Company Data Matrix
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Business Communication 2.0/Winter09/COMPANY DATA MATRIX COMPANY
Year Est. 1903.
Size (Large, Medium, Small) Large
#of Employees
Industry
Swarovski
Large l
Nationality
many
Light industry
Light beer and stout,wine, canned food
CHINA
More than 14200
Jewelry Industry
Crystal manufactur ers, (fashion, jewelry and crystal lamps and other industrial)
AUSTRIA
TSINGTAO BEER
1895
Business Line (s)
1892 Coca- Coca-Cola o company Cola Compan
large
many
Drink industry
Coca-Cola in 200 countries with 160 drink brands, including soft drinks, sports drinks, dairy drinks, fruit juice, tea and coffee, is also the world's largest distributo r of juice drinks (including Minute Maid brands)
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3)
USA
Coca-Cola
TSINGTAO BEER
Swarovski
Major Services
Major Products
Past Achievements
Current Projects
Future Goals
Vlera Customer orientuar
Light beer and stout
"2006 Global Credit Company 200", renditet 68, 2007 fitoi Brand aziatike e Vitit Award Ceremonia
1. Bigger and stronger phase 2. The stage of excellence
Product design sophisti cation, style wrapped in a speciall y
Crystal
1. Swarovski (Daniel Swarovski) invented first cutting machines 2.Introduced, including telescope, sight and other precision
The world's top brands Swarovski crystal for the first time into the watch industry
Tsingtao Beer Group will enhance the core competitivene ss, and gradually into a super power, and transregional, crosssectoral, integrated large-scale enterprise groups. Expand the market, take the diversificati on route
Drinks
- Coca-Cola o company Co
Carbonate d beverages
optical instruments, and quickly became a major supplier to international markets. The world's largest beverage company, with 48% market share worldwide, as well as the world's top three drinks two
Into fruit juice market, the objective is a healthy
Is committed to restoring market leadership, and tap the potential of Coca-Cola system
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3) COMPANY
Why I think this company is “great”
TSINGTAO BEER
A hundred years of history and culture, and constantly explore ways to obtain consumer loyalty and channels. 3A shift from the 3P(Available、Acceptable、AffordablePervasiveness、Preferenc、Price to value)
Swarovski
This ancient and mysterious company maintains the family mode of operation, the crystal production process as a trade secret from generation to generation, monopoly-related patents with the crystal cut and wealth.
- Coca-Cola o company Co
Coca-Cola beautiful design and top-secret recipe, another unique taste and the proper management and grasp of the market.
Year Est. 1903.
Size (Large, Medium, Small) Large
#of Employees
Industry
Swarovski
Large l
Nationality
many
Light industry
Light beer and stout,wine, canned food
CHINA
More than 14200
Jewelry Industry
Crystal manufactur ers, (fashion, jewelry and crystal lamps and other industrial)
AUSTRIA
TSINGTAO BEER
1895
Business Line (s)
1892 Coca- Coca-Cola o company Cola Compan
large
many
Drink industry
Coca-Cola in 200 countries with 160 drink brands, including soft drinks, sports drinks, dairy drinks, fruit juice, tea and coffee, is also the world's largest distributo r of juice drinks (including Minute Maid brands)
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 2/3)
USA
Coca-Cola
TSINGTAO BEER
Swarovski
Major Services
Major Products
Past Achievements
Current Projects
Future Goals
Vlera Customer orientuar
Light beer and stout
"2006 Global Credit Company 200", renditet 68, 2007 fitoi Brand aziatike e Vitit Award Ceremonia
1. Bigger and stronger phase 2. The stage of excellence
Product design sophisti cation, style wrapped in a speciall y
Crystal
1. Swarovski (Daniel Swarovski) invented first cutting machines 2.Introduced, including telescope, sight and other precision
The world's top brands Swarovski crystal for the first time into the watch industry
Tsingtao Beer Group will enhance the core competitivene ss, and gradually into a super power, and transregional, crosssectoral, integrated large-scale enterprise groups. Expand the market, take the diversificati on route
Drinks
- Coca-Cola o company Co
Carbonate d beverages
optical instruments, and quickly became a major supplier to international markets. The world's largest beverage company, with 48% market share worldwide, as well as the world's top three drinks two
Into fruit juice market, the objective is a healthy
Is committed to restoring market leadership, and tap the potential of Coca-Cola system
Business Communication 2.0/Winter09/COMPANY DATA MATRIX (page 3/3) COMPANY
Why I think this company is “great”
TSINGTAO BEER
A hundred years of history and culture, and constantly explore ways to obtain consumer loyalty and channels. 3A shift from the 3P(Available、Acceptable、AffordablePervasiveness、Preferenc、Price to value)
Swarovski
This ancient and mysterious company maintains the family mode of operation, the crystal production process as a trade secret from generation to generation, monopoly-related patents with the crystal cut and wealth.
- Coca-Cola o company Co
Coca-Cola beautiful design and top-secret recipe, another unique taste and the proper management and grasp of the market.
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