Comparative Analysis Of Sharekhan.pptx

Comparative analysis of sharekhan and other stock broker house

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Made by : Disha Panwar B.com Hns(e) 5th sem 03324488814

Objectives : Each research has its own specific purpose. It is like to discover the question through application of scientific procedure. But the main purpose is to find out the truth that is hidden and which has not been discovered as yet. Our research study has two objectives: (1) (2)

Primary objectives Secondary objectives

Research Methodology 

Research design is a basic framework, which provides guidelines for rest of the research process. It is a map or blue print according to which research is to be conducted.

Research methodology adopted : • Type of research: - Qualitative research • Sampling Plan: Population: -Element- Consumers -Sampling unit- Each element acts as an independent unit. • Sampling Type: - Area sampling. As research was limited on the basis of geographical location I.e... Delhi • Sample Size: - 30 Respondents • Data Source: - Primary Data collected by conducting face to face Personal Interviews. • Research instruments: Questionnaire was used to extract the information from the respondents. Questions were - Open ended and close ended - • Method of Sampling: - Random

Observation : To study the sales and distribution management and improve the customer acquisition process by analyzing the consumer behaviour and response and mindset towards the products and services the company offers. 1. Preference of Investment: 2. Awareness on Online Share Trading 3. Awareness of Share khan ltd.: 4. Company have De-mat A/C 5. Company provide large no. of product and services 

Conclusion And Suggestions : 

Suggestions: Commitment should be equalized for every person. Provide the facility of free demonstrations for all. Improvement in the opening of De-mat & contract notice procedure is required. There should be a limited number of clients under the relationship manger. So that he handle new as well as old customer properly. Some promotional activities are required for the awareness of the customer.

People at young age should be encouraged to invest in stock market. Seminars should be held for providing information to prospective and present customers. Conclusions on the basis of study it is found that sharekhan limited is better services provider than the other share brokers because of their study and research on personalised advice on what stock to buy and sell. Sharekhan limited provides trade tiger and as well as relationship manager the facility for encouragement and and protect the interest of investors. It also provides the information through mails and and mobile alerts that that what IPOs coming in the market. Sharekhan is looked upon revenue generated and he gets 100% of business generated from client.This can lead to over leverage and high frequency trading which may best interest of the customer. Study also concludes that people are not much aware about the commodity market and while it is going to the biggest market in India.

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