Consumer Behavior Treasure Hunt
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- Words: 51
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PERCEPTION: Exposure Attention Interpretation Learning & Memory Motivations Motivational Conflicts Purchase Motives Emotions Personality: Brand Personality Brand Image Product Positioning Attitudes Cognitive Affective Behavioral
Cross Cultural Variations
Group Influence Values & Gender Roles Reference group Aspirational Groups Roles
Situational Influences Communications Purchase Usage Physical Surroundings Social Surroundings
Alternative Evaluation & Selection
Cross Cultural Variations
Group Influence Values & Gender Roles Reference group Aspirational Groups Roles
Situational Influences Communications Purchase Usage Physical Surroundings Social Surroundings
Alternative Evaluation & Selection
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