Copy Of Direct

Use this spreadsheet to run the numbers on a direct marketing campaign. It includes a breakdown of gross margin of the product being sold, the cost of the direct mailpiece, and an analysis of the profit. For some mailings, you may know the total cost of each mail unit but not know the breakdown costs for the individual components. In this case, simply enter the total unit cost into the "other"calculation cell, and enter the label "Total cost" in the cell to its left.

Direct Marketing Analysis Promotion

"Buster Bean" Sampler @ 175,000 Units

Gross Margin per Unit

Date

Direct Mail Cost per Unit

Selling Price Add: Handling Charge Total Revenue per Unit

$50.00 3.00 $53.00

Cost of Merchandise Shipping or Delivery Order Processing Cost of Returns Bad Debt Other Total Cost per Unit

$16.50 2.00 0.65 1.00 0.55 0.06 $20.76

Circulars Letters Inserts Lift Pieces Envelopes Order Forms List Rental Assembly Addressing Postage Other

$32.24

Direct Mail Cost per Unit

Gross Margin per Unit

(Guarantee Card)

Net Profit and Breakeven Point Units Mailed Response Rate Unit Sales Gross Margin Mailing Costs Fixed Costs Creative Development Allocations, Other Total Fixed Costs Total Net Profit Breakeven Unit Sales Breakeven Unit Mailing

© Copyright, 2007, Jaxworks, All Rights Reserved.

ross margin of the product being sold,

r the individual components. In this case, to its left.

sis August 13, 2008

ect Mail Cost per Unit

ed.

$0.15 0.15 0.14 0.06 0.10 0.05 0.20 0.15 0.05 0.14 0.00 $1.19

175,000 4.500% 7,875 $253,890 $208,250 $12,000 500 $12,500 $33,140 403 8,946

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