Competitive Analysis An Overview: Proposed Counter Strategies
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Competitive Analysis An Overview Proposed Counter strategies
WorldCALL Telecom Limited (BBL)
Developed By Mr. Khawar –Corporate Sales Mr. Adnan – Advertising Mr. Wajahat – Residential Sales Mr. Rizwan – Residential Sales Mr. Aafaaq – Residential Sales
Competitor • Wateen
– Internet, Telephony & CATV
• PTCL
– Internet & Telephone (Upcoming Products IP TV)
• Link Dot Net (Previously know as WOL)
– Internet through DSL, Dial Up (Upcoming Product WiMax)
• Habib Rafique
– Internet (Dial Up, DSL)
• Brain
– Internet (Dial Up, DSL & Direct Fiber)
• NBC
– CATV & Advertising
• MAX Cable
– CATV & Advertising
Their Strengths • • • • • • • • • • •
Intensive Marketing Free Demonstration Technological Edge Services availability in most areas No Installation Cost (Exclusive Wateen) Value Added Services Customized Products More Airtime (Advertising) More Economical (Advertising) More Network Coverage (Advertising) Low CABLE TV Rates
Weaknesses Caped Bandwidth Dependent on PTCL Network Issues High Down time High Rates Most of them are in Introductory phase After Sales Services are not up to the mark (NBC, Max Cable TV) • Lack in Skilled People Specialy In Sales • • • • • • •
Their Attacks/Strategies/Moves in future? • Uncapped bandwidth that will create a huge difference • Wateen is also working on HFC network, they have deployed their network in DHA and planning to expand • To be more competitive, they can cut down their prices more to penetrate in the market • Efficient and effective after sales services
Proposed Counter Strategies
•
The need to expand is apparent and inevitable as is diverse statue quo is stagnant at the maturity of its life cycle, to survive and maintain the positioning new horizons need to be unearthed.
•
Value added services can always be helpful in retaining customers, we never gave any attention our this phenomenal tool. By developing value added services we may able to retain our customer more effectively. E.g. WTL Messenger, Proper Gaming Console, Search Engine, Online Music, Software, Online consultation to start ebusiness.
•
We need enhance our after sales services that supposed to be more efficient, effective and easy to access e.g. Online Billing Information, online bill payments, complaints and feedback
•
New Products development for SOHO segment which is totally ignored
•
Direct Fiber Links Availability to commercial areas
•
Deployment of kiosk in Universities, Café’s , Restaurants and Hotels
Why Expansion? Pakistan is currently the most urbanized country in South Asia. It is experiencing a rapid urban transition with a growth rate of urban population that is twice the rate of increase of the overall population. The pattern, therefore, is different from the rest of the developing world where, as noted by the United Nations study. Reportedly, Pakistan’s urban population is likely to equal its rural population by 2030, according to a report called ‘Life in the City: Pakistan in Focus’, released by the United Nations Population Fund (UNFPA) in June 2007. Around 15 million people have migrated from rural to urban areas every year and it will increase year to year. The UN population division report reveals that the number of people in developing countries who live in cities has doubled since 1960 and on an average the component of urban population in these countries is now 40 per cent of the total. It is expected that by 2030, the urban population would comprise nearly 55 per cent of the total.
Quality
Value
Customer Satisfaction
Service
Thank you
WorldCALL Telecom Limited (BBL)
Developed By Mr. Khawar –Corporate Sales Mr. Adnan – Advertising Mr. Wajahat – Residential Sales Mr. Rizwan – Residential Sales Mr. Aafaaq – Residential Sales
Competitor • Wateen
– Internet, Telephony & CATV
• PTCL
– Internet & Telephone (Upcoming Products IP TV)
• Link Dot Net (Previously know as WOL)
– Internet through DSL, Dial Up (Upcoming Product WiMax)
• Habib Rafique
– Internet (Dial Up, DSL)
• Brain
– Internet (Dial Up, DSL & Direct Fiber)
• NBC
– CATV & Advertising
• MAX Cable
– CATV & Advertising
Their Strengths • • • • • • • • • • •
Intensive Marketing Free Demonstration Technological Edge Services availability in most areas No Installation Cost (Exclusive Wateen) Value Added Services Customized Products More Airtime (Advertising) More Economical (Advertising) More Network Coverage (Advertising) Low CABLE TV Rates
Weaknesses Caped Bandwidth Dependent on PTCL Network Issues High Down time High Rates Most of them are in Introductory phase After Sales Services are not up to the mark (NBC, Max Cable TV) • Lack in Skilled People Specialy In Sales • • • • • • •
Their Attacks/Strategies/Moves in future? • Uncapped bandwidth that will create a huge difference • Wateen is also working on HFC network, they have deployed their network in DHA and planning to expand • To be more competitive, they can cut down their prices more to penetrate in the market • Efficient and effective after sales services
Proposed Counter Strategies
•
The need to expand is apparent and inevitable as is diverse statue quo is stagnant at the maturity of its life cycle, to survive and maintain the positioning new horizons need to be unearthed.
•
Value added services can always be helpful in retaining customers, we never gave any attention our this phenomenal tool. By developing value added services we may able to retain our customer more effectively. E.g. WTL Messenger, Proper Gaming Console, Search Engine, Online Music, Software, Online consultation to start ebusiness.
•
We need enhance our after sales services that supposed to be more efficient, effective and easy to access e.g. Online Billing Information, online bill payments, complaints and feedback
•
New Products development for SOHO segment which is totally ignored
•
Direct Fiber Links Availability to commercial areas
•
Deployment of kiosk in Universities, Café’s , Restaurants and Hotels
Why Expansion? Pakistan is currently the most urbanized country in South Asia. It is experiencing a rapid urban transition with a growth rate of urban population that is twice the rate of increase of the overall population. The pattern, therefore, is different from the rest of the developing world where, as noted by the United Nations study. Reportedly, Pakistan’s urban population is likely to equal its rural population by 2030, according to a report called ‘Life in the City: Pakistan in Focus’, released by the United Nations Population Fund (UNFPA) in June 2007. Around 15 million people have migrated from rural to urban areas every year and it will increase year to year. The UN population division report reveals that the number of people in developing countries who live in cities has doubled since 1960 and on an average the component of urban population in these countries is now 40 per cent of the total. It is expected that by 2030, the urban population would comprise nearly 55 per cent of the total.
Quality
Value
Customer Satisfaction
Service
Thank you
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