Communication Workflow Process

CommunicationWorkflow

geme

leader

n ig t Al ica n mu

Resources?

Identify Scope

n Pla

Budget?

ro jec

P Project Lead Inhouse? Outsource?

Develop Plan

Creative Concept

w io ith n Sta teg y

to Team

Assemble Team Resources

People Quotes

rn e t In

Stra gy te

t

Liaison Files/ Artwork

Specs

to Reproduction

u ct

A

ud ien ce

Com

Time?

nt

Supplier

Pr od

M

an a

& de Bu nti ild ty

Co

Stra Par teg tic y D ip e

n u m icati m

Int re C er o es t

Approve Proofs

Production Lead

u ct

I de n tif y

in ment e at lop ve

External

to record process

Del i ve B A D E C K FE r Ins u

on

Communication Plan

T STAR

Proof Product

od Pr

Need

N

s d ee

Fianl Check

Delivery

to Client/ Audience

ate or rp Met s

Consultant

Customer Need

Consultant Lead

Addressing

Billing

Need

Refine Need

Client

Goal

Audience

Build Communication Plan

Clarify Message

Return Files

al

Identify Audience

Concept

in I a t in d Ma ran b

n g i s e D

Assemble Content Content Approval

Concept Approval

Final Proof

Product Approval

Quality Check

Second Draft

Design Lead

Design Product Creative Process

First Draft