Copyright Graphic Design

Copyright & Visual Materials Anna Jonsson Mike Harmala Kensey Wang

What can you copyright? From Copyright Act of 1976: pictorial, graphic, and sculptural works; motion pictures and other audiovisual works;

Categories are vague The idea behind copyright is to preserve and encourage innovation & new ways of expression Original expression is key to copyright

How work becomes copyrighted Created in a tangible form

& The work is original

Copyright Owner Rights   Replicate it   Create derivative works from it   Distribute it   Display / Perform it

Fair Use It’s not a right, but it’s a defense for violators of “exclusive rights”

Defining ownership The author owns it, unless they work for hire Owners can transfer rights to anyone

The Public Domain It’s intellectual property not owned by anyone so you can use it as much as you want

Anything before 1923 is public

© Expires: Life of author + 70 years

Licensing Copyright holders can grant permission to use works under certain conditions

Creative Commons

Conditions can be mixed to create your license

Flickr Restricted: work is protected and only viewable at small resolutions Creative Commons: people are allowed to take work and use it depending on the license declared by the user

Copyright Violation?

  Issues of copyright, not

privacy

  News reporting

protected under copyright exceptions?

Is This Fair Use? Shepard Fairey versus the Associated Press 

Creating Designs Similar to Existing Ones

ImageRights International Visual search and image recognition technology to track photograph use

Clients upload to the system – system provides detailed weekly report

Imagerights.com

What designers do to get images and visual material When acquiring images, a designer needs to be aware of the difference between royalty free and rights managed visual materials.

A firm or designer might… …hire a photographer, or they purchase stock imagery from a place like Getty Images.

Royalty Free Once you have rights to a royalty free image, you can use it many times for certain uses without paying further fees.

Rights Managed Can only use once for the specified purpose. Price changes by quantity and level of visibility.

Logs If you work a large firm, the firm will have policies about this. The firm will also have people who work full-time tracking the images used. They will keep image logs that record image credits for acknowledgement. This is because it's easy for image owners to sue large firms for infringement. The lesson to take away from this: keep track of the images you use, including credits. Keep a log.

For our purposes, some more sites that make CC-licensed images available:

Morguefile http://www.morguefile.com/

Wikimedia Commons http://commons.wikimedia.org/wiki/Main_Page

Dreasmtime Low-cost, royalty-free stock images http://www.dreamstime.com/

Getty Images

Getty is "the leading provider of digital media worldwide, creating and distributing a range of assets – from royalty-free stock photography and editorial images to footage, music and multimedia – that help communicators around the globe tell their stories."

Getty Search Engine

Getty Help Desk

800 IMAGERY (800 462 4379)

Guide to copyright from Getty

http://gettyimages.tekgroup.com/images/59/ Copyright101.pdf