Consumer Prefernce And Buying Behaviour Of Two Wheeler Tyres

R K SWAMY BBDO “A study on the preference & buying behaviour of two wheeler tyre users in Chennai with reference to purchasing of a tyres”.

Objective: Primary Objective: 

To find out the buying behaviour & preference people in Chennai towards purchasing a two wheeler tyre.

Secondary Objective: 

To find out the influencer who play a major role in the purchase of a Tyre.



To check the level of satisfaction of the tyre users.



To make suitable suggestions for two wheeler Tyres companies to improve its customer satisfaction.

Research Methodology 

RESEARCH TYPE

: DESCRIPTIVE RESEARCH



SAMPLE SIZE

:



SAMPLING TECHNIQUE: NON PROBABLITY SAMPLING



SAMPLING USED

300

: Random SAMPLING

Respondent’s Gender

Two Wheeler You Own

Front Wheel – Original Equipment

Front Wheel – Replaced Equipment

Rear Wheel – Original Equipment

Rear Wheel – Replaced Equipment

Influencer

Satisfied with Current Performance

Reasons for Dissatisfaction

Weightage level of Tyre according to Preference Tyres

Weighted Average

Ranking

MRF

3.78

I

TVS

3.57

II

BIRLA

3.39

III

CEAT

3.16

IV

Others

2.05

V

Weightage level for factors while in Purchasing of Tyres. Factors in Purchase of Weighted Average Ranking Tyre Brand Name

3.87

I

Advertisement

3.68

II

Price

2.77

III

Mileage

2.50

IV

Influence

2.11

V

Findings  32%

of Mechanic plays a major role in influencing for the purchasing of a new tyre.  71% of the respondent are currently satisfied with their Tyres.  44% of the respondent are dissatisfied due to Poor Design.  31% of respondents prefer TVS tyre for Front Wheel.

Contd….  38%

of respondent prefer MRF tyre for Rear Wheel.  Advertising plays a major role during the purchase of a tyre.

Suggestion  Quality

of the Tyre has to be Increased.  Influencing through Advertisement has to be increased.  Price level is very high. It has to be decreased.  Respondent feels that the Road Grip has to be need good.  There is a heavy lack in Tyre design. It should be improved.

THANK YOU….