Content Analysis

CONTENT ANALYSIS For those types of analysis at the other end of the qualitative data continuum, the process is much more mechanical with the analysis being left until the data has been collected. Perhaps the most common method of doing this is to code by content. This is called content analysis.

DISCOURSE ANALYSIS

Discourse analysis looks at pattern of speech, such as how people talk about a particular subject, what metaphors they use, how they take turns in conversation, and so on.

PROCESSING THE DATA

There are different processes involved in qualitative data analysis. It is possible to undertake the mechanical process using computing software which can save a lot of time.

QUANTITATIVE DATA ANALYSIS When we have decided that a large survey is the most appropriate method, we should have thought about how we are going to analyze the data.We will have checked that questionnaire is properly constructed and worded, made sure that there are no variations in the way the forms are administered, and checked over and over again that there is no missing information.

COMPUTING SOFWARE

The most common package used by social scientists at this present time is SPSS for windows. However, if any data entered incorrectly, it will influence the results.