Correct.pdf

DAVANAGERE

UNIVERSITY

INSTITUTE OF MANAGEMENT STUDIES SHIVAGANGOTHRI, DAVANGERE-07

PROJECT REPORT ON

‘CUSTOMER ENGAGEMENT IN BIG BAZAAR WITH REFERENCE DAVANAGERE’ Submitted in Partial fulfillment of the requirement for the Award of degree in

MASTER OF BUSINESS ADMINISTRATION

Submitted by

Mr. MALLIKARJUNA N. Reg.No.16MBA047 Under the guidance of Mr. RAGHAVENDRA PRASANNA KUMAR. MBA RESEARCH SCHOLAR

Institute of Management Studies, Davangere University, Shivagangothri, Davangere-577007

2017-18

DAVANAGERE

UNIVERSITY

INSTITUTE OF MANAGEMENT STUDIES SHIVAGANGOTHRI, DAVANGERE-07

CHAIRMAN CERTIFICATE

This is to certify that Mr. MALLIKARJUNA N. bearing Reg.No. 16MBA047 is a bonafide Student of Institute of Management Studies, Davanagere University, During the Academic Year 2017-18. He has prepared a project report on ‘CUSTOMER ENGAGEMENT IN BIG BAZAAR WITH REFERENCE DAVANAGERE’ submitted in the partial fulfillment of the requirement for the award of the degree in Master of Business Administration.

Date: Place: Davanagere

Dr. J.K. RAJU .B.E., MBA., Ph.D. Professor & Chairman Institute of Management Studies, Davangere University, Shivagangotri, Davangere-577007.

.

DECLARATION

I hereby declare that this project report entitled ENGAGEMENT

IN

BIG

BAZAAR

WITH

‘CUSTOMER REFERENCE

DAVANAGERE’ is prepared by me during the year 2017-18 from the Institute of Management Studies, Davanagere University, Shivagangotri, Davanagere- 577007

I further declare that this report is of my own efforts and has not been submitted earlier to any other institutions or universities.

Date: Place: Davanagere

MALLIKARJUNA N (Reg. No.16MBA047)

DAVANAGERE

UNIVERSITY

INSTITUTE OF MANAGEMENT STUDIES SHIVAGANGOTHRI, DAVANGERE-07

GUIDE CERTIFICATE

This is to certify that Mr.MALLIKARJUNA N. bearing Reg.No. 16MBA047 is a bonafide student of Institute of Management Studies, Davanagere University, During the Academic Year 2017-18. He has prepared project report on

‘CUSTOMER

ENGAGEMENT IN BIG

BAZAAR WITH REFERENCE DAVANAGERE’ submitted in the partial fulfillment of the requirement for the award of the degree in Master of Business Administration, under my supervision & guidance.

Date:

Place:Davanagere

Mr. RAGHAVENDRA PRASANNA KUMAR MBA RESEARCH SCHOLAR

Institute of Management Studies, Davanagere University, Shivagangothri, Davanagere-577007

ACKNOWLEDGEMENT

On the successful completion of a project work. I would like to express my sincere gratitude to all those who were involved directly and indirectly with this project.

I take this opportunity to express my deep, sincere gratitude to my beloved guide Mr. RAGHAVENDRA PRASANNA KUMAR, Research Scholar, Institute of Management Studies, Davanagere University, without whom this project would have been impossible. I would like to thank for his constant encouragement, guidance and suggestions on all aspects of this project.

I am also thankful to my parents & friends for their support and encouragement during the period of my project work.

Date: Place: Davangere

MALLIKARJUNA N (Reg. No.16MBA047)