Convinience Store1

¥Proper product differentiation at convenience stores ¥ Adequate pricing at convenience stores ¥Humble employee behavior/attitude ¥Quick service and courtesy at convenience stores ¥Availability of goods at late hours too ¥High focus on customer retention ¥Free home delivery available ¥

€
 ˜

    8his area is one of the fastest developing region in Navi Mumbai in terms of new residential and commercial construction projects

    ¥      ¥    ¥   

8o be the largest retail convenience store chain in India by 2015 with atleast 150 stores all across the country.

dpress's primary objective is to create a new and revolutionary distribution outlet that will offer reduced prices of goods for its customers and provide greater services with a level of quality.

¥ ¥ ¥ ¥

€ocal Residents Passing by commuters Working class people (Industries nearby) College going students

10%

Residents 15%

55%

Working people College students Commuters

20%

Product Items Customers Commonly Associated with Convenience Stores

Product Category

% of Customers Identifying this With Convenience Stores

Range in % of Customers Identifying this Category Between Competing Convenience Stores

Æread

63

59 ʹ 84

Milk

61

58 ʹ 73

Æeverages

36

36 ʹ 43

Cigarettes & tobacco

17

16 ʹ 18

Snack Foods

16

16 ʹ 18

Newspapers & Magazines 10

8 - 10

¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥

A8M Ice Cream Parlour Instant food Canned Food Cold n Hot Æeverages Alcoholic Æeverages Household goods, Æody Care Products Magazines n Newspapers

¥ ¥ ¥ ¥ ¥ ¥ ¥ ¥

Æ



     

    

    
    
   

 




Þ

sq ft area

¥ 8he company is a joint venture start-up company between the 6 partners with equal contribution. ¥ 60% is being invested by the partners and 20% loan taken from the Æank. And the remaining 20% Finance is from financial institutions.

¥ ¥ ¥ ¥ ¥ ¥ ¥

€and and Æuilding Infrastructure Interiors Stock Staffing Miscellaneous Expenses Advertising Expenses

8otal Estimated Cost

2 crore 55 lakhs approx. 29 lakhs 15 lakhs 1 lakh 5 lakh 5 lakhs

~ 3.1 Crores

3.5 3 2.5 2 1.5 1 0.5 0 Expenses

Assets

Investment

€oans (All fig. in crores)

   

n    

       



  

"  #   !  

 

"  # 

   !  

   



!  

  !  

¥

Inventory is managed through an automated inventory management system. 8he following are the advantages:

6 6 6 6 6 6

Streamlining the inventory process Simplify store inventory data collection Accurate bar code scanning improves efficiency Sales and shift information is downloaded to handheld units Prevents errors associated with manual data entry Improves productivity and accuracy in ordering, receiving and managing physical inventory.

¥ —pen store, disarm alarm ¥ Cash count, turn on necessary machinery, debit machine, etc. ¥ Do books from previous day, check inventory, order as necessary ¥ Handle sales ¥ Close out cash and balance ¥ Close store, arm alarm

¥ reat convenience, while still providing exceptional quality ¥ €ocation will be easily accessible ¥ We will offer food different & better in quality from that of a common supermarket͛s food selection ¥ Most goods will be provided by local establishments

¥ 6 6 6 6

S8REN8HS Premium quality products at adequate price €ocation easily accessible to people Different and modern set-up Automated inventory management

¥ 6 6 6

WEAKNESSES €imited space availability Absence of a warehouse €ack of expertise

¥ 6 6 6

—PP—R8 NI8IES Setting up stores in new urban cities n towns Mergers, joint ventures & strategic alliances A market vacated by an ineffective competitor

¥ 6 6 6 6

8HREA8S Existing supermarkets and stores Regular purchasing behavior of people New innovative ideas introduced by our competitors 8axation is increased on our products n services

¥ Focus on Prompt Service ¥ Flexible hours to incorporate both peak and off-peak customers ¥ First in area to combine a convenience store with a nostalgic setting ¥ Proximity to residential area, offices and colleges ¥ nique and high-quality goods at reasonable prices