Competitive Analysis Matriz

ENTREPRENEURSHIP

Competitive Analysis Matrix

PIZZA INDUSTRY (PAKISTAN) SUBMITTED TO: Ms. Saira Ibrahim SUBMITTED BY: Quratulain Riaz (06-146) Mehreen Raza (06-419) SUBMITTED ON: 9 March, 2009

Pizza Hut Competitive Information “Share the good times”. Italian-American cuisine pizza · pasta · desserts Pizza Range: - Supreme - Chicken supreme - Meat lovers - Chicken tandoori - Cheese Lovers - Do it Yourself Pizza - Fajita Sicilian - Chicken fajita

Products Offered

• Product Strengths

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Product Weakness

Competitive Advantage

Competitive Disadvantage

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- Super supreme - BBQ Beef - Hot n Spicy - Veggie Lovers - Splitza - The euro - Chicken tikka

Innovative specialty pizzas; the most crust styles. Pizza Hut sells pizzas in four different sizes: personal (an individual serving), small, medium and large. An expanded menu and slightly more upscale options. Pizza Hut experiments with new products frequently.

Criticized for the high salt content of some of their meals. There is a significant amount of fat.

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Carry-out, delivery, and dine-in options, and the store front delivery and carry-out locations.

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Slow delivery high price

Domino’s Competitive Information

The pizza delivery experts! Pizza, Buffalo Wings, Hot Sandwiches Pizza Range: - Pepperoni feast - Superb cheese - Tex-mex feast - Vegi feast - Italiano feast Deals: - Dat’s 4 me (Rs.185) - Cheezy talk (Rs. 625) - Have it all (Rs.599) - Recession Buster (Rs.999) Side Products: - Sandwiches Free Delivery

Products Offered

• Product Strengths

Product Weaknesses

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• • Competitive Advantage(s)

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Hawaiian feat Hot n Spicy Chicken tandoori feast Extavaganzza Deluxe feast

Fast delivery; cool online Pizza Tracker; many crust options; low price. Domino's was the first national pizza chain to sell chicken wings). corrugated cardboard delivery boxes Domino's guarantees delivery within 30 minutes, or the order is free

Underwhelming flavor; overly sweet sauce.

Domino's main competitive advantage over Pizza Hut is their price. Revolutionary heating technology for ensuring pizzas to be delivered almost oven hot! Domino's Pizza introduced their traditional hand-tossed pizza at almost the same price as competition but offered much larger sizes. the modern belt-driven pizza oven, Pizza tracker system Online ordering process: Awesome. Simple and intuitive, and allows you to add, remove, and edit pizzas easily

Competitive Disadvantage(s)

Pizza Next Competitive Information The best pizza in town! Pizza Range: Super duper Chicken tikka Chicken fiesta Hot n spicy Hawaiian delight - Cheesy delight Deals: - Kids Meal (Rs. 180) - Good Time (Rs. 175) - Fun Time (Rs. 175) - Over Time (Rs. 220) - Get Together (Rs. 825) Free Delivery

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Products Offered

Product Strengths

Product Weaknesses

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Chicken super Chicken fajita Sicilian feast European delight Vegetables delight

Competitive Advantage(s)

Competitive Disadvantage(s)

Papa John’s Better Ingredients. Better Pizza!

Competitive Information

Products Offered

Pizza Pizza Range: - Super papa - All the meat - Western BBQ - Cha Cha chicken - Papa’s tikka - Hawaaiian volcano - Mexican ole Deals: - Lunch Free Delivery •

Product Strengths

Product Weaknesses

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Pepperoni pizzazz Garden special Chicken Florentine Say cheese New Orleans jazz Little Italy

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Higher-quality toppings; the most specialty pizzas; decent crust; ample toppings; excellent presentation. Papa John's offers online ordering first major pizza chains to include a dipping sauce

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Higher cost. Only three crust styles. primarily takes carryout and delivery orders,

Competitive Advantage(s)

Papa John's offers online ordering and automatically assigns all registered customers to the closest location First pizza chain to make online ordering available to its customers.

Competitive Disadvantage(s)

takes carryout and delivery orders, Papa john’s offers simple menu