Mar 6–15 Kazia Digo crystal and gemstone jewelry Mar 6–15 Pothia comfort footwear Clackamas Mar 13–29 Bentwood oak and cherry furniture Mar 20–22 REC Solar electric systems Mar 27–Apr 5 Yamaha pianos Eugene Mar 20–29 Kazia Digo crystal and gemstone jewelry Mar 27–Apr 7 Collegiate apparel Hillsboro Mar 13–22 Solid wood bedroom furniture Mar 23–Apr 5 Women’s apparel Salem Mar 20–31 Collegiate apparel Tigard Mar 26–Apr 5 Amanda apparel Mar 26–Apr 6 Collegiate apparel Wilsonville Mar 13–24 Collegiate apparel Mar 20–29 Pianos
WASHINGTON Burlington Mar 23–Apr 5 Women’s apparel Costco Home (Kirkland) March 3–26 Bedroom, dining room, living room and office wood furniture Mar 5–31 Rattan, woven and wood furniture and accessories Mar 20–Apr 30 Custom and upholstered furniture made in the USA from Kit Cat Designs Covington Mar 20–29 Handmade Polish pottery Everett Mar 6–15 Kazia Digo crystal and gemstone jewelry Mar 20–29 Pothia comfort footwear Mar 27–Apr 5 Hand-knotted and handcrafted rugs Federal Way Mar 6–15 Lucky Clover Murano glass jewelry Mar 13–24 Collegiate sportswear Gig Harbor Mar 6–22 Bentwood oak and cherry furniture Mar 27–Apr 5 Handmade Polish pottery Issaquah Mar 13–22 Hand-knotted and handcrafted rugs Mar 26–Apr 6 Collegiate apparel Kennewick Mar 5–15 Jewelry To Your Doorstep
62 The Costco Connection MARCH 2009
Kirkland Mar 20–29 Pianos Mar 27–Apr 7 Collegiate apparel Lacey Mar 13–22 Human Touch massage chairs Mar 20–29 Women’s apparel Puyallup Mar 6–15 Women’s apparel Mar 20–29 Handmade Polish pottery Mar 27–Apr 5 Human Touch massage chairs Seattle Mar 13–22 Handmade Polish pottery Mar 13–22 Pothia comfort footwear Mar 23–Apr 5 Women’s apparel Silverdale Mar 13–22 Human Touch massage chairs Spokane Mar 13–22 Pianos Tacoma Mar 19–30 Collegiate apparel Mar 20–29 Kazia Digo crystal and gemstone jewelry Tukwila Mar 6–15 Pothia comfort footwear Mar 20–29 Lucky Clover Murano glass jewelry Mar 23–Apr 5 Women’s apparel Tumwater Mar 6–15 Women’s apparel Mar 27–Apr 5 Handmade Polish pottery Union Gap Mar 13–22 Rustic log furniture Mar 19–29 Jewelry To Your Doorstep Vancouver Mar 6–15 Handmade Polish pottery Mar 16–29 Assorted art Woodinville Mar 20–31 Collegiate apparel
warehouse hours Monday–Friday 10am–8:30pm Saturday 9:30am–6pm Sunday 10am–6pm Costco.com open 24 hours a day, 7 days a week
Additional services Costco Auto Program. 1–800–800–9288; www.costcoauto.com Fife and Lynnwood, WA, Business Centers, Print & Copy Center. Delivery to businesses, more business products.†† Open to all Costco members. 1–800–788–9968
!NCHORAGE !NCHORAGE )) Juneau
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Services at all locations* ATM, Bakery, Deli/Produce, Executive Membership, Food Court or Hot Dog Cart, Fresh Meat, Pharmacy†, Special Order Kiosk and Tire Center Costco Travel.†† 1–877–849–2730 Costco Services. A suite of discount business and consumer services.†† 1–800–220–6000 *Except Costco Home, Fife and Lynnwood Business Centers †Prescriptions available through Costco.com in Juneau, Kalispell and Warrenton ††Also available at Costco.com
NW
Dates and events are subject to change. Special Events for other regions may be found on Costco.com; type “special events” into the search box.
Costco.com Kiosk
special events
ALASKA
Business Delivery
offered at your local Costco warehouse
New and exciting products available at warehouses for a limited time only
Auto Program
services
1–Hour Photo
specialty
inside costco
MEMBER SERVICES
Update Current news for Costco members
To learn more about our complete suite of member services, click on the “Services” link at Costco.com or call 1-800-220-6000.
COURTESY OF AEG LIVE
Lord of the Dance
New discount-ticket platform added to Event Tickets program IN CONTINUING THE expansion of the Costco Event Tickets service, Costco has entered into an agreement with Tix Corporation, a company that pioneered the concept of selling last-minute Las Vegas show tickets at half price. Costco members are able to purchase reserved tickets online for Broadway theaters, Madison Square Garden, the NBA, NASCAR and many touring Broadway and Las Vegas shows, such as Mamma Mia! and Wicked, through more than 70 different production companies. This new agreement with Costco will capitalize on Tix’s expertise and success in the discount-ticket arena by expanding its services throughout the United States to offer members advance and last-minute discount tickets for up to 50 percent off face value. In addition to selling more than 1 million tickets for Las Vegas shows in 2008, Tix also sold
more than 250,000 discount dinner reservations for 30 Las Vegas–area restaurants.
Examples of new shows The goal is to increase event offerings on Costco’s expanded Web site as quickly as possible, keeping in mind the requests made by members during the “preference” registration. Examples of shows that may be covered in this program include Cirque du Soleil, Penn & Teller, David Copperfield, Blue Man Group, Lord of the Dance, Bob the Builder, King Tut exhibit tours and many other shows. Planned for fall 2009 is the New York–Broadway debut of 101 Dalmatians.
while quantities last. All events are listed by event name and city. A new Costco Event Tickets Web site feature will allow members to register for event preferences and how they want to be notified (by e-mail or text message) when tickets are available in their area. For members traveling to Las Vegas, a “last-minute” discount coupon can be printed, redeemable at any of the six Tix4Tonight Las Vegas kiosks. To preview or purchase an event, go to Costco.com, click on “Services,” then click on “Event Tickets” in the center column. Select an event to preview, and, when ready, enter your Costco membership number and follow the instructions to purchase. To register for event preferences, click on the “All Categories” tab at the top of the page, enter your membership number, and complete and then submit the form. To print “last-minute” discount coupons for Las Vegas, click on any of the categories at the top of the Event Tickets page. C Penn & Teller
COURTESY OF PENN & TELLER
PRODUCTION OF LORD OF THE DANCE
Tickets for the King Tut exhibit tour in Georgia and Texas are currently on sale.
How it works Event tickets sold on the Costco Event Tickets Web site are for a limited period of time and are based on seats and discounts available
All services are provided by third parties, may not be available in all areas and are subject to change without notice. Some restrictions apply. See “Services” at Costco.com for applicable terms and conditions.
MARCH 2009 The Costco Connection 63
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MEMBERconnection Ginny Turner (left) and friend and co-participant Jim Lawrence
An Edibles Incredible! cake concoction.
chair did wrong with the food,” recalls Hanna. A friendship formed. After bringing homemade fudge (Furman) and toffee (Hanna) to a weekend retreat, and garnering rave reviews from friends, they decided “maybe we should do something.” First, the friendship turned to marriage. Then they cooked up a business called Edibles Incredible! Desserts, found a corporate client in Dean & DeLuca, then opened a kiosk at a mall. “It was down the escalator from Godiva,” says Furman, “so we had to get TAKE TWO their permission. Their divorced people. reaction was ‘Homemade Mix them in a sinfudge and toffee compete gles group. Throw with Godiva? Who cares? in a mutual love for Let them in.’ ” baked goods, candy The kiosk was a sucand fun and you’re Alan Furman and Robyn Hanna cess, much to Godiva’s in for a treat. Those were the ingredients for a new chagrin. They now have three locations in Virginia—Sterling, Reston and marriage, and a new business, for Brambleton—as well as an Internet Sterling, Virginia, Costco members Alan store, www.ediblesincredible.com, and Furman and Robyn Hanna. At a group 28 employees. event, Furman asked Hanna—then the For the Hanna-Furmans, life is group’s social chair—to dance. sweet!—Steve Fisher “He told me all the things the last
GARY BARON
taste of love
PHOTOS: EDIBLES INCREDIBLE! DESSERTS
The
Haldane founded a photo restoration serJOHN HALDANE is keeping the past vice called Grand Memories (www.grand alive. Haldane, a Costco member and memories.com) in Mesa, Arizona. retired computer specialist, began Haldane uses digital imaging to researching his family genealogy in 1975. repair damaged photos and improve any In 1998, he came across some faded phophotographic image, even antiquated tographs of his great-great-great-grandfadaguerreotypes. Grand Memories is ther, a Union soldier in the Civil War. working to bring the past into the Haldane’s son, a talented graphic artfuture.—James Podolny ist, showed him how to restore the photos using computer software. Haldane restored the tarnished images to their original condition within a week. “I showed them to people at work, and they all asked me to restore their old family photos,” Haldane says. Encouraged by the positive response, John Haldane’s photo restorations restore history.
We want to hear from you IF YOU HAVE a note, photo or story to share (it should be about Costco or Costco members in some way), you can send it to “The Member Connection,” The Costco Connection, P.O. Box 34088, Seattle, WA 981241088, or e-mail to
[email protected] with “The Member Connection” in the subject line. Submissions cannot be acknowledged or returned.
PHOTO COURTESY JOHN HALDANE
Preserving the past
Record–setting
grandma
AS ANYONE WHO has entered a marathon competition can attest, it is an extreme test of character. Many who try take pride in the accomplishment of completing the route and never try again. For Hillsboro, Oregon, Costco member Ginny Turner, once was not enough. In the 113 days from November 5, 2006, to February 26, 2007, the 56-year-old grandmother of six earned a Guinness World Record for “the shortest overall time to complete a marathon on each of the seven continents.” Turner had been a marathoner, but knee surgery put a crimp in her running. She adapted to walking marathons and, after picking up a copy of Guinness World Records, found a new goal. As Turner recalls, “I thought, ‘Wouldn’t that be cool if my grandchildren could say, ‘My grandma has a world record.’ ” Including the world-record events, Turner has been in 123 marathons in 50 states and seven continents, including Antarctica three times and the North Pole. (She holds a second record for including the North Pole, for which Guinness created a new category.) Her avocation doesn’t come cheap. Turner says, “I take my recreational support very seriously, and that’s where I choose to spend my entertainment money.” Asked if she has ever tallied up the amount she has spent on marathoning, Turner says, “I would be afraid to.” She is putting together a book proposal and mulling her next conquests. If you know a Costco member who holds a Guinness record, contact The Costco Connection (see box left). Guinness World Records 2009 is available on Costco.com.—SF
64 The Costco Connection MARCH 2009
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Go to sharebuilder.com/savetoday.
Securities products are offered by ShareBuilder Securities Corporation, a registered broker-dealer and Member FINRA/SIPC. ShareBuilder Securities Corporation is a subsidiary of ING Bank, fsb. ShareBuilder is not affiliated with Costco. Costco is not a broker/dealer and is not a member of any stock exchange or SIPC and is not facilitating your investment in Costco or other companies. See sharebuilder.com Web site for full fee schedule and applicable terms and conditions. * Executive Members will be eligible to receive a $90 account bonus and Gold Star and Business Members will be eligible to receive a $70 account bonus when they setup a new ShareBuilder account, Costco membership number is entered and verified, and a stock purchase is complete. The account bonus will post approximately 4 to 6 weeks after the first stock purchase. ShareBuilder reserves the right to terminate this offer at any time. Not valid with any other offer. Limit one ShareBuilder account bonus per unique customer or custodial beneficiary. Offer excludes Individual Retirement Accounts and Education Savings Accounts. Offer ends 3/31/09 and you must complete your first stock purchase by 4/30/09. © 2006-2009 ShareBuilder Corporation. ShareBuilder is a registered trademark of ShareBuilder Corporation.
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