Cola Wars Continue
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Cola Wars Continue: Coke and Pepsi in 2006
Looking at the Bigger Picture Continuous Innovation of the 4Ps
Relationship Management Suppliers Distributors Customers
Strengthen Brand Equity Focussing more on health drink segment. Maintaining partnership with leading food outlets.
Looking at the Bigger Picture Continuous Innovation of the 4Ps
Relationship Management Suppliers Distributors Customers
Strengthen Brand Equity Focussing more on health drink segment. Maintaining partnership with leading food outlets.
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